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J L Morison (India)
 | This article relies largely or entirely on a single source. (January 2018) |
| File:JLMLogoDec2017.jpg | |
| Industry | Consumer Goods |
|---|---|
| Founded | 1934 |
| Headquarters | Mumbai |
Key people | Mr. Raghu Nandan Mody, Chairman, Mrs. Sakshi Mody, Promoter Director |
| Products | Baby Care, Hair Care(bigen hair color) , Oral care(emoform tooth paste) |
| Parent | Rasoi Group |
| Website | https://www.jlmorison.com |
J L Morison (India) Ltd. JL Morison India Ltd. is an FMCG company based in Mumbai, India. The company has been in the business of building sustainable brands in India for over 80 years. In the past JL Morison has manufactured and distributed international brands like Nivea, Equal, Wella and Coty fragrances. Presently JLM fully manufactures, markets and distributes three brands in the baby care (Morisons Baby Dreams), oral care (Emoform-R toothpaste) and hair care (Bigen) segments. JL Morison brands sell through Traditional Trade, Modern Trade, Canteen Store Dept, e-commerce and company's own e-shop morisonsbabydreams.com. The company also exports its baby care products to some SAARC nations[1]
History[edit]
1920-1930:- JL Morison Smith & Jones incorporated in the UK as a trading company of consumer products. The company manufactures and sells healthcare and skin care products in the UK and the Indian subcontinent.
1930-1940:- the company is incorporated in India as per Company Law
1940- 1950:- JLM Smith & Jones buys rights from Beiersdorf to sell Nivea Products
1950-1970:- JLM establishes itself in India as a master manufacturer and distributor
1970-1980:- Manufacturing facilities are set up in India in Bangalore and Mumbai
1980-1990:- Chairman Mr. Raghu Mody buys controlling stake in JL Morison
1991-2000:- JLM manufactures (at Waluj, Aurangabad), markets and distributes Nivea products in India soon being known as the Nivea company associated with their deep blue pantone.
Chairman professionalizes the company bringing in some of the best talent from the FMCG industry to grow the company and nurture its brands 2001-2010 :- Nivea exits JLM post a healthy run with a robust distribution set up for them by JLM to form their subsidiary in India.
The company’s focus shifts to own brand Morisons Baby Dreams to grow our portfolio of baby products
Leaders Health Care manufacturing facility to Swiss standards was set up in Kolkata shifting base from Bangalore
Varunn Mody joined the business and added partner brands like Equal, St. Ives, Playboy fragrances from Coty and Bigen
JLM Partnership with Bigen
2011 : Sakshi Mody (wife of Varunn Mody) enters the business. Shift begins from being known as a Nivea company to one with its own brands in portfolio.
2012 : with a focus on Own Brands – Relaunch of Morisons Baby Dreams as Company's Flagship Brand. Office relocated from a small nondescript property in Worli to one of the best commercial complexes in Mumbai- PENINSULA BUSINESS PARK. 2013 : Introduced New Products in MBD. Consolidation of partner brands- Bigen and Emoform. Phased out own brands like Zero Gravity, Fresh Valley 2015 : Rasoi bottling plant started production of Morisons baby dreams feeding range under the leadership and guidance of Mrs. Shashi Mody (Chairman’s daughter in law). JLM made its business fully integrated and real time by implementing SAP thus bringing in deeper visibility, financial control and better risk management 2016 : Waluj restarted to manufacture Bigen. Journey of Organization Development at JLM. Launch of JLM’s own E Commerce Website www.jlmorison.com/shop which is now www.morisonsbabydreams.com 2018 : Launch of SMART STORE program for enhanced MBD focus on exclusive baby stores 2019 : Celebrity brand ambassador – Sir Ravindra Jadeja for Bigen Men’s Beard promotion 2020 : JLM touches 100cr for the first time .Re – launch of Morisons with introduction of Germ Kill Spray in the COVID PANDEMIC. MBD becomes highest contributing brand by revenue
Brands[edit]
Morisons Baby Dreams JL Morison’s flagship baby care brand – Morisons Baby Dreams – has been trusted by mothers for over four decades. It believes in making the journey of motherhood easier and more joyful with it's range of products.
Morisons Baby Dreams has been traditionally known for its high quality feeding bottles and nipples, however in last 10 years the brand has evolved into an all encompassing baby care brand having a range of 200+ SKUs.
The product range includes Feeding & Nursing, Health & Hygiene, Teethers & Toys, and Sippers. Stringently tested, the product range forms an important part of the life of every mother and her new-born baby in their infant years.
Morisons Baby Dreams brand focus has always been to provide high quality products to its consumers at value for money pricing. Its quest for quality is supported by company's own state of art manufacturing units at our GMP certified plant in Kolkata.
The brand is positioned to provide convenience and comfort to the Smart Mums of today by providing product solution that ensure health and growth for their infants.
With the strong sales and distribution support of J L Morison, Morison Baby Dreams aims to be India’s leading baby care brand.
Bigen Bigen is Japan’s No1 Hair and Beard Colour Brand which is Sold in 70 countries worldwide. JL Morison manufactures, sells, distributes and markets Bigen in India.
Bigen products conform to the highest quality standards set by JL Morison and Hoyu and are manufactured at our state of art manufacturing units at Waluj near Aurangabad.
The brand is primarily targeted towards the premium male consumer looking for a better hair colour which provides them ease of usage, faster development, and best results in terms of a natural look.
Bigen has a range of powder hair colours, crème-based hair colours and beard colours. Bigen Men’s Beard colour is the leading Beard colour in the Indian market and is a popular choice for grooming for the Premium Indian Male Consumers. Bigen Men’s Speedy Colour is amongst the leading hair colouring brand for males in Indian Market.[2]
Emoform-R Emoform-R is a Swiss formulated toothpaste from Dr. Wild & Co. JLM is the exclusive partner for Emoform in India JL Morison has been manufacturing, marketing and selling the brand for over 35 years in India.
Emoform is a multi-action toothpaste for gum care and sensitive teeth. It is manufactured at the SGS approved WHO-GMP and ISO certified plant near Kolkata made to Swiss standards
Emoform-R is a sugar free toothpaste for gum and tooth care with revitalising mineral salts for gums irritation, plaque and sensitive teeth.
Manufacturing[edit]
The company has a factory located in Waluj, Aurangabad which exclusively manufactures all the Bigen products for the India market and many products.
Distribution[edit]
The company has four main channels of distribution- traditional trade, modern trade, e-commerce and Canteen Store Dept. These are serviced through our wide depot network spread across the country.
References[edit]
- ↑ "Companies remain relevant with constant change". The Times of India. Retrieved 25 February 2019.
- ↑ "Beard care market grows to Rs 100 crore". The Times of India. Retrieved 25 February 2019.
"Companies remain relevant with constant change". The Times of India. Retrieved 25 February 2019.
"Beard care market grows to Rs 100 crore". The Times of India. Retrieved 25 February 2019.
'Baby wipes market doubles in 5 years'[1]
External links[edit]
- "Online Shopping India: Baby Care, Body Care, Hair Care, Oral Care at JL Morison". Jlmorison.com. Retrieved 25 February 2019.