Muscle & Strength India

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Muscle & Strength India
IndustryRetail
Founder(s)Praveen Chirania
Headquarters
New Delhi
,
India
Area served
India
Websitewww.muscleandstrength.in

Muscle & Strength India is a health fitness supplements and nutritional products retail chain based in New Delhi, India.[1][2][3] It is one of the fastest growing retail chain in health supplement market in India.[4] The retailer provides genuine supplements and nutritional products as proteins, vitamins, minerals and herbal supplements.[5][6] The company was founded by Praveen Chirania[7][8] and currently has fifteen stores in twelve cities across India.[9][10]

History[edit]

The company was founded by Praveen Chirania in 2018 and is headquartered in New Delhi, India.[11][8] The company currently has 18 stores spread across multiple cities and in October 2019, the company opened a store in Moradabad, Uttar Pradesh[12] and in September 2021, they launched their first store in Guwahati.[13] The company is aims to open more than hundred stores across India.[5][10] Recently, the company has started private label, Perfect Series, which will help reduce cost of imported products.[14]

In October 2021, the company announced an official nutrition partnership with Odisha FC for the 2021-22 Indian Super League.[15] The company is planing to raise Rs 50 crore in 2022 to expand its business in India and overseas, as demand for nutritional supplements rose during the pandemic. The funds will be utilised for various business activities, including enhancing offline store networks, adding new product lines, product development and R&D marketing activities.[16]

Shareholders[edit]

Indian model, Prince Narula, is a major shareholder in the retail chain along with Mukesh Singh Gehlot and Bhupender Dhawan who are actively involved in marketing initiatives.[17][5]

Awards[edit]

Muscle & Strength India has won the market research company Blindwink's Global Icon Awards 2022 in the category India’s Best Fitness Supplements Products Brand & Franchisor, 2022[18]


References[edit]

  1. ↑ "दक्षिण भारत में अपना कारोबार तेजी से बढ़ाना चाहती है मसल एंड स्ट्रेन्थ इंडिया". Patrika News.
  2. ↑ "Progressive Grocer - May 2021 Digital Magazine from Magzter - World's Largest Digital Newsstand". Magzter.
  3. ↑ "कोरोना में बढ़ी फिटनेस प्रोडक्ट की डिमांड, आप भी महज 10 लाख रुपए लगाकर कमा सकते हैं 35% मुनाफा". News18 Hindi.
  4. ↑ "Expansion spree! Muscle & Strength India to open 100 stores; Rs 20 crore earmarked for investment". zeebiz.com.
  5. ↑ 5.0 5.1 5.2 "Increasing focus on holistic wellbeing, immunity has brought changes in dietary choices: [[Praveen Chirania]]". June 23, 2021. {{cite web}}: URL–wikilink conflict (help)
  6. ↑ India, Press Trust of (September 30, 2019). "Prince Narula's Health Supplement Chain Muscle & Strength Expands to Moradabad" – via Business Standard.
  7. ↑ "How opening a fitness franchise now is a good investment opportunity". National Herald. May 31, 2021.
  8. ↑ 8.0 8.1 "Want to become entrepreneur through franchise business model? This is how you may get success and returns too – Opportunities, ideas and investment EXPLAINED!". Zee Business. June 13, 2021.
  9. ↑ Bureau, BW Online. "Health Supplement Chain Muscle Strength India Aims To Open 100 Stores This Year". BW Disrupt.
  10. ↑ 10.0 10.1 "Health Supplement Chain Muscle & Strength India Aims to Launch 100 Stores in 2021". Indian Retailer.
  11. ↑ "How to distinguish between genuine and fake diet supplements". May 27, 2021.
  12. ↑ "Health supplement chain Muscle & Strength ventures into Moradabad, UP". news.franchiseindia.com.
  13. ↑ "Health Supplement Chain Muscle Strength Launch Store In Guwahati". BW Online Bureau.
  14. ↑ Team, Editorial (April 23, 2021). "Health Supplement Chain Muscle & Strength India aims to open 100 stores this year".
  15. ↑ "Muscle & Strength becomes official nutrition partner for Odisha FC". ETBrandEquity.
  16. ↑ "Muscle & Strength looking to raise Rs 50 crore for expansion". The Times of India.
  17. ↑ "I always take time out to workout: Prince Narula". Outlook India.
  18. ↑ "Blindwink announces winners for Global Icon Awards – 2022". The Print.

External links[edit]

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