| Industry | |
|---|---|
| Founded | 2011 |
| Founder(s)s | |
| Headquarters | , India[3] |
Area served | India, Indonesia, United Arab Emirates, United Kingdom, Singapore, Malaysia and Bangladesh[4] |
| Brands | Faasos, Behrouz Biryani, Oven Story, Mandarin Oak, Lunch Box, The Good Bowl, Sweet Truth, Firangi Bake, The 500 Calorie Project, Navarasam, Slay[5] |
| Revenue |  ₹561 crore (US$58 million) (FY 2020)[6] |
Number of employees | 6,000[7] (2020) |
| Website | rebelfoods |
Rebel Foods is an Indian online restaurant company which operates 11 cloud kitchen brands including Faasos, Behrouz Biryani and Oven Story.[8] It is the largest cloud kitchen restaurant chain in the world,[9] operating more than 350 cloud kitchens in six countries, as of November 2021.[10][11]
Among the company's investors are Sequoia Capital, Coatue Management, Goldman Sachs, Gojek and Travis Kalanick.[12][13][14] After Series F round of funding in 2021, the company's valuation was reported at US$1.4 billion.[15]
History
Rebel Foods was founded in 2011 by Jaydeep Barman and Kallol Banerjee as a physical restaurant chain with online ordering facility. It launched its first cloud kitchen in 2015 and became a cloud kitchen-only business in 2016.[16][17]
In 2018, the company started Rebel Launcher Program for outsourcing its cloud kitchen platform to other restaurant chains.[18]
In 2020, Rebel Foods launched EatSure, a consolidated food delivery service for its brands and partner restaurant chains. It also started operating food trucks known as EatSure Express.[19]
In December 2020, Rebel Foods entered into a partnership with American fast food restaurant chain Wendy's, under which Rebel Foods will start and operate 250 cloud kitchens for the latter in India.[20][21][22]
References
- ↑ "Rebel Foods targets $1 billion valuation". The Times of India. Retrieved 17 June 2020.
- ↑ "'Rebel' with a cause: Faasos' parent sets sights on overseas market". Business Standard. Retrieved 17 June 2020.
- ↑ "Rebel Foods CEO on restaurant's move from a QSR to multi-brand internet biz". Business Standard.
- ↑ "Kitchens in the cloud: AI is restoring consumer trust in the food delivery business". Microsoft Stories India. Retrieved 11 March 2021.
- ↑ "City duo brings Mum-based cloud kitchen chain to Kol". The Times of India. Retrieved 17 June 2020.
- ↑ "Rebel Foods: On Cloud Nine". Forbes India. Retrieved 11 March 2021.
- ↑ "How Jaydeep Barman of Rebel Foods found his mojo in the mountains". Mint. Retrieved 7 December 2020.
- ↑ "Rebel Foods to expand beyond cooked meal brands, brews a new food kits plan". The Economic Times. Retrieved 17 June 2020.
- ↑ "Foodpanda, Rebel Foods in 5-year multi-market deal". Bangkok Post. Retrieved 10 December 2021.
- ↑ Rakheja, Harshit (6 November 2021). "From high-street QSR to cloud kitchen unicorn: The Rebel Foods story". Business Standard India. Retrieved 10 December 2021.
- ↑ Tandon, Suneera (20 July 2021). "Rebel Foods plans overseas expansion via partnerships". mint. Retrieved 31 July 2021.
- ↑ "Ex-McKinsey Consultant Turns Failed Restaurant Into $535 Million Startup". Bloomberg. Retrieved 17 June 2020.
- ↑ "Uber Ex-CEO Kalanick Grabs Slice of India's Cloud Kitchen Arena". Bloomberg. Retrieved 17 June 2020.
- ↑ "Sequoia India leads fresh investment in Faasos parent Rebel Foods". VCCircle. Retrieved 17 June 2020.
- ↑ "Rebel Foods joins unicorn club after $175 million fundraise". Economic Times. 7 October 2021. Retrieved 16 November 2021.
- ↑ "How cloud kitchens are helping Faasos survive the foodtech bloodbath". The Economic Times. Retrieved 17 June 2020.
- ↑ "How Rebel Foods, owner of Faasos and Behrouz Biryani, is ramping up offerings". The Financial Express. Retrieved 17 June 2020.
- ↑ Tandon, Suneera (16 March 2021). "Rebel Foods set to increase third-party partnerships to fuel cloud kitchen biz". mint. Retrieved 11 July 2021.
- ↑ "QSR chains: Going places". The Financial Express. 5 July 2021. Retrieved 11 July 2021.
- ↑ "Wendy's partners with Rebel Foods to open 250 cloud kitchens in India". Economic Times. Retrieved 7 December 2020.
- ↑ "Wendy's is placing a much bigger bet on India". CNN. Retrieved 7 December 2020.
- ↑ "After Wendy's, Rebel Foods Explores More Such Tie-Ups". BloombergQuint. Retrieved 31 July 2021.
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