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| {{Use dmy dates|date=December 2018}}
| | #REDIRECT [[Tirupati laddu]] |
| {{Use Indian English|date=December 2018}}
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| {{Infobox geographical indication
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| | name = Tirupati Laddu
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| | image = A Tirupathi laddu.jpg
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| | image_size = 200px
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| | alt = Tirupati Laddu
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| | caption = Tirupati Laddu
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| | alternative names = శ్రీవారి లడ్డూ -- Srivari Laddu
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| | description = [[Laddu]] sweet offered as [[Naivedhya]]m to Lord [[Venkateswara|Sri Venkateswara]], at [[Tirumala Venkateswara Temple]] of [[Tirupati]]
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| | type = Foodstuff
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| | area = Tirupati, Andhra Pradesh | |
| | country = India
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| | registered = 2009
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| | material = [[Gram flour]], cashew nuts, cardamom, ghee, sugar, sugar candy and raisins
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| | official website = http://www.tirumala.org
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| }} | | }} |
| '''Tirupati Laddu''' or '''[[Venkateswara|SriVari]] Laddu'''<ref name=ref1>{{cite web|title=Tirupati laddu gets global patent|url=http://timesofindia.indiatimes.com/india/Tirupati-laddu-gets-global-patent/articleshow/5015694.cms|accessdate=2015-07-25}}</ref> is the [[laddu]] sweet offered as [[Naivedhya]]m to [[Venkateswara]] at [[Tirumala Venkateswara Temple]] in [[Tirupati]], [[Chittoor District]], [[Andhra Pradesh]], India. The laddu is given as [[prasad]]am to devotees after having the darshan in the temple. The laddu prasadam is prepared within the temple kitchen known as 'Potu' by the temple board [[Tirumala Tirupati Devasthanams]]. Tirupati Laddu received [[Geographical indication]] tag which entitles that only [[Tirumala Tirupati Devasthanams]] can make and sell it.<ref name="GI">{{cite web |title=Registration Details of Geographical Indications |url=http://www.ipindia.nic.in/writereaddata/Portal/Images/pdf/Registered_GI_01_04_19.pdf |website=Intellectual Property India, Government of India |accessdate=14 May 2019 }}</ref><ref>{{cite web|title=Only TTD entitled to make or sell 'Tirupati laddu': High Court|url=http://www.thehindu.com/news/national/andhra-pradesh/only-ttd-entitled-to-make-or-sell-tirupati-laddu-high-court/article5743809.ece|publisher=The Hindu|accessdate=23 June 2015}}</ref>
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| == History ==
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| The practice of offering laddu to Venkateswara at [[Tirumala Venkateswara Temple]] started on 2 August 1715.<ref name="Sify Laddu">{{cite news|title=Tirupati laddu: Since August 2, 1716|url=http://www.sify.com/news/tirupati-laddu-since-august-2-1715-news-national-pifpuvghhfedd.html|archive-url=https://web.archive.org/web/20150810072722/http://www.sify.com/news/tirupati-laddu-since-august-2-1715-news-national-pifpuvghhfedd.html|url-status=dead|archive-date=10 August 2015|accessdate=22 September 2015|work=Sify}}</ref><ref name=ladduhistory>{{cite web|title=Tirupati laddu all set to regain its old taste|url=http://www.deccanherald.com/content/334721/tirupati-laddu-all-set-regain.html|accessdate=2015-07-25}}</ref>
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| == Geographical indication tag ==
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| To prevent black marketing of Tirupati Laddus, in 2008, the [[Tirumala Tirupati Devasthanams]] registered for a [[Geographical indication]] tag. In 2009, Tirupati Laddu was registered as Geographical Indications under the category foodstuff under the GI Act 1999.<ref>{{cite web |url=http://ipindia.nic.in/girindia/ |title=Archived copy |accessdate=2016-01-27 |url-status=dead |archiveurl=https://web.archive.org/web/20130826183844/http://ipindia.nic.in/girindia/ |archivedate=2013-08-26 }}</ref> This has prevented others from preparing or naming the sweet with same name.<ref name=ref1>{{cite web|title=Tirupati laddu gets global patent|url=http://timesofindia.indiatimes.com/india/Tirupati-laddu-gets-global-patent/articleshow/5015694.cms|accessdate=2015-07-25}}</ref>
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| === Laddu Potu ===
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| Laddu Potu is the kitchen where Tirupati Laddus are prepared. It lies inside the [[Architecture of Tirumala Venkateswara Temple#Sampangi Pradakshinam|Sampangi pradakshinam]] of the temple. The Potu is equipped with three conveyor belts used for carrying ingredients into the potu and finished Laddus to the selling counters from Potu.<ref>{{cite web|title=Extra laddu-boondi conveyor at Tirumala|url=http://www.thehindu.com/news/national/andhra-pradesh/extra-ladduboondi-conveyor-at-tirumala/article6430632.ece|accessdate=2015-07-25}}</ref> Out of three conveyor belts the first one installed during 2007 can transfer only laddus and the second installed in the year 2010 can transfer both laddus and boondi. The third conveyor belt was installed in 2014 as a backup for the two conveyor belts should they malfunction.<ref>{{cite web|title=Laddu conveyor launched|url=http://www.deccanchronicle.com/140921/nation-current-affairs/article/laddu-conveyor-launched|accessdate=2016-01-28}}</ref> In olden days only fire wood was used to cook laddus, which was replaced by [[Liquefied petroleum gas|LPG]] in the year 1984.<ref name=ladduhistory />
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| [[Tirumala Tirupati Devasthanams]] prepare an average of 2.8 lakh laddus a day in Laddu potu. At present, the potu is equipped has a capacity to make 800,000 a day.<ref name=ladduhistory />
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| === Dittam ===
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| '''Dittam''' is the list of ingredients and its proportions used in making of Tirupati Laddu. To meet the increasing demand for laddus, changes were made to Dittam six times in its history.<ref name=ladduhistory /> At present the ingredients include [[Gram flour]], [[cashew]] nuts, [[cardamom]], [[ghee]], [[sugar]], [[Rock candy|sugar candy]] and [[raisin]]s.<ref name=ref1 /> Per day it uses about 10 tonnes of Gram flour, 10 tonnes of sugar, 700 kg of cashew nuts, 150 kg of cardamom, 300 to 500 litres of ghee, 500 kg of sugar candy and 540 kg of raisins used to prepare laddu. TTD procures all these based on tenders on yearly basis.<ref name=bm-laddu>{{cite web|title=TIRUPATI LADDUS WILL NO LONGER USE K'TAKA GHEE|url=http://www.bangaloremirror.com/bangalore/others/Tirupati-laddus-will-no-longer-use-Ktaka-ghee/articleshow/49159208.cms|accessdate=2016-01-27}}</ref>
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| === Potu karmikulu ===
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| {{Expand section|date=January 2016}}
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| Around 620 cooks work in the laddu potu to make laddus. These workers are referred to as ''potu karmikulu''. Around 150 Potu Workers are regular employees, while more than 350 work on Contract Basis. 247 are chef out of 620.<ref>https://www.thehindu.com/news/national/andhra-pradesh/tirumala-temple-cooks-want-to-be-called-pachakas/article7724349.ece</ref><ref name=bm-laddu />
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| == Tirupati Laddu variations ==
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| === Proktham Laddu ===
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| This laddu is regularly distributed to all the common pilgrims visiting the temple. It is small in size and weighs 175 grams. These laddus are prepared in large numbers.{{cn|date=November 2019}}
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| === Asthanam Laddu ===
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| This laddu is prepared only on special festive occasions. It is large in size and weighs 750 grams. It is prepared with more cashews, almonds and saffron strands.{{cn|date=November 2019}}
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| === Kalyanotsavam Laddu ===
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| This laddu is distributed to devotees who participate in Kalyanotsavam and in a few of Arjitha sevas. There is huge demand for these laddus. These are prepared in very few numbers when compared to the Proktham Laddu.{{cn|date=November 2019}} Shelf Life of the laddu is about to 15 days with the advanced packaging system implemented by TTD.
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| == See also ==
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| *[[List of Geographical Indications in India]]
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| == Reference ==
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| {{Reflist}}
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| == External links ==
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| *{{cite web |work=BBC News |url=https://www.bbc.co.uk/news/world-asia-india-36832237 |title=Tasting India's coveted holy sweet |first1=Shilpa |last1=Kannan |first2=Premanand |last2=Boominathan |date=20 July 2016 |accessdate=2016-07-20}}
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| {{Tirupati topics}}
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| [[Category:Tirumala Venkateswara Temple]]
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| [[Category:Religious food and drink]]
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| [[Category:Tirupati]]
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| [[Category:Tirumala Tirupati Devasthanams]]
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| [[Category:Geographical indications in Andhra Pradesh]]
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