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Gyan Dairy
Gyan Dairy is a North Indian dairy company headquartered in UP, India and is known for the processing and distribution of dairy products produced in regionally located facilities. Gyan Dairy manufactures, markets and sells a full line of dairy products such as Milk, Lassi, Curd, Butter, and Ghee. Its tagline "always fresh, always pure" was unveiled in 2017, along with the company's theme song 'Shuddh aur taaza, Gyan ka waada'.[1]
Gyan Dairy is a privately held subsidiary of C.P. Milk and Food Products and was founded by Mr. Chandra Prakash Agarwal in 2007. Since its inception, Gyan Dairy has been led by brothers and joint managing directors, Mr. Jai Agarwal and Mr. Anuj Agarwal.[1]
History[edit]
In 2005,Abhay Agnhihotri, who was leading C.P. Milk and Food Products, bought over a small dairy unit along with its brand name 'Gyan'. This small dairy unit was refurbished to create Gyan Dairy, which is now the largest dairy manufacturer in Eastern Uttar Pradesh.[2] A subsidiary of C.P. Milk and Food Products, Gyan Dairy was founded in 2007 after a cooperative system of dairy farming was set up by the company, in the villages of Eastern Uttar Pradesh.[2] Since its inception, Gyan Dairy which is headquartered in Lucknow, is being jointly managed by Mr. C.P. Agarwal's grandsons Mr. Jai Agarwal and Mr. Anuj Agarwal.[3]
Products[edit]
Gyan Dairy started with just two products on its portfolio – Gyan Skimmed Milk Powder and Gyan Desi Ghee. Gyan Dairy has since grown and now manufactures and sells 17 different milk and milk-based products,[1] they are: Full Cream Milk, Fortified Milk, Creamy Milk, Cow Milk, Toned Milk, Plain Chaach, Masala Chaach, Plain Lassi, Mango Lassi, Plain Dahi, Meetha Dahi, Butter, Paneer, Ghee, and Skimmed Milk Powder.
Farmers[edit]
When Gyan Dairy was founded, there was a scarcity of milk in Eastern Uttar Pradesh. Before the company began manufacturing, they created a cooperative system of dairy farming, starting with their home district of Farrukhabad. A team was set up for expanding their village base and Gyan Dairy has since grown significantly. The cooperative system that has been set up by Gyan Dairy, encourages farmers to take up dairy farming. Now, Gyan Diary has 2200 village level collection centers, and collects about a million liters of milk every day from 1,00,000 farmers spread across 6 districts in Uttar Pradesh[4][2] and districts adjoining Lucknow. Gyan Dairy has taken a low milk productivity belt and transformed it into high milk producing one.[5][citation needed]
Achievements[edit]
- Gyan Dairy has received ISO 22000-2005 certified company[2] and has a Hazard Analysis Critical Control Points (HACCP) Monitoring System Certification from the Government of India.
- Mr. Jai Agarwal and Mr. Anuj Agarwal, the joint managing directors of Gyan Dairy, have received the Young Indian Entrepreneur of the year awards in the year 2016.[6]
Partnerships[edit]
Gyan Dairy was the official dairy partner for the UP Yoddha which is UP's official kabaddi team for the VIVO PKL 2017 tournament. The company also released its official campaign for the tournament, 'Ek saans mein laga dein jaan, Yoddha aur Gyan'.[7]
References[edit]
- ↑ 1.0 1.1 1.2 "Gyan Dairy unveils new logo, packaging and tagline". Hindustan Times. 4 April 2017.
- ↑ 2.0 2.1 2.2 2.3 "C.P. Milk & Food Products – procures milk from 100000+ dairy farmers". Agriculture Information. 5 January 2015.
- ↑ "Gyan dairy unveils new logo, packaging and tagline". Hindustan Times. 4 April 2017.
- ↑ "Dairy firm Gyan to invest Rs 200 crore to expand footprint in UP, Bihar". Business Standard. 3 April 2017.
- ↑ Gupta, Arpit. "How U.p based GYAN DAIRY had started". STARTUP OWNERS. Retrieved 23 May 2021.
- ↑ "ABCI awards Mahashay Dharampal of MDH as Indian of the Year". The Economic Times. 1 November 2016.
- ↑ "UP Yoddha announces Gyan as official dairy partner for PKL". Business Standard. 16 August 2017.