Romanov (vodka)

From Bharatpedia, an open encyclopedia

Template:Infobox beverage Romanov is a brand of vodka manufactured and marketed by United Spirits Limited which is a subsidiary of United Breweries Limited. The brand derives its name from the Romanov dynasty which ruled the Russian Empire from 1612 to 1917. It has a two star rating from International taste and Quality Institute. It has a 42.8% alcohol by volume.[1][2][3] Sale of Romanov vodka in 2006 was 8.5 lakh (850,000) cases.[4]

Variants[edit]

Romanov comes in four flavours-[1]

  1. Premium
  2. Orange
  3. Lemon
  4. Apple

Romanov Red is another brand name owned by USL used for marketing vodka as well as non-alcoholic energy drinks.[5][6]

In 2007 United Spirits introduced variant named Romanov Diet Mate Vodka which was claimed to control cholesterol level and burn body fat due to herbal contents like Garcinia[4]

Sales and Popular Culture[edit]

Romanov is one of the cheapest vodkas available in India and thus it is popular in low-cost clubs and with college going students. Romanov along with White Mischief control 70% of India's domestic market of close to 3 million cases[4][7] which increased to 89% in 2010.[5] In 2006, Shilpa Shetty was chosen as its brand ambassador.[8][9]

Gallery[edit]

File:Romanov premiumvodka.gif
Romanov Premium Vodka

References[edit]

  1. ↑ 1.0 1.1 "Top 10 Vodka Brands in India". Business Maps of India. 15 January 2014. Retrieved 2 May 2015.
  2. ↑ "Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india". WorldGate. 1 November 2014. Retrieved 2 May 2015.
  3. ↑ "International taste and Quality Institute".
  4. ↑ 4.0 4.1 4.2 "Romanov diet vodka for the health-conscious | Business Line". Thehindubusinessline.com. 2007-05-31. Retrieved 2017-05-14.
  5. ↑ 5.0 5.1 "United Spirits enters non-alcoholic drinks category with Romanov". Business Standard. 21 February 2010. Retrieved 2 May 2015.
  6. ↑ "United spirits plans energy drinks under Romanov red brand". Daily News and Analysis. 13 May 2009. Retrieved 2 May 2015.
  7. ↑ "Now it's turn of the diet Vodka". Times of India. 7 June 2007. Retrieved 2 May 2015.
  8. ↑ "Vodka with Shilpa". The Tribune India. 6 October 2006. Retrieved 2 May 2015.
  9. ↑ "Shilpa Shetty in high spirits in Mallya's company?". India New England. 23 June 2006. Retrieved 2 May 2015.

External links[edit]

  1. Romanov Vodka USL Official Site
  2. American UBS Site

Template:Alcoholic drinksTemplate:Vodkas

Template:Vodkas

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