robot: Create/upgrade articles. If there is a mistake please report on my talk page. |
minor correct details for clarity and improved wording |
||
| Line 1: | Line 1: | ||
{{short description|Indian advertising film director}} | {{short description|Indian advertising film director}} | ||
{{ | {{promotional|date=May 2019}} | ||
{{EngvarB|date=September | {{EngvarB|date=September 2014}} | ||
{{Use dmy dates|date=September 2014}} | |||
{{Use dmy dates|date=September | |||
{{Infobox person | {{Infobox person | ||
|name = Prahlad | |name = Prahlad Kakkar | ||
|native_name = प्रहलाद कक्कड़ | |||
|image = File:Prahlad_Kakkar_speaking.jpg | |image = File:Prahlad_Kakkar_speaking.jpg | ||
|caption = Prahlad Kakkar speaking during The Himalayan Times Brandfest in Nepal | |caption = Prahlad Kakkar speaking during The Himalayan Times Brandfest in Nepal | ||
| Line 17: | Line 17: | ||
|resting_place = | |resting_place = | ||
|resting_place_coordinates = | |resting_place_coordinates = | ||
|citizenship = | |citizenship = | ||
|other_names = | |other_names = | ||
| Line 45: | Line 44: | ||
|footnotes = | |footnotes = | ||
}} | }} | ||
In 1995 he set up 'Lacadives', a scuba-diving school, | '''Prahlad Kakkar''' (born 24 March 1950) is an Indian ad film director, known for his work on a [[Pepsi]] TV commercial with [[Amitabh Bachchan]] and [[Sachin Tendulkar]]. He is the founder of the Genesis Film Productions, established in 1977.<ref name=aa/><ref>{{Cite web |url=http://keralaonline.com/entertainment/kamasutra-girl_49125.html |title=The new kamasutra girl |access-date=11 June 2009 |archive-date=7 August 2011 |archive-url=https://web.archive.org/web/20110807163013/http://keralaonline.com/entertainment/kamasutra-girl_49125.html |url-status=dead }}</ref><ref>{{Cite web |last=Khatry |first=Rajendra |title=Pandit Jasraj Samman for Prahlad Kakkar - Express India |url=http://www.expressindia.com/latest-news/Pandit-Jasraj-Samman-for-Prahlad-Kakar/320667/ |archive-url=http://web.archive.org/web/20121011200047/http://www.expressindia.com/latest-news/Pandit-Jasraj-Samman-for-Prahlad-Kakar/320667/ |archive-date=2012-10-11 |access-date=2026-01-04 |website=www.expressindia.com}}</ref> | ||
In 1995 he set up 'Lacadives', a scuba-diving school, alongside his wife, Mitali Kakkar at [[Kadmat Island]], in collaboration with the [[Government of Lakshadweep]]. He also runs a coffee shop, and Casa Amore, a wine bar & restaurant, set up in [[Mumbai]] in 2001.<ref name=ind/><ref>{{Cite web |url=http://www.businesstravellerindia.com/200306/bt10highp.shtml |title=The 'Ad-Hatter' |publisher=Business FeTravel India |access-date=11 June 2009 |archive-date=9 January 2010 |archive-url=https://web.archive.org/web/20100109212851/http://www.businesstravellerindia.com/200306/bt10highp.shtml |url-status=dead }}</ref> | |||
In 2016 he launched the School of Branding and Entrepreneurship in Mumbai in association with [[Subhash Ghai]]'s [[Whistling Woods International]].<ref>{{Cite web|last=Bansal|first=Shuchi|date=2016-03-17|title=Ad filmmaker Prahlad Kakkar starts branding school|url=https://www.livemint.com/Consumer/7f1FYbkGvpyHLt95GCtDSM/Ad-filmmaker-Prahlad-Kakkar-starts-branding-school.html|access-date=2020-11-26|website=mint|language=en}}</ref> | |||
==Early life== | ==Early life== | ||
He did his initial schooling at [[St. Joseph's Academy, Dehradun]] and higher schooling from [[Sainik School, Kunjpura]], Haryana. He later graduated in economics from [[Fergusson College]], [[Pune]].<ref name="ind">[http://www.expressindia.com/latest-news/ad-guru-thrives-on-humour/321199/ Ad guru thrives on humour] [[Indian Express]], 11 June 2008.</ref><ref name="aa">{{Cite web |title=:: AAAI :: |url=http://aaaindia.org/speaker_profiles.htm |archive-url=http://web.archive.org/web/20120326091726/http://aaaindia.org/speaker_profiles.htm |archive-date=2012-03-26 |access-date=2026-01-04 |website=www.aaaindia.org}}</ref> | |||
He did his initial schooling | |||
==Career== | ==Career== | ||
Prahlad | Prahlad Kakkar joined advertising in 1971, as an Accounts Executive at ASP (Delhi), and after a year, he was transferred to the company's Bombay office. In 1972, he joined the renowned feature director, [[Shyam Benegal]], as an assistant Director for films such as ''[[Ankur (film)|Ankur]]'', ''[[Manthan]]'', and ''[[Bhumika (film)|Bhumika]]''. | ||
After training under [[Shyam Benegal]], Mandeep Kakkar and Ravi Uppor, Prahlad | After training under [[Shyam Benegal]], Mandeep Kakkar and Ravi Uppor, Prahlad Kakkar founded Genesis Film Productions in 1977.<ref>{{Cite web |url=http://www.ketan.net/art7_1.html |title=www.ketan.net |access-date=11 June 2009 |archive-date=8 January 2010 |archive-url=https://web.archive.org/web/20100108230242/http://www.ketan.net/art7_1.html |url-status=dead }}</ref> | ||
Genesis Film Productions is also known for the short film "Bali" made in affiliation with the channel [[STAR One|Star One]].<ref>http://living.oneindia.in/insync/prahalad-kakar.html {{ | Genesis Film Productions is also known for the short film "Bali" made in affiliation with the channel [[STAR One|Star One]].<ref>[http://living.oneindia.in/insync/prahalad-kakar.html Oneindia]{{dead link|date=February 2026|bot=medic}}{{cbignore|bot=medic}} </ref> Prahlad Kakkar is also known for his popular [[Kamasutra]] ads. After Genesis, Prahlad Kakkar started a restaurant at Prithvi Theatre with [[Jennifer Kendal]].<ref name="The Times of India">{{cite web | url=https://timesofindia.indiatimes.com/delhi-times/the-prahlad-kakkar-brand-of-life/articleshow/285889.cms | title=The Prahlad Kakkar brand of life | work=The Times of India | date=16 November 2003 }}</ref> | ||
Prahlad | Prahlad Kakkar is the co-founder of ReefWatch Marine Conservation,<ref>{{cite web |url=http://www.reefwatchindia.org/aboutus.html |title=:: Reefwatch Marine Conservation |website=www.reefwatchindia.org |url-status=dead |archive-url=https://web.archive.org/web/20050208082826/http://www.reefwatchindia.org/aboutus.html |archive-date=2005-02-08}}</ref> set up in 1994, which aims at creating marine-life awareness. Prahlad Kakkar supports and plays an important role as the Chief Advisor and trustee of [http://www.noetindia.org Natura Outdoor Education Trust]. | ||
In 1999, | In 1999, Kakkar was one of the few Indian directors to direct international commercials for clients like Unilever and Pepsico in Burma, Vietnam, Pakistan, Bangladesh and the Asia Pacific Region.<ref>{{cite web |url=http://www.aaaindia.org/speaker_profiles.htm |title=:: AAAI :: |accessdate=2011-07-12 |url-status=dead |archiveurl=https://archive.today/20051125122235/http://www.aaaindia.org/speaker_profiles.htm |archivedate=25 November 2005 |df=dmy-all }}</ref> He also started the speciality Tea House in Bombay,<ref>{{Cite web|url=http://www.topmumbaihotels.com/timeoutmumbai|title=Your guide to attractions, events, restaurants, nightlife, films, shopping and music in Mumbai | Time Out Mumbai|website=www.topmumbaihotels.com}}</ref> the first of its kind in the country. In 2000 he received the prestigious Lifetime Achievement Award from IAAFA<ref>{{Cite web |url=http://iaafa.org.au/ |title=IAAFA > Home |access-date=23 February 2012 |archive-date=5 July 2012 |archive-url=https://web.archive.org/web/20120705235841/http://www.iaafa.org.au/ |url-status=dead }}</ref> for his contribution to Advertising and Film Art. | ||
===Genesis Film Production Pvt. Ltd.=== | ===Genesis Film Production Pvt. Ltd.=== | ||
Prahlad | Prahlad Kakkar founded Genesis Film Production Pvt. Ltd. in 1977, after having assisted [[Shyam Benegal]], one of India's most renowned art-house filmmakers. Clients of the company include [[Nestlé]], [[PepsiCo]], [[Brittania]], and Levers. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. Genesis won both gold and silver awards including campaign of the year for the Pepsi commercials at [http://www.aaaindia.org/ AAAI] in 1996. The public films for Ceat won awards in the [http://www.newyorkfestivals.com/main.php?p=2,10 New York Festival of Advertising]. Commercials directed by Prahlad have also been nominated for Lions at [[Cannes]]. | ||
Twenty – five years down the line Prahlad | Twenty – five years down the line Prahlad Kakkar earned himself a Lifetime Achievement Award by the IAAFA in the year 1999 and made Genesis the top Production House for two consecutive seasons for years 2003 and 2004 by the Brand Equity. He has helped create campaigns like "Yehi Hai Right Choice Baby! Aha!" [[Pepsi]] Ad, "The Zing Thing" [[Gold Spot]] Ad, "2 minutes!" Noodles Ad for [[Maggi]], "Ting Ting Ti Ting" [[Britannia]] Biscuits Football Ad, "Zor ka Jhatka" for [[Limca]] and "It's different" for [[Maggi]] Ketchup.<ref name="aaaindia.org">{{cite web |url=http://www.aaaindia.org/speaker_profiles.htm#Prahlad |title= :: AAAI ::|website=www.aaaindia.org |archive-url=https://archive.today/20051125122235/http://www.aaaindia.org/speaker_profiles.htm |archive-date=25 November 2005}}</ref> | ||
===Offspring and Offshoot=== | ===Offspring and Offshoot=== | ||
Genesis has given birth to Offspring and Offshoot, production companies that are owned by Mitali Dutt | Genesis has given birth to Offspring and Offshoot, production companies that are owned by Mitali Dutt Kakkar. Prahlad Kakkar remains the Principal Director for her production houses as well. | ||
===Lacadives=== | ===Lacadives=== | ||
Lacadives is part of the Underwater Federation of India and has established the [ | Lacadives is part of the [[Underwater Federation of India]] and has established the [[Indian Scuba Diving Association]] to ensure adherence to safety norms in this industry. To further complement its activities Lacadives has set up an NGO called [[Reefwatch]], whose mission is to create awareness amongst children through workshops and practical training about the fragile Marine Environment. | ||
Lacadives is also the first Dive Centre to have its own Live Aboard, | Lacadives is also the first Dive Centre to have its own Live Aboard, ''Sea Urchin'', a 55-foot vessel, 150 HP Scania Engine, with sleeping facilities for 8 passengers and four crew. A compressor, and desalination plant, centrally air-conditioned, with a 10-foot RIB and a diving platform.<ref name="aaaindia.org"/> | ||
===Restaurants=== | ===Restaurants=== | ||
Prahlad | Prahlad Kakkar has also been involved in restaurant design. He took on the initiative of reviving the culture of tea in India with a touch of sophistication, a venture which culminated in the Tea Centre, a restaurant designed by him at Churchgate, in association with the [http://www.teaboard.gov.in/ Tea Board of India]. | ||
In 1985, he ran a Gourmet Restaurant at the Prithvi Theater, Bombay with Jennifer Kendal Kapoor. | In 1985, he ran a Gourmet Restaurant at the Prithvi Theater, Bombay with Jennifer Kendal Kapoor. | ||
In 2001, he started Casa Amore, an exclusive wine bar and restaurant. | In 2001, he started Casa Amore, an exclusive wine bar and restaurant. | ||
Prahlad has also created [http://www.papapancho.com/index.html Papa Pancho] for designer Mamta Sekhri. It is one of the few places in Mumbai that offers traditional, home-cooked Punjabi food. | Prahlad has also created [http://www.papapancho.com/index.html Papa Pancho] for designer Mamta Sekhri. It is one of the few places in Mumbai that offers traditional, home-cooked Punjabi food. | ||
"Sarson da Saaga", Bombay's first "Slow food, Punjabi- home-style cooking" opened at IMAX in March 2002.<ref name="aaaindia.org"/> | |||
==Personal life== | ==Personal life== | ||
Prahlad | Prahlad Kakkar is married to Mitali Dutt Kakkar, the owner of the film companies Offspring and Offshoot.<ref>{{Cite web|url=http://www.shaaditimes.com/searchresult.php?keyword=mitali+prahlad+kakar|title=Search results|website=www.shaaditimes.com}}</ref>{{failed verification|date=January 2024}} They have three sons Arnav, Varun and Anhjin. Prahlad Kakkar is [[dyslexic]] and so is his son Arnav.<ref name="The Times of India"/> | ||
Prahlad | Prahlad Kakkar has a passion for scuba diving and in 2000 he became a CMAS 2 Star Scuba Diving Instructor. His other interests include gourmet cooking, reading, swimming, snorkelling, squash and horse riding. | ||
== Controversy == | == Controversy == | ||
Prahlad | Prahlad Kakkar made a controversial statement about Amitabh Bachan, he said that Amitabh's name should be in the Guinness Book of world records because despite 17 flop movies he survived in the film industry, Amitabh Bachan's<ref>{{Cite web |title=Abhishek Bachchan hits back at adman Prahlad Kakkar |url=https://www.indiatoday.in/movies/celebrities/story/abhishek-bachchan-hits-back-at-adman-prahlad-kakkar-84716-2010-10-27 |access-date=2022-10-18 |website=India Today |date=28 October 2010 |language=en}}</ref> son Abhishek Bachan condemned his comments. | ||
==References== | ==References== | ||
{{reflist|2}} | {{reflist|2}} | ||
==External links== | ==External links== | ||
* {{Commons category-inline}} | * {{Commons category-inline}} | ||
* {{IMDb name|1849065}} | * {{IMDb name|1849065}} | ||
* [http://www.scholarsavenue.org/2009/02/26/prahalad-kakar-speaks/ Interview with The Scholars' Avenue, IIT Kharagpur] | * [http://www.scholarsavenue.org/2009/02/26/prahalad-kakar-speaks/ Interview with The Scholars' Avenue, IIT Kharagpur] | ||
* [http://www.afaqs.com/news/interviews/data/299.html Prahalad Kakar Interview] AgencyFAQs | |||
* {{usurped|1=[https://web.archive.org/web/20110509081931/http://www.hinduonnet.com/thehindu/thscrip/print.pl?file=2005051600200100.htm&date=2005/05/16/&prd=mp& Juggler of passions]}} [[The Hindu]] | |||
{{DEFAULTSORT:Kakkar, Prahlad}} | {{DEFAULTSORT:Kakkar, Prahlad}} | ||
| Line 114: | Line 112: | ||
[[Category:Indian restaurateurs]] | [[Category:Indian restaurateurs]] | ||
[[Category:Sainik School alumni]] | [[Category:Sainik School alumni]] | ||
[[Category:Film directors with dyslexia]] | |||
Latest revision as of 02:50, 5 February 2026
Prahlad Kakkar | |
|---|---|
प्रहलाद कक्कड़ | |
 Prahlad Kakkar speaking during The Himalayan Times Brandfest in Nepal | |
| Born | 24 March 1950 |
| Occupation | Advertising, Filmmaker |
| Spouse(s) | Mitali Dutt |
| Children | Arnav, Varun, Anhjin |
Prahlad Kakkar (born 24 March 1950) is an Indian ad film director, known for his work on a Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar. He is the founder of the Genesis Film Productions, established in 1977.[1][2][3]
In 1995 he set up 'Lacadives', a scuba-diving school, alongside his wife, Mitali Kakkar at Kadmat Island, in collaboration with the Government of Lakshadweep. He also runs a coffee shop, and Casa Amore, a wine bar & restaurant, set up in Mumbai in 2001.[4][5]
In 2016 he launched the School of Branding and Entrepreneurship in Mumbai in association with Subhash Ghai's Whistling Woods International.[6]
Early life[edit | edit source]
He did his initial schooling at St. Joseph's Academy, Dehradun and higher schooling from Sainik School, Kunjpura, Haryana. He later graduated in economics from Fergusson College, Pune.[4][1]
Career[edit | edit source]
Prahlad Kakkar joined advertising in 1971, as an Accounts Executive at ASP (Delhi), and after a year, he was transferred to the company's Bombay office. In 1972, he joined the renowned feature director, Shyam Benegal, as an assistant Director for films such as Ankur, Manthan, and Bhumika.
After training under Shyam Benegal, Mandeep Kakkar and Ravi Uppor, Prahlad Kakkar founded Genesis Film Productions in 1977.[7]
Genesis Film Productions is also known for the short film "Bali" made in affiliation with the channel Star One.[8] Prahlad Kakkar is also known for his popular Kamasutra ads. After Genesis, Prahlad Kakkar started a restaurant at Prithvi Theatre with Jennifer Kendal.[9]
Prahlad Kakkar is the co-founder of ReefWatch Marine Conservation,[10] set up in 1994, which aims at creating marine-life awareness. Prahlad Kakkar supports and plays an important role as the Chief Advisor and trustee of Natura Outdoor Education Trust.
In 1999, Kakkar was one of the few Indian directors to direct international commercials for clients like Unilever and Pepsico in Burma, Vietnam, Pakistan, Bangladesh and the Asia Pacific Region.[11] He also started the speciality Tea House in Bombay,[12] the first of its kind in the country. In 2000 he received the prestigious Lifetime Achievement Award from IAAFA[13] for his contribution to Advertising and Film Art.
Genesis Film Production Pvt. Ltd.[edit | edit source]
Prahlad Kakkar founded Genesis Film Production Pvt. Ltd. in 1977, after having assisted Shyam Benegal, one of India's most renowned art-house filmmakers. Clients of the company include Nestlé, PepsiCo, Brittania, and Levers. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. Genesis won both gold and silver awards including campaign of the year for the Pepsi commercials at AAAI in 1996. The public films for Ceat won awards in the New York Festival of Advertising. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Twenty – five years down the line Prahlad Kakkar earned himself a Lifetime Achievement Award by the IAAFA in the year 1999 and made Genesis the top Production House for two consecutive seasons for years 2003 and 2004 by the Brand Equity. He has helped create campaigns like "Yehi Hai Right Choice Baby! Aha!" Pepsi Ad, "The Zing Thing" Gold Spot Ad, "2 minutes!" Noodles Ad for Maggi, "Ting Ting Ti Ting" Britannia Biscuits Football Ad, "Zor ka Jhatka" for Limca and "It's different" for Maggi Ketchup.[14]
Offspring and Offshoot[edit | edit source]
Genesis has given birth to Offspring and Offshoot, production companies that are owned by Mitali Dutt Kakkar. Prahlad Kakkar remains the Principal Director for her production houses as well.
Lacadives[edit | edit source]
Lacadives is part of the Underwater Federation of India and has established the Indian Scuba Diving Association to ensure adherence to safety norms in this industry. To further complement its activities Lacadives has set up an NGO called Reefwatch, whose mission is to create awareness amongst children through workshops and practical training about the fragile Marine Environment. Lacadives is also the first Dive Centre to have its own Live Aboard, Sea Urchin, a 55-foot vessel, 150 HP Scania Engine, with sleeping facilities for 8 passengers and four crew. A compressor, and desalination plant, centrally air-conditioned, with a 10-foot RIB and a diving platform.[14]
Restaurants[edit | edit source]
Prahlad Kakkar has also been involved in restaurant design. He took on the initiative of reviving the culture of tea in India with a touch of sophistication, a venture which culminated in the Tea Centre, a restaurant designed by him at Churchgate, in association with the Tea Board of India.
In 1985, he ran a Gourmet Restaurant at the Prithvi Theater, Bombay with Jennifer Kendal Kapoor. In 2001, he started Casa Amore, an exclusive wine bar and restaurant. Prahlad has also created Papa Pancho for designer Mamta Sekhri. It is one of the few places in Mumbai that offers traditional, home-cooked Punjabi food. "Sarson da Saaga", Bombay's first "Slow food, Punjabi- home-style cooking" opened at IMAX in March 2002.[14]
Personal life[edit | edit source]
Prahlad Kakkar is married to Mitali Dutt Kakkar, the owner of the film companies Offspring and Offshoot.[15][failed verification] They have three sons Arnav, Varun and Anhjin. Prahlad Kakkar is dyslexic and so is his son Arnav.[9]
Prahlad Kakkar has a passion for scuba diving and in 2000 he became a CMAS 2 Star Scuba Diving Instructor. His other interests include gourmet cooking, reading, swimming, snorkelling, squash and horse riding.
Controversy[edit | edit source]
Prahlad Kakkar made a controversial statement about Amitabh Bachan, he said that Amitabh's name should be in the Guinness Book of world records because despite 17 flop movies he survived in the film industry, Amitabh Bachan's[16] son Abhishek Bachan condemned his comments.
References[edit | edit source]
- ↑ 1.0 1.1 ":: AAAI ::". www.aaaindia.org. Archived from the original on 26 March 2012. Retrieved 4 January 2026.
- ↑ "The new kamasutra girl". Archived from the original on 7 August 2011. Retrieved 11 June 2009.
- ↑ Khatry, Rajendra. "Pandit Jasraj Samman for Prahlad Kakkar - Express India". www.expressindia.com. Archived from the original on 11 October 2012. Retrieved 4 January 2026.
- ↑ 4.0 4.1 Ad guru thrives on humour Indian Express, 11 June 2008.
- ↑ "The 'Ad-Hatter'". Business FeTravel India. Archived from the original on 9 January 2010. Retrieved 11 June 2009.
- ↑ Bansal, Shuchi (17 March 2016). "Ad filmmaker Prahlad Kakkar starts branding school". mint. Retrieved 26 November 2020.
- ↑ "www.ketan.net". Archived from the original on 8 January 2010. Retrieved 11 June 2009.
- ↑ Oneindia[dead link]
- ↑ 9.0 9.1 "The Prahlad Kakkar brand of life". The Times of India. 16 November 2003.
- ↑ ":: Reefwatch Marine Conservation". www.reefwatchindia.org. Archived from the original on 8 February 2005.
- ↑ ":: AAAI ::". Retrieved 12 July 2011.
{{cite web}}: CS1 maint: deprecated archival service (link) - ↑ "Your guide to attractions, events, restaurants, nightlife, films, shopping and music in Mumbai | Time Out Mumbai". www.topmumbaihotels.com.
- ↑ "IAAFA > Home". Archived from the original on 5 July 2012. Retrieved 23 February 2012.
- ↑ 14.0 14.1 14.2 ":: AAAI ::". www.aaaindia.org.
{{cite web}}: CS1 maint: deprecated archival service (link) - ↑ "Search results". www.shaaditimes.com.
- ↑ "Abhishek Bachchan hits back at adman Prahlad Kakkar". India Today. 28 October 2010. Retrieved 18 October 2022.