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== Marketing and release ==
== Marketing and release ==
The film was announced via a first look poster featuring Shroff that was released on 20 November 2017 by Johar on various social media platforms; the poster carried the release date of 23 November 2018.<ref name="indiatoday.intoday.in">{{Cite magazine |date=20 November 2017 |title=Student of the Year 2 poster: Tiger Shroff is back to college, but where are his leading ladies? |url=https://www.indiatoday.in/movies/bollywood/story/student-of-the-year-2-poster-tiger-shroff-karan-johar-1090049-2017-11-20 |magazine=[[India Today]] |access-date=11 May 2019 |archive-url=https://web.archive.org/web/20180420004400/https://www.indiatoday.in/movies/bollywood/story/student-of-the-year-2-poster-tiger-shroff-karan-johar-1090049-2017-11-20 |archive-date=20 April 2018 |url-status=live}}</ref><ref name="indexp">{{Cite news |url=https://www.indianexpress.com/article/entertainment/bollywood/student-of-the-year-2-first-look-poster-tiger-shroff-karan-johar-see-photo-4945806/ |title=Student of the Year 2 first look: Tiger Shroff is thrilled to get admission into Karan Johar's coolest school |date=21 November 2017 |work=[[The Indian Express]] |access-date=11 May 2019 |archive-url=https://web.archive.org/web/20190509190347/https://indianexpress.com/article/entertainment/bollywood/student-of-the-year-2-first-look-poster-tiger-shroff-karan-johar-see-photo-4945806/ |archive-date=9 May 2019 |url-status=live}}</ref><ref name="tiger">{{Cite news |url=http://www.firstpost.com/entertainment/bollywood/student-of-the-year-2-tiger-shroff-goes-back-to-school-in-sequel-of-karan-johars-2012-smash-hit-4218581.html |title=Student of the Year 2: Tiger Shroff goes back to school in sequel of Karan Johar's 2012 smash hit |date=20 November 2017 |work=[[Firstpost]] |access-date=11 May 2019 |archive-url=https://web.archive.org/web/20190510064930/https://www.firstpost.com/entertainment/bollywood/student-of-the-year-2-tiger-shroff-goes-back-to-school-in-sequel-of-karan-johars-2012-smash-hit-4218581.html |archive-date=10 May 2019 |url-status=live}}</ref> In April 2018, first look posters featuring Sutaria and Panday announcing the new cast members were released; this was somewhat controversial owing to most of the cast being children of other actors, and this led to accusations of Johar promoting nepotism.<ref name=":0">{{Cite news |url=https://indianexpress.com/article/trending/trending-in-india/karan-johar-reveals-the-cast-of-student-of-the-year-2-tiger-shroff-ananya-panday-and-tara-sutaria-twitter-reactions-5132667/ |title=Student of the Year 2 cast revealed by Karan Johar; Twitterati scream 'nepotism 2' |date=11 April 2018 |work=[[The Indian Express]] |access-date=12 April 2018 |archive-url=https://web.archive.org/web/20180412224818/http://indianexpress.com/article/trending/trending-in-india/karan-johar-reveals-the-cast-of-student-of-the-year-2-tiger-shroff-ananya-panday-and-tara-sutaria-twitter-reactions-5132667/ |archive-date=12 April 2018 |url-status=live}}</ref> On 30 July 2018, a press release by Dharma Productions stated that the film's release date was postponed to 10 May 2019 due to what was speculated to be expected competition from the science fiction ''[[2.0 (film)|2.0]]'' (2018).<ref>{{Cite magazine |date=30 July 2018 |title=Student of the Year 2 pushed to May 2019. Rajinikanth's 2.0 to blame? |url=https://www.indiatoday.in/movies/bollywood/story/student-of-the-year-2-pushed-may-2019-rajinikanth-2-0-to-blame-1300466-2018-07-30 |magazine=[[India Today]] |access-date=11 May 2019 |archive-url=https://web.archive.org/web/20190411171801/https://www.indiatoday.in/movies/bollywood/story/student-of-the-year-2-pushed-may-2019-rajinikanth-2-0-to-blame-1300466-2018-07-30 |archive-date=11 April 2019 |url-status=live}}</ref><ref>{{Cite news |url=https://www.news18.com/news/movies/student-of-the-year-2-to-be-released-on-may-10-2019-1828697.html |title=Student of the Year 2 To Be Released on May 10, 2019 |date=31 July 2018 |work=[[CNN-News18]] |access-date=9 August 2018 |archive-url=https://web.archive.org/web/20180809184039/https://www.news18.com/news/movies/student-of-the-year-2-to-be-released-on-may-10-2019-1828697.html |archive-date=9 August 2018 |url-status=live}}</ref>
The film was announced via a first look poster featuring Shroff that was released on 20 November 2017 by Johar on various social media platforms; the poster carried the release date of 23 November 2018.<ref name="tiger">{{Cite news |url=http://www.firstpost.com/entertainment/bollywood/student-of-the-year-2-tiger-shroff-goes-back-to-school-in-sequel-of-karan-johars-2012-smash-hit-4218581.html |title=Student of the Year 2: Tiger Shroff goes back to school in sequel of Karan Johar's 2012 smash hit |date=20 November 2017 |work=[[Firstpost]] |access-date=11 May 2019 |archive-url=https://web.archive.org/web/20190510064930/https://www.firstpost.com/entertainment/bollywood/student-of-the-year-2-tiger-shroff-goes-back-to-school-in-sequel-of-karan-johars-2012-smash-hit-4218581.html |archive-date=10 May 2019 |url-status=live}}</ref><ref name="indiatoday.intoday.in">{{Cite magazine |date=20 November 2017 |title=Student of the Year 2 poster: Tiger Shroff is back to college, but where are his leading ladies? |url=https://www.indiatoday.in/movies/bollywood/story/student-of-the-year-2-poster-tiger-shroff-karan-johar-1090049-2017-11-20 |magazine=[[India Today]] |access-date=11 May 2019 |archive-url=https://web.archive.org/web/20180420004400/https://www.indiatoday.in/movies/bollywood/story/student-of-the-year-2-poster-tiger-shroff-karan-johar-1090049-2017-11-20 |archive-date=20 April 2018 |url-status=live}}</ref><ref name="indexp">{{Cite news |url=https://www.indianexpress.com/article/entertainment/bollywood/student-of-the-year-2-first-look-poster-tiger-shroff-karan-johar-see-photo-4945806/ |title=Student of the Year 2 first look: Tiger Shroff is thrilled to get admission into Karan Johar's coolest school |date=21 November 2017 |work=[[The Indian Express]] |access-date=11 May 2019 |archive-url=https://web.archive.org/web/20190509190347/https://indianexpress.com/article/entertainment/bollywood/student-of-the-year-2-first-look-poster-tiger-shroff-karan-johar-see-photo-4945806/ |archive-date=9 May 2019 |url-status=live}}</ref> In April 2018, first look posters featuring Sutaria and Panday announcing the new cast members were released; this was somewhat controversial owing to most of the cast being children of other actors, and this led to accusations of Johar promoting nepotism.<ref name=":0">{{Cite news |url=https://indianexpress.com/article/trending/trending-in-india/karan-johar-reveals-the-cast-of-student-of-the-year-2-tiger-shroff-ananya-panday-and-tara-sutaria-twitter-reactions-5132667/ |title=Student of the Year 2 cast revealed by Karan Johar; Twitterati scream 'nepotism 2' |date=11 April 2018 |work=[[The Indian Express]] |access-date=12 April 2018 |archive-url=https://web.archive.org/web/20180412224818/http://indianexpress.com/article/trending/trending-in-india/karan-johar-reveals-the-cast-of-student-of-the-year-2-tiger-shroff-ananya-panday-and-tara-sutaria-twitter-reactions-5132667/ |archive-date=12 April 2018 |url-status=live}}</ref> On 30 July 2018, a press release by Dharma Productions stated that the film's release date was postponed to 10 May 2019 due to what was speculated to be expected competition from the science fiction ''[[2.0 (film)|2.0]]'' (2018).<ref>{{Cite magazine |date=30 July 2018 |title=Student of the Year 2 pushed to May 2019. Rajinikanth's 2.0 to blame? |url=https://www.indiatoday.in/movies/bollywood/story/student-of-the-year-2-pushed-may-2019-rajinikanth-2-0-to-blame-1300466-2018-07-30 |magazine=[[India Today]] |access-date=11 May 2019 |archive-url=https://web.archive.org/web/20190411171801/https://www.indiatoday.in/movies/bollywood/story/student-of-the-year-2-pushed-may-2019-rajinikanth-2-0-to-blame-1300466-2018-07-30 |archive-date=11 April 2019 |url-status=live}}</ref><ref>{{Cite news |url=https://www.news18.com/news/movies/student-of-the-year-2-to-be-released-on-may-10-2019-1828697.html |title=Student of the Year 2 To Be Released on May 10, 2019 |date=31 July 2018 |work=[[CNN-News18]] |access-date=9 August 2018 |archive-url=https://web.archive.org/web/20180809184039/https://www.news18.com/news/movies/student-of-the-year-2-to-be-released-on-may-10-2019-1828697.html |archive-date=9 August 2018 |url-status=live}}</ref>


Two new teaser posters were released on 10 April 2019 presenting Shroff's look as a student.<ref>{{Cite news |url=https://www.hindustantimes.com/bollywood/student-of-the-year-2-new-posters-out-tiger-shroff-ananya-panday-tara-sutaria-confirm-session-begins-thursday/story-SFE6tARodeNoiHCvEg5L3I.html |title=Student of the Year 2 new posters out: Tiger Shroff, Ananya Panday, Tara Sutaria confirm session begins Thursday |date=10 April 2019 |work=[[Hindustan Times]] |access-date=11 May 2019 |archive-url=https://web.archive.org/web/20190412133752/https://www.hindustantimes.com/bollywood/student-of-the-year-2-new-posters-out-tiger-shroff-ananya-panday-tara-sutaria-confirm-session-begins-thursday/story-SFE6tARodeNoiHCvEg5L3I.html |archive-date=12 April 2019 |url-status=live}}</ref><ref>{{Cite magazine |date=10 April 2019 |title=Student of the Year 2 new poster: Tiger Shroff, Ananya Panday, Tara Sutaria go back to college |url=https://www.indiatoday.in/movies/bollywood/story/student-of-the-year-2-tiger-shroff-ananya-panday-and-tara-sutaria-are-ready-to-start-college-1498443-2019-04-10 |magazine=[[India Today]] |access-date=11 May 2019 |archive-url=https://web.archive.org/web/20190410154820/https://www.indiatoday.in/movies/bollywood/story/student-of-the-year-2-tiger-shroff-ananya-panday-and-tara-sutaria-are-ready-to-start-college-1498443-2019-04-10 |archive-date=10 April 2019 |url-status=live}}</ref> Another set of posters featuring Sutaria and Panday were released on 11 April 2019.<ref>{{Cite magazine |date=11 April 2019 |title=Student of the Year 2: Meet Tiger Shroff, Ananya Panday and Tara Sutaria in new posters |url=https://www.indiatoday.in/movies/bollywood/story/student-of-the-year-2-meet-tiger-shroff-ananya-panday-and-tara-sutaria-in-new-posters-1499456-2019-04-11 |magazine=[[India Today]] |access-date=11 May 2019 |archive-url=https://web.archive.org/web/20190411171801/https://www.indiatoday.in/movies/bollywood/story/student-of-the-year-2-meet-tiger-shroff-ananya-panday-and-tara-sutaria-in-new-posters-1499456-2019-04-11 |archive-date=11 April 2019 |url-status=live}}</ref> On 12 April 2019, a theatrical release poster of the film was shared by Johar on his Instagram account;<ref>{{Cite news |url=https://www.mid-day.com/articles/heres-everything-you-need-to-know-about-student-of-the-year-2/20725163 |title=Here s everything you need to know about Student of The Year 2 |date=12 April 2018 |work=[[Mid Day]] |access-date=12 April 2019 |archive-url=https://web.archive.org/web/20190412064215/https://www.mid-day.com/articles/heres-everything-you-need-to-know-about-student-of-the-year-2/20725163 |archive-date=12 April 2019 |url-status=live}}</ref> the official trailer was released later that day by Dharma Productions.<ref name="trailer">{{Cite video |url=https://www.youtube.com/watch?v=QZsthdsh6yk |title=Student of the Year 2 – Trailer {{!}} Tiger Shroff {{!}} Tara {{!}} Ananya {{!}} Punit Malhotra {{!}} 10 May |date=12 April 2019 |type=trailer |language=hi |publisher=[[Dharma Productions]] |access-date=12 May 2019 |archive-url=https://web.archive.org/web/20190508052627/https://www.youtube.com/watch?v=QZsthdsh6yk |archive-date=8 May 2019 |url-status=live }}</ref> Kshamaya Daniel of [[Rediff.com]] wrote of the trailer, "While the cast and their acting looks promising enough, the storyline – not so much".<ref>{{Cite web |url=https://www.rediff.com/movies/review/trailer-review-student-of-the-year-2-is-visually-lovely-but-soty/20190412.htm |title=Trailer Review: Student Of The Year 2 is visually lovely but... |last=Daniel |first=Kshamaya |date=12 April 2019 |website=[[Rediff.com]] |access-date=12 May 2019 |archive-url=https://web.archive.org/web/20190512185533/https://www.rediff.com/movies/review/trailer-review-student-of-the-year-2-is-visually-lovely-but-soty/20190412.htm |archive-date=12 May 2019 |url-status=live}}</ref> Ahead of release, a special screening was conducted for close friends and other actors.<ref>{{Cite news |url=https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/soty-2-screening-karan-johar-arjun-kapoor-malaika-arora-khushi-kapoor-and-other-bollywood-celebs-join-the-star-cast/articleshow/69259144.cms |title=SOTY 2 screening: Karan Johar, Arjun Kapoor, Malaika Arora, Khushi Kapoor and other Bollywood celebs join the star cast |date=9 May 2019 |work=[[The Times of India]] |access-date=9 May 2019 |archive-url=https://web.archive.org/web/20190510064327/https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/soty-2-screening-karan-johar-arjun-kapoor-malaika-arora-khushi-kapoor-and-other-bollywood-celebs-join-the-star-cast/articleshow/69259144.cms |archive-date=10 May 2019 |url-status=live}}</ref>
Two new teaser posters were released on 10 April 2019 presenting Shroff's look as a student.<ref>{{Cite news |url=https://www.hindustantimes.com/bollywood/student-of-the-year-2-new-posters-out-tiger-shroff-ananya-panday-tara-sutaria-confirm-session-begins-thursday/story-SFE6tARodeNoiHCvEg5L3I.html |title=Student of the Year 2 new posters out: Tiger Shroff, Ananya Panday, Tara Sutaria confirm session begins Thursday |date=10 April 2019 |work=[[Hindustan Times]] |access-date=11 May 2019 |archive-url=https://web.archive.org/web/20190412133752/https://www.hindustantimes.com/bollywood/student-of-the-year-2-new-posters-out-tiger-shroff-ananya-panday-tara-sutaria-confirm-session-begins-thursday/story-SFE6tARodeNoiHCvEg5L3I.html |archive-date=12 April 2019 |url-status=live}}</ref><ref>{{Cite magazine |date=10 April 2019 |title=Student of the Year 2 new poster: Tiger Shroff, Ananya Panday, Tara Sutaria go back to college |url=https://www.indiatoday.in/movies/bollywood/story/student-of-the-year-2-tiger-shroff-ananya-panday-and-tara-sutaria-are-ready-to-start-college-1498443-2019-04-10 |magazine=[[India Today]] |access-date=11 May 2019 |archive-url=https://web.archive.org/web/20190410154820/https://www.indiatoday.in/movies/bollywood/story/student-of-the-year-2-tiger-shroff-ananya-panday-and-tara-sutaria-are-ready-to-start-college-1498443-2019-04-10 |archive-date=10 April 2019 |url-status=live}}</ref> Another set of posters featuring Sutaria and Panday were released on 11 April 2019.<ref>{{Cite magazine |date=11 April 2019 |title=Student of the Year 2: Meet Tiger Shroff, Ananya Panday and Tara Sutaria in new posters |url=https://www.indiatoday.in/movies/bollywood/story/student-of-the-year-2-meet-tiger-shroff-ananya-panday-and-tara-sutaria-in-new-posters-1499456-2019-04-11 |magazine=[[India Today]] |access-date=11 May 2019 |archive-url=https://web.archive.org/web/20190411171801/https://www.indiatoday.in/movies/bollywood/story/student-of-the-year-2-meet-tiger-shroff-ananya-panday-and-tara-sutaria-in-new-posters-1499456-2019-04-11 |archive-date=11 April 2019 |url-status=live}}</ref> On 12 April 2019, a theatrical release poster of the film was shared by Johar on his Instagram account;<ref>{{Cite news |url=https://www.mid-day.com/articles/heres-everything-you-need-to-know-about-student-of-the-year-2/20725163 |title=Here s everything you need to know about Student of The Year 2 |date=12 April 2018 |work=[[Mid Day]] |access-date=12 April 2019 |archive-url=https://web.archive.org/web/20190412064215/https://www.mid-day.com/articles/heres-everything-you-need-to-know-about-student-of-the-year-2/20725163 |archive-date=12 April 2019 |url-status=live}}</ref> the official trailer was released later that day by Dharma Productions.<ref name="trailer">{{Cite video |url=https://www.youtube.com/watch?v=QZsthdsh6yk |title=Student of the Year 2 – Trailer {{!}} Tiger Shroff {{!}} Tara {{!}} Ananya {{!}} Punit Malhotra {{!}} 10 May |date=12 April 2019 |type=trailer |language=hi |publisher=[[Dharma Productions]] |access-date=12 May 2019 |archive-url=https://web.archive.org/web/20190508052627/https://www.youtube.com/watch?v=QZsthdsh6yk |archive-date=8 May 2019 |url-status=live }}</ref> Kshamaya Daniel of [[Rediff.com]] wrote of the trailer, "While the cast and their acting looks promising enough, the storyline – not so much".<ref>{{Cite web |url=https://www.rediff.com/movies/review/trailer-review-student-of-the-year-2-is-visually-lovely-but-soty/20190412.htm |title=Trailer Review: Student Of The Year 2 is visually lovely but... |last=Daniel |first=Kshamaya |date=12 April 2019 |website=[[Rediff.com]] |access-date=12 May 2019 |archive-url=https://web.archive.org/web/20190512185533/https://www.rediff.com/movies/review/trailer-review-student-of-the-year-2-is-visually-lovely-but-soty/20190412.htm |archive-date=12 May 2019 |url-status=live}}</ref> Ahead of release, a special screening was conducted for close friends and other actors.<ref>{{Cite news |url=https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/soty-2-screening-karan-johar-arjun-kapoor-malaika-arora-khushi-kapoor-and-other-bollywood-celebs-join-the-star-cast/articleshow/69259144.cms |title=SOTY 2 screening: Karan Johar, Arjun Kapoor, Malaika Arora, Khushi Kapoor and other Bollywood celebs join the star cast |date=9 May 2019 |work=[[The Times of India]] |access-date=9 May 2019 |archive-url=https://web.archive.org/web/20190510064327/https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/soty-2-screening-karan-johar-arjun-kapoor-malaika-arora-khushi-kapoor-and-other-bollywood-celebs-join-the-star-cast/articleshow/69259144.cms |archive-date=10 May 2019 |url-status=live}}</ref>
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