Sterling Cineplex: Difference between revisions

With the advent of new age multiplexes in Mumbai, Sterling, which catered to a niche English-speaking youth crowd, faced competition<ref name=ibn07>{{cite news|title=India 360: 10 yrs of multiplexes|url=http://ibnlive.in.com/news/india-360-10-yrs-of-multiplexes/42441-8-p0.html|archive-url=https://archive.today/20130126133047/http://ibnlive.in.com/news/india-360-10-yrs-of-multiplexes/42441-8-p0.html|url-status=dead|archive-date=26 January 2013|accessdate=19 March 2012|newspaper=[[CNN IBN]]|date=8 June 2007}}</ref> apart from the fact that single screen cinemas were heavily taxed whereas new multiplexes had tax incentives.<ref name=dna06/> It was first reported in 2003, that Sterling along with other single screen cinemas in Mumbai was looking at conversion into a multiplex.<ref name=toi03>{{cite news|title=City set to become multiplex capital of India|url=http://timesofindia.indiatimes.com/city/bombay-times/City-set-to-become-multiplex-capital-of-India/articleshow/39839.cms|accessdate=19 March 2012|newspaper=[[The Times of India]]|date=24 June 2003}}</ref> In May 2006 it was confirmed that Sterling would close down for a year to make way for a multiplex under the same management.<ref name=dna06/><ref name=dnaa07/> It reopened in May 2007 as ''Sterling Cineplex'' for audiences of both [[Hollywood]] and [[Bollywood]] with films ''[[Spider-Man 3]]'' and ''[[Yatra (2007 film)|Yatra]]''. The renewed theatre had three screens, a [[food court]],  THX certification and online booking facilities.<ref name=dnam07/> When reopened, the Sterling management confirmed that it would screen both Hollywood and Bollywood movies, though priority would be given to Hollywood films.<ref name=ibnj07>{{cite news|title=Mumbai's Sterling pounded into multiplex|url=http://ibnlive.in.com/news/mumbais-sterling-pounded-into-multiplex/39652-8.html|archive-url=https://web.archive.org/web/20140502011044/http://ibnlive.in.com/news/mumbais-sterling-pounded-into-multiplex/39652-8.html|url-status=dead|archive-date=2 May 2014|accessdate=19 March 2012|newspaper=[[CNN IBN]]|date=20 June 2007}}</ref> In 2009, it was reported that prior to the [[2008 Mumbai attacks]], trained [[Lashkar-e-Taiba]] militants had surveyed various other places in Mumbai, including Sterling Cinema.<ref name=th09>{{cite news|title='LeT men in India mapped out Mumbai for attackers'|url=http://www.hindu.com/thehindu/holnus/000200902261012.htm|accessdate=19 March 2012|newspaper=[[The Hindu]]|date=26 February 2009}}</ref>