Shaz Memon: Difference between revisions

Memon is the author of ''Instagram for Dentists'' (2020). It provides marketing knowledge for dental professionals who wish to use [[Instagram]] for marketing.<ref name=":0">{{cite journal |title=Insider Knowledge To Excel in Social Media |journal=British Dental Journal |volume=228 |issue=3 |year=2020 |page=219 |issn=0007-0610 |doi=10.1038/s41415-020-1245-z}}</ref> The book covers topics like: the kind of Instagram account one should have, branding an account, identifying one's voice, keeping things interesting, attracting new patients, hashtagging, getting and growing authentic followers, using the influencer approach, using instagram stories and Instagram TV, creating right images, determining the content and the timing to post etc.<ref name=":0"/> The book uses a [[Cookbook|recipe book]] like approach to explain the primary functions of Instagram. A photographic representation has been given for each page of the text.<ref name=":1">{{cite journal |last=Dickens |first=Thea |title=Instagram for dentists |journal=British Dental Journal |volume=230 |issue=10 |year=2021 |pages=638 |issn=0007-0610 |doi=10.1038/s41415-021-3117-6}}</ref> Thea Dickens reviewed the book in [[British Dental Journal]]. She called it a "well-produced" and "attractive" book which "holds a glamorous style throughout". She found some of the images used in the book "irrelevant", "contributing only to the style of the text rather than the substance".<ref name=":1"/>