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Joyalukkas
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| Industry | Jewellers |
|---|---|
| Founder(s) | Joy Alukkas |
| Headquarters | Thrissur, Kerala, India |
Number of locations | 85 showrooms in India and 45 showrooms internationally |
Area served | India, UAE, Singapore, United Kingdom, Kuwait, Bahrain, Oman, Qatar, Saudi Arabia, Malaysia, United States |
| Products | Jewellery |
| Revenue | $2 billion[1] |
| Owner | Joy Alukkas |
| Subsidiaries | Jolly Silks |
| Website | www.joyalukkas.com www.joyalukkas.in |
Joyalukkas is an ISO certified Indian jewellery group based in Thrissur, Kerala and Dubai, UAE. The company is named after Joy Alukkas, the company's chairman and founder.[2] Joyalukkas group has 85 showrooms in India and 45 showrooms across the globe.[3][4]
History[edit]
Joy Alukkas was born in Thrissur, Kerala, on 29 October 1956. His father, Varghese Alukkas was a renowned jeweller and started his first jewellery showroom in 1956.[5] Following in his father's footsteps, Joy Alukkas opened his inaugural jewellery showroom in Abu Dhabi, UAE, in 1987, and subsequent branches in Dubai, Sharjah, Al Ain and Ras Al-Khaimah, under the group Alukkas Jewellery. In 2001, the group bifurcated from the parent company and Joyalukkas Jewellery came into existence.[6] The group has two headquarters – one in Thrissur, Kerala and one in Dubai, UAE.
Associations[edit]
Forevermark, the diamond[clarification needed] brand from the group of De Beers is associated with the group of Joyalukkas.[7]
Awards[edit]
Joyalukkas group is the 'Superbrand' award winner of United Arab Emirates for 7 years in a row (2010, 2011, 2012, 2013, 2014, 2015, 2016). The award of Superbrands is organised by Superbrands, United Arab Emirates.[8]
In 2019, Joyalukkas won the Best Indian Diamond Retailer of the Year Award at the Retail Jeweller Middle East innovation Awards 2019.[9]
Brand Ambassadors[edit]
- Kajol[10][11]
- Hrithik Roshan
- R. Madhavan (Tamil Nadu)[12][13]
- Allu Arjun (Andhra Pradesh and Telangana)[14]
- Suresh Gopi (Kerala)
- Sudeep (Karnataka)
- Hiran (West Bengal)
- Shreya Ghoshal (Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Maharashtra, West Bengal)
Incidents[edit]
Early in the morning of Friday 25 August 2017, Joyalukkas's Forest Gate branch was breached and thieves made away with £1.8 million worth of jewellery.[15]
References[edit]
- ↑ Joy Alukkas-Forbes
- ↑ News - The Hindu - 4 March 2006
- ↑ News - The Business Standard - 10 January 2014
- ↑ The Times of India - 13 November 2012
- ↑ "Joy Alukkas: The Midas touch". Forbes India. Retrieved 27 May 2019.
- ↑ "Joy Alukkas". Forbes. Retrieved 15 May 2020.
- ↑ The Times of India - 2 October 2012
- ↑ The New Indian Express - 18 July 2011
- ↑ "Joyalukkas gets best Indian Diamond Jewellery of the Year award | THE DAILY TRIBUNE | KINGDOM OF BAHRAIN". DT News. Retrieved 18 November 2019.
- ↑ Joyalukkas Fb Post
- ↑ News - The Economic Times - 07 August 2017
- ↑ The Hindu - 7 August 2012
- ↑ News - The Hindu - 18 October 2012
- ↑ The Times Of India - 10 December 2012
- ↑ [1]