Shailendra Singh (producer)

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Shailendra Singh
Born
India
OccupationEntrepreneur, sports marketer, film producer, author
Known forCo-founder of Percept Limited; Inceptor of Sunburn Festival; Guestlist4Good;[1] Boss Entertainment LLP
Spouse(s)Nayana Singh

Shailendra Singh is an Indian film producer, entrepreneur, author, and media executive associated with the Indian entertainment industry. He is known for co-founding the entertainment and communications company Percept[2] and co-creator of the Sunburn Festival, one of the largest electronic dance music festivals in Asia that contributed to the growth of the EDM scene in India.[3][4][5][6][7]

In his career, he has been associated with the production and distribution of over 70 feature films,[8] including Page 3, Dor, Malamaal Weekly, Makdee, Khuda Kay Liye,[5][9] and created India's first commercial animation film Hanuman (2005).[10]

Career[edit | edit source]

Singh co-founded Percept Ltd, an entertainment and communications company in India.[6] In the late 1990s he was involved in developing sports marketing initiatives and commercial sponsorship deals, including partnerships related to Indian cricket.[11][7][12]

He later launched Percept Talent, a talent management company with Lachlan Murdoch, that managed Aishwarya Rai, Hrithik Roshan, Yuvraj Singh, Kapil Dev, and others for endorsements and media engagements.[13][14]

In 2007, Singh co-created the Sunburn Festival at Candolim Beach in Goa.[15] The event later expanded into formats such as Sunburn Arena, Reload, Campus and City Festivals.[16] In 2014, the International Music Summit ranked Sunburn among the largest electronic music festivals globally. Singh was also included in the mix list of 50 influential people in electronic dance music, where he was the only Indian named.[5][9][17]

Singh has been active in film production through Percept Picture Company and related initiatives. Over the course of his career he has been associated with the production and distribution of more than seventy feature films.[18] Films linked to his production work include Makdee (2002),[19] Phir Milenge (2004),[20] Hanuman (2005), Malamaal Weekly (2006), Dor (2006), Bhool Bhulaiyaa (2007), and Kanchivaram (2008).

In 2016 he made his directorial debut with the Hindi road comedy-drama Sunshine Music Tours and Travels, which follows a group of young travelers traveling across India.[21][22]

In 2017, he stepped down as Joint Managing Director of Percept Limited following a family settlement. Management control of the company transferred to his brother Harindra Singh, while Singh remained a shareholder.[23]

Beyond film production, Singh has launched several ventures in entertainment, events and media. These include the social entertainment initiative Guestlist4Good,[24] a platform that organizes concerts and performances in collaboration with charitable organizations.[6]

Film and media[edit | edit source]

Singh has been credited with producing and releasing 72 feature films through Percept's film operations and other ventures.[25] At the International Film Festival of India, Shailendra Singh announced a slate of 11 feature films and stated his intention to prioritize storytelling as the central focus of his cinematic projects.[26]

Selected filmography[edit | edit source]

Awards and recognitions[edit | edit source]

  • National Film Awards – Kanchivaram (three awards, 2008)[32]
  • Dynamic Entrepreneur of the Year – India Leadership Conclave (2011)[33]
  • Brand Icon of the Year – India Leadership Conclave (2013)[34]
  • MTV Staying Alive Award (2004)[35]
  • Filmfare Power List – 12th most powerful in Bollywood (2009)[36]

References[edit | edit source]

  1. ↑ Bein, Kat (26 January 2017). "Sunburn Festival Founder Shailendra Singh Launches Guestlist-For-Good Charity Event". Billboard. Retrieved 4 March 2026.
  2. ↑ "Master of millions". Business Standard. Retrieved 4 March 2026.
  3. ↑ "Sunburn Opened India's Doors For The Worlds Best DJs". ABP Live. 7 December 2019. Retrieved 4 March 2026.
  4. ↑ Murthy (7 November 2014). "Neeraja". The Hindu. Retrieved 17 December 2025.
  5. ↑ 5.0 5.1 5.2 Farooqui, Maryam (13 November 2019). "Here's how Shailendra Singh, driving force behind Sunburn, started Asia's largest music festival". Moneycontrol. Retrieved 17 December 2025.
  6. ↑ 6.0 6.1 6.2 "Shailendra Singh, Inceptor of Sunburn, celebrates 15 years of Asia's largest dance music festival". The Times of India. 24 December 2022. Retrieved 17 December 2025.
  7. ↑ 7.0 7.1 "After kick-starting 23 successful startups, Shailendra Singh now wants to revolutionise the entertainment industry by 2020". The Economic Times. 28 May 2018. Retrieved 17 December 2025.
  8. ↑ "Shailendra Singh Directs Guerrilla Home-Video On 'Bad Boy Of Ballet', Sergei Polunin". ABP News. 5 March 2020. Retrieved 17 December 2025.
  9. ↑ 9.0 9.1 "Sunburn Festival aims to unite youth in entertainment-starved India". Mint. 22 November 2016. Retrieved 17 December 2025.
  10. ↑ 10.0 10.1 "Percept's 'Hanuman' to popularise animation. - Exchange4media". exchange4media. 26 September 2005. Retrieved 17 December 2025.
  11. ↑ "Sahara India Pariwar clinches Indian cricket team sponsorship for next 4 years - Exchange4media". exchange4media. 20 December 2005. Retrieved 17 December 2025.
  12. ↑ "Shailendra Singh on starting Sunburn, Percept & 23 other startups". Free Press Journal. 27 October 2025. Retrieved 17 December 2025.
  13. ↑ "Murdoch to launch Indian talent agency". The Hollywood Reporter. 10 May 2007. Retrieved 17 December 2025.
  14. ↑ "Murdoch Jr-Percept JV launches Percept Talent Management". afaqs!. 10 May 2007. Retrieved 17 December 2025.
  15. ↑ Mahindru, Megha (22 October 2013). "Sunburn and the Indian EDM Explosion". Rolling Stone India. Retrieved 17 December 2025.
  16. ↑ Fernandes, Shawn (25 April 2012). "Arjun Rampal and Shailendra Singh Announce 'Lost', New Music Festival". Rolling Stone India. Retrieved 4 March 2026.
  17. ↑ "Shailendra Singh: 'We're the Shah Rukh Khan of Dance Music Festivals'". Rolling Stone India. 14 November 2016. Retrieved 17 December 2025.
  18. ↑ "Shailendra Singh Movies List | Rotten Tomatoes | Rotten Tomatoes". www.rottentomatoes.com. Retrieved 4 March 2026.
  19. ↑ Shah, Shravan (October 2015). ""Shailendra Sigh - Entertainment Maverick, Tells All!"" (PDF). Stardust Magazine/ Starmaker: 19. Archived (PDF) from the original on 7 December 2022. Retrieved 7 December 2022.
  20. ↑ "Salman Khan charged one rupee for Phir Milenge, agreed to play HIV positive man after entire Bollywood said no: producer Shailendra Singh". The Indian Express. 10 September 2024. Retrieved 4 March 2026.
  21. ↑ "Shailendra Singh: My directorial debut has everything I've looked for in a Bollywood film". The Times of India. 28 January 2017. Retrieved 4 March 2026.
  22. ↑ "Shailendra Singh to launch Sunny Kaushal in his directorial debut Sunshine Music Tours and Travels | Bollywood News | Hindi Movies News | News - BollywoodHungama.com". Bollywood Hungama. Archived from the original on 2016-07-20. Retrieved 4 March 2026.
  23. ↑ "Harindra Singh takes full control of Percept after Shailendra Singh steps down". The Economic Times. Retrieved 4 March 2026.
  24. ↑ "Guestlist4Good concert will "bring the love back"". Everything Experiential. 1 December 2017. Retrieved 17 December 2025.
  25. ↑ 25.0 25.1 "72 Films". shailendrasingh.me. Retrieved 17 December 2025.
  26. ↑ "I want to make storytelling the hero: Shailendra Singh". Goa Travel News on Gomantak Times. 23 November 2023. Retrieved 4 March 2026.
  27. ↑ "Dino Morea recalls Pyaar Mein Kabhi Kabhi producer asking him to change his name to Siddhant, says girls pulled his jacket after film's popularity". The Indian Express. 9 May 2024. Retrieved 17 December 2025.
  28. ↑ "Shailendra Singh: I want to be the voice of people outside Bollywood". The Times of India. 28 January 2017. Retrieved 17 December 2025.
  29. ↑ "Revolution in acting, filmmaking in Bollywood: Shailendra Singh". India TV. 10 May 2014. Retrieved 17 December 2025.
  30. ↑ "Salman Khan charged one rupee for Phir Milenge, agreed to play HIV positive man after entire Bollywood said no: producer Shailendra Singh". The Indian Express. 10 September 2024. Retrieved 17 December 2025.
  31. ↑ "Now Playing in India: A Rare View of Pakistan (Published 2008)". The New York Times. 16 April 2008. Retrieved 17 December 2025.
  32. ↑ "'Kanchivaram' sweeps awards". Deccan Herald. 29 December 2009. Retrieved 17 December 2025.
  33. ↑ "Percept's Shailendra Singh gets Dynamic Entrepreneur of the Year award". BestMediaInfo. 25 April 2011. Retrieved 17 December 2025.
  34. ↑ "Shailendra Singh receives Brand Icon of the Year 2013". EVENTFAQS. Retrieved 17 December 2025.
  35. ↑ Naushad, Afra (12 June 2013). "Shailendra Singh: New kid on the writers' block". Arab News. Retrieved 17 December 2025.
  36. ↑ PTI (10 June 2014). "Shailendra Singh turns film director with Gupta Clinic". The Times of India. Retrieved 17 December 2025.
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