Vanitha: Difference between revisions

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| image_alt      =  
| image_alt      =  
| image_caption  = [[Sai Pallavi]] on the 1 April 2016 cover of ''Vanitha''
| image_caption  =
| editor          =  
| editor          = Prema Mammen Mathew
| editor_title    =  
| editor_title    = Chief Editor
| previous_editor =  
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| staff_writer    =  
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| frequency      = Fortnightly
| frequency      = Fortnightly
| circulation    = 687,915 (as of December 2013)<ref name=ABC2013/>
| circulation    = 687,915 (as of December 2013)<ref name=ABC2013/>
| website        = {{URL|https://www.vanitha.in/}}
| website        = [https://www.vanitha.in/home.html www.vanitha.in]
| readership      = 7,049,000 (2019) <!-- <ref name=IRS2017/> -->
| chief_editor    = Prema Mammen Mathew
| founder        =  
| founder        =  
| founded        = {{Start date and age|1975}}
| founded        = {{Start date and age|1975}}
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| oclc            = 416870983
| oclc            = 416870983
|title=}}
|title=}}
'''''Vanitha''''' ({{trans|Woman}}) is an [[India]]n [[magazine]] published fortnightly by the ''[[Malayala Manorama]]'' group. It is the largest magazine in India by circulation according to [[Audit Bureau of Circulations (India)|Audit Bureau of Circulations]], with average qualifying sales of 687,915 copies (as of December 2013).<ref name=ABC2013>{{cite web|work=Audit Bureau of Circulations|url=http://www.auditbureau.org/files/Details%20of%20Most%20Circulated%20Report%20Pg%202%2014%2007%202014.pdf|title=Details of most circulated publications for the audit period July - December 2013|access-date=29 December 2014}}</ref> It continues to be the largest in circulation in 2017 as well<ref>http://www.printweek.in/news/irs-2017-vanitha-continues-lead-regional-language-magazines-27929 </ref>
'''''Vanitha''''' ({{Translation|Woman}}) is an Indian [[magazine]] published fortnightly by the ''[[Malayala Manorama]]'' group. It is the largest magazine in India by circulation according to the [[Audit Bureau of Circulations (India)|Audit Bureau of Circulations]], with an average of 687,915 copies sold (as of December 2013).<ref name=ABC2013>{{cite web|work=Audit Bureau of Circulations|url=http://www.auditbureau.org/files/Details%20of%20Most%20Circulated%20Report%20Pg%202%2014%2007%202014.pdf|title=Details of most circulated publications for the audit period July - December 2013|access-date=29 December 2014}}</ref> It remained the largest by circulation in 2017 as well.<ref>{{cite web |url=http://www.printweek.in/news/irs-2017-vanitha-continues-lead-regional-language-magazines-27929 |title = Vanitha continues to lead regional language magazines}}</ref>


==History and profile==
==History and profile==
''Vanitha'' was launched in 1975<ref name="dna">{{cite news|author=Amrita Madhukalya|title=Of recipes and G-spots: On India's 'magazine era'|url=http://www.dnaindia.com/lifestyle/report-of-recipes-and-g-spots-on-india-s-magazine-era-2105879|access-date=25 September 2016|work=dna|date=19 July 2015}}</ref><ref name="fareast">{{cite book|title=The Far East and Australasia 2003|url=https://books.google.com/books?id=LclscNCTz9oC&pg=PA491|access-date=28 October 2016|year=2002|publisher=Psychology Press|isbn=978-1-85743-133-9|page=491}}</ref> as a monthly, but turned into a fortnightly in 1987. The magazine was founded by [[Annamma Mathew]], wife of [[K.M. Mathew]], a woman who has contributed immensely in the fields of social service, cookery, journalism and literature. ''Vanitha'' is published in [[Malayalam language|Malayalam]]<ref name=dna/> and launched a [[Hindi]] edition in 1997.<ref>{{cite web|work=Manorama online|url=http://www.manoramaonline.com/cgi-bin/MMOnline.dll/portal/common/footer/footerHtmls.jsp?contentHtml=About%20Us&BV_ID=@@@|title=About Us|access-date=1 April 2013}}</ref> Although its name translates to "woman" in Sanskrit, it includes articles on a variety of topics, and is not strictly a women's magazine.
''Vanitha'' was launched in 1975<ref name="dna">{{cite news|author=Amrita Madhukalya|title=Of recipes and G-spots: On India's 'magazine era'|url=http://www.dnaindia.com/lifestyle/report-of-recipes-and-g-spots-on-india-s-magazine-era-2105879|access-date=25 September 2016|work=dna|date=19 July 2015}}</ref><ref name="fareast">{{cite book|title=The Far East and Australasia 2003|url=https://books.google.com/books?id=LclscNCTz9oC&pg=PA491|access-date=28 October 2016|year=2002|publisher=Psychology Press|isbn=978-1-85743-133-9|page=491}}</ref> as a monthly magazine and became a fortnightly in 1987. The magazine was founded by [[Annamma Mathew]], wife of [[K.M. Mathew]], and is known for her contributions to social service, cookery, journalism, and literature. ''Vanitha'' is published in [[Malayalam language|Malayalam]]<ref name=dna/> and introduced a [[Hindi]] edition in 1997.<ref>{{cite web|work=Manorama online|url=http://www.manoramaonline.com/cgi-bin/MMOnline.dll/portal/common/footer/footerHtmls.jsp?contentHtml=About%20Us&BV_ID=@@@|title=About Us|access-date=1 April 2013}}</ref> Although its name translates to "woman" in [[Sanskrit]], it includes news and views and other articles on a variety of topics, and is not strictly a women's magazine.


''Vanitha'' is owned and published by MM Publications Ltd. from [[Kottayam]].<ref name=fareast/> MM Publications Ltd. is part of Malayala Manorama Group.<ref name=afaq/> In addition to being released twice a month, ''Vanitha'' also includes special double issues for [[Onam]], [[Easter]], [[New Year's Day]] and [[Christmas]].
''Vanitha'' is owned and published by MM Publications Ltd. in [[Kottayam]].<ref name=fareast/> MM Publications Ltd. is part of the Malayala Manorama Group.<ref name=afaq/> In addition to being released twice a month, ''Vanitha'' also includes special double issues for [[Onam]], [[Easter]], [[New Year's Day]] and [[Christmas]].


Between July and December 2000 ''Vanitha'' was the best-selling magazine in India with a circulation of 3,82,027 copies.<ref name=afaq>{{cite news|title=Chitralekha Group to launch its first women's magazine|url=http://www.afaqs.com/news/story/3078_Chitralekha-Group-to-launch-its-first-womens-magazine|access-date=30 July 2015|work=Afaqs|date=13 August 2001}}</ref> In 2012, the Malayalam edition of the magazine had a readership of over of 2.27 million, making it the highest read magazine in India.<ref>{{cite web|work=Media Research Users|url=http://mruc.net/sites/default/files/IRS%202012%20Q3%20Topline%20Findings_0.pdf|title=IRS 2012 Q3 Topline Findings|access-date=29 December 2014}}</ref>
Between July and December 2000 ''Vanitha'' was the best-selling magazine in India with a circulation of 3,82,027 copies.<ref name=afaq>{{cite news|title=Chitralekha Group to launch its first women's magazine|url=http://www.afaqs.com/news/story/3078_Chitralekha-Group-to-launch-its-first-womens-magazine|access-date=30 July 2015|work=Afaqs|date=13 August 2001}}</ref> In 2012, the Malayalam edition of the magazine had a readership of over of 2.27 million, making it the highest read magazine in [[India]].<ref>{{cite web|work=Media Research Users|url=http://mruc.net/sites/default/files/IRS%202012%20Q3%20Topline%20Findings_0.pdf|title=IRS 2012 Q3 Topline Findings|access-date=29 December 2014}}</ref>


==See also==
==See also==
* [[Malayala Manorama]]
* [[Malayala Manorama]]
* [[Vanitha Miss Kerala]]


==References==
==References==

Latest revision as of 11:42, 6 July 2025


This article is about the magazine. For other uses, see Vanitha (disambiguation).
Vanitha
File:Vanitha April 01, 2016 (cover - Sai Pallavi).jpg
Chief EditorPrema Mammen Mathew
CategoriesWomen's magazine
FrequencyFortnightly
Circulation687,915 (as of December 2013)[1]
Year founded1975; 51 years ago (1975)
CompanyMalayala Manorama Company Limited
CountryIndia
Based inKottayam
LanguageMalayalam
Websitewww.vanitha.in
OCLC416870983

Vanitha (transl. Woman) is an Indian magazine published fortnightly by the Malayala Manorama group. It is the largest magazine in India by circulation according to the Audit Bureau of Circulations, with an average of 687,915 copies sold (as of December 2013).[1] It remained the largest by circulation in 2017 as well.[2]

History and profile[edit | edit source]

Vanitha was launched in 1975[3][4] as a monthly magazine and became a fortnightly in 1987. The magazine was founded by Annamma Mathew, wife of K.M. Mathew, and is known for her contributions to social service, cookery, journalism, and literature. Vanitha is published in Malayalam[3] and introduced a Hindi edition in 1997.[5] Although its name translates to "woman" in Sanskrit, it includes news and views and other articles on a variety of topics, and is not strictly a women's magazine.

Vanitha is owned and published by MM Publications Ltd. in Kottayam.[4] MM Publications Ltd. is part of the Malayala Manorama Group.[6] In addition to being released twice a month, Vanitha also includes special double issues for Onam, Easter, New Year's Day and Christmas.

Between July and December 2000 Vanitha was the best-selling magazine in India with a circulation of 3,82,027 copies.[6] In 2012, the Malayalam edition of the magazine had a readership of over of 2.27 million, making it the highest read magazine in India.[7]

See also[edit | edit source]

References[edit | edit source]

  1. ↑ 1.0 1.1 "Details of most circulated publications for the audit period July - December 2013" (PDF). Audit Bureau of Circulations. Retrieved 29 December 2014.
  2. ↑ "Vanitha continues to lead regional language magazines".
  3. ↑ 3.0 3.1 Amrita Madhukalya (19 July 2015). "Of recipes and G-spots: On India's 'magazine era'". dna. Retrieved 25 September 2016.
  4. ↑ 4.0 4.1 The Far East and Australasia 2003. Psychology Press. 2002. p. 491. ISBN 978-1-85743-133-9. Retrieved 28 October 2016.
  5. ↑ "About Us". Manorama online. Retrieved 1 April 2013.
  6. ↑ 6.0 6.1 "Chitralekha Group to launch its first women's magazine". Afaqs. 13 August 2001. Retrieved 30 July 2015.
  7. ↑ "IRS 2012 Q3 Topline Findings" (PDF). Media Research Users. Retrieved 29 December 2014.
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