Bisleri: Difference between revisions

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{{short description|India bottled water company}}
{{short description|Indian bottled water company}}
{{Use dmy dates|date=May 2025}}
{{Use Indian English|date=May 2025}}
{{Infobox company
{{Infobox company
| name = Bisleri International Pvt. Ltd.
| name = Bisleri International Pvt. Ltd.
| logo = Bisleri logo.svg
| logo = Bisleri logo.svg
| logo_size =
| logo_size =  
| logo_padding =  
| logo_padding =  
| logo_alt =  
| logo_alt =  
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| image_caption =  
| image_caption =  
| trading_name =  
| trading_name =  
| former_name = Bisleri Ltd.
| former_name = Parle Exports Pvt. Ltd.
| type = [[Privately held company|Private]]
| type = [[Privately held company|Private]]
| traded_as =  
| traded_as =  
| ISIN =  
| ISIN =  
| industry = Beverages
| industry = Beverages
| predecessor = <!-- or: | predecessors = --> [[Parle Products]]
| predecessor = <!-- or: | predecessors = --> [[Parle Agro|Parle Group]]
| founded = {{Start date and age|1984}}
| founded = {{Start date|1969}}
| founder = Jayantilal Chauhan
| founder = Ramesh Chauhan
| hq_location =  
| hq_location =  
| hq_location_city = [[Mumbai]], [[Maharashtra]]
| hq_location_city = [[Mumbai]], [[Maharashtra]]
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| num_locations =  
| num_locations =  
| num_locations_year = <!-- Year of num_locations data (if known) -->
| num_locations_year = <!-- Year of num_locations data (if known) -->
| area_served = India, United Arab Emirates
| area_served = Worldwide
| key_people = Ramesh J Chauhan (Chairman)<ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/cons-products/food/new-ceo-of-bisleri-international-tasked-to-take-business-to-next-level/articleshow/70314943.cms|title=New CEO of Bisleri International tasked to take business to next level|date=2019-07-21|work=The Economic Times|access-date=2019-12-01}}</ref><br>Zainab Chauhan (Director)<br>Jayanti Chauhan (Director)<ref>{{Cite web|url=http://www.businessworld.in/article/Chip-Of-The-Old-Block/07-03-2017-114026/|title = Chip of the Old Block}}</ref><br>Angelo George (CEO)
| key_people = Ramesh Chauhan (Chairman)<br />Angelo George (CEO)<ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/cons-products/food/new-ceo-of-bisleri-international-tasked-to-take-business-to-next-level/articleshow/70314943.cms|title=New CEO of Bisleri International tasked to take business to next level|date=2019-07-21|work=The Economic Times|access-date=2019-12-01|archive-date=2019-11-15|archive-url=https://web.archive.org/web/20191115071815/https://economictimes.indiatimes.com/industry/cons-products/food/new-ceo-of-bisleri-international-tasked-to-take-business-to-next-level/articleshow/70314943.cms|url-status=live}}</ref><br />Jayanti Chauhan (Director)<ref>{{Cite web|url=http://www.businessworld.in/article/Chip-Of-The-Old-Block/07-03-2017-114026/|title = Chip of the Old Block|access-date=28 May 2020 |work=Business World}}</ref><br />Zainab Chauhan (Director)
| products = Mineral water<br>Carbonated drinks
| products = Mineral water<br />Carbonated drinks
| brands = {{ubl|Bisleri|Vedica<ref>{{cite news |title=Bisleri to take mineral water brand Vedica overseas |url=https://www.thehindubusinessline.com/companies/Bisleri-to-take-mineral-water-brand-Vedica-overseas/article20644313.ece |access-date=24 April 2022 |work=www.thehindubusinessline.com |date=1 August 2013 |language=en}}</ref>|Fonzo<ref>{{cite news |last1=Pinto |first1=Viveat Susan |title=Bisleri International to launch a fizzy mango drink called Fonzo in April |url=https://www.business-standard.com/article/companies/bisleri-international-to-launch-a-fizzy-mango-drink-called-fonzo-in-april-118030901340_1.html |access-date=24 April 2022 |work=Business Standard India |date=10 March 2018}}</ref>|Spyci<ref>{{cite news |title=Bisleri enters carbonated soft drinks segment with Pop |url=https://www.thehindubusinessline.com/companies/bisleri-enters-carbonated-soft-drinks-segment-with-pop/article64307944.ece |access-date=24 April 2022 |work=www.thehindubusinessline.com |date=15 February 2016 |language=en}}</ref>|Limonata<ref>{{cite news |last1=Sikdar |first1=Shubhomoy |title=Bisleri banking on new recipe but intense competition may make going tough |url=https://www.business-standard.com/article/companies/bisleri-banking-on-new-recipe-but-intense-competition-may-make-going-tough-120021202006_1.html |access-date=24 April 2022 |work=Business Standard India |date=12 February 2020}}</ref>}}
| brands = {{hlist|Bisleri|Vedica<ref>{{cite news |title=Bisleri to take mineral water brand Vedica overseas |url=https://www.thehindubusinessline.com/companies/Bisleri-to-take-mineral-water-brand-Vedica-overseas/article20644313.ece |access-date=24 April 2022 |work=The Hindu Business Line |date=1 August 2013 |language=en |archive-date=24 April 2022 |archive-url=https://web.archive.org/web/20220424122929/https://www.thehindubusinessline.com/companies/Bisleri-to-take-mineral-water-brand-Vedica-overseas/article20644313.ece |url-status=live }}</ref>|Limonata<ref>{{cite news |last1=Sikdar |first1=Shubhomoy |title=Bisleri banking on new recipe but intense competition may make going tough |url=https://www.business-standard.com/article/companies/bisleri-banking-on-new-recipe-but-intense-competition-may-make-going-tough-120021202006_1.html |access-date=24 April 2022 |work=Business Standard India |date=12 February 2020}}</ref>|Rev|Pop|Spyci Jeera<ref>{{cite news |title=Bisleri expands portfolio of carbonated beverages |url=https://www.livemint.com/companies/news/bisleri-international-expands-portfolio-of-carbonated-beverages-as-rising-temperatures-drive-demand-for-cold-drinks-in-india-11685435211286.html |access-date=20 May 2024 |work=mint |date=30 May 2023 |language=en}}</ref>}}
| production =  
| production =  
| production_year = <!-- Year of production data (if known) -->
| production_year = <!-- Year of production data (if known) -->
| revenue = {{INRConvert|1500|c|year=2018|mode=historical}}<ref>{{cite news |title=Thirsty for more: Bisleri eyes Rs 5,000 crore revenue by 2022, says director Anjana Ghosh |url=https://www.moneycontrol.com/news/business/thirsty-for-more-bisleri-eyes-rs-5000-crore-revenue-by-2022-says-director-anjana-ghosh-2659281.html |access-date=24 April 2022 |work=Moneycontrol |language=en}}</ref>
| revenue = {{increase}} {{INRConvert|2689|c}} (FY24)<ref name="Revenue"/>
| revenue_year = 2018
| operating_income =  
| operating_income =  
| income_year = <!-- Year of operating_income data (if known) -->
| net_income = {{increase}} {{INRConvert|316|c}} (FY24)<ref name="Revenue">{{cite news| title=Bisleri Reports 82.8% Profit Surge To Rs 316.95 Crore In FY24 |url=https://www.ndtvprofit.com/business/bisleri-reports-828-profit-surge-to-rs-31695-crore-in-fy24| work = NDTV | date=8 January 2025 }}</ref>
| net_income = <!-- or: | profit = -->
| net_income_year = <!-- or: | profit_year = --><!-- Year of net_income/profit data (if known) -->
| assets =  
| assets =  
| assets_year = <!-- Year of assets data (if known) -->
| equity =  
| equity =  
| equity_year = <!-- Year of equity data (if known) -->
| owner = <!-- or: | owners = -->
| owner = <!-- or: | owners = -->
| members =  
| members =  
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}}
}}


'''Bisleri International''' (formerly '''Parle Bisleri''') is an Indian company incorporated in 1984 by Jayantilal Chauhan.<ref>{{cite news |title=Bisleri International Pvt Ltd |url=https://www.bloomberg.com/profile/company/6594916Z:IN |access-date=4 February 2022 |work=www.bloomberg.com}}</ref> It is best known for the eponymous brand of [[bottled water]], which was introduced in 1965 as a soda brand by [[Felice Bisleri]] and acquired by Chauhan in 1969.<ref>{{cite news |title=Why Ramesh Chauhan is high on water |url=https://www.businesstoday.in/magazine/features/story/why-ramesh-chauhan-is-high-on-water-128438-2008-09-04 |access-date=4 February 2022 |work=Business Today |language=en}}</ref> The company sells bottled water and soft drinks.
'''Bisleri International''' (formerly '''Parle Exports''' and '''Parle Bisleri''') is an Indian [[Multinational corporation|multinational company]] which is best known for the eponymous brand of [[bottled water]]. The company was started in the 1970s by Ramesh Chauhan,<ref>{{cite news |title=Why Ramesh Chauhan is high on water |url=https://www.businesstoday.in/magazine/features/story/why-ramesh-chauhan-is-high-on-water-128438-2008-09-04 |access-date=4 February 2022 |work=Business Today |language=en}}</ref> and sells bottled water and soft drinks.


Bisleri conducts its major businesses in India, with 135 operational plants and a network of 3,000 distributors & 5,000 distribution trucks.<ref>{{Cite web|url=https://www.bisleri.com/what-makes-us-stand-apart|title=what makes us stand apart|website=www.bisleri.com|access-date=28 March 2020}}</ref> Bisleri also distributes its products through its own e-commerce platform and other online retailers.<ref>{{Cite web|title=Bisleri@Doorstep - Bisleri Products Online Shopping by Bisleri India|url=https://shop.bisleri.com/|access-date=2020-10-20|website=shop.bisleri.com|language=en}}</ref>
Bisleri conducts most of its business in India, with 150 operational plants and a network of 6,000 [[Distribution (marketing)|distributors]] and 7,500 distribution trucks.<ref name="uae">{{cite news |title=Bisleri makes global foray, inks supply pact with Dubai firm |url=https://brandequity.economictimes.indiatimes.com/news/business-of-brands/bisleri-makes-global-foray-inks-supply-pact-with-dubai-firm/98109354 |access-date=10 March 2023 |work=Economic Times |language=en}}</ref> Bisleri also sells its products through its own [[e-commerce]] platform and other online retailers.<ref>{{cite news |last1=Khicha |first1=Preeti |title=Bisleri's growing thirst for volumes |url=https://www.business-standard.com/article/management/bisleri-s-growing-thirst-for-volumes-111093000089_1.html |access-date=10 March 2023 |work=Business Standard |date=30 September 2011 |archive-date=10 March 2023 |archive-url=https://web.archive.org/web/20230310212543/https://www.business-standard.com/article/management/bisleri-s-growing-thirst-for-volumes-111093000089_1.html |url-status=live }}</ref>


==History==
==History==
===Background===
In 1966, Italian doctor Cesari Rossi and Indian businessman Khushroo Suntook introduced Bisleri bottled water in India by setting up a factory in [[Thane]]. It was named after an Italian alcohol remedy drink created by 19th century inventor [[Felice Bisleri]].<ref>{{cite news |title=Explained: How Ramesh Chauhan made a splash with Bisleri and his plans to sell to Tata |url=https://www.firstpost.com/explainers/ramesh-chauhan-bisleri-history-tata-11708431.html |access-date=30 November 2022 |work=Firstpost |date=28 November 2022 |language=en |archive-date=30 November 2022 |archive-url=https://web.archive.org/web/20221130140459/https://www.firstpost.com/explainers/ramesh-chauhan-bisleri-history-tata-11708431.html |url-status=live }}</ref><ref name="deccan">{{cite news |title=Making a splash: How Bisleri became synonymous with water in India |url=https://www.deccanherald.com/business/business-news/making-a-splash-how-bisleri-became-synonymous-with-water-in-india-1165331.html |access-date=24 November 2022 |work=Deccan Herald |date=24 November 2022 |language=en |archive-date=24 November 2022 |archive-url=https://web.archive.org/web/20221124172349/https://www.deccanherald.com/business/business-news/making-a-splash-how-bisleri-became-synonymous-with-water-in-india-1165331.html |url-status=live }}</ref><ref>{{cite news |title=Khushroo Suntook: Waving the baton |url=https://lifestyle.livemint.com/news/talking-point/khushroo-suntook-waving-the-baton-111646986589271.html |access-date=24 November 2022 |work=Mint |date=4 August 2017 |language=en}}</ref> Bisleri was initially sold only in luxury hotels and restaurants in Mumbai<ref name="deccan"/> in glass bottles in two varieties – [[Carbonated water|bubbly]] and still. In 1969, the Jayantilal Chauhan family of [[Parle Products|Parle Group]] acquired the struggling Bisleri brand, which was looking to exit the Indian market, for {{INR}}4 lakh (about {{USD}}50,000 then).<ref name="rediff">{{Cite web|url=https://www.rediff.com/money/2005/jun/10spec.htm|title=And this is how Parle Bisleri began|website=Rediff|language=en|access-date=2020-04-04}}</ref><ref name="deccan"/>


Bisleri was originally an Italian brand created by [[Felice Bisleri]], who first brought the idea of selling bottled water in India. Bisleri was introduced in 1965 in glass bottles in two varieties – bubbly & still. In 1969, the struggling brand was acquired by Jayantilal Chauhan of [[Parle Products|Parle Group]].<ref name="rediff">{{Cite web|url=https://www.rediff.com/money/2005/jun/10spec.htm|title=And this is how Parle Bisleri began|website=Rediff|language=en|access-date=2020-04-04}}</ref>
===Early years===
In the 1970s, Jayantilal Chauhan split his soft drinks business between his two sons; Prakash Chauhan obtained control of [[Parle Agro]], while Ramesh Chauhan received Parle Exports (now Bisleri International).<ref>{{cite news |last1=Balachandran |first1=Manu |title=GST prompts India's iconic biscuit maker to look for a forgotten childhood favourite: toffees |url=https://qz.com/india/1042029/parles-sweet-u-turn-gst-prompts-indias-iconic-biscuit-maker-to-look-for-a-forgotten-childhood-favourite-toffees |access-date=30 November 2022 |work=Quartz |date=23 August 2017 |language=en |archive-date=30 November 2022 |archive-url=https://web.archive.org/web/20221130122223/https://qz.com/india/1042029/parles-sweet-u-turn-gst-prompts-indias-iconic-biscuit-maker-to-look-for-a-forgotten-childhood-favourite-toffees |url-status=live }}</ref>


In 1976, Parle Bisleri launched [[Maaza]], a fruit drink made of mango pulp.<ref name=maaza>{{cite news |last1=Vijayraghavan |first1=Kala |title=Bisleri sells Maaza brand for global mkts to bottlers |url=https://economictimes.indiatimes.com/industry/cons-products/food/bisleri-sells-maaza-brand-for-global-mkts-to-bottlers/articleshow/2095901.cms |access-date=22 June 2022 |work=The Economic Times}}</ref> After the exit of [[The Coca-Cola Company]] from India in 1977, Parle Bisleri entered the carbonated drinks segment with the launch of cola drink [[Thums Up]], lemon flavoured drink [[Limca]] and orange flavoured drink [[Gold Spot]].<ref>{{cite news |last1=Kumari |first1=Nishi |title=A Look at the Brand Journey from Biscuits to Bisleri |url=https://www.entrepreneur.com/article/288441 |access-date=22 June 2022 |work=Entrepreneur |date=4 February 2017 |language=en}}</ref>
In 1976, Parle Exports launched [[Maaza]], a fruit drink made of mango pulp.<ref name=maaza>{{cite news |last1=Vijayraghavan |first1=Kala |title=Bisleri sells Maaza brand for global mkts to bottlers |url=https://economictimes.indiatimes.com/industry/cons-products/food/bisleri-sells-maaza-brand-for-global-mkts-to-bottlers/articleshow/2095901.cms |access-date=22 June 2022 |work=The Economic Times}}</ref> After the exit of [[The Coca-Cola Company]] from India in 1977, Parle Exports entered the carbonated drinks segment with the launch of cola drink [[Thums Up]], lemon flavoured drink [[Limca]] and orange flavoured drink [[Gold Spot]].<ref>{{cite news |last1=Kumari |first1=Nishi |title=A Look at the Brand Journey from Biscuits to Bisleri |url=https://www.entrepreneur.com/article/288441 |access-date=22 June 2022 |work=Entrepreneur |date=4 February 2017 |language=en |archive-date=22 June 2022 |archive-url=https://web.archive.org/web/20220622170405/https://www.entrepreneur.com/article/288441 |url-status=live }}</ref>


The [[economic liberalisation in India]] in 1991 saw the return of The Coca-Cola Company in the country. In 1993, Parle Bisleri sold its carbonated drinks brands [[Thums Up]], [[Limca]], [[Gold Spot]], [[Citra (drink)|Citra]] and [[RimZim]] to The Coca-Cola Company for {{INRconvert|400|c|year=1993|mode=historical}}.<ref name="rediff"/><ref name=maaza/> In addition, it sold [[Maaza]] trademark in the Indian market to The Coca-Cola Company.<ref>{{cite news |last1=Singh |first1=Namrata |last2=Nair-Ghaswalla |first2=Amrita |title=Bisleri serves legal notice on Coca-Cola - Times of India |url=https://timesofindia.indiatimes.com/business/india-business/bisleri-serves-legal-notice-on-coca-cola/articleshow/3477834.cms |access-date=22 June 2022 |work=The Times of India |language=en}}</ref> The deal also included a 15-year [[non-compete clause]], which prevented Parle Bisleri from launching competing carbonated drinks until 2008.<ref>{{cite news |title=Ramesh Chauhan re-enters soft drinks market after 23 years |url=https://www.business-standard.com/article/companies/ramesh-chauhan-re-enters-soft-drinks-market-after-23-years-116022600881_1.html |access-date=22 June 2022 |work=Business Standard India |date=27 February 2016}}</ref>
To complement its soft drinks portfolio, Parle Exports launched [[mineral water]] and [[carbonated water]] in the retail market under the previously acquired Bisleri [[brand name]]. According to Chauhan, the Italian name "added a dash of class to it." The water was initially sold in [[Polyvinyl chloride|PVC]] bottles, before the company switched to [[Polyethylene terephthalate|PET]] bottles in the mid-1980s.<ref name="rediff"/>


In 2006, the company sold the trademark of [[Maaza]] in the European and US markets to Infra Beverages and House of Spice respectively for undisclosed amounts.<ref name=maaza/>
===Divestments===
The [[economic liberalisation in India]] in 1991 saw the return of The Coca-Cola Company in the country. In 1993, Parle Exports sold its carbonated drinks brands [[Thums Up]], [[Limca]], [[Gold Spot]], [[Citra (drink)|Citra]] and [[RimZim]] to The Coca-Cola Company for between {{INR}}125 crore (about {{USD}}40 million) and {{INR}}200 crore (about {{USD}}60 million).<ref>{{cite news |title=Coca-Cola, Parle Exports alliance on verge of collapse as Coke annuls part of agreement |url=https://www.indiatoday.in/magazine/economy/story/19950115-coca-cola-parle-exports-alliance-on-verge-of-collapse-as-coke-annuls-part-of-agreement-808611-1995-01-14 |access-date=30 November 2022 |work=India Today |language=en |archive-date=2022-11-30 |archive-url=https://web.archive.org/web/20221130122223/https://www.indiatoday.in/magazine/economy/story/19950115-coca-cola-parle-exports-alliance-on-verge-of-collapse-as-coke-annuls-part-of-agreement-808611-1995-01-14 |url-status=live }}</ref><ref name=maaza/> In addition, it sold [[Maaza]] trademark in the Indian market to The Coca-Cola Company.<ref>{{cite news |last1=Singh |first1=Namrata |last2=Nair-Ghaswalla |first2=Amrita |title=Bisleri serves legal notice on Coca-Cola |url=https://timesofindia.indiatimes.com/business/india-business/bisleri-serves-legal-notice-on-coca-cola/articleshow/3477834.cms |access-date=22 June 2022 |work=The Times of India |language=en |archive-date=22 June 2022 |archive-url=https://web.archive.org/web/20220622170406/https://timesofindia.indiatimes.com/business/india-business/bisleri-serves-legal-notice-on-coca-cola/articleshow/3477834.cms |url-status=live }}</ref> The deal also included a 15-year [[non-compete clause]], which prevented Parle Exports from launching competing carbonated drinks until 2008.<ref>{{cite news |title=Ramesh Chauhan re-enters soft drinks market after 23 years |url=https://www.business-standard.com/article/companies/ramesh-chauhan-re-enters-soft-drinks-market-after-23-years-116022600881_1.html |access-date=22 June 2022 |work=Business Standard India |date=27 February 2016 |archive-date=22 June 2022 |archive-url=https://web.archive.org/web/20220622170405/https://www.business-standard.com/article/companies/ramesh-chauhan-re-enters-soft-drinks-market-after-23-years-116022600881_1.html |url-status=live }}</ref>


In 2021, Bisleri International launched its line of [[hand sanitizer]] products.<ref>{{cite news |title=Bisleri eyes hygiene segment, launches hand purifiers |url=https://www.moneycontrol.com/news/business/companies/bisleri-eyes-hygiene-segment-launches-hand-purifiers-7178001.html |access-date=24 April 2022 |work=Moneycontrol |language=en}}</ref>
[[File:Bisleri PET water bottles with Telugu labels.jpg|thumb|Bisleri 250ml bottles with [[Telugu language]] labels]]
In 1998, Ramesh Chauhan sold Delhi Bottling Company and Coolaid, the [[bottling company|bottling companies]] of the five carbonated drink brands, to The Coca-Cola Company.<ref>{{cite news |title=Chauhan Sells Delhi Bottling Units To Coke |url=https://www.business-standard.com/article/specials/chauhan-sells-delhi-bottling-units-to-coke-198092401052_1.html |access-date=30 November 2022 |work=Business Standard}}</ref>
 
In 2000, Ramesh Chauhan announced that Bisleri, which was being operated by eight different companies from 16 manufacturing locations, would be consolidated under a single entity.<ref>{{cite news |title=Chauhan consolidating Bisleri before offloading stake |url=https://www.rediff.com/money/2000/oct/31bis.htm |access-date=30 November 2022 |work=Rediff |archive-date=30 November 2022 |archive-url=https://web.archive.org/web/20221130122223/https://www.rediff.com/money/2000/oct/31bis.htm |url-status=live }}</ref> As a result, Bisleri International was incorporated in 2001.<ref>{{cite news |title=Bisleri International Pvt Ltd |url=https://www.bloomberg.com/profile/company/6594916Z:IN |access-date=4 February 2022 |work=Bloomberg}}</ref>
 
In 2006, the company sold the trademark of [[Maaza]] in European and US markets to Infra Beverages and House of Spice respectively for undisclosed amounts.<ref name=maaza/>
 
===Present===
In 2010, Bisleri launched a premium bottled water brand called Vedica, with water sourced from a [[Spring (hydrology)|spring]] in the [[Himalayas|Himalayan]] foothills in [[Uttarakhand]].<ref>{{cite news |last1=Bhushan |first1=Ratna |title=Bisleri: Thirst for premium drive |url=https://economictimes.indiatimes.com/industry/cons-products/food/bisleri-thirst-for-premium-drive/articleshow/5389393.cms |access-date=24 November 2022 |work=The Economic Times |date=29 December 2009}}</ref> In 2014, Bisleri introduced an [[energy drink]] brand called Urzza, before discontinuing the product three years later.<ref>{{cite news |title=Bisleri withdraws Urzza, exits energy drinks segment |url=https://www.thehindubusinessline.com/companies/bisleri-withdraws-urzza-exits-energy-drinks-segment/article9901408.ece |access-date=20 May 2024 |work=BusinessLine |date=11 October 2017 |archive-url=https://web.archive.org/web/20180131182827/https://www.thehindubusinessline.com/companies/bisleri-withdraws-urzza-exits-energy-drinks-segment/article9901408.ece |archive-date=31 January 2018 |language=en}}</ref> In 2016, Bisleri re-entered carbonated drinks segment with the creation of Bisleri Pop under which it launched four varieties of soft drinks – Limonata, Fonzo, Spyci and Pina Colada.<ref>{{cite news |title=Bisleri International re-enters soft drinks business, launches 'Bisleri Pop' |url=https://economictimes.indiatimes.com/industry/cons-products/food/bisleri-international-re-enters-soft-drinks-business-launches-bisleri-pop/articleshow/51157893.cms |access-date=24 November 2022 |work=The Economic Times |archive-date=24 November 2022 |archive-url=https://web.archive.org/web/20221124064427/https://economictimes.indiatimes.com/industry/cons-products/food/bisleri-international-re-enters-soft-drinks-business-launches-bisleri-pop/articleshow/51157893.cms |url-status=live }}</ref>
 
In 2021, Bisleri launched its line of [[hand sanitizer]] products.<ref>{{cite news |title=Bisleri eyes hygiene segment, launches hand purifiers |url=https://www.moneycontrol.com/news/business/companies/bisleri-eyes-hygiene-segment-launches-hand-purifiers-7178001.html |access-date=24 April 2022 |work=Moneycontrol |language=en |archive-date=30 November 2022 |archive-url=https://web.archive.org/web/20221130203025/https://www.moneycontrol.com/news/business/companies/bisleri-eyes-hygiene-segment-launches-hand-purifiers-7178001.html |url-status=live }}</ref> In 2023, Bisleri expanded into the [[United Arab Emirates]].<ref name="uae"/>
 
==Partnerships==
Bisleri is the "official hydration partner" of five teams of the [[Indian Super League]] (ISL)<ref>{{Cite web |last=Jaffer |first=Askari |date=11 Oct 2023 |title=Bisleri Continues Its #CarryYourGame Campaign With Five Indian Super League Teams |url=https://www.thehansindia.com/sports/bisleri-continues-its-carryyourgame-campaign-with-five-indian-super-league-teams-829153 |access-date=11 Oct 2023 |website=The Hans India |archive-date=12 October 2023 |archive-url=https://web.archive.org/web/20231012021323/https://www.thehansindia.com/sports/bisleri-continues-its-carryyourgame-campaign-with-five-indian-super-league-teams-829153 |url-status=live }}</ref> and five teams of the [[Indian Premier League]] (IPL).<ref>{{cite news |title=Bisleri partners with five IPL teams as official hydration partner |url=https://www.thehindubusinessline.com/companies/bisleri-partners-with-five-ipl-teams-as-official-hydration-partner/article68015337.ece |access-date=20 May 2024 |work=BusinessLine |date=1 April 2024 |language=en}}</ref>
 
==Product and legacy==
Bisleri has a 32% market share in the organized bottled water segment,<ref name="journey">{{cite news |last1=Rajgopal |first1=Aishwarya |title=The Journey Of Bisleri So Far - As It Reportedly Changes Hands From Parle Group To Tata Consumer Products |url=https://www.bqprime.com/business/pfx-the-journey-of-bisleri-so-far |access-date=27 December 2022 |work=BQ Prime |language=en |archive-date=27 December 2022 |archive-url=https://web.archive.org/web/20221227170539/https://www.bqprime.com/business/pfx-the-journey-of-bisleri-so-far |url-status=live }}</ref> in which it mainly competes with PepsiCo's [[Aquafina]], The Coca-Cola Company's [[Kinley (brand)|Kinley]], [[Parle Agro]]'s Bailley and [[IRCTC]]'s Rail Neer.<ref>{{cite news |title=Tata Group may acquire stake, in talks with Bisleri |url=https://www.dnaindia.com/business/report-tata-group-may-acquire-stake-in-talks-with-bisleri-2984748 |access-date=27 December 2022 |work=DNA India |language=en |archive-date=27 December 2022 |archive-url=https://web.archive.org/web/20221227170528/https://www.dnaindia.com/business/report-tata-group-may-acquire-stake-in-talks-with-bisleri-2984748 |url-status=live }}</ref> Bisleri is often used as a [[Generic trademark|generic term]] for bottled water in India.<ref name="deccan"/><ref name="journey"/> Many [[Counterfeit consumer goods|knockoff brands]] of similar spelling and branding have emerged over the years.<ref>{{cite news |title=Belsri, Bislleri, Bilseri, Bisleri, Brislei |url=https://www.forbesindia.com/article/news/belsri-bislleri-bilseri-bisleri-brislei/81445/1 |access-date=27 December 2022 |work=Forbes India |language=en}}</ref>


==References==
==References==
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[[Category:Food and drink companies established in 1965]]
[[Category:Food and drink companies established in 1965]]
[[Category:Indian brands]]
[[Category:Indian brands]]
[[Category:Companies based in Mumbai]]

Latest revision as of 00:36, 7 October 2025


Bisleri International Pvt. Ltd.
Formerly
Parle Exports Pvt. Ltd.
IndustryBeverages
PredecessorParle Group
Founded1969 (1969)
Founder(s)Ramesh Chauhan
Headquarters
Mumbai, Maharashtra
,
India
Area served
Worldwide
Key people
Ramesh Chauhan (Chairman)
Angelo George (CEO)[1]
Jayanti Chauhan (Director)[2]
Zainab Chauhan (Director)
ProductsMineral water
Carbonated drinks
Brands
  • Bisleri
  • Vedica[3]
  • Limonata[4]
  • Rev
  • Pop
  • Spyci Jeera[5]
RevenueIncrease ₹2,689 crore (US$380 million) (FY24)[6]
Increase ₹316 crore (US$44 million) (FY24)[6]
Websitewww.bisleri.com

Bisleri International (formerly Parle Exports and Parle Bisleri) is an Indian multinational company which is best known for the eponymous brand of bottled water. The company was started in the 1970s by Ramesh Chauhan,[7] and sells bottled water and soft drinks.

Bisleri conducts most of its business in India, with 150 operational plants and a network of 6,000 distributors and 7,500 distribution trucks.[8] Bisleri also sells its products through its own e-commerce platform and other online retailers.[9]

History[edit | edit source]

Background[edit | edit source]

In 1966, Italian doctor Cesari Rossi and Indian businessman Khushroo Suntook introduced Bisleri bottled water in India by setting up a factory in Thane. It was named after an Italian alcohol remedy drink created by 19th century inventor Felice Bisleri.[10][11][12] Bisleri was initially sold only in luxury hotels and restaurants in Mumbai[11] in glass bottles in two varieties – bubbly and still. In 1969, the Jayantilal Chauhan family of Parle Group acquired the struggling Bisleri brand, which was looking to exit the Indian market, for ₹4 lakh (about US$50,000 then).[13][11]

Early years[edit | edit source]

In the 1970s, Jayantilal Chauhan split his soft drinks business between his two sons; Prakash Chauhan obtained control of Parle Agro, while Ramesh Chauhan received Parle Exports (now Bisleri International).[14]

In 1976, Parle Exports launched Maaza, a fruit drink made of mango pulp.[15] After the exit of The Coca-Cola Company from India in 1977, Parle Exports entered the carbonated drinks segment with the launch of cola drink Thums Up, lemon flavoured drink Limca and orange flavoured drink Gold Spot.[16]

To complement its soft drinks portfolio, Parle Exports launched mineral water and carbonated water in the retail market under the previously acquired Bisleri brand name. According to Chauhan, the Italian name "added a dash of class to it." The water was initially sold in PVC bottles, before the company switched to PET bottles in the mid-1980s.[13]

Divestments[edit | edit source]

The economic liberalisation in India in 1991 saw the return of The Coca-Cola Company in the country. In 1993, Parle Exports sold its carbonated drinks brands Thums Up, Limca, Gold Spot, Citra and RimZim to The Coca-Cola Company for between ₹125 crore (about US$40 million) and ₹200 crore (about US$60 million).[17][15] In addition, it sold Maaza trademark in the Indian market to The Coca-Cola Company.[18] The deal also included a 15-year non-compete clause, which prevented Parle Exports from launching competing carbonated drinks until 2008.[19]

Bisleri 250ml bottles with Telugu language labels

In 1998, Ramesh Chauhan sold Delhi Bottling Company and Coolaid, the bottling companies of the five carbonated drink brands, to The Coca-Cola Company.[20]

In 2000, Ramesh Chauhan announced that Bisleri, which was being operated by eight different companies from 16 manufacturing locations, would be consolidated under a single entity.[21] As a result, Bisleri International was incorporated in 2001.[22]

In 2006, the company sold the trademark of Maaza in European and US markets to Infra Beverages and House of Spice respectively for undisclosed amounts.[15]

Present[edit | edit source]

In 2010, Bisleri launched a premium bottled water brand called Vedica, with water sourced from a spring in the Himalayan foothills in Uttarakhand.[23] In 2014, Bisleri introduced an energy drink brand called Urzza, before discontinuing the product three years later.[24] In 2016, Bisleri re-entered carbonated drinks segment with the creation of Bisleri Pop under which it launched four varieties of soft drinks – Limonata, Fonzo, Spyci and Pina Colada.[25]

In 2021, Bisleri launched its line of hand sanitizer products.[26] In 2023, Bisleri expanded into the United Arab Emirates.[8]

Partnerships[edit | edit source]

Bisleri is the "official hydration partner" of five teams of the Indian Super League (ISL)[27] and five teams of the Indian Premier League (IPL).[28]

Product and legacy[edit | edit source]

Bisleri has a 32% market share in the organized bottled water segment,[29] in which it mainly competes with PepsiCo's Aquafina, The Coca-Cola Company's Kinley, Parle Agro's Bailley and IRCTC's Rail Neer.[30] Bisleri is often used as a generic term for bottled water in India.[11][29] Many knockoff brands of similar spelling and branding have emerged over the years.[31]

References[edit | edit source]

  1. ↑ "New CEO of Bisleri International tasked to take business to next level". The Economic Times. 21 July 2019. Archived from the original on 15 November 2019. Retrieved 1 December 2019.
  2. ↑ "Chip of the Old Block". Business World. Retrieved 28 May 2020.
  3. ↑ "Bisleri to take mineral water brand Vedica overseas". The Hindu Business Line. 1 August 2013. Archived from the original on 24 April 2022. Retrieved 24 April 2022.
  4. ↑ Sikdar, Shubhomoy (12 February 2020). "Bisleri banking on new recipe but intense competition may make going tough". Business Standard India. Retrieved 24 April 2022.
  5. ↑ "Bisleri expands portfolio of carbonated beverages". mint. 30 May 2023. Retrieved 20 May 2024.
  6. ↑ 6.0 6.1 "Bisleri Reports 82.8% Profit Surge To Rs 316.95 Crore In FY24". NDTV. 8 January 2025.
  7. ↑ "Why Ramesh Chauhan is high on water". Business Today. Retrieved 4 February 2022.
  8. ↑ 8.0 8.1 "Bisleri makes global foray, inks supply pact with Dubai firm". Economic Times. Retrieved 10 March 2023.
  9. ↑ Khicha, Preeti (30 September 2011). "Bisleri's growing thirst for volumes". Business Standard. Archived from the original on 10 March 2023. Retrieved 10 March 2023.
  10. ↑ "Explained: How Ramesh Chauhan made a splash with Bisleri and his plans to sell to Tata". Firstpost. 28 November 2022. Archived from the original on 30 November 2022. Retrieved 30 November 2022.
  11. ↑ 11.0 11.1 11.2 11.3 "Making a splash: How Bisleri became synonymous with water in India". Deccan Herald. 24 November 2022. Archived from the original on 24 November 2022. Retrieved 24 November 2022.
  12. ↑ "Khushroo Suntook: Waving the baton". Mint. 4 August 2017. Retrieved 24 November 2022.
  13. ↑ 13.0 13.1 "And this is how Parle Bisleri began". Rediff. Retrieved 4 April 2020.
  14. ↑ Balachandran, Manu (23 August 2017). "GST prompts India's iconic biscuit maker to look for a forgotten childhood favourite: toffees". Quartz. Archived from the original on 30 November 2022. Retrieved 30 November 2022.
  15. ↑ 15.0 15.1 15.2 Vijayraghavan, Kala. "Bisleri sells Maaza brand for global mkts to bottlers". The Economic Times. Retrieved 22 June 2022.
  16. ↑ Kumari, Nishi (4 February 2017). "A Look at the Brand Journey from Biscuits to Bisleri". Entrepreneur. Archived from the original on 22 June 2022. Retrieved 22 June 2022.
  17. ↑ "Coca-Cola, Parle Exports alliance on verge of collapse as Coke annuls part of agreement". India Today. Archived from the original on 30 November 2022. Retrieved 30 November 2022.
  18. ↑ Singh, Namrata; Nair-Ghaswalla, Amrita. "Bisleri serves legal notice on Coca-Cola". The Times of India. Archived from the original on 22 June 2022. Retrieved 22 June 2022.
  19. ↑ "Ramesh Chauhan re-enters soft drinks market after 23 years". Business Standard India. 27 February 2016. Archived from the original on 22 June 2022. Retrieved 22 June 2022.
  20. ↑ "Chauhan Sells Delhi Bottling Units To Coke". Business Standard. Retrieved 30 November 2022.
  21. ↑ "Chauhan consolidating Bisleri before offloading stake". Rediff. Archived from the original on 30 November 2022. Retrieved 30 November 2022.
  22. ↑ "Bisleri International Pvt Ltd". Bloomberg. Retrieved 4 February 2022.
  23. ↑ Bhushan, Ratna (29 December 2009). "Bisleri: Thirst for premium drive". The Economic Times. Retrieved 24 November 2022.
  24. ↑ "Bisleri withdraws Urzza, exits energy drinks segment". BusinessLine. 11 October 2017. Archived from the original on 31 January 2018. Retrieved 20 May 2024.
  25. ↑ "Bisleri International re-enters soft drinks business, launches 'Bisleri Pop'". The Economic Times. Archived from the original on 24 November 2022. Retrieved 24 November 2022.
  26. ↑ "Bisleri eyes hygiene segment, launches hand purifiers". Moneycontrol. Archived from the original on 30 November 2022. Retrieved 24 April 2022.
  27. ↑ Jaffer, Askari (11 October 2023). "Bisleri Continues Its #CarryYourGame Campaign With Five Indian Super League Teams". The Hans India. Archived from the original on 12 October 2023. Retrieved 11 October 2023.
  28. ↑ "Bisleri partners with five IPL teams as official hydration partner". BusinessLine. 1 April 2024. Retrieved 20 May 2024.
  29. ↑ 29.0 29.1 Rajgopal, Aishwarya. "The Journey Of Bisleri So Far - As It Reportedly Changes Hands From Parle Group To Tata Consumer Products". BQ Prime. Archived from the original on 27 December 2022. Retrieved 27 December 2022.
  30. ↑ "Tata Group may acquire stake, in talks with Bisleri". DNA India. Archived from the original on 27 December 2022. Retrieved 27 December 2022.
  31. ↑ "Belsri, Bislleri, Bilseri, Bisleri, Brislei". Forbes India. Retrieved 27 December 2022.

External links[edit | edit source]

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