Last edited April 17, 2026
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Radix
IndustryInternet, Domain name registry
Founded2012 (2012)
Founder(s)Bhavin Turakhia, Divyank Turakhia
HeadquartersMumbai, India
Area served
Worldwide
Key people
Bhavin Turakhia (Founder & CEO)
ProductsgTLDs (.fun, .host, .online, .uno, .press, .pw, .site, .space, .store, .tech, .website)
ParentDirecti Group
Websiteradix.website

Radix Registry, also known as Radix, is a domain registry operator known for managing and marketing new generic top-level domains (gTLDs). It was founded in 2012 by Indian entrepreneurs Bhavin and Divyank Turakhia.[1]

History

Brothers Bhavin and Divyank Turakhia founded Radix in 2012.[1] The company was founded with the objective of applying for and operating new gTLDs through ICANN’s expansion program.[2] Prior to Radix, the two had founded the tech venture Directi in 1998, when they were in their teens.[3] Radix was initially a subsidiary of Directi.[4]

Around 2014, Radix also launched the new top-level domains “.host,” “.press,” “.space,” and “.website.”[5] The company has since launched more domain extensions including “.fun,” “.online,” “.store,” “.tech,” “.site,” and “.uno.”[6][7]

Radix formed an anti-piracy partnership with the MPAA in 2016, which was the MPAA’s first anti-piracy partnership with a domain name registry outside the United States.[8][9][10] As part of the agreement, Radix would prevent pirate sites from using domain names and report copyright-infringing sites.[8]

In 2018, Sandeep Ramchandani was appointed as Radix’s global CEO, succeeding Bhavin Turakhia.[11][12]

In 2019, two of its TLDs, “.online” and “.site” domain names surpassed 1 million domains under management.[13][14]

Radix launched the business name generator Namify in September 2020.[15] The app uses artificial intelligence to generate legally available business names and business logos based on the prompt given by the user.[16][17]

Radix secured its largest non-.com gTLD sale to date after selling the domain “Betting.online” directly to a buyer for $400,000 in 2023.[18]

References

  1. ↑ 1.0 1.1 Online, DQINDIA. "Radix Appoints Bhavin Turakhia as the New CEO for domain Registry Business". www.dqindia.com. Retrieved 2025-04-26.
  2. ↑ "ICANN set to release list of new domain proposals - The Washington Post". washingtonpost.com. June 12, 2012. Archived from the original on May 26, 2022. Retrieved 2025-04-26.
  3. ↑ Mendonca, Jochelle (2016-09-19). "Directi, founded by brothers Bhavin and Divyank Turakhia, to buy 1 lakh sq feet building". The Economic Times. ISSN 0013-0389. Retrieved 2025-04-26.
  4. ↑ Srivastava, Shikhar (2013-09-11). "Domain.com And HostGator Owners To Buy Directi Web For $110 Million : A Strategic Win For Endurance?". Dazeinfo. Retrieved 2025-04-26.
  5. ↑ "Veteran Domain Broker Kevin Kopas Joins Radix Registry as Channel Manager for the Americas". www.dnjournal.com. Retrieved 2025-04-26.
  6. ↑ "Radix is Celebrating Their 10th Anniversary With "We Are X" Campaign Launched at NamesCon Global". www.dnjournal.com. Retrieved 2025-04-26.
  7. ↑ Team, OpenSRS (2022-02-23). "Radix's TLDs continue to be strong performers". OpenSRS. Retrieved 2025-04-26.
  8. ↑ 8.0 8.1 Hassan, Charlotte (2016-05-13). "MPAA Clamps Copyright Infringement Anti-Piracy Partnership". Digital Music News. Retrieved 2025-04-26.
  9. ↑ "US Lawmakers Urge Verisign to Help Tackle Online Piracy * TorrentFreak". torrentfreak.com. Retrieved 2025-04-26.
  10. ↑ Verhoeven, Beatrice (2016-05-13). "MPAA Teams With Web Registry Radix to Smoke Out Piracy Sites". TheWrap. Retrieved 2025-04-26.
  11. ↑ "Bhavin Turakhia's Radix appoints Sandeep Ramchandani as global CEO". VCCircle. Retrieved 2025-04-26.
  12. ↑ "Radix appoints Sandeep Ramchandani as its new global CEO - ET CIO". ETCIO.com. Retrieved 2025-04-26.
  13. ↑ "Radix's .SITE hits 1M milestone - Exabytes Web Hosting Blog". 2019-02-22. Retrieved 2025-04-26.
  14. ↑ "Radix Registry's .ONLINE Hits the One Million Domains Mark to Become One of the 5 Biggest New gTLDs". www.dnjournal.com. Retrieved 2025-04-26.
  15. ↑ "Radix Racks Up Nearly $1 Million in 1H-2020 Premium Domain Sales and Rolls Out New Name Spinner Namify". www.dnjournal.com. Retrieved 2025-04-26.
  16. ↑ Reed, Daniel (2022-05-04). "Things To Think About Before Launching a Business". Study Breaks. Retrieved 2025-04-26.
  17. ↑ "Namify Introduces Free Business Name Generator Tool". HostingJournalist.com. Retrieved 2025-04-26.
  18. ↑ "Radix Books Year's Biggest Non .Com gTLD Sale To Date Banking $400,000 for Betting.online". www.dnjournal.com. Retrieved 2025-04-26.