Louis Vuitton: Difference between revisions

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==Advertising campaigns==
==Advertising campaigns==
The Louis Vuitton company cultivates a celebrity following and has featured famous models, musicians and actors, such as [[Jennifer Lopez]], [[Keith Richards]], [[Kim Kardashian|Kim Kardashian,]] [[Madonna (entertainer)|Madonna]], [[Sean Connery]], [[Matthias Schoenaerts]], [[Angelina Jolie]], [[Gisele Bündchen]], [[Mikhail Gorbachev]], [[Oh Sehun]], [[JO1]] and [[David Bowie]] in its marketing campaigns.<ref name="nytimes20071105">{{cite news
The Louis Vuitton company cultivates a celebrity following and has featured famous models, musicians and actors, such as [[Jennifer Lopez]], [[Keith Richards]], [[Kim Kardashian]], [[Madonna (entertainer)|Madonna]], [[Sean Connery]], [[Matthias Schoenaerts]], [[Angelina Jolie]], [[Gisele Bündchen]], [[Mikhail Gorbachev]], [[Oh Sehun]], [[JO1]] and [[David Bowie]] in its marketing campaigns.<ref name="nytimes20071105">{{cite news
|url=https://www.nytimes.com/2007/11/05/business/media/05vuitton.html
|url=https://www.nytimes.com/2007/11/05/business/media/05vuitton.html
|title=Louis Vuitton Ad Shows Gorbachev Accompanied by Subversive Text
|title=Louis Vuitton Ad Shows Gorbachev Accompanied by Subversive Text
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===Patent Ruling in Japan 2021===
===Patent Ruling in Japan 2021===
On 14th April 2021 Louis Vuitton lost a patent office case in Japan against a Japanese manufacture.<ref>https://www.jpo.go.jp/system/trial_appeal/document/madopro_sinketsu_20210608/2020_695001.html</ref> The manufacturer was using centuries old Japanese designs in its goods, the same ones that had originally inspired Louis Vuitton. The Sarah wallet design in particular resembles bag designs<ref>{{Cite web|url=https://kyoto-kanbejuzu.co.jp/productsichimatsu.html|title = 市松柄 珠数袋|京都 京念珠/数珠製造卸【 神戸珠数店 】|}}</ref> that have been used for centuries to contain jyuzu (strings of beads used in funeral ceremonies - see [[Japamala#Japanese Buddhism]]). There has been comment on Japanese social media concerning how the company management seems to have forgotten the origins of Louis Vuitton's designs. The Shoso-in archive has a biwa lute<ref>{{cite web |url=http://www.narahaku-shop.com/upload/save_image/11101204_56415ed86e5e8.jpg |title=Image from Nara National Museum Shop website}}</ref> with marquetry patterns to which some Louis Vuitton's designs bear a close resemblance.
On 14 April 2021 Louis Vuitton lost a patent office case in Japan against a Japanese manufacture.<ref>https://www.jpo.go.jp/system/trial_appeal/document/madopro_sinketsu_20210608/2020_695001.html</ref> The manufacturer was using centuries old Japanese designs in its goods, the same ones that had originally inspired Louis Vuitton. The Sarah wallet design in particular resembles bag designs<ref>{{Cite web|url=https://kyoto-kanbejuzu.co.jp/productsichimatsu.html|title = 市松柄 珠数袋|京都 京念珠/数珠製造卸【 神戸珠数店 】|}}</ref> that have been used for centuries to contain jyuzu (strings of beads used in funeral ceremonies - see [[Japamala#Japanese Buddhism]]). There has been comment on Japanese social media concerning how the company management seems to have forgotten the origins of Louis Vuitton's designs. The Shoso-in archive has a biwa lute<ref>{{cite web |url=http://www.narahaku-shop.com/upload/save_image/11101204_56415ed86e5e8.jpg |title=Image from Nara National Museum Shop website}}</ref> with marquetry patterns to which some Louis Vuitton's designs bear a close resemblance.


=== Historical and current French trunk makers and competitors ===
=== Historical and current French trunk makers and competitors ===
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