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'''Book publishing in India''' refers to the process of book creation within India, a growing field in recent years, which makes the country the sixth-largest<ref name="BS">{{cite web|last1=(PTI)|first1=Press Trust of India|title=Indian book market to touch 739 billion by 2020: Survey|url=http://www.business-standard.com/article/pti-stories/indian-book-market-to-touch-739-billion-by-2020-survey-115120100634_1.html|website=business-standard.com|publisher=Business Standard|access-date=3 March 2017}}</ref> book publishing nation in the world.<ref>{{cite web|title=INDIA: Key economic and demographic indicators (2012 and 2013 estimates)|url=http://www.buchmesse.de/images/fbm/dokumente-ua-pdfs/2013/book_market_india_2013.pdf_40366.pdf|website=buchmesse.de|publisher=Frankfurter Buchmesse -- German Book Office (New Delhi)|access-date=3 March 2017|archive-url=https://web.archive.org/web/20150425075716/http://www.buchmesse.de/images/fbm/dokumente-ua-pdfs/2013/book_market_india_2013.pdf_40366.pdf|archive-date=2015-04-25|url-status=dead}}</ref> While there is optimism about the growth of Indian publishing (especially in urban India), the sector is also afflicted by a lack of accurate figures about books published, knowledge shared and revenues earned. It is further divided between the local and multinational players, the English language and the local languages publishers.<ref name=":0" /> Self-publishing and immense free content, which is an offshoot of the digital revolution in print,  further challenge the traditional ways of printing.<ref name=":0" /> The major players in Academic Publishing are Prentice Hall of India, Wiley India, Taylor and Francis India, [[New Age]], Viva Books, TMH, Jaico and Manakin Press.
'''Book publishing in India''' refers to the process of book creation within India, a growing field in recent years, which makes the country the sixth-largest<ref name="BS">{{cite web|last1=(PTI)|first1=Press Trust of India|title=Indian book market to touch 739 billion by 2020: Survey|url=http://www.business-standard.com/article/pti-stories/indian-book-market-to-touch-739-billion-by-2020-survey-115120100634_1.html|website=business-standard.com|publisher=Business Standard|access-date=3 March 2017}}</ref> book publishing nation in the world.<ref>{{cite web|title=INDIA: Key economic and demographic indicators (2012 and 2013 estimates)|url=http://www.buchmesse.de/images/fbm/dokumente-ua-pdfs/2013/book_market_india_2013.pdf_40366.pdf|website=buchmesse.de|publisher=Frankfurter Buchmesse -- German Book Office (New Delhi)|access-date=3 March 2017|archive-url=https://web.archive.org/web/20150425075716/http://www.buchmesse.de/images/fbm/dokumente-ua-pdfs/2013/book_market_india_2013.pdf_40366.pdf|archive-date=2015-04-25|url-status=dead}}</ref> While there is optimism about the growth of Indian publishing (especially in urban India), the sector is also afflicted by a lack of accurate figures about books published, knowledge shared and revenues earned. It is further divided between the local and multinational players, the English language and the local languages publishers.<ref name=":0" /> Self-publishing and immense free content, which is an offshoot of the digital revolution in print,  further challenge the traditional ways of printing.<ref name=":0" /> The major players in Academic Publishing are Prentice Hall of India, [https://www.vivabooksindia.com/ Viva Books], Wiley India, Taylor and Francis India, [[New Age] [https://www.vivadigital.in/ Viva Education], TMH, Jaico and Manakin Press.


==Nielsen India study==
==Nielsen India study==
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