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{{Short description|Indian adhesive brand}}
{{Multiple issues|{{Advert|date=October 2018}}
{{Multiple issues|{{Advert|date=October 2018}}
{{Primary sources|date=October 2018}}}}
{{Primary sources|date=October 2018}}}}
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| name          = Fevicol
| name          = Fevicol
| logo          = Fevicol brand logo.png
| logo          = Fevicol brand logo.png
| logo_upright  = 10px
| logo_upright  = 1
| logo_alt      = Logo of the adhesive brand Fevicol
| logo_alt      = Logo of the adhesive brand Fevicol
| logo_caption  = Logo of the adhesive brand Fevicol
| logo_caption  = Logo of the adhesive brand Fevicol
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== Product descriptions ==
== Product descriptions ==
Fevicol branded glue is a white [[adhesive]] (the company brochures mention poly-synthetic resin). It appears as a white glue (liquid). It is synthesized by heating formaldehyde and urea together.
Fevicol branded glue is a white [[adhesive]] (the company brochures mention [[Polyvinyl acetate|poly-synthetic resin]]). It appears as a white glue (liquid). It is synthesized by heating formaldehyde and urea together.


The company makes several variants of the product designed for attributes like bonding strength, impact resistance, time to set, sagging, shrinkage, versatility, fire resistance, shock and vibration resistance, Non-staining etc.<ref>{{Cite web|url=http://www.pidilite.com/upload/brands/pdf/Fevicol_5_1.pdf|title=Pidilite's Product Guide - Fevicol|last=|first=|date=|website=pidilite.com|format=PDF|archive-url=https://web.archive.org/web/20140211031506/http://www.pidilite.com/upload/brands/pdf/Fevicol_5_1.pdf|archive-date=February 11, 2014|url-status=dead|access-date=October 4, 2018}}</ref>
The company makes several variants of the product designed for attributes like bonding strength, impact resistance, time to set, sagging, shrinkage, versatility, fire resistance, shock and vibration resistance, Non-staining etc.<ref>{{Cite web|url=http://www.pidilite.com/upload/brands/pdf/Fevicol_5_1.pdf|title=Pidilite's Product Guide - Fevicol|last=|first=|date=|website=pidilite.com|format=PDF|archive-url=https://web.archive.org/web/20140211031506/http://www.pidilite.com/upload/brands/pdf/Fevicol_5_1.pdf|archive-date=February 11, 2014|url-status=dead|access-date=October 4, 2018}}</ref>
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"Fevicol SH" is a synthetic resin adhesive intended for [[wood working]] and various materials where one of the surfaces to be bonded is [[Porosity|porous]]. SH strongly binds wood, [[plywood]], [[Lamination|laminate]], [[Wood veneer|veneer]]s, MDF, and all types of boards and cork; it is also employed in the manufacture of sporting goods and bookbinding. SH achieves handling strength in 8 to 10 hours, fully curing in 24.
"Fevicol SH" is a synthetic resin adhesive intended for [[wood working]] and various materials where one of the surfaces to be bonded is [[Porosity|porous]]. SH strongly binds wood, [[plywood]], [[Lamination|laminate]], [[Wood veneer|veneer]]s, MDF, and all types of boards and cork; it is also employed in the manufacture of sporting goods and bookbinding. SH achieves handling strength in 8 to 10 hours, fully curing in 24.


Fevicol is used in a generic sense by consumers in India to mean white glue. Fevicol, the largest selling brand of adhesives in India, has added another feather in its cap with the rollout of ‘Fevicol SH Xtra’. Fevicol SH Xtra is an improved, new generation variant of Fevicol SH, the flagship brand under Pidilite industries. Fevicol SH Xtra will be launched in Hyderabad initially, followed by countrywide launch in a phased manner.<ref>{{Cite web|url=http://www.indtoday.com/pidilite-launches-fevicol-sh-xtra-in-hyderabad-indtoday-com/|title=Pidilite launches Fevicol SH Xtra in Hyderabad|last=|first=|date=January 27, 2015|website=indtoday.com|archive-url=https://web.archive.org/web/20150215113636/http://www.indtoday.com/pidilite-launches-fevicol-sh-xtra-in-hyderabad-indtoday-com/|archive-date=February 15, 2015|url-status=dead|access-date=October 4, 2018}}</ref>
The word Fevicol is used in a generic sense by consumers in India to mean white glue. Fevicol, the largest selling brand of adhesives in India, has added another feather in its cap with the rollout of ‘Fevicol SH Xtra’. Fevicol SH Xtra is an improved, new generation variant of Fevicol SH, the flagship brand under Pidilite industries.<ref>{{Cite web|url=http://www.indtoday.com/pidilite-launches-fevicol-sh-xtra-in-hyderabad-indtoday-com/|title=Pidilite launches Fevicol SH Xtra in Hyderabad|last=|first=|date=January 27, 2015|website=indtoday.com|archive-url=https://web.archive.org/web/20150215113636/http://www.indtoday.com/pidilite-launches-fevicol-sh-xtra-in-hyderabad-indtoday-com/|archive-date=February 15, 2015|url-status=dead|access-date=October 4, 2018}}</ref>


== Initiatives ==
== Initiatives ==
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Fevicol Design Ideas has seen more than 10 million in print. Recently they have launched Fevicol Design Ideas online, users can search for contractors and interior designers on the website.<ref>{{cite web |title=Interior Design Ideas {{!}} Get the best styles at Fevicol Design Ideas |url=http://www.fevicoldesignideas.com |website=Fevicoldesignideas.com |accessdate=4 October 2018 |language=en}}</ref>
Fevicol Design Ideas has seen more than 10 million in print. Recently they have launched Fevicol Design Ideas online, users can search for contractors and interior designers on the website.<ref>{{cite web |title=Interior Design Ideas {{!}} Get the best styles at Fevicol Design Ideas |url=http://www.fevicoldesignideas.com |website=Fevicoldesignideas.com |accessdate=4 October 2018 |language=en}}</ref>


== Fevicol in popular culture ==
== In popular culture ==
In India, "Fevicol" is commonly used as a metaphor for strong bonding or stubborn stickiness, with numerous instances in [[Bollywood]] movies, topical jokes, and mundane conversation. "Fevicol Se" was the title of a song from the film [[Dabangg 2]].<ref>{{Cite news|url=https://lyricstaal.com/lyrics/fevicol-se-lyrics-dabangg-2-2012/|title=Fevicol Se Lyrics - Dabangg 2 - 2012|work=Lyricstaal|access-date=2018-10-04|language=en-US}}</ref>
In India, "Fevicol" is commonly used as a metaphor for strong bonding or stubborn stickiness, with numerous instances in [[Bollywood]] movies, topical jokes, and mundane conversation. "Fevicol Se" was the title of a song from the film [[Dabangg 2]].<ref>{{Cite news|url=https://lyricstaal.com/lyrics/fevicol-se-lyrics-dabangg-2-2012/|title=Fevicol Se Lyrics - Dabangg 2 - 2012|work=Lyricstaal|access-date=2018-10-04|language=en-US}}</ref>