>কুউ পুলক added Category:Brands of toothpaste using HotCat |
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{{short description|American brand of toothpaste}} | {{short description|American brand of toothpaste}} | ||
{{Use American English|date=March 2023}} | |||
{{Use mdy dates|date=March 2023}} | |||
{{Infobox brand | {{Infobox brand | ||
| name = Close-up | | name = Close-up | ||
| logo = | | logo = Close-Up logo.svg | ||
| logo_upright = | | logo_upright = | ||
| logo_alt = | | logo_alt = | ||
| logo_caption = | | logo_caption = | ||
| image = | | image = | ||
| image_upright = | | image_upright = | ||
| alt = | | alt = | ||
| Line 12: | Line 14: | ||
| producttype = [[Toothpaste]] | | producttype = [[Toothpaste]] | ||
| currentowner = {{Unbulleted list|[[Church & Dwight]] (United States)|[[Unilever]] (rest of the world)}} | | currentowner = {{Unbulleted list|[[Church & Dwight]] (United States)|[[Unilever]] (rest of the world)}} | ||
| origin = | | origin = United States | ||
| introduced = {{Start date and age|1967}} | | introduced = {{Start date and age|1967}} | ||
| discontinued = | | discontinued = | ||
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| previousowners = | | previousowners = | ||
| trademarkregistrations = | | trademarkregistrations = | ||
| tagline = The Closer, The Better (2007) | |||
| tagline = | | website =https://www.unilever.com/brands/personal-care/close-up/ | ||
| website = | |||
| module = <!-- or: misc --> | | module = <!-- or: misc --> | ||
| module1 = <!-- or: misc1 --> | | module1 = <!-- or: misc1 --> | ||
}} | }} | ||
'''Close- | '''Close-Up''' is an American brand of [[toothpaste]] launched in 1967 by [[Unilever]] as the first [[gel]] toothpaste.<ref>{{cite news|last1=Kanner|first1=Bernice|title=The gelling of America|url=https://books.google.com/books?id=lucCAAAAMBAJ&dq=%22Close-Up%22+toothpaste&pg=PA12|access-date=December 8, 2016|work=New York Magazine|date=March 29, 1982}}</ref><ref name=unilever>{{cite web|title=A unique oral care brand for up-close situations|url=http://www.unileverme.com/brands/personalcarebrands/closeup.aspx|publisher=Unileverme.com|access-date=March 13, 2012|url-status=dead|archive-url=https://web.archive.org/web/20120224174607/http://www.unileverme.com/brands/personalcarebrands/closeup.aspx|archive-date=February 24, 2012}}</ref> The brand is marketed worldwide by Unilever<ref name=tfe99>{{cite news|title=Colgate and Unilever battle in India with the same smile|url=http://www.financialexpress.com/old/fe/daily/19990421/fle21069.html|access-date=March 13, 2012|newspaper=[[The Financial Express (India)|The Financial Express]]|date=April 21, 1999|url-status=dead|archive-url=https://web.archive.org/web/20121108035524/http://www.financialexpress.com/old/fe/daily/19990421/fle21069.html|archive-date=November 8, 2012}}</ref> and licensed since 2003<ref>{{cite web|url=https://www.businesswire.com/news/home/20030910005229/en/Church-Dwight-Agrees-Purchase-Unilevers-Oral-Care|title=Church & Dwight agrees to purchase Unilever's oral care brands in the U.S. and Canada; Transaction Will Strengthen Company's 'Strategically Important Oral Care Business'|work=Business Wire|date=September 10, 2003|access-date=April 6, 2018}}</ref><ref name=cnn03>{{cite news|title=Unilever sells oral healthcare lines|url=https://money.cnn.com/2003/09/10/news/international/unilever_toothpaste/|access-date=March 13, 2012|newspaper=Cnn.com|date=September 10, 2003}}</ref> to [[Church & Dwight]] for the North American market. | ||
Close-Up toothpaste is also available in the [[Philippines]], [[ | Close-Up toothpaste is also available in the [[Philippines]], [[Pakistan]], [[Peru]], [[Argentina]], [[Vietnam]], [[Sri Lanka]], [[India]], [[Iran]], [[Brazil]], [[Russia]], [[Nigeria]], [[Indonesia]], [[Bangladesh]] and [[Egypt]]. It is one of the top brands in terms of sales in India.<ref name="top brand">{{cite web|url=https://economictimes.indiatimes.com/industry/cons-products/fmcg/dabur-red--rides-herbal-wave-moves-to-3rd-slot/articleshow/53607997.cms |title= Dabur Red toothpaste rides herbal wave, moves to 3rd slot |last=Bhushan|first=Ratna|work=The Economic Times|date=August 9, 2016|access-date=December 8, 2016}}</ref> The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.<ref name=sk06>{{cite book|last=Krishnamurthy|first=Sandeep|title=Contemporary research in e-marketing, Volume 2|year=2006|publisher=Idea Group Inc (IGI)|isbn=1591408245|pages=317}}</ref> According to an August 2016 report in ''[[The Economic Times]]'', Close-Up was in the second spot in market share of toothpaste in India during January–June 2015 as well as January–June 2016. | ||
The Close-Up toothpaste brand was considered the #1 toothpaste brand in Nigeria until early 2016 when a new brand [[Oral-B]] entered the market sold by American company, [[Procter & Gamble]], and it has since been a competition between the two companies for the toothpaste market in Nigeria.<ref name="top brand"/> | |||
==See also== | ==See also== | ||
*[[Close-Up Forever Summer concert deaths]] | |||
*[[List of toothpaste brands]] | |||
{{Portal|Companies}} | {{Portal|Companies}} | ||
==References== | ==References== | ||
{{Reflist}} | {{Reflist}} | ||
{{Unilever}} | |||
[[Category:Unilever brands]] | [[Category:Unilever brands]] | ||
[[Category:Church & Dwight brands]] | [[Category:Church & Dwight brands]] | ||
[[Category:Products introduced in 1967]] | [[Category:Products introduced in 1967]] | ||
[[Category:Brands of toothpaste]] | [[Category:Brands of toothpaste]] | ||
Latest revision as of 19:29, 23 December 2025
 | |
| Product type | Toothpaste |
|---|---|
| Owner |
|
| Country | United States |
| Introduced | 1967 |
| Markets | Worldwide |
| Tagline | The Closer, The Better (2007) |
| Website | https://www.unilever.com/brands/personal-care/close-up/ |
Close-Up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste.[1][2] The brand is marketed worldwide by Unilever[3] and licensed since 2003[4][5] to Church & Dwight for the North American market.
Close-Up toothpaste is also available in the Philippines, Pakistan, Peru, Argentina, Vietnam, Sri Lanka, India, Iran, Brazil, Russia, Nigeria, Indonesia, Bangladesh and Egypt. It is one of the top brands in terms of sales in India.[6] The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns.[7] According to an August 2016 report in The Economic Times, Close-Up was in the second spot in market share of toothpaste in India during January–June 2015 as well as January–June 2016.
The Close-Up toothpaste brand was considered the #1 toothpaste brand in Nigeria until early 2016 when a new brand Oral-B entered the market sold by American company, Procter & Gamble, and it has since been a competition between the two companies for the toothpaste market in Nigeria.[6]
See also[edit | edit source]
References[edit | edit source]
- ↑ Kanner, Bernice (March 29, 1982). "The gelling of America". New York Magazine. Retrieved December 8, 2016.
- ↑ "A unique oral care brand for up-close situations". Unileverme.com. Archived from the original on February 24, 2012. Retrieved March 13, 2012.
- ↑ "Colgate and Unilever battle in India with the same smile". The Financial Express. April 21, 1999. Archived from the original on November 8, 2012. Retrieved March 13, 2012.
- ↑ "Church & Dwight agrees to purchase Unilever's oral care brands in the U.S. and Canada; Transaction Will Strengthen Company's 'Strategically Important Oral Care Business'". Business Wire. September 10, 2003. Retrieved April 6, 2018.
- ↑ "Unilever sells oral healthcare lines". Cnn.com. September 10, 2003. Retrieved March 13, 2012.
- ↑ 6.0 6.1 Bhushan, Ratna (August 9, 2016). "Dabur Red toothpaste rides herbal wave, moves to 3rd slot". The Economic Times. Retrieved December 8, 2016.
- ↑ Krishnamurthy, Sandeep (2006). Contemporary research in e-marketing, Volume 2. Idea Group Inc (IGI). p. 317. ISBN 1591408245.