Created by Samyakk clothing
Last edited October 9, 2025


Vaibhav Global Limited
Traded as
IndustryRetail
Founded1980
Founder(s)Sunil Agrawal
HeadquartersJaipur, Rajasthan, India
Area served
United States, United Kingdom, Germany, Austria
Key people
Sunil Agrawal (Managing Director)
ProductsJewellery, gemstones, lifestyle products
BrandsRhapsody, Luxoro, Homesmart, LA Marey, Luxuriant, Rachel Galley, Strada, Genoa
Revenue₹3,380 crore (US$403 million) (FY 2024–25)[1]
₹317 crore (US$38 million) (FY 2024–25)[1]
₹153 crore (US$18 million) (FY 2024–25)[1]
Websitewww.vaibhavglobal.com

Vaibhav Global Limited (VGL) is an Indian company that operates television shopping channels and e-commerce platforms, primarily focused on jewellery, gemstones, and lifestyle products. The company is headquartered in Jaipur, Rajasthan, and runs retail operations in multiple international markets.

History[edit | edit source]

The company began as a gemstone exporter in 1980 and was incorporated as Vaibhav Enterprises in 1989. It was listed on Indian stock exchanges in 1996. In the mid-2000s, the company expanded into television retailing in the United States and United Kingdom. Following the 2008 financial crisis, VGL restructured its operations with an emphasis on lower-cost consumer products and developed online retail alongside its television channels.[2][3][4]

Operations[edit | edit source]

VGL operates television shopping channels and e-commerce websites in the United States, the United Kingdom, Germany, and Austria. Its main platforms include Shop LC (US), TJC (UK), Ideal World (UK and Ireland), and Shop LC DE (Germany).[5][6] In 2023, the company acquired the Mindful Souls platform, which offers lifestyle and wellness products.[7]

References[edit | edit source]

  1. 1.0 1.1 1.2 "Vaibhav Global reports FY25 results". The Economic Times. 2025. Retrieved 15 September 2025.
  2. "Vaibhav Global shifts focus to value retail". Business Line. 2023. Retrieved 15 September 2025.
  3. Bang, Nirmal (5 February 2013). "Vaibhav Global ready to shine: Nirmal Bang". moneycontrol.com. Retrieved 19 October 2015.
  4. "Indian company Vaibhav Global dresses up middle-class Americans". Business Standard India. 24 June 2015. Retrieved 19 October 2015.
  5. Mudar, Patherya (21 June 2015). "Vaibhav Global: India's successful e-tail model". Business Standard. Retrieved 19 October 2015.
  6. "Vaibhav Global acquires Ideal World assets". Broadband TV News. 25 September 2023. Retrieved 25 September 2023.
  7. Mishra, Arushi (27 September 2023). "Vaibhav Global's subsidiary to acquire 'Mindful Souls' in €12 million deal". BusinessLine. Retrieved 16 September 2025.

External links[edit | edit source]