Maxposure Media Group: Difference between revisions

| areas_served = [[United States]], [[Singapore]],, [[Malaysia]], [[Korea]], [[Bangladesh]], [[India]], [[United Arab Emirates]], [[Italy]]

'''Maxposure Media Group''', stylized as '''MaXposure Media''', is Asia's largest Content Marketing company in the genres of lifestyle, luxury, travel, hospitality, retail, enthusiasts, automobile, aviation, entertainment and real estate.<ref>{{cite web |url=http://www.magazinemarketplace.com/2008Exhibitors.asp |title=WMM 2009 - 2008 Exhibitors |website=www.magazinemarketplace.com |url-status=dead |archive-url=https://web.archive.org/web/20091031000640/http://www.magazinemarketplace.com/2008Exhibitors.asp |archive-date=2009-10-31}} </ref><ref name="Afaqs.com">{{cite web|url=http://www.afaqs.com/news/story.html?sid=30355_Air+Indias+in-flight+magazines+Namaskaar+to+be+renamed |title=Air India's in-flight magazine Namaskaar to be renamed |publisher=Afaqs.com |date=2011-04-27 |accessdate=2013-03-14}}</ref> It offers magazines, digital content, video, social media, mobile apps, augmented realty, A.I., promotions and events. It was founded by Vikas Johari and Jorge Arauz in [[Coral Gables, Florida]]. The CEO & Managing Director is Prakash Johari. Maxposure has offices throughout the world with headquarters in the [[United States]], and offices in [[Singapore]], [[Malaysia]], [[Korea]], [[Bangladesh]], [[India]], [[United Arab Emirates]].<ref name="About"/><ref>{{cite web|url=http://www.business-standard.com/article/companies/european-publisher-acquires-majority-stake-in-maxposure-111080500066_1.html|title=European publisher acquires majority stake in MaXposure|first=Sharmistha|last=Mukherjee|date=5 August 2011|publisher=|accessdate=12 May 2018|via=Business Standard}}</ref><ref>{{cite web|url=http://www.financialexpress.com/news/bertelsmann-arm-to-buy-55-stake-in-maxposure/746888|title=Bertelsmann arm to buy 55% stake in Maxposure|publisher=|accessdate=12 May 2018}}</ref><ref>{{cite web|url=http://www.telegraphindia.com/external/display.jsp?mode=details&id=27785|title=The Telegraph India|publisher=|accessdate=12 May 2018}}</ref>

In August 2009, the company began publishing ''SpiceRoute'' for [[SpiceJet|SpiceJet Airlines]]. The in-flight magazine was the second contract publishing project for the company after ''Beyond Luxury''.<ref>{{cite web|url=http://www.beyond-luxury.com/ |title=Beyond Luxury |publisher=Beyond Luxury |date= |accessdate=2013-03-14}}</ref> and in October 2009, Maxposure Media Group launched the Indian edition of Italian hair & beauty magazine ''Estetica''. It marked the magazine's 25th international edition.<ref>{{cite web|url=http://www.indiainfoline.com/Markets/News/News.aspx?NewsId=8153 |title=Recent News Videos |publisher=Indiainfoline.com |date= |accessdate=2013-03-14}}</ref>

In June 2010, Maxposure Media Group acquired the license for the Indian edition of ''[[FHM India|FHM]]'' from Next Gen Publishing Ltd. and [[Bauer Media Group]] in the [[United Kingdom]]. Maxposure Media Group (India) released its first issue of ''FHM'' in August 2010 with [[Lisa Haydon]] on the cover.<ref>{{cite web|url=http://www.yourchennai.com/index.php/entertainment/books/641-maxposure-media-group-india-acquires-the-license-for-fhm-india-from-next-gen-publishing-ltd |title=MaXposure Media Group (India) acquires the license for FHM India from Next Gen Publishing Ltd |publisher=Yourchennai.com |date=2010-06-10 |accessdate=2013-03-14}}</ref> [[FHM]] is the UK's largest men's lifestyle media brand.<ref>{{cite web|url=http://www.ukmagz.co.uk/magdetail.php?magid=444 |title=FHM ::: UK Magazine; Magazine Publishers; Subscription |publisher=Ukmagz.co.uk |date= |accessdate=2013-03-14}}</ref> In July 2010, it launched ''Touchdown'' and the Indian edition of ''Mercedes Magazine''. The former is the official magazine of the [[Chhatrapati Shivaji International Airport|Mumbai International Airport]] and published for [[GVK (conglomerate)|GVK]]. ''Mercedes Magazine'' is published exclusively for [[Mercedes-Benz India]] customers and was launched by [[Vidya Balan]] & Dr. Wilfried Aulbur, Managing Director & CEO, Mercedes-Benz India.<ref>{{cite web|author=|url=http://burnyourfuel.com/2010/07/05/news/car-news-news/mercedesmagazine-launched-today-india-mercedesbenz |title=Mercedes-Benz Launches MercedesMagazine Today In India |publisher=Burnyourfuel.com |date=2010-07-05 |accessdate=2013-03-14}}</ref> In September 2010, MaXposure acquired the rights to publish ''Elite Life'' for [[ICICI Prudential Life Insurance|ICICI Prudential]] customers.<ref>{{cite web|url=http://www.indiantelevision.com/release/y2k10/nov/novrel70.php |title=News Releases > Estetica forays into The Middle East |publisher=Indiantelevision.com |date= |accessdate=2013-03-14}}</ref>

in July 2011, MaXposure Media Group launched ''Diabetic Living'', under license from [[Meredith Corporation]].<ref>{{cite web|url=http://www.afaqs.com/news/company_briefs/index.html?id=49243_Diabetic+Living+now+in+India |title=News > Company Briefs > Diabetic Living now in India |publisher=afaqs! |date=2011-05-08 |accessdate=2013-03-14}}</ref> Further in August 2011, Maxposure began publishing the in-flight magazine for [[Air India]], India's oldest and largest airline. The publication rebranded as ''Shubh Yatra''. It features editorial coverage in both English and Hindi<ref>{{cite web|url=http://www.bestmediainfo.com/2011/04/air-india-magazines-merged-maxposure-media-to-publish-namaskar/ |title=Air India magazines merged; Maxposure Media to publish Namaskar &#124; Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry |publisher=Bestmediainfo.com |date=2011-04-08 |accessdate=2013-03-14}}</ref> and reaches more than 2.5 million readers monthly.<ref>[http://www.airindiamagazine.in/AIR_INDIA.pdf] {{webarchive|url=https://web.archive.org/web/20111215213242/http://www.airindiamagazine.in/AIR_INDIA.pdf|date=December 15, 2011}}</ref> The acquisition positioned Maxposure as India's largest in-flight magazine publisher and the largest custom media publisher in India.<ref name="Afaqs.com" />

'''I. Content Marketing'''

}}</ref> ''Trujetter'' for regional [[TruJet]] Airlines based out of Hyderabad;<ref>{{Cite web|url=http://trujetter.com/|title=TruJetter - Inflight Magazine of TruJet Airlines|website=Trujetter|language=en-US|access-date=2016-03-10}}</ref> ''GoGetter'' for [[GoAir]]; ''FLY Smiles'' for Bangalore-based airline [[Air Pegasus]];<ref>{{Cite web|url=https://maxposure.in/publication.php?mag=fly-smiles|title=Fly Smiles {{!}} Inflight Magazine of Air Pegasus Airlines|website=maxposure.in|access-date=2016-03-10}}</ref> ''Gulf Life'' for [[Gulf Air]], the national carrier of [[Bahrain|Kingdom of Bahrain]];<ref>{{Cite web|url=https://maxposure.in/publication.php?mag=gulf-life|title=Gulf Life {{!}} In-flight Magazine of Gulf Air Airlines|website=maxposure.in|access-date=2016-03-10}}</ref> ''Nawras'' for [[Air Arabia]], the [[Sharjah]]-headquartered [[United Arab Emirates]] national budget airline with over 101 destinations in 32 countries worldwide; and [[AirAsia India]]'s ''Travel 3Sixty'', a joint venture between [[AirAsia Berhad]] & [[Tata Sons]]. The company continues to expand content marketing projects with [[The Oberoi Group]], [[ITC Hotels]], [[Taj Hotels]] and [[SalamAir]] across India & the Gulf Cooperation Council. On August 26, 2019, Maxposure was awarded the duties to transform its retail catalogue (Hello 6E)  into a full-fledged in-flight magazine by [[IndiGo]]. The launch issue of the new avatar was launched in October 2019.

 

 

 

 

 

 

'''Aeroplay Entertainment''',<ref>{{Cite web|url=https://www.aeroplaymedia.com/|title=Aeroplay Entertainment - A Leading Inflight Content Service Provider (CSP)|website=Aeroplay Entertainment|language=en-US|access-date=2018-12-25}}</ref> Content Service Provider(CSP) is headquartered in Singapore and its TPN Certified Lab facility is located in Mumbai & US operations located in New York. Its clients include [[Jazeera Airways]],<ref>{{Cite web|title=Jazeera Airways launches free inflight entertainment service with Aeroplay|url=https://www.aeroplaymedia.com/news/jazeera-airways-launches-free-inflight-entertainment-service-with-aeroplay/|access-date=2021-11-16|website=Aeroplay Entertainment|language=en-US}}</ref> [[Air Arabia]], [[Malaysia Airlines]],<ref>{{Cite web|title=Malaysia Airlines Integrates Diverse Traditional Musical Instruments in its New Boarding Music jointly with Aeroplay Entertainment|url=https://www.malaysiaairlines.com/content/mas/my/en/news-article/2020/malaysia-airlines-new-boarding-music.html|access-date=2021-11-16|website=www.malaysiaairlines.com|language=en}}</ref> [[Air India]],<ref>{{Cite web|date=2020-12-14|title=Air India taps Aeroplay as CSP, as IFE evolves amid COVID|url=https://runwaygirlnetwork.com/2020/12/14/air-india-taps-aeroplay-as-csp-as-ife-evolves-amid-covid/|access-date=2021-11-16|website=Runway Girl|language=en-US}}</ref> [[Kuwait Airways]], [[Yemenia]] to name. It is now one of the fastest growing CSP in the world.

III. '''Content Distribution''' '''Business'''

'''Alpha Pictures'''<ref>{{Cite web|url=https://alphapictures.aero/logo_alpha.png|title=Alpha Pictures|website=alphapictures.aero|language=en-US|access-date=2019-09-05}}</ref> is content (Movies, TV Shows, Destination Videos & Guides)  distribution arm of Maxposure. It focuses on Indian Content (Bollywood, Regional), Arabic Content and Destination Videos (Major cities around the world).