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Sameer Nair: Difference between revisions
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In 2007, Sameer turned entrepreneurial with NDTV Imagine Ltd. The venture had a strategic partner in NBC Universal at 26%. Imagine broke new ground by introducing mythology and historical programming into daily primetime schedules, an industry first and commonplace today. While the channel Imagine did not quite succeed, the lessons from steering a ship through the turbulent times of recession, intense competition and failure were sobering and invaluable.<ref>{{cite web |url=http://www.hindustantimes.com/News-Feed/smallscreen/Sameer-Nair-and-the-new-NDTV-family/Article1-215480.aspx |title=Archived copy |accessdate=2010-01-25 |url-status=dead |archiveurl=https://web.archive.org/web/20110404230922/http://www.hindustantimes.com/News-Feed/smallscreen/Sameer-Nair-and-the-new-NDTV-family/Article1-215480.aspx |archivedate=2011-04-04 }}</ref> | In 2007, Sameer turned entrepreneurial with NDTV Imagine Ltd. The venture had a strategic partner in NBC Universal at 26%. Imagine broke new ground by introducing mythology and historical programming into daily primetime schedules, an industry first and commonplace today. While the channel Imagine did not quite succeed, the lessons from steering a ship through the turbulent times of recession, intense competition and failure were sobering and invaluable.<ref>{{cite web |url=http://www.hindustantimes.com/News-Feed/smallscreen/Sameer-Nair-and-the-new-NDTV-family/Article1-215480.aspx |title=Archived copy |accessdate=2010-01-25 |url-status=dead |archiveurl=https://web.archive.org/web/20110404230922/http://www.hindustantimes.com/News-Feed/smallscreen/Sameer-Nair-and-the-new-NDTV-family/Article1-215480.aspx |archivedate=2011-04-04 }}</ref> | ||
In August 2017, Sameer began a new professional journey to helm Applause Entertainment - a Media, Content & IP Creation Studio - promoted by Aditya Birla Group chairman - Kumar Mangalam Birla. With Applause Entertainment, Sameer aims to build a new ecosystem for content creation & monetization bringing together talent, producers and platforms with an innate ability to merge quality and creativity with commerce.<ref>{{cite news | url=https://economictimes.indiatimes.com/industry/media/entertainment/km-birla-hires-sameer-nair-of-balaji-telefilms-to-revive-the-defunct-applause-entertainment/articleshow/60094184.cms | title=KM Birla hires Sameer Nair of Balaji Telefilms; to make 'binge-worthy' shows for Amazon, Netflix, Hotstar | date=17 August 2017 | newspaper=The Economic Times | first1=Megha | last1=Mandavia | first2=Baiju | last2=Kalesh | accessdate=8 February 2019 }}</ref><ref>https://www.bloombergquint.com/business/human-attention-is-the-new-oil-media-veteran-sameer-nair-says#gs.mQ28C4o</ref> | In August 2017, Sameer began a new professional journey to helm Applause Entertainment - a Media, Content & IP Creation Studio - promoted by Aditya Birla Group chairman - Kumar Mangalam Birla. With Applause Entertainment, Sameer aims to build a new ecosystem for content creation & monetization bringing together talent, producers and platforms with an innate ability to merge quality and creativity with commerce.<ref>{{cite news | url=https://economictimes.indiatimes.com/industry/media/entertainment/km-birla-hires-sameer-nair-of-balaji-telefilms-to-revive-the-defunct-applause-entertainment/articleshow/60094184.cms | title=KM Birla hires Sameer Nair of Balaji Telefilms; to make 'binge-worthy' shows for Amazon, Netflix, Hotstar | date=17 August 2017 | newspaper=The Economic Times | first1=Megha | last1=Mandavia | first2=Baiju | last2=Kalesh | accessdate=8 February 2019 }}</ref><ref>{{Cite web|url=https://www.bloombergquint.com/business/human-attention-is-the-new-oil-media-veteran-sameer-nair-says#gs.mQ28C4o|title = Human Attention is the New Oil, Media Veteran Sameer Nair Says}}</ref> | ||
==References== | ==References== | ||