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| {{Short description|Indian multiplex cinema chain}}
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| {{Infobox company
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| | name = PVR Ltd
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| | logo = PVR Cinemas logo 2019.png
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| | logo_size = 160px
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| | image = PVR, Magneto Mall , Raipur.png
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| | image_size = 250px
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| | image_caption = A PVR theatre in [[Raipur]]
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| | trade_name = PVR Cinemas
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| | type = [[Public company|Public]]
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| | traded_as = {{ubl|{{NSE|PVR}}|{{BSE|532689}}}}
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| | ISIN = INE191H01014
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| | former_name = Priya Village Roadshow Ltd.<br>(1997-2002)
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| | foundation = {{Start date and age|1997|06}}
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| | founder = [[Ajay Bijli]]
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| | hq_location = [[Gurgaon|Gurugram]], [[Haryana]]
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| | hq_location_country = [[India]]
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| | locations = 179 theaters and 846 screens<ref>{{Cite web|url=https://www.pvrcinemas.com/about|title=About Us|website=www.pvrcinemas.com|access-date=2019-10-26}}</ref>
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| | key_people = {{ubl|[[Ajay Bijli]] <br>([[Chairman]] and [[Managing director|MD]])|Gautam Dutta <br>([[CEO]])}}
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| | industry = [[Entertainment]] ([[Movie theater|Movie Theatres]])
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| | area_served = [[India]] and [[Sri Lanka]]
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| | num_employees = 5,000+
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| | revenue = {{increase}}{{INRConvert|31187|m}}
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| | net_income = {{increase}}{{INRConvert|1.83|b}}
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| | subsid = {{ubl|[[PVR Pictures]]|[[SPI Cinemas]]|[[CineMAX]]}}
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| | homepage = [http://www.pvrcinemas.com/ www.pvrcinemas.com]
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| }} | | }} |
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| '''PVR Ltd''' (formerly Priya Village Roadshow Ltd), [[trade name|doing business as]] '''PVR Cinemas''',<ref>{{Cite web| url=https://www.business-standard.com/company/pvr-14622/information/company-history |title=PVR Company History - Business Standard News {{!}} Page 1 |access-date=1 September 2021 |work=[[Business Standard]] |df=dmy-all }}</ref> is an Indian [[movie theater]] chain in [[India]] with its headquarter located in [[Gurgaon]], [[Haryana]], [[India]]. PVR pioneered the multiplex revolution in India by establishing the first [[multiplex cinema]] in 1997 at [[Saket (Delhi)|Saket]], [[New Delhi]], [[India]]. PVR continues to provide superior quality ambience,technologically updated systems, and best service standards to ensure customer delight and unmatched cinema viewing experiences.
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| ==History==
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| [[File:Pvrcinemas logo.jpg|thumb|200px|Logo used from 2001 till 2019|right]]
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| PVR Cinemas has its origin as Priya Cinema in [[Vasant Vihar]] [[Delhi]], the Cinema was named after Priya Jaisinghani and was bought by Ajay Bijli's father in 1978, who also owned a trucking business, Amritsar Transport Co. In 1988, Bijli took over the running of the cinema hall, which was revamped in 1990, and its success led to the founding PVR Cinemas.<ref>{{cite web | title = Questions & Answers: Ajay Bijli|work=[[The Wall Street Journal]]| url = https://online.wsj.com/news/articles/SB125904151522361983 |date=24 November 2009| access-date = 2014-09-24 }}</ref><ref>{{cite web | title = How Ajay Bijli, the man behind PVR, managed to crack the movie theatre business in India | work = [[The Economic Times]] | url = http://articles.economictimes.indiatimes.com/2012-08-24/news/33366602_1_ajay-bijli-pvr-cinema | first = Peerzada | last = Abrar | date = 24 August 2012 | access-date = 2014-09-24 | archive-url = https://web.archive.org/web/20150614022407/http://articles.economictimes.indiatimes.com/2012-08-24/news/33366602_1_ajay-bijli-pvr-cinema | archive-date = 14 June 2015 | url-status = dead| df = dmy-all }}</ref>
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| The company started as a joint venture agreement between Priya Exhibitors Private Limited and [[Village Roadshow]] Limited in 1995 with 60:40 ratio. It began its commercial operations in June 1997. The company is founded by [[Ajay Bijli]] who is the chairman and managing director of PVR Cinemas. Ajay Bijli's brother Sanjeev Kumar Bijli is the Joint Managing Director of PVR Ltd. The company also operates a pro-active CSR wing under PVR. The first PVR Gold Screen was introduced in Forum Mall, [[Bengaluru]].
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| === Mergers and acquisitions ===
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| In 2003, ICICI Ventures invested {{INR}}40 crore in PVR when Village Roadshow decided to pull out of the partnership.<ref>{{Cite web |first=Suveen K. |last=Sinha |url=http://www.business-standard.com/india/news/lunchbs-ajay-bijli/338578/ |title=Lunch with BS: Ajay Bijli |date=20 October 2011 |access-date=29 November 2011 |archive-url=https://web.archive.org/web/20111020085242/http://www.business-standard.com/india/news/lunchbs-ajay-bijli/338578/ |archive-date=20 October 2011 |url-status=live |work=[[Business Standard]] |df=dmy-all }}</ref> In 2012, Kanakia group owned [[CineMAX]] cinema chain was bought by Cine Hospitality Private Ltd, a subsidiary of PVR Cinemas for {{INRConvert|395|c}}, making PVR the largest cinema chain in India.<ref>{{cite news|title=PVR bought Cinemax for Rs 395 cr, becoming countryโs largest multiplex|url=http://www.firstpost.com/business/pvr-buys-cinemax-for-rs-395-cr-becomes-countrys-largest-multiplex-539790.html|access-date=2 December 2012|newspaper=[[Firstpost]]|date=29 November 2012|archive-url=https://web.archive.org/web/20121202023847/http://www.firstpost.com/business/pvr-buys-cinemax-for-rs-395-cr-becomes-countrys-largest-multiplex-539790.html|archive-date=2 December 2012|url-status=live|df=dmy-all}}</ref><ref>{{cite news|title=PVR Acquires 69 percent Stake in Cinemax for 395 Crores|url=http://news.biharprabha.com/2012/11/pvr-acquires-69-percent-stake-in-cinemax-for-395-crores/|newspaper=Biharprabha News|date=30 November 2012|access-date=25 July 2015|archive-url=https://web.archive.org/web/20150725172115/http://news.biharprabha.com/2012/11/pvr-acquires-69-percent-stake-in-cinemax-for-395-crores/|archive-date=25 July 2015|url-status=live|df=dmy-all}}</ref> In May 2016, [[DLF (company)|DLF]] group owned DT Cinemas was bought by PVR Cinemas for {{INRConvert|500|c}}.<ref>{{cite web | url=http://timesofindia.indiatimes.com/business/india-business/PVR-acquires-DLFs-DT-Cinemas-for-Rs-433-crore/articleshow/47601928.cms | title=PVR acquires DLF's DT Cinemas for Rs 500 crore | publisher=[[The Times of India]] | date=9 June 2015 | access-date=1 July 2016 | archive-url=https://web.archive.org/web/20160917145537/http://timesofindia.indiatimes.com/business/india-business/PVR-acquires-DLFs-DT-Cinemas-for-Rs-433-crore/articleshow/47601928.cms | archive-date=1 July 2016 | url-status=live | df=dmy-all }}</ref><ref name="Cs">{{cite web | url=http://www.business-standard.com/article/companies/coming-soon-multiplex-boom-across-india-115021101507_1.html | title=Coming soon: Multiplex boom across India | publisher=[[Business Standard]] | date=11 February 2015 | access-date=25 July 2015 | first=Urvi | last=Malvania | archive-url=https://web.archive.org/web/20150725120709/http://www.business-standard.com/article/companies/coming-soon-multiplex-boom-across-india-115021101507_1.html | archive-date=25 July 2015 | url-status=live | df=dmy-all }}</ref>
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| In August 2018, PVR Cinemas announced their acquisition of [[Chennai]]-based [[SPI Cinemas]] for โน850 crore in a cash and stock deal.<ref>{{Cite web |url=https://timesofindia.indiatimes.com/city/chennai/pvr-buys-sathyam-cinemas-in-rs-850-crore-cash-stock-deal/articleshow/65380407.cms |title=PVR buys Sathyam Cinemas in Rs 850 crore cash-&-stock deal |date=13 August 2018 |access-date=16 August 2018 |archive-url=https://web.archive.org/web/20180816114550/https://timesofindia.indiatimes.com/city/chennai/pvr-buys-sathyam-cinemas-in-rs-850-crore-cash-stock-deal/articleshow/65380407.cms |archive-date=16 August 2018 |url-status=live |work=[[The Times of India]] |df=dmy-all }}</ref>
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| In August 2019 PVR Cinemas crossed its 800 screens milestone count in India.<ref>{{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/marketing/pvr-announces-crossing-of-800-screen-count-in-india/70878210|title=PVR announces crossing of 800 screen count in India|work=ETBrandEquity|publisher=[[The Economic Times]]|language=en|date=2019-08-28|access-date=2020-04-19}}</ref>
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| On 27 March 2022, PVR announced it would be merging with [[INOX Leisure]], the second largest cinema chain in India.<ref>[https://www.reuters.com/world/india/indias-largest-multiplex-operators-merge-creating-cinema-giant-2022-03-27 reuters.com]</ref>
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| === Collaborations ===
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| In October 2021, PVR announced their collaboration with the film [[RRR (film)|''RRR'']] as part of the film's promotion. Accordingly, PVR would rebrand itself as '''PVRRR''' across the multiplex chain's 170+ properties in over 70 cities for a few months following the film's release in 25th March 2022.<ref>{{Cite web|date=2021-10-30|title=PVRRR: Makers of RRR tie up with PVR Cinemas to promote film in unique way|url=https://www.thenewsminute.com/article/pvrrr-makers-rrr-tie-pvr-cinemas-promote-film-unique-way-157085|url-status=live|website=The News Minute}}</ref>
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| In June 2022, PVR announced a collaboration with French high-end theatre company, Ice Theatres, part of CGR Theatres, to open new premium theatres in India.<ref>{{Cite web |last=Jha |first=Lata |date=2022-06-24 |title=PVR ties up with French company for high-end cinema properties |url=https://www.livemint.com/industry/media/pvr-ties-up-with-french-company-for-high-end-cinema-properties-11656047462416.html |access-date=2022-06-25 |website=mint |language=en}}</ref>
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| == Formats ==
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| === PVR Gold Screen ===
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| PVR's first "Gold Screen" was launched in [[Indore]] in 2007.<ref>{{cite web|last=Raval|first=Anjli|date=July 21, 2010|title=India's thirst for gold hits the cinema|url=http://blogs.ft.com/beyond-brics/2010/07/21/indias-thirst-for-gold-hits-the-cinema/|url-status=live|archive-url=https://web.archive.org/web/20170523055722/http://blogs.ft.com/beyond-brics/2010/07/21/indias-thirst-for-gold-hits-the-cinema/|archive-date=23 May 2017|access-date=Nov 8, 2016|newspaper=[[Financial Times]]|df=dmy-all}}</ref>
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| === PVR Superplex ===
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| In 2014, PVR Cinemas introduced Superplex format in [[Noida]]. The cinema has 15 screens with [[IMAX]], [[4DX]], Gold Class, a playhouse and mainstream auditoriums. PVR Cinemas has invested โน48 crores in this new venture.<ref>{{Cite web|last=Ambwani|first=Meenakshi Verma|title=PVR Superplex, itโs different|url=https://www.thehindubusinessline.com/companies/PVR-Superplex-it%E2%80%99s-different/article20823628.ece|access-date=2021-12-26|website=@businessline|language=en}}</ref>
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| === PVR Playhouse ===
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| PVR Playhouse includes a special 49 seater movie auditorium showcasing children's movies/animated content. Along with Customized 3D glasses, it offers bean bags and rubberised seats kids and parents.<ref>{{Cite web|title=PVR Playhouse puts children in the picture|url=https://www.newindianexpress.com/cities/chennai/2019/jul/01/pvr-playhouse-puts-children-in-the-picture-1997563.html|access-date=2021-12-26|website=The New Indian Express}}</ref> This format is available only in [[Bengaluru]], [[Chennai]], Delhi,ย [[Mumbai]], [[Indore]] and [[Hyderabad]].
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| === PVR 4DX ===
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| In 2016, PVR's 4DX became the second movie theater chain in India to introduce [[4DX]] in the country after [[Cinรฉpolis]].<ref>{{Cite news|last=Laghate|first=Gaurav|title=PVR to enhance cine experience with 4DX screens|work=The Economic Times|url=https://economictimes.indiatimes.com/industry/media/entertainment/pvr-to-enhance-cine-experience-with-4dx-screens/articleshow/55861852.cms?from=mdr|access-date=2021-12-26}}</ref>
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| ==Gallery==
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| <gallery>
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| File:pvr saket.jpg|PVR Saket, New Delhi (September 2007)
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| File:PVR Cinemas.jpg|PVR Vikas Puri, New Delhi (November 2007)
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| File:Phoenix Marketcity (Mumbai) - PVR Cinemas.jpg|PVR Phoenix Marketcity, Mumbai (October 2010)
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| File:The Acropolis Mall.JPG|PVR Acropolis, Ahmedabad (January 2012)
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| File:PVR Cinemas, Banjara Hills 2.jpg|PVR Banjara Hills, Hyderabad (May 2017)
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| File:PVR, Magneto Mall , Raipur.png|PVR Magneto mall, Raipur (April 2017)
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| File:PVR Vega city mall, Bengaluru .jpg|PVR Vega City Mall, Bengaluru (July 2018)
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| File:PVR Ranchi.jpg|PVR Nucleus Mall, Ranchi (May 2022)
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| </gallery>
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| ==References==
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| {{Reflist}}
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| {{Authority control}}
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| == External links ==
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| * [http://www.pvrcinemas.com PVR Cinemas official website]
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| {{Cinema Chains in India}}
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| {{Nifty 200 companies}}
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| [[Category:Cinema chains in India]]
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| [[Category:Companies based in Gurgaon]]
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| [[Category:Entertainment companies established in 1997]]
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| [[Category:1997 establishments in Haryana]]
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| [[Category:Warburg Pincus companies]]
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| [[Category:Companies listed on the National Stock Exchange of India]]
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| [[Category:Companies listed on the Bombay Stock Exchange]]
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