Ferns N Petals
Ferns N Petals (FNP) is an Indian gifting company founded by Vikaas Gutgutia in 1994. FNP provides flowers, cakes, plants and other gift items to customers. FNP delivers across 450+ cities & towns across India and 120+ countries worldwide[1][2]
 | |
| Industry | Gifting |
|---|---|
| Founded | 1994 |
| Founder(s) | Vikas Gutgutia |
| Headquarters | , India |
Number of locations | 120 cities |
Area served | India + 200 countries |
Key people | Vikaas Gutgutia (Founder & MD) Pawan Gadia (CEO) |
| Products | Flowers, cakes, plants and personalised gifts |
| Revenue | USD 350 million |
| Website | www |
HistoryEdit
The journey started with FNP’s first store in New Delhi by the Founder & MD Vikaas Gutgutia in 1994. FNP introduced its E-Commerce division in 2002. And since then it has grown in leaps and bounds to become a major Gifting Portal of the country.[3]
In the year 2020, During the COVID-19 pandemic, the company launched its Digital Gifting section that include Musician on Call (Guitarist, Violinist Flue, etc.), Celebrity Video Message, Poet on Call, Personalized App, Digital Caricatures, Personalized Video message etc.[4][5]
The company, which started with a single store, has grown into a reputed brand entailing 11 verticals crossed a topline of 500Cr in FY 2021-22.[6]
In 2022, the company changed its name from 'Ferns N Petals' to 'FNP' with a new logo.[7]
FundingEdit
In March 2022, Ferns N Petals received a funding of INR 200 crores (USD 27 million) from Lighthouse India Fund III, Limited.[8][9]
International ExpansionEdit
After having established in India, Ferns N Petals expanded its International Footprints into the South East Asian and Middle East space.[10]
AdvertisementEdit
In 2020, Ferns N Petals signed Neena Gupta as a brand ambassador for its promotion.[11]
In 2022, FNP was the official gifting partner at 22nd International Indian Film Academy Awards.[12][13] In the same year, actor Anil Kapoor and Janhvi Kapoor became the brand ambassador of the company.[14]
Retail categoriesEdit
Though originally a flower retailer, the firm has also expanded into the E-commerce sector[1] with various online ventures such as FNPcakes.[15] It has expanded their business into the wedding and event planning industry with the name FNP Weddings & Events.[16]
ReferencesEdit
- ↑ 1.0 1.1 "Ferns N Petals Aims to Go Global". Forbes India. Retrieved 10 November 2013.
- ↑ "How a lovestruck student gave Vikaas Gutgutia the idea of Ferns N Petals". timesofindia-economictimes. Archived from the original on 2 August 2016.
- ↑ "The founder of Ferns N Petals likes to say it with flowers". Mintlounge. 12 February 2021.
- ↑ "Flower and gifting firm Ferns N Petals to venture into Qatar, Saudi Arabia and Indonesia". The Economic Times.
- ↑ "Ferns N Petals innovates more in Digital Gifting to facilitate 100% contactless deliveries". Everything Experiential.
- ↑ "Interview: Pawan Gadia, CEO (retail & online), Ferns N Petals India, GCC & APAC regions". Financialexpress.
- ↑ "Ferns N Petals is now FNP- Understanding the 'Why' Behind Brand Identity Change". afaqs!.
- ↑ "Lighthouse invests Rs 200 crore in Ferns N Petals". The Economic Times.
- ↑ "Ferns N Petals gets Rs 200 cr funding from Lighthouse India Fund III". Business Standard India. 12 March 2022.
- ↑ "Flower and gifting firm Ferns N Petals to venture into Qatar, Saudi Arabia and Indonesia". The Economic Times.
- ↑ "Ferns N Petals 'Flower Will' ad with Neena Gupta & Rajat Kapoor celebrates eternal love - Exchange4media". E4M.
- ↑ "Ferns N Petals is the official gifting partners at the IIFA Awards 2022". ANI News.
- ↑ "It Was a Pleasure Having Ferns N Petals on Board with Us as Our Gifting Partner at the ... - Latest Tweet by IIFA | 🎥 LatestLY". LatestLY. 14 June 2022.
- ↑ "Ferns N Petals is now FNP- Understanding the 'Why' Behind Brand Identity Change". afaqs!.
- ↑ "Turn right to celebrate Diwali".
- ↑ "About". fnpweddings.com.