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{{short description|Division of Porsche and Volkswagen Group India}} | {{short description|Division of Porsche and Volkswagen Group India}} | ||
{{Infobox company | {{Infobox company | ||
|name | | name = Porsche India | ||
|logo | | logo = | ||
|logo_size = 225px | | logo_size = 225px | ||
|type | | type = [[Division (business)|Division]] of [[Porsche]] & [[Volkswagen Group India]] | ||
|slogan = | | slogan = | ||
|foundation | | foundation = {{Start date and age|2012}}{{Citation needed|reason=No citation given|date=December 2016}} | ||
|founder | | founder = | ||
|location | | location = [[Mumbai]], [[Maharashtra]], [[India]] | ||
|area_served | | area_served = | ||
| industry = [[Automotive industry|Automotive]] | |||
|industry | | key_people = Manolito Vujicic (Brand Director)<ref>https://newsroom.porsche.com/en/2020/company/porsche-india-head-of-division-manolito-vujicic-23007.html#:~:text=Manolito%20Vujicic%20appointed%20new%20Head,phase%20for%20Porsche%20in%20India.%E2%80%9D</ref> | ||
|products | | products = [[Luxury vehicle]]s | ||
|num_employees | | num_employees = | ||
|market cap | | market cap = | ||
|revenue | | revenue = | ||
|operating_income = | | operating_income = | ||
|net_income | | net_income = | ||
|assets | | assets = | ||
|equity | | equity = | ||
|parent | | parent = [[Porsche]] | ||
|homepage | | homepage = {{url|http://www.porsche.in}} | ||
}} | }} | ||
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== History & sales == | == History & sales == | ||
{{ | |||
{{ | Porsche entered the Indian luxury car market in 2004, with initial sales handled through select dealerships.<ref name="ET2009">{{cite news |title=Porsche opens showroom in Mumbai |url=https://economictimes.indiatimes.com/porsche-opens-showroom-in-mumbai/articleshow/4531407.cms |work=The Economic Times |date=13 July 2009 |access-date=28 December 2021}}</ref> In its initial years, the brand faced challenges due to high import duties and a limited service network. To strengthen its presence, Porsche formally established its own subsidiary, '''Porsche India''', in 2012.<ref name="BW2012">{{cite news |last=Shah |first=Anurag |title=Porsche Launches Own Indian Subsidiary |url=https://www.businessworld.in/article/Porsche-Launches-Own-Indian-Subsidiary/15-04-2012-34607/ |work=Businessworld |date=15 April 2012 |access-date=28 December 2021}}</ref> | ||
Porsche | Early sales were dominated by the [[Porsche Cayenne|Cayenne]] SUV, which accounted for approximately 85% of the brand's volume, as its performance and practicality resonated well with Indian consumers.<ref name="auto1">{{cite web |title=Porsche aims to be top luxury car brand in India |url=https://www.autocarindia.com/car-news/porsche-aims-to-be-top-luxury-car-brand-in-india-330420 |website=Autocar India |date=17 January 2013 |access-date=28 December 2021}}</ref> By the end of 2012, Porsche had delivered a cumulative total of 1,052 units in India since its market entry.<ref name="auto1"/> | ||
In | |||
In January 2013, Porsche announced an aggressive expansion strategy to become the leading luxury automobile brand in India. This involved establishing new dealerships, termed "Porsche Centres," in major metropolitan areas such as Delhi, Mumbai, Bengaluru, Hyderabad, and Kochi.<ref name="auto1"/> The company also focused on expanding its service network and introducing models like the [[Porsche Macan|Macan]] compact SUV, which was launched in India in 2014 to tap into the growing demand for luxury SUVs.<ref name="TOI2014">{{cite news |title=Porsche launches Macan SUV in India, price starts at Rs 1.06 cr |url=https://timesofindia.indiatimes.com/auto/cars/porsche-launches-macan-suv-in-india-price-starts-at-rs-1-06-cr/articleshow/45197871.cms |work=The Times of India |date=19 November 2014 |access-date=28 December 2021}}</ref> | |||
Sales figures showed significant growth following this expansion. For instance, in the 2015 financial year, Porsche India reported a 32% year-on-year increase in sales.<ref name="FE2015">{{cite news |title=Despite import curbs, Porsche India posts record sales in FY15 |url=https://www.financialexpress.com/auto/car-news/despite-import-curbs-porsche-india-posts-record-sales-in-fy15/69440/ |work=The Financial Express |date=27 May 2015 |access-date=28 December 2021}}</ref> The brand also introduced the [[Porsche Panamera|Panamera]] and expanded its range of sports cars, including the [[Porsche 911|911]] and [[Porsche Boxster/Cayman|Boxster/Cayman]] models, to diversify its portfolio beyond SUVs.<ref name="auto1"/> | |||
== Models == | |||
=== Sports Cars === | |||
* [[Porsche 911|911]] | |||
=== Saloon === | |||
* [[Porsche Taycan|Taycan]] | |||
* [[Porsche Panamera|Panamera]] | |||
=== SUV === | |||
* [[Porsche Macan|Macan]] | |||
* [[Porsche Cayenne|Cayenne]]<ref>{{Cite web |title=Overview of all Porsche models - Porsche Middle East |url=https://www.porsche.com/middle-east/_india_/models/ |access-date=2023-05-22 |website=Porsche Middle East |language=en-IN}}</ref> | |||
== Porsche Centres == | == Porsche Centres == | ||
* [[Ahmedabad]] | |||
* [[Bangalore]] | |||
* [[Chandigarh]] | |||
* [[Chennai]] | |||
* [[Delhi]] | * [[Delhi]] | ||
* [[Kochi]] | * [[Kochi]] | ||
* [[Kolkata]] | |||
* [[Mumbai]] | * [[Mumbai]] | ||
== Volkswagen Group as an importer == | == Volkswagen Group as an importer == | ||
As the company received positive response from customers in the Porsche India range, [[Porsche]] has appointed its parent company [[Volkswagen Group]], as the official importer of its cars in India.<ref>{{cite news|title=Porsche cars to be sold in India by Volkswagen|url=http://www.zigwheels.com/news-features/news/porsche-cars-to-be-sold-in-india-by-volkswagen/12653/1|website=zigwheels.com|date=30 April 2012|access-date=2024-05-16}}</ref> | |||
As the company received positive response from customers in the Porsche India range, [[Porsche]] has appointed its parent company [[Volkswagen Group]], as the official importer of its cars in India.<ref>{{cite news|title=Porsche cars to be sold in India by Volkswagen|url=http://www.zigwheels.com/news-features/news/porsche-cars-to-be-sold-in-india-by-volkswagen/12653/1}}</ref> | |||
== See also == | == See also == | ||
*[[Audi India]] | * [[Audi India]] | ||
*[[BMW India]] | * [[BMW India]] | ||
*[[Mercedes-Benz India]] | * [[Mercedes-Benz India]] | ||
*[[Lexus India]] | * [[Lexus India]] | ||
==References== | ==References== | ||
{{Reflist}} | {{Reflist}} | ||
==External links== | ==External links== | ||
* | * {{official|http://www.porsche.in}} | ||
{{Porsche}} | {{Porsche}} | ||
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[[Category:Indian subsidiaries of foreign companies]] | [[Category:Indian subsidiaries of foreign companies]] | ||
{{Motorvehicle-company-stub}} | |||
{{ | {{Germany-company-stub}} | ||
Latest revision as of 15:25, 18 March 2026
| Industry | Automotive |
|---|---|
| Founded | 2012[citation needed] |
| Headquarters | Mumbai, Maharashtra, India |
Key people | Manolito Vujicic (Brand Director)[1] |
| Products | Luxury vehicles |
| Parent | Porsche |
| Website | www |
Porsche India Pvt Ltd is a division of the German automobile manufacturer Porsche and the Volkswagen Group India. Founded in 2004, with headquarters in Mumbai.
Porsche India currently imports and sells the Boxster, Cayman, 911, Panamera, Macan and Cayenne.
History & sales[edit | edit source]
Porsche entered the Indian luxury car market in 2004, with initial sales handled through select dealerships.[2] In its initial years, the brand faced challenges due to high import duties and a limited service network. To strengthen its presence, Porsche formally established its own subsidiary, Porsche India, in 2012.[3]
Early sales were dominated by the Cayenne SUV, which accounted for approximately 85% of the brand's volume, as its performance and practicality resonated well with Indian consumers.[4] By the end of 2012, Porsche had delivered a cumulative total of 1,052 units in India since its market entry.[4]
In January 2013, Porsche announced an aggressive expansion strategy to become the leading luxury automobile brand in India. This involved establishing new dealerships, termed "Porsche Centres," in major metropolitan areas such as Delhi, Mumbai, Bengaluru, Hyderabad, and Kochi.[4] The company also focused on expanding its service network and introducing models like the Macan compact SUV, which was launched in India in 2014 to tap into the growing demand for luxury SUVs.[5]
Sales figures showed significant growth following this expansion. For instance, in the 2015 financial year, Porsche India reported a 32% year-on-year increase in sales.[6] The brand also introduced the Panamera and expanded its range of sports cars, including the 911 and Boxster/Cayman models, to diversify its portfolio beyond SUVs.[4]
Models[edit | edit source]
Sports Cars[edit | edit source]
Saloon[edit | edit source]
SUV[edit | edit source]
Porsche Centres[edit | edit source]
Volkswagen Group as an importer[edit | edit source]
As the company received positive response from customers in the Porsche India range, Porsche has appointed its parent company Volkswagen Group, as the official importer of its cars in India.[8]
See also[edit | edit source]
References[edit | edit source]
- ↑ https://newsroom.porsche.com/en/2020/company/porsche-india-head-of-division-manolito-vujicic-23007.html#:~:text=Manolito%20Vujicic%20appointed%20new%20Head,phase%20for%20Porsche%20in%20India.%E2%80%9D
- ↑ "Porsche opens showroom in Mumbai". The Economic Times. 13 July 2009. Retrieved 28 December 2021.
- ↑ Shah, Anurag (15 April 2012). "Porsche Launches Own Indian Subsidiary". Businessworld. Retrieved 28 December 2021.
- ↑ 4.0 4.1 4.2 4.3 "Porsche aims to be top luxury car brand in India". Autocar India. 17 January 2013. Retrieved 28 December 2021.
- ↑ "Porsche launches Macan SUV in India, price starts at Rs 1.06 cr". The Times of India. 19 November 2014. Retrieved 28 December 2021.
- ↑ "Despite import curbs, Porsche India posts record sales in FY15". The Financial Express. 27 May 2015. Retrieved 28 December 2021.
- ↑ "Overview of all Porsche models - Porsche Middle East". Porsche Middle East. Retrieved 2023-05-22.
- ↑ "Porsche cars to be sold in India by Volkswagen". zigwheels.com. 30 April 2012. Retrieved 2024-05-16.
External links[edit | edit source]
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