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| {{Short description|An Indian online grocery delivery company}}
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| {{Use dmy dates|date=November 2017}}
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| {{Infobox website
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| | name = Grofers India Pvt Ltd
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| | logo = Grofers logo.svg
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| | logo_size = 160px
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| | url = {{URL|https://grofers.com/}}
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| | footnotes =
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| | registration = Required
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| | current_status = Online
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| | company_type = [[Private company|Private]]
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| | type = [[Online shopping]]
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| | founded = {{start date and age|December 2013}}
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| | location = [[Gurgaon]], India (operational headquarters)<br>[[Singapore]] (legal domicile)<ref>{{cite news |title=Grofers shifts base to Singapore|url=https://timesofindia.indiatimes.com/tech-news/grofers-shifts-base-to-singapore/articleshow/49201868.cms |access-date=17 April 2021 |work=The Times of India |language=en}}</ref>
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| | founder = Saurabh Kumar <br> Albinder Dhindsa
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| | industry = [[E-commerce]]
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| | services = [[Online grocer]]
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| | key_people = Albinder Dhindsa ([[Chief executive officer|CEO]])<br> Saurabh Kumar ([[Chief operating officer|COO]])
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| | revenue = {{up}} {{INR}} 176.79 Crore <br> (US$ 25.25 million) (2020)<ref name="Grofers revenue">{{cite web|title=Grofers Revenue Climbs 111% In FY20 To Cross INR 100 Cr Mark |url= https://inc42.com/buzz/grofers-revenue-climbs-111-in-fy20-to-cross-inr-100-cr-mark/ |date=14 August 2021 |access-date=14 August 2021}}</ref>
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| | net_income = {{negative increase}} {{INR}} -637.49 Crore <br> (US$ -91.07 million) <br> (2020)<ref name="Grofers revenue">{{cite web|title=Grofers Revenue Climbs 111% In FY20 To Cross INR 100 Cr Mark |url= https://inc42.com/buzz/grofers-revenue-climbs-111-in-fy20-to-cross-inr-100-cr-mark/ |date=14 August 2021 |access-date=14 August 2021}}</ref>
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| | num_employees = 2000+ (2021) <ref>{{Citation|title=Grofers profile |work=Craft |url=https://craft.co/grofers|access-date=13 August 2019}}</ref>
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| | parent = Grofers International Pvt Ltd
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| | area_served = [[India]]
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| | owner =
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| '''Grofers''' is an Indian [[online grocer]]y delivery service.<ref>{{cite news|last1=Shrivastava|first1=Aditi|last2=Chanchani|first2=Madhav|title=After a year of rapid growth, Grofers aiming to achieve operational break-even by year end|url=http://economictimes.indiatimes.com/small-biz/startups/after-a-year-of-rapid-growth-grofers-aiming-to-achieve-operational-break-even-by-year-end/articleshow/53183239.cms|access-date=29 September 2016|publisher=The Economic Times|date=July 13, 2016}}</ref> It was founded in December 2013 and is based out of [[Gurgaon]].<ref>{{cite news|last1=Sen|first1=Sunmy|title=It’s Grofers vs BigBasket in the grocery delivery app war|url=http://www.hindustantimes.com/business/it-s-grofers-vs-bigbasket-in-the-grocery-delivery-app-war/story-ngp6goPi1jvfi0UcZNoc9O.html|access-date=29 September 2016|publisher=[[Hindustan Times]]|date=May 23, 2016}}</ref><ref>{{cite news|title=Grofers has had a good run so far, aims at operational break-even by year end|url=http://www.businessinsider.in/Grofers-aims-at-operational-break-even-by-year-end/articleshow/53188918.cms|access-date=29 September 2016|publisher=[[Business Insider]]|date=July 13, 2016}}</ref> As of 2018, the company has raised about $535.5 million from investors including [[SoftBank]], [[Tiger Management|Tiger Global]] and [[Sequoia Capital]].<ref>{{cite news|last1=Shu|first1=Catherine|title=Indian Hyperlocal Delivery Startup Grofers Pulls Out Of 9 Cities|url=https://techcrunch.com/2016/01/05/indian-hyperlocal-delivery-startup-grofers-pulls-out-of-9-cities/|access-date=29 September 2016|publisher=[[TechCrunch]]|date=January 5, 2016}}</ref><ref>{{cite news|last1=Ganguly|first1=Paloma|title=Delivering groceries, Grofers bags big bucks from SoftBank|url=https://www.techinasia.com/delivering-groceries-grofers-bags-big-bucks-softbank|access-date=29 September 2016|publisher=[[Tech in Asia]]|date=November 26, 2015}}</ref><ref>{{cite news|last1=Saligrama|first1=Anirudh|title=How Grofers Is Battling Legal Notice That Was Served By Students|url=http://techstory.in/12082016-grofers-legal-battle/|access-date=29 September 2016|publisher=TechStory|date=August 15, 2016}}</ref>
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| The name Grofers is a [[portmanteau]] of "grocery gophers".<ref>{{cite news|title=Local heroes|url=https://www.economist.com/news/business/21688388-online-grocers-are-offering-small-shops-lifeline-age-smartphones-local-heroes|access-date=29 September 2016|publisher=[[The Economist]]|date=January 14, 2016}}</ref> Customers of the company use a [[Mobile application management|mobile application]] to order groceries online. Grofers employees then secure the items from their warehouse and deliver the items to the consumer. The delivery may be scheduled for any time of the day.<ref>{{Cite news|url=http://www.mid-day.com/articles/gone-in-90-minutes/15325187|title=Gone in 90 minutes|work=mid-day|access-date=2017-07-26|language=en}}</ref> Grofers currently operates in more than 30 cities in India.
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| During the [[COVID-19 pandemic in India|coronavirus pandemic in 2020]], Grofers along with [[Amazon (company)|Amazon India]] and [[Bigbasket|Big Basket]] were among the few online grocery platforms that continued to operate in India.<ref>{{Cite web|url=https://www.theweek.in/news/biz-tech/2020/03/30/grofers-bigbasket-amazon-resume-delivery-services-in-select-cities-latest-list-here.html|title=Grofers, BigBasket, Amazon resume online delivery services in select cities; latest list here|website=The Week|language=en|access-date=2020-04-01}}</ref>
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| == Funding rounds ==
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| Source:<ref>{{Cite web|title=Grofers {{!}} Crunchbase|url=https://www.livemint.com/companies/start-ups/softbank-leads-200-million-investment-in-grofers-1557915185398.html|url-status=live|access-date=2018-03-31|website=Crunchbase|language=en}}</ref>
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| {| class="wikitable"
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| |'''Transaction Name'''
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| |'''Number of Investors'''
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| |'''Fund Raised'''
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| |-
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| |Series A
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| |1
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| |$500K
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| |-
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| |Series B
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| |2
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| |$10M
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| |-
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| |Series C
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| |2
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| |$36.5M
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| |-
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| |Series D
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| |5
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| |$120M
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| |-
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| |Series E
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| |3
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| |$58.6M
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| |-
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| |Series F
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| |7
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| |$264M
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| |}
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| == History ==
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| Albinder Dhindsa and Saurabh Kumar founded Grofers in 2013.<ref>{{Cite web|title=Grofers To Raise Over $55 Mn From SoftBank|url=https://inc42.com/buzz/grofers-to-raise-over-55-mn-from-investor-softbank//|publisher=Inc42|language=en-US|access-date=2021-04-22}}</ref> Having met each other while working for Cambridge Systematics during the late 2010s, they teamed up to enter the grocery delivery space. Their goal was to solve the problems (both on customer as well as merchant end) associated with the unorganized nature of the sector.<ref>{{Cite web|last=Ankita|date=2016-02-08|title=[EXCLUSIVE] "We started with a room and couple of people", Grofers Lets Us In On Its Clockworks|url=https://www.hungryforever.com/exclusive-we-started-with-a-room-and-couple-of-people-grofers-lets-us-in-on-its-clockworks/|access-date=2021-04-06|website=HungryForever Food Blog|language=en-US}}</ref> Grofers piloted in Delhi NCR before reaching other cities in India. In the early days, Grofers focused primarily on delivering groceries, fresh fruits and vegetables, mobiles and accessories, kitchenware, books, home and office needs, bakery items, pet care, baby care and personal care products, electronics, flowers, etc. The company has now become a platform that brings together the consumers looking for everyday essentials, partners that are serving their needs and manufacturers looking for a conduit to the consumers. All of this happens through their proprietary technology stack.<ref>{{Cite web|date=2015-07-10|title=Albinder Dhindsa|url=https://www.yosuccess.com/success-stories/albinder-dhindsa-grofers/|access-date=2021-04-06|website=Yo! Success|language=en}}</ref>
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| == Instant grocery delivery ==
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| Grofers has been instrumental in introducing express delivery to the groceries space in India, by building dark stores across cities. In July,<ref>{{Cite web|title=Grofers Forays Into Instant Delivery, Delivers To 7,000 Households Within 15 Mins|url=https://www.moneycontrol.com/news/business/startup/grofers-forays-into-instant-delivery-delivers-to-7000-households-within-15-mins-7230631.html|access-date=2021-09-23|website=Moneycontrol|language=en}}</ref> 2021, Grofers reported delivering over 7000 groceries in 15 minutes in Gurgaon. A month later, in August,<ref>{{Cite web|last=Bhalla|first=Tarush|date=2021-08-23|title=Online grocer Grofers sets sights on under 10-minute deliveries|url=https://www.livemint.com/companies/news/online-grocer-grofers-sets-sights-on-under-10-minute-deliveries-11629657924642.html|access-date=2021-09-23|website=mint|language=en}}</ref> 2021, Grofers introduced 10-minute delivery in the top-12 cities, after completing over under-15-minute 20,000 deliveries per day across 10 cities. In the last week of August, there was an online controversy<ref>{{Cite web|date=2021-08-29|title=Grofers co-founder defends 10-min delivery service|url=https://economictimes.indiatimes.com/tech/startups/grofers-albinder-dhindsa-responds-to-criticism-of-10-minute-grocery-delivery/articleshow/85715834.cms?from=mdr|url-status=live|access-date=2021-09-23|website=YourStory.com|language=en}}</ref> regarding the safety of delivery partners. Grofers' CEO Albinder Dhindsa clarified with a viral Twitter<ref>{{Cite web|title=https://twitter.com/albinder/status/1431566536439844869|url=https://twitter.com/albinder/status/1431566536439844869|access-date=2021-09-23|website=Twitter|language=en}}</ref> post – highlighting the mechanism behind express delivery along with a stat that there has been zero accidents.
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| == IPO plans ==
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| Boosted by the business boom during the [[COVID-19 pandemic in India]], reports were making the rounds that Grofers was keen on going public in either 2021 or 2022.<ref>{{Cite news|title=Grofers advances IPO lisiting target to 2021-end|work=The Economic Times|url=https://economictimes.indiatimes.com/markets/ipos/fpos/grofers-advances-ipo-lisiting-target-to-2021-end/articleshow/77181390.cms|access-date=2021-04-06}}</ref> The company’s founder Dhindsa added, "our path to profitability has accelerated during the lockdown, and after achieving operational profitability in January, we are on track to become EBITDA and cash positive by the end of this year. We are observing market sentiments and aim to hit the capital market by the end of 2021."<ref>{{Cite web|last=PYMNTS|date=2021-02-11|title=Indian eSupermarket Grofers Eyes IPO Via SPAC|url=https://www.pymnts.com/news/investment-tracker/2021/india-online-supermarket-grofers-eyes-going-public-via-spac/|access-date=2021-04-06|website=www.pymnts.com|language=en-US}}</ref>
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| ==See also==
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| * [[List of online grocers]]
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| ==References==
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| {{reflist}}
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| ==External links==
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| *{{Official website|https://grofers.com/}}
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| {{SoftBank}}
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| [[Category: Companies based in Gurgaon]]
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| [[Category: Indian companies established in 2013]]
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| [[Category: Retail companies established in 2013]]
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| [[Category: Transport companies established in 2013]]
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| [[Category: Internet properties established in 2013]]
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| [[Category: Online grocers]]
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| [[Category: Online retailers of India]]
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| [[Category: Softbank portfolio companies]]
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