NR Group: Difference between revisions

| founded    = 1948 in [[Mysore|Mysuru]], [[Karnataka]] State, [[India]]<ref>http://www.nrrs.com/pages/ourstory</ref>

| key_people    = Arjun Murthy Ranga, [[Managing director]] & [[CEO]]<ref>http://www.nrrs.com/boardofdirectors.php</ref>

'''NR Group''' is a [[Mysore]], India based company, established in 1948 by N. Ranga Rao as Mysore Products and General Trading Company, which later became N. Ranga Rao & Sons. The group comprises six companies in various businesses such as [[essential oils]], fragrances, incense, and electronics.  

Ranga Rao & Sons, started in 1948, is a manufacturer of incense and fragrances. It has a library of over 500 fragrances, all of which are created and blended in-house.<ref>{{cite web|url=http://www.moneycontrol.com/news/business/nr-group-eyes-rs-1k-cr-revenues5-yrs-_356266.html |title=Moneycontrol.com |publisher=Moneycontrol.com |date= |accessdate=2015-12-15}}</ref> Cycle is the main incense brand.  

N. Ranga Rao & Sons Exports is the exports division of the NR Group of companies, handling all the outsourcing of their products to over 50 countries. NESSO – Natural & Essential Oils Pvt. Ltd., is a manufacturer and marketer of essential oils and floral extracts. Established in 1979, the manufacturing facility is CGM compliant and has a Kosher Certification. The company comprises seven extraction facilities in South India and 24000 ha of tea plantation. Rangsons Marketing Services Pvt Ltd. is the marketing section of NR Group. Established in 1983, the company markets Cycle Pure Agarbathies and develops the Fragrance Domain products of NR Group. Ripple Fragrances Pvt. Ltd., established in 2005, is a manufacturer and marketer of personal and air care{{what|date=November 2018}} lifestyle products of signature brands IRIS and Lia.

Established in 1948,<ref name="indiatimes">{{cite web|url=http://economictimes.indiatimes.com/opinion/india-emerging/nr-group-spreading-fragrance-worldwide/articleshow/4382747.cms|title=NR Group spreading fragrance worldwide - The Economic Times|publisher=}}</ref><ref name="moneycontrol">{{cite web|url=http://www.moneycontrol.com/news/business/nr-group-eyes-rs-1k-cr-revenues5-yrs-_356266.html|title=Share/Stock Market News - Latest NSE, BSE, Business News, Stock/Share Tips, Sensex Nifty, Commodity, Global Market News & Analysis|publisher=}}</ref> headquartered in Mysore, India. Founded by [[N. Ranga Rao]], NR Group began as an [[incense]] manufacturing company and now has business activities in fragrances,<ref name="indiatimes"/> electronics,<ref name="moneycontrol"/><ref>{{cite web|url=http://www.thehindubusinessline.com/industry-and-economy/info-tech/article2552314.ece|title=Karnataka’s software exports touch Rs 85,000 cr|first=Our|last=Bureau|date=19 October 2011|publisher=}}</ref> and essential oils.<ref name="indiatimes"/><ref>http://www.agricultureinformation.com/mag/2007/08/nesso/</ref> Cycle brand incense is exported to over 65 countries.<ref>http://www.nrrs.com/pages/ourstory</ref>

Initially a family enterprise,<ref>{{cite web|url=http://articles.economictimes.indiatimes.com/2011-01-30/news/28425350_1_nuclear-families-business-houses-succession-plan|title=Indian business houses facing a churning in the family system|publisher=}}</ref> the group's companies now have independent corporate setups, and are currently managed by the third generation of the family, overseeing operations as CEOs.

{{refimprove section|date=November 2011}}

The incense division, N. Ranga Rao & Sons Pvt. Ltd., has a number of brands including Cycle, Flute, Manmohak, and Clove.  The exports division exports incense and related products to more than 50 countries in [[Asia]], [[Africa]], [[Europe]], [[Latin America]], [[the Middle East]], [[Far East]] and [[North America]]. It is headed by [https://www.linkedin.com/in/arjun-ranga-2a16a019/?originalSubdomain=in Arjun Ranga]. The Cycle brand, Cycle Pure Agarbathies, was established in 1948, initially distributing only to domestic market. The fragrances are blended in house <ref>http://www.moneycontrol.com/news/business/nr-group-eyes-rs-1k-cr-revenues5-yrs-_356266.html.</ref>

Cycle Agarbathies<ref name="dnaindia1">{{cite web|url=http://www.dnaindia.com/bangalore/report-cycle-the-leader-in-domestic-incense-market-1694698 |title=Cycle the leader in domestic incense market &#124; Latest News & Updates at Daily News & Analysis |publisher=Dnaindia.com |date=2012-05-28 |accessdate=2015-12-15}}</ref> is the flagship brand under [[NR Group]],<ref>{{cite web|url=http://www.cyclepure.com/n-r-group/ |title=Cycle Pure Agarbathies &#124; Indian Incense sticks, Incense Products India, Incense sticks Suppliers and Exporters |publisher=Cyclepure |date=2013-01-24 |accessdate=2015-12-15}}</ref> based in India, and a manufacturer of [[incense]] and [[Puja (Hinduism)|prayer materials]].

As of 2016, Cycle held a 15% share in the incense industry in India, estimated to be worth Rs. 1500 crore overall.<ref name="dnaindia1"/> The brand advertises through sponsorship deals of various [[cricket]] tournaments in India and elsewhere, including the [[Indian Premier League]] and [[Caribbean Premier League]]. Currently the brand ambassador aref [[Amitabh Bachchan]], [[Ramesh Aravind]], [[Saurav Ganguly]].<ref>{{cite web|author=Virendra Pandit |url=http://www.thehindubusinessline.com/companies/big-b-to-be-brand-ambassador-of-cycle-pure-agarbathies/article7452065.ece |title=Big B to be brand ambassador of Cycle Pure Agarbathies &#124; Business Line |publisher=Thehindubusinessline.com |date=2015-07-22 |accessdate=2015-12-15}}</ref>

Ripple Fragrances Pvt. Ltd. is the spatial fragrance division of the NR Group, manufacturing Functional & Aircare Lifestyle Products. Established in 2005. It is headed by Kiran Ranga.

Rangsons Marketing Services Pvt Ltd., established in 1993, is the marketing arm of NR Group.

NR Foundation is the [[Corporate Social Responsibility]] arm.

Natural & Essential Oils Pvt. Ltd (NESSO), established in 1979, is the division that manufactures essential oils and floral extracts.