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| Industry | Management consulting |
|---|---|
| Predecessor | Ma Foi Management Consultants |
| Founded | 2012 (as Ma Foi Strategic Consultants)[1][2] 1992 (as Ma Foi Management Consultants)[3][4] |
| Headquarters | Chennai, India |
Area served | International |
Key people | K. Pandiarajan[2][5] |
Ma Foi Strategic Consultants is a global management consulting firm headquartered in Chennai;[1][5] offering Strategic Consulting, Research and Education services.
It was founded in 2012 as an evolution of the Ma Foi brand in India.[6]
History[edit | edit source]
Branding of Ma Foi : 1992 - 2012[edit | edit source]
The inception of the brand 'Ma Foi' (pronounced "Ma Fwa") was in 1992 as "Ma Foi Management Consultants Ltd",[3] a Chennai based HR service provider founded by K. Pandiarajan[7] to tap into opportunities arising out of the 1991 economic liberalization policies in India.
On choosing the French name, the founder commented in an interview - "We were targeting the international market. So, Ma Foi -- or My Word -- symbolized what we wanted to say and do."[8]
In 2004, Vedior NV, a Dutch head hunting firm acquired a majority stake in Ma Foi Management Consultants, to develop its business in South-East Asia and West Asia.[9] Three years later, Randstad Holding NV acquired the operations of Ma Foi, through its December 2007 US$5.14 billion acquisition of Vedior.[10][11] In April 2012, "Randstad India" replaced Ma Foi,[12] which by then had become a brand in the professional recruitment space.[13]
Evolution of Ma Foi Strategic Consultants: 2012 - till date[edit | edit source]
With Ma Foi, the founders gained a service spectrum that extended beyond recruitment[14] especially in strategic consultancy; and on 5 April 2012, they announced that brand Ma Foi would exit from HR consulting services with the launch of a new venture focusing on management consulting and education space - Ma Foi Strategic Consultants Pvt. Ltd.[1]
The venture will have investments of over INR 25 crore in the first three years.[2] The new company got into an agreement with Randstad for using the brand Ma Foi for three years. Eventually, the brand would be bought over, depending on the legal approvals.[5]
The company would set up two business management schools by 2013 end— in Chennai and Madurai. The eventual plan is to start a chain of management schools on a franchisee model.[1][2]
Organisation and operations[edit | edit source]
It is headquartered in Chennai, and employs over 50 employees. It is currently planning to acquire three to four companies and will open eight offices across the country.[1][2]
Marketing and branding[edit | edit source]
Ma Foi marketing campaigns have the slogan "From Managing People to Knowledge".
Services[edit | edit source]
The company is in three verticals,[1][2]
- Management consulting
- Research : Research and analytical organisation
- Education : management education and professional development
See also[edit | edit source]
References[edit | edit source]
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 "Ma Foi To Diversy Its Business Beyond Staffing Solutions In India". sulekha.com. 7 April 2012. Retrieved 7 June 2012.
{{cite web}}: CS1 maint: deprecated archival service (link) by Jayashankar Menon - ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "Ma Foi founders start afresh". The Hindu. 5 April 2012. Retrieved 7 June 2012.
- ↑ 3.0 3.1 "Ma Foi Management Consultants". techgig.com. Retrieved 7 June 2012.
- ↑ "Competency Matrix as a tool for organisational development as a tool" (PDF). Archived from the original (PDF) on 12 May 2013. Retrieved 7 June 2012. by J. Mathangi, Birla Institute of Management Technology
- ↑ 5.0 5.1 5.2 "Ma Foi brand to exit HR business". Business Standard. 6 April 2012. Retrieved 7 June 2012.
- ↑ "HR Conference 2011 - Speaker Bio K. Pandia Rajan". Retrieved 7 June 2012.
{{cite web}}: CS1 maint: deprecated archival service (link) - ↑ "HR czar, corporate innovator, now a Tamil Nadu MLA". Indian Express. Retrieved 7 June 2012.
- ↑ "An amazing story: From Rs 60,000 to Rs 435 crore!". Rediff. 16 April 2008. Retrieved 7 June 2012.
- ↑ "Vedior to use Ma Foi for Asian expansion". The Hindu. 10 July 2004. Retrieved 7 June 2012.
- ↑ "Mergers: Commission clears proposed acquisition of Vedior by Randstad". europa.eu. 17 April 2008. Retrieved 7 June 2012.
- ↑ "Randstad Agrees to Buy Vedior for EU3.5 Billion ($5.14 billion) to create the world's second-largest staffing company". Bloomberg. 3 December 2007. Retrieved 7 June 2012.
- ↑ "Ma Foi Randstad is now Randstad India". The Hindu. 17 April 2012. Retrieved 7 June 2012.
- ↑ "Mr. K Pandiarajan, President of Indian Staffing Federation". Archived from the original on 2 February 2012. Retrieved 7 June 2012.
- ↑ "Ma Foi Strategic Consultants on LinkedIn". Retrieved 7 June 2012.