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Lakmé Cosmetics: Difference between revisions
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{{Use Indian English|date=January 2019}} | {{Use Indian English|date=January 2019}} | ||
{{Infobox company | {{Infobox company | ||
| name | | name = Lakmé | ||
| logo | | logo = Lakmé Logo.jpg | ||
| logo_size | | logo_size = 170px | ||
| type | | type = [[Privately held company|Private]] | ||
| traded_as | | traded_as = | ||
| foundation | | foundation = {{Start date and age|1952}} | ||
| | | founders = {{plainlist| | ||
| location_city | *[[J.R.D Tata]] | ||
| location_country | *[[Simone Tata]]}} | ||
| area_served | | location_city = | ||
| location_country = [[India]] | |||
| area_served = {{plainlist| | |||
*[[India]] | *[[India]] | ||
*[[Nepal]]}} | *[[Nepal]]}} | ||
| key_people | | key_people = Pushkaraj Shenai (CEO, Lakmé Salon) | ||
| industry | | industry = [[Personal care]] and [[Beauty salon]] | ||
| products | | products = [[Cosmetics]], [[beauty]] products, and [[Beauty salon|Salon]] services | ||
| revenue | | revenue = | ||
| operating_income | | operating_income = | ||
| net_income | | net_income = | ||
| assets | | assets = | ||
| equity | | equity = | ||
| num_employees | | num_employees = | ||
| parent | | parent = {{plainlist| | ||
| subsid | *[[Tata Group]] (1952–1998) | ||
| homepage | *[[Hindustan Unilever]] (1998–present)}} | ||
| subsid = | |||
| homepage = {{URL|https://lakmeindia.com/}} | |||
}} | }} | ||
'''Lakmé''' is an [[India|Indian]] [[cosmetics]] | '''Lakmé''' is an Indian [[cosmetics]] brand, owned by [[Hindustan Unilever]]. It was named after the French [[opera]] ''[[Lakmé]]'', which itself is the French word for goddess [[Lakshmi]] who is renowned for her beauty. It was started in 1952 as a 100% subsidiary of [[TOMCO|Tata Oil Mills]], famously after Prime Minister [[Jawaharlal Nehru]] was concerned that Indian women were spending precious foreign exchange on beauty products and persuaded [[JRD Tata]] to manufacture them in India.<ref>{{cite news | url=http://indiatoday.intoday.in/education/story/make-in-india-10-indian-brands-at-par-with-foreign-brands/1/420142.html | title=Make in India: 10 Indian brands at par with foreign brands | work=India Today | date=20 February 2015 | access-date=15 July 2015}}</ref> [[Simone Tata]] joined the company as director and went on to become the chairperson.<ref>{{Cite news|url = http://www.thesundayindian.com/en/story/simone-tata/7/3142/|title = Simone Tata|access-date = 15 July 2015|publisher = The Sunday Indian}}</ref> In 1998, Tatas sold their stake in Lakmé to Hindustan Unilever<ref>{{cite news |title=Strategic move: HUL transfers licence of Lakme, Ayush to arm |url=https://timesofindia.indiatimes.com/business/india-business/strategic-move-hul-transfers-licence-of-lakme-ayush-to-arm/articleshow/3943958.cms |access-date=1 June 2022 |work=The Times of India |date=7 January 2009 |language=en}}</ref> for {{INRconvert|200|c|year=1998|mode=historical}}.<ref name="Amarnath&Ghosh">{{cite book|last=Amarnath & Ghosh|url=https://books.google.com/books?id=ihSAxpz1e4EC&q=Lakm%C3%A9+Cosmetics&pg=PA214|title=The voyage to excellence: the ascent of 21 women leaders of India IncHello|author2=Nischinta Amarnath|author3=Debashish Ghosh|publisher=Pustak Mahal|year=2005|isbn=81-223-0904-6|page=214}}</ref> | ||
Lakmé mainly sells coloured cosmetics products such as [[lipstick]]s, [[eyeliner]]s and [[skincare]] cream. In December 2018, it launched its e-commerce platform.<ref>{{cite news |last1=Tandon |first1=Suneera |title=HUL’s Lakmé rides on innovations, new product launches to drive growth |url=https://www.livemint.com/companies/people/hul-s-lakm-rides-on-innovations-new-product-launches-to-drive-growth-1562093106044.html |access-date=1 June 2022 |work=mint |date=3 July 2019 |language=en}}</ref><ref>{{cite news |last1=Vijayraghavan |first1=Kala |last2=Malviya |first2=Sagar |title=Fearing a fall in salon footfalls, Lakme Lever may cut headcount |url=https://economictimes.indiatimes.com/industry/cons-products/fmcg/fearing-a-fall-in-salon-footfalls-lakme-lever-may-cut-headcount/articleshow/75542781.cms |access-date=1 June 2022 |work=The Economic Times}}</ref> As of 2021, Lakmé also runs 485 [[beauty salon]]s under Lakmé Lever.<ref>{{cite news |last1=Malviya |first1=Sagar |title=Lakme Lever sales declined 19%, slipped into losses during FY20-21 |url=https://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/lakme-lever-sales-declined-19-slipped-into-losses-during-fy20-21/articleshow/83198662.cms |access-date=1 June 2022 |work=The Economic Times}}</ref> The company is the title sponsor for [[Lakme Fashion Week]] (LFW), a bi-annual [[fashion week]] which takes place in Mumbai.<ref name=toi02>{{cite news|title=Fashion business poised for dramatic growth: FDCI|url=http://timesofindia.indiatimes.com/Fashion-business-poised-for-dramatic-growth-FDCI/articleshow/17896739.cms|access-date=1 April 2012|newspaper=[[Times of India]]|date=2 August 2002}}</ref> | |||
Lakmé has [[Shraddha Kapoor]], [[Kajol Devgn]], [[Kareena Kapoor]], and [[Ananya Pandey]] as brand ambassadors.<ref>{{Cite news | |||
|url=https://www.mid-day.com/articles/indias-biggest-cosmetic-brand-signs-ananya-panday-as-their-brand-endorser/19896177 | |url=https://www.mid-day.com/articles/indias-biggest-cosmetic-brand-signs-ananya-panday-as-their-brand-endorser/19896177 | ||
|title=India's biggest cosmetic brand signs Ananya Panday as their brand endorser | |title=India's biggest cosmetic brand signs Ananya Panday as their brand endorser | ||
|work=Mid Day | |work=Mid Day | ||
|language=en-US}}</ref><ref>{{cite web|title=Top Cosmetic Brands in India|url=http://top10companiesinindia.co.in/2014/07/13/top-cosmetic-brands-in-india/|work=top10companiesinindia.co.in|access-date=12 November 2015}}</ref><ref>{{cite web|title=Top 10 Cosmetic Brands in India|url=http://business.mapsofindia.com/top-brands-india/cosmetic.html|work=mapsofindia.com|access-date=12 November 2015}}</ref> | |language=en-US}}</ref><ref>{{cite web|title=Top Cosmetic Brands in India|url=http://top10companiesinindia.co.in/2014/07/13/top-cosmetic-brands-in-india/|work=top10companiesinindia.co.in|access-date=12 November 2015}}</ref><ref>{{cite web|title=Top 10 Cosmetic Brands in India|url=http://business.mapsofindia.com/top-brands-india/cosmetic.html|work=mapsofindia.com|access-date=12 November 2015}}</ref> In ''The [[The Brand Trust Report|Brand Trust Report]]'' 2012, Lakme was ranked 104th among India's most trusted brands and following year it was ranked 71st on the list. In 2014, Lakme was ranked 36th among India's most trusted brands according to the [[The Brand Trust Report|Brand Trust Report]] 2014.<ref>{{Cite web|url=http://www.trustadvisory.info/allindia_2014.html |title=India's Most Trusted Brands 2014 |publisher=Trust Research Advisory |url-status=dead |archive-url=https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html |archive-date=2015-05-02 }}</ref> | ||
In ''The [[The Brand Trust Report|Brand Trust Report]]'' 2012, Lakme was ranked 104th among India's most trusted brands and following year it was ranked 71st on the list. In 2014, Lakme was ranked 36th among India's most trusted brands according to the [[The Brand Trust Report|Brand Trust Report]] 2014.<ref>{{Cite web|url=http://www.trustadvisory.info/allindia_2014.html |title=India's Most Trusted Brands 2014 |publisher=Trust Research Advisory |url-status=dead |archive-url=https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html |archive-date=2015-05-02 | |||
==References== | ==References== | ||