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After serving in various organisational posts of the BJP at the state and national level, he was elected as a member of the [[Rajya Sabha]] from [[Karnataka]] in 1998.<ref name=mvn11>{{cite web|title=Venkaiah Naidu files papers for Rajya Sabha|url=http://m.rediff.com/news/1998/mar/16karna.htm|work=Rediff.com|access-date=22 May 2014|archive-url=https://web.archive.org/web/20140518205300/http://m.rediff.com/news/1998/mar/16karna.htm|archive-date=18 May 2014|url-status=live}}</ref> He was re-elected twice, in 2004 and 2010, from Karnataka.<ref name="mvn 8">{{cite news|title=Venkaiah Naidu among 10 elected to Rajya Sabha|url=http://www.hindu.com/2004/06/29/stories/2004062906581100.htm|access-date=22 May 2014|archive-url=https://web.archive.org/web/20060304030500/http://www.hindu.com/2004/06/29/stories/2004062906581100.htm|archive-date=4 March 2006|newspaper=[[The Hindu]]|date=2004-06-29|url-status=dead}}</ref><ref name=mvn10>{{cite web|title=Rajya Sabha elections: Mallya, Venkaiah, Paswan, Rudy win|url=http://www.ndtv.com/article/india/rajya-sabha-elections-mallya-venkaiah-paswan-rudy-win-32350|publisher=NDTV|access-date=22 May 2014|archive-url=https://web.archive.org/web/20140518190148/http://www.ndtv.com/article/india/rajya-sabha-elections-mallya-venkaiah-paswan-rudy-win-32350|archive-date=18 May 2014|url-status=live}}</ref> He served as the party spokesperson from 1996 to 2000, bringing to the job his panache for quirky alliterations and similes. Unlike most politicians from southern India, Naidu made an effort to master Hindi, going on to address public rallies in northern India. | After serving in various organisational posts of the BJP at the state and national level, he was elected as a member of the [[Rajya Sabha]] from [[Karnataka]] in 1998.<ref name=mvn11>{{cite web|title=Venkaiah Naidu files papers for Rajya Sabha|url=http://m.rediff.com/news/1998/mar/16karna.htm|work=Rediff.com|access-date=22 May 2014|archive-url=https://web.archive.org/web/20140518205300/http://m.rediff.com/news/1998/mar/16karna.htm|archive-date=18 May 2014|url-status=live}}</ref> He was re-elected twice, in 2004 and 2010, from Karnataka.<ref name="mvn 8">{{cite news|title=Venkaiah Naidu among 10 elected to Rajya Sabha|url=http://www.hindu.com/2004/06/29/stories/2004062906581100.htm|access-date=22 May 2014|archive-url=https://web.archive.org/web/20060304030500/http://www.hindu.com/2004/06/29/stories/2004062906581100.htm|archive-date=4 March 2006|newspaper=[[The Hindu]]|date=2004-06-29|url-status=dead}}</ref><ref name=mvn10>{{cite web|title=Rajya Sabha elections: Mallya, Venkaiah, Paswan, Rudy win|url=http://www.ndtv.com/article/india/rajya-sabha-elections-mallya-venkaiah-paswan-rudy-win-32350|publisher=NDTV|access-date=22 May 2014|archive-url=https://web.archive.org/web/20140518190148/http://www.ndtv.com/article/india/rajya-sabha-elections-mallya-venkaiah-paswan-rudy-win-32350|archive-date=18 May 2014|url-status=live}}</ref> He served as the party spokesperson from 1996 to 2000, bringing to the job his panache for quirky alliterations and similes. Unlike most politicians from southern India, Naidu made an effort to master Hindi, going on to address public rallies in northern India. | ||
After the [[National Democratic Alliance (India)|NDA]] victory in the 1999 general elections, he became the Union Cabinet Minister for Rural Development in the government headed by Prime Minister [[Atal Bihari Vajpayee]].<ref name=mvn1>{{cite news|title=Party man Venkaiah Naidu makes debut in government|url=http://www.rediff.com/news/2000/sep/30cab2.htm|newspaper=Rediff.com|access-date=22 May 2014|archive-url=https://web.archive.org/web/20150924154541/http://www.rediff.com/news/2000/sep/30cab2.htm|archive-date=24 September 2015|url-status=live}}</ref> He was known for aggressively pushing for reforms in rural development and for the many schemes introduced during this period such as the '[[Pradhan Mantri Gram Sadak Yojana]].'<ref name=mvn2>{{cite web|title=Dreams of a novice|url=http://indiatoday.intoday.in/story/m.-venkaiah-naidu-seeks-to-change-the-face-of-rural-india/1/231024.html|publisher=India Today|access-date=22 May 2014|archive-url=https://web.archive.org/web/20140518205051/http://indiatoday.intoday.in/story/m.-venkaiah-naidu-seeks-to-change-the-face-of-rural-india/1/231024.html|archive-date=18 May 2014|url-status=live}}</ref><ref name=mvn3>{{cite web|title=PRADHAN MANTRI GRAM SADAK YOJANA : A BOON FOR RURAL INDIA|url=http://pib.nic.in/feature/feyr2001/fjan2001/f010120011.html|publisher=PIB news|access-date=22 May 2014|archive-url=https://web.archive.org/web/20160304055748/http://pib.nic.in/feature/feyr2001/fjan2001/f010120011.html|archive-date=4 March 2016|url-status=live}}</ref><ref name=mvn4>{{cite news|title=Milking Naidu style|url=http://indiatoday.intoday.in/story/venkaiah-naidu-eyes-lok-sabha-polls-gifts-nellore-rs-500-crore-worth-of-sops/1/205116.html|newspaper=India Today|access-date=22 May 2014|archive-url=https://web.archive.org/web/20140518205048/http://indiatoday.intoday.in/story/venkaiah-naidu-eyes-lok-sabha-polls-gifts-nellore-rs-500-crore-worth-of-sops/1/205116.html|archive-date=18 May 2014|url-status=live}}</ref> | |||
==References== | ==References== | ||