Aramm

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Aramm
File:Aramm poster.jpg
Theatrical release poster
Directed byGopi Nainar
Produced byKotapadi J Rajesh
Written byGopi Nainar
StarringNayanthara
Music byGhibran
CinematographyOm Prakash
Edited byRuben
Production
company
KJR Studios
Distributed byTrident Arts
Release date
10 November 2017
Running time
119 minutes
CountryIndia
LanguageTamil

Aramm (transl. Virtue; About this soundpronunciation (help·info)) is a 2017 Indian Tamil-language drama film written and directed by Gopi Nainar. It features Nayanthara as a district collector, with Ramachandran Durairaj and Sunu Lakshmi in supporting roles. Featuring music composed by Ghibran and cinematography by Om Prakash, the film began production in mid-2016 and had a theatrical release on 10 November 2017. Post-release, the film won appreciation from film critics and performed well commercially. The film was later dubbed into Telugu as Karthavyam and released on 8 March 2018.[1]

Plot[edit]

The story begins with District Collector Madhivadhani (Nayanthara), who faces a professional challenge when a small village girl named Dhanshika (Mahalakshmi) falls into a deep pothole. Many rescue efforts take place. Including the butterfly knot process. When they execute this process the girl falls back into the hole . During this crisis, Madhivadhani seems to notice that the girl is not receiving enough oxygen. But the doctors ensure that the girl has enough time to survive. After all the efforts failed finally the girl family decided to rescue with their own. They decided to send the girl's brother (Muthu) into the pothole and finally rescued the child.

Cast[edit]

Production[edit]

In July 2016, it was reported that actress Nayanthara had quietly started and almost finished filming for a project where she would portray as district collector directed by newcomer Minjur Gopi. Gopi had earlier garnered media attention during the release AR Murugadoss's Kaththi (2014), where he claimed that the pair had stolen his stories to make their films. Gopi had narrated the story of Aramm, an episode from the life of a District Collector to many producers but they were reluctant to come forward and make the film. Gopi zeroed in on the Collector's part because he knew the film would be critical of the government machinery, but stated he did not assign a gender to the Collector until Nayanthara accepted to work on the film.[2] Gopi had managed to get access to Nayanthara, after being recommended to her by director Sarkunam.[3] The film was predominantly shot in Chennai and around Appanur near Paramakudi, with Ramesh and Vignesh of Kaaka Muttai, Ramachandran Durairaj and Sunu Lakshmi also portraying pivotal roles, while Om Prakash was assigned as the film's cinematographer.[4][5] Filming work for the project was finished in early October 2016, with the film still being untitled.[6]

The title and first look poster of the film was revealed on 18 November 2016, coinciding with Nayanthara's birthday.[7] The team actively chose to promote the actress as the main selling point of the film, rather than the other members of the cast.[8][9] Nayanthara, who usually does not take part in promotions for her film, agreed to promote the film because she felt the film had a relevant social message.[10][11] Gopi also revealed that the actress was heavily involved during the making of the film and operated like an assistant director.[3] She also prevented Gopi from making any changes to the script to cater to her fan following.[12] During the post-production phase of the film, Ghibran worked with the City of Prague Philharmonic Orchestra to record the background score.[13]

Soundtrack[edit]

Aramm
Soundtrack album by
Ghibran
Released28 July 2017
Recorded2017
Length13:57
LanguageTamil
LabelThink Music
ProducerGhibran
Ghibran chronology
Magalir Mattum
(2017) 		Aramm
(2017) 		Theeran Adhigaaram Ondru
(2017)

The film's music was composed by Ghibran, while the audio rights of the film was acquired by Think Music. The album released on 28 July 2017 and featured three tracks.

Track list
No. TitleSinger(s) Length
1. "Melam Kottudaa"  Gold Devaraj 4:29
2. "Thoranam Aayiram"  Vaikom Vijayalakshmi 4:52
3. "Pudhu Varalaare"  Sundarayyar 4:36
4. "Anaikum thuniyil"  Aswathi Raj 3:24
Total length:
 13:57

Release[edit]

Aramm was released on 10 November 2017 across Tamil Nadu and won positive reviews from film critics.[14] The satellite rights of the film were sold to Sun TV.[15]

Reception[edit]

Sify's critic wrote Aramm is a "brilliant film that inspires you to wake up and react", adding it was "compelling, moving and quite unlike anything else, you're likely to watch this year".[16] Ananda vikatan gave 60 marks to this film.[17] Reviewer Manoj Kumar of The Indian Express called the film "hard-hitting", adding "while Nayanthara remains in forefront of the action fast developing, the narration does not deviate from its straight path to meet the approval of her star status".[18] Similarly, a critic from The New Indian Express, called it "a powerful film that doesn't flinch from asking tough questions", while the Times of India called it "effective".[19][20] Film reviewer Sreedhar Pillai of Firstpost wrote Aramm is "a triumph of honest writing", and added "Nayanthara shows why she's called Kollywood's 'Lady Superstar'".[21] The commercial success of the film prompted Gopi Nainar to announce a sequel which would begin in 2018 with Nayanthara reprising the lead role.[22]

Awards[edit]

Year Award Category Actor Result Ref.
2018 Ananda Vikatan Cinema Awards Best Film Aramm Won
Best Director Gopi Nainar Won
Best Actress Nayanthara Won
Norway Tamil Film Festival Awards Best Film Aramm Won
Best Director Gopi Nainar Won
10th Vijay Awards Vijay Award for Best Actress Nayanthara Won
Vijay Award for Best Lyricist Uma Devi Won
Vijay Award for Favourite Heroine Nayanthara Won
65th Filmfare Awards South Filmfare Award for Best Film - Tamil Aramm Won [23]
Filmfare Award for Best Director - Tamil Gopi Nainar Nominated
Filmfare Award for Best Actress - Tamil Nayanthara Won
7th South Indian International Movie Awards Best Film - Tamil Aramm Nominated
Best Director - Tamil Gopi Nainar Nominated
Best Actress - Tamil Nayanthara Won

References[edit]

  1. ↑ "Aramm 2 on the cards; Nayanthara to reprise role, confirms producer K Rajesh". 11 November 2017. Retrieved 8 April 2018.
  2. ↑ "From leaving cinema as a disillusioned teen to making 'Aramm': Gopi Nainar's journey". 15 November 2017. Retrieved 8 April 2018.
  3. ↑ 3.0 3.1 "Gopi Nainar: Nayanthara worked as an assistant director in 'Aramm'". Retrieved 8 April 2018.
  4. ↑ "Nayanthara to share screen space with Kaaka Muttai lads - Times of India". Retrieved 8 April 2018.
  5. ↑ "Nayan secretly shooting for a new Tamil film - Tamil Movie News - IndiaGlitz.com". 30 July 2016. Retrieved 8 April 2018.
  6. ↑ "The shooting of Nayanthara's untitled film directed by Minjur Gopi will be wrapped on 10th October". 9 October 2016. Retrieved 8 April 2018.
  7. ↑ "Exciting news for Nayanthara fans - Tamil Movie News - IndiaGlitz.com". 11 November 2016. Retrieved 8 April 2018.
  8. ↑ "Aramm is a social drama: Sunu Lakshmi talks about her experience with Nayanthara". Retrieved 8 April 2018.
  9. ↑ "Actor Ramachandran talks Aramm". Retrieved 8 April 2018.
  10. ↑ "Nayanthara is socially conscious: Gopi Nainar". 28 October 2017. Retrieved 8 April 2018.
  11. ↑ "Here's why Nayanthara agreed to promote Aramm". Retrieved 8 April 2018.
  12. ↑ ""Nayanthara stopped me from doing this"- Director Gopi Nainar - Tamil Movie News - IndiaGlitz.com". 27 May 2017. Retrieved 8 April 2018.
  13. ↑ "Nayanthara's Aramm has a Game Of Thrones connection". 8 April 2017. Retrieved 8 April 2018.
  14. ↑ Pillai, Sreedhar (22 November 2017). "Sweet sweet November". The Hindu. Retrieved 8 April 2018 – via www.thehindu.com.
  15. ↑ "Sun TV bags the satellite rights of Nayanthara's Aramm". Times of India. 30 June 2017. Retrieved 12 April 2019.
  16. ↑ "Review : Aramm review: A brilliant film that inspires you to wake up (2017)". www.sify.com. Retrieved 8 April 2018.
  17. ↑ "அறம் - சினிமா விமர்சனம்".
  18. ↑ "Aramm movie review: The Nayanthara starrer is hard-hitting". 10 November 2017. Retrieved 8 April 2018.
  19. ↑ "Aramm Movie: Showtimes, Review, Trailer, Posters, News & Videos - eTimes". Retrieved 8 April 2018.
  20. ↑ "Aramm: A powerful film that doesn't flinch from asking tough questions". Retrieved 8 April 2018.
  21. ↑ Pillai, Sreedhar (10 November 2017). "Aramm movie review: Nayanthara shows why she's called Kollywood's 'Lady Superstar'". Firstpost. Retrieved 8 April 2018.
  22. ↑ "Aramm 2 will be more powerful and hard-hitting, says producer". 13 November 2017. Retrieved 8 April 2018.
  23. ↑ "Nominations for the 65th Jio Filmfare Awards (South) 2018". Filmfare. 4 June 2018. Retrieved 8 June 2018.

External links[edit]

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