Fast-moving consumer goods: Difference between revisions

[[Consumer|Consumers]] in rural areas typically purchase goods from nearby towns and villages. Recently, there has been a shift in consumer purchase behavior toward [[Local purchasing|purchasing locally]] that has prompted the need for better local promotional efforts to generate brand awareness in small towns. FMCGs play a large part in the economy, as they are inelastic products that touch every part of consumer life. Businesses that supply FMCGs to a rural community can help provide employment opportunities and drive down the cost of such products in those rural areas. For instance, FMCGs represent the fourth-largest sector in the Indian economy<ref>{{Cite web|url=https://www.ibef.org/industry/Fmcg-presentation|title=Indian FMCG Industry Analysis|website=www.ibef.org|access-date=2020-02-25}}</ref> and generate employment for more than three million people in downstream activities.<ref>{{Cite web|url=https://www.journalijdr.com/sites/default/files/issue-pdf/Download%201068.pdf|title=Rural Consumer Behaviour on Fast Moving Consumer Goods|last=Singaravelu|first=Dr. K.|date=October 2013}}</ref>

Fast-moving consumer electronics are typically low-priced generic items with many comparable alternatives offering similar functionality. Examples of [[consumer electronics]] include [[mobile phone]]s, [[Portable media player|MP3 players]], [[Handheld video games|game players]], earphones, [[headphones]], [[USB_On-The-Go|OTG cables]] and [[digital marketing|digital]] [[disposable camera]]s.