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Last edited February 19, 2026
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| caption            =  
| caption            =  
| city              = [[Delhi]], [[Kolkata]], [[Mumbai]]
| city              = [[Delhi]], [[Kolkata]], [[Mumbai]]
| area              =  
| country            = IN
| branding          = Ishq 104.8 FM
| frequency          = {{Frequency|104.8|MHz}}
| frequency          = {{Frequency|104.8|MHz}}
| translator        =  
| translator        =  
| repeater          =  
| repeater          =  
| airdate            = {{Start date|2007|05|30|df=yes}}<ref name="ex4">{{cite web |title=Radio Today launches Meow 104.8 FM, India’s first radio station for women |url=https://www.exchange4media.com/media-radio/radio-today-launches-meow-1048-fm-indias-first-radio-station-for-women_26287.html |website=exchange4media.com |accessdate=19 July 2018 |date=31 May 2007}}</ref>
| airdate            = {{Start date|2007|05|30|df=yes}}<ref name="ex4">{{cite web |title=Radio Today launches Meow 104.8 FM, India's first radio station for women |url=https://www.exchange4media.com/media-radio/radio-today-launches-meow-1048-fm-indias-first-radio-station-for-women_26287.html |website=exchange4media.com |accessdate=19 July 2018 |date=31 May 2007}}</ref>
| last_airdate      = <!-- for defunct stations -->
| last_airdate      = <!-- for defunct stations -->
| format            = Pop/Adult Contemporary
| format            = Pop/adult contemporary
| language          = [[Hindi]], [[Bengali language|Bengali]]
| language          = [[Hindi]], [[Bengali language|Bengali]]
| power              =
| erp                =  
| erp                =  
| haat              =  
| haat              =  
| class              =  
| class              =  
| facility_id        =
| coordinates        = <!-- {{coord|}} -->
| coordinates        = <!-- {{coord|}} -->
| callsign_meaning  = Hindi word for love
| callsign_meaning  = Hindi word for love
| former_callsigns  = MEOW, OYE
| former_names      = MEOW, OYE
| former_frequencies =  
| former_frequencies =  
| affiliations      =  
| affiliations      =  
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| licensee          =  
| licensee          =  
| sister_stations    =  
| sister_stations    =  
| webcast            = <!-- [URL Listen Live] -->
| webcast            = [https://radioly.app/radio/ishq-fm/ Listen Live]
| website            = {{URL|ishq.com}}  
| website            = {{URL|ishq.com}}  
}}
}}


'''Ishq FM''', branded as '''Ishq 104.8 FM''', (formerly '''Meow FM''' and '''OYE FM''') is a romantic music<ref>{{Cite web|url=https://www.business-standard.com/article/pti-stories/kolkata-gets-its-first-romantic-radio-fm-station-116112201564_1.html|title=Kolkata gets its first romantic radio FM station|date=22 November 2016|website=[[Business Standard]]|publisher=[[Press Trust of India]]}}</ref> [[FM broadcasting|FM]] Radio Channel in India that broadcasts in the major cities: [[Delhi]], [[Mumbai]], & [[Kolkata]].
'''Ishq FM''' (104.8 MHz) is a romantic music<ref>{{Cite web|url=https://www.business-standard.com/article/pti-stories/kolkata-gets-its-first-romantic-radio-fm-station-116112201564_1.html|title=Kolkata gets its first romantic radio FM station|date=22 November 2016|website=[[Business Standard]]|publisher=[[Press Trust of India]]}}</ref> radio station broadcasting in [[Delhi]], [[Mumbai]], and [[Kolkata]], India.
It was initially launched as Meow FM, which was a talk-based channel and served [[Delhi]], [[Indore]], [[Mumbai]] and [[Kolkata]].<ref>[http://www.radioduniya.in/news/news-details.asp?News=Meow-FM-officially-launched-in-Kolkata&NewsID=11509&NewsCategeory=stations%20launched "Meow FM officially launched in Kolkata"], 8 October 2007.</ref> It is an [[India Today Group]] venture and its format was directed at a female audience.  The channel got noticed for its catchy advertisement on BEST buses. It had also introduced ''"Meri Meow"'', a social network for its fans.<ref>[http://www.radioduniya.in/news/news-details.asp?News=Meow-launches-social-networking-platform&NewsID=14415&NewsCategeory=mobile/internet%20radio "Meow launches social networking platform"], 28 July 2008.</ref>
In September 2010 the channel had changed its name to [[OYE-FM]] and programming to a [[Filmi]] format. In December 2016 it rechristened to the current avatar of ISHQ 104.8 FM.<ref>{{Cite news|url=http://www.radioandmusic.com/biz/radio/private-fm-stations/160908-oye-fm-turns-ishq-fm|title=Oye FM turns 'Ishq FM'|date=8 September 2016|work=radioandmusic.com|access-date=2018-07-19|publisher=Indiantelevision Dot Com Pvt. Ltd.|language=en}}</ref>


==Channel Description==
It was initially launched by [[India Today Group]] on 30 May 2007 as Meow FM, which was a talk-based station and served [[Delhi]], [[Indore]], [[Mumbai]] and [[Kolkata]].<ref>[http://www.radioduniya.in/news/news-details.asp?News=Meow-FM-officially-launched-in-Kolkata&NewsID=11509&NewsCategeory=stations%20launched "Meow FM officially launched in Kolkata"] {{Webarchive|url=https://web.archive.org/web/20111004210946/http://www.radioduniya.in/news/news-details.asp?News=Meow-FM-officially-launched-in-Kolkata&NewsID=11509&NewsCategeory=stations%20launched |date=4 October 2011 }}, 8 October 2007.</ref> Directed at a female audience, the station had its own social network, "Meri Meow".<ref>[http://www.radioduniya.in/news/news-details.asp?News=Meow-launches-social-networking-platform&NewsID=14415&NewsCategeory=mobile/internet%20radio "Meow launches social networking platform"] {{Webarchive|url=https://web.archive.org/web/20111004211033/http://www.radioduniya.in/news/news-details.asp?News=Meow-launches-social-networking-platform&NewsID=14415&NewsCategeory=mobile/internet%20radio |date=4 October 2011 }}, 28 July 2008.</ref>
Ishq FM is India's first Romantic Radio Station airing over the FM frequency of 104.8&nbsp;MHz. It airs era-agnostic Bollywood blockbusters from the romantic genre 24x7. The station's catchy jingle "DO THE ISHQ, Baby" has been composed by Sachin-Jigar.


The brand will have a target audience of 25-34-year.
In September 2010, the station changed its name to Oye FM and its programming to a [[Filmi]] format. In December 2016, it was rebranded as Ishq FM, from the Hindi word for "love", broadcasting romantic music.<ref>{{Cite news|url=http://www.radioandmusic.com/biz/radio/private-fm-stations/160908-oye-fm-turns-ishq-fm|title=Oye FM turns 'Ishq FM'|date=8 September 2016|work=radioandmusic.com|access-date=2018-07-19|publisher=Indiantelevision Dot Com Pvt. Ltd.|language=en}}</ref>


==See also==
==See also==
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==External links==
==External links==
*{{Official|ISHQ Official Website}}
*{{Official|ISHQ Official Website}}
*{{cite web |title=Meow FM’s pussy talk station scratches new format ideas |url=https://radioinfo.com.au/news/meow-fm%E2%80%99s-pussy-talk-station-scratches-new-format-ideas |website=radioinfo.com.au |accessdate=19 July 2018 |language=en |date=14 June 2007}}
*{{cite web |title=Meow FM's pussy talk station scratches new format ideas |url=https://radioinfo.com.au/news/meow-fm%E2%80%99s-pussy-talk-station-scratches-new-format-ideas |website=radioinfo.com.au |accessdate=19 July 2018 |language=en |date=14 June 2007 |archive-date=19 July 2018 |archive-url=https://web.archive.org/web/20180719143020/https://radioinfo.com.au/news/meow-fm%E2%80%99s-pussy-talk-station-scratches-new-format-ideas |url-status=dead }}


{{coord missing|India}}
{{coord missing|India}}

Latest revision as of 23:38, 19 February 2026


Ishq FM
ISHQ FM logo
CityDelhi, Kolkata, Mumbai
FrequencyTemplate:Frequency
Programming
Language(s)Hindi, Bengali
FormatPop/adult contemporary
Ownership
OwnerIndia Today Group
OperatorRadio Today Broadcasting Ltd[1]
History
First air date
30 May 2007 (2007-05-30)[1]
Former names
MEOW, OYE
Call sign meaning
Hindi word for love
Links
WebcastListen Live
Websiteishq.com

Ishq FM (104.8 MHz) is a romantic music[2] radio station broadcasting in Delhi, Mumbai, and Kolkata, India.

It was initially launched by India Today Group on 30 May 2007 as Meow FM, which was a talk-based station and served Delhi, Indore, Mumbai and Kolkata.[3] Directed at a female audience, the station had its own social network, "Meri Meow".[4]

In September 2010, the station changed its name to Oye FM and its programming to a Filmi format. In December 2016, it was rebranded as Ishq FM, from the Hindi word for "love", broadcasting romantic music.[5]

See also[edit | edit source]

References[edit | edit source]

  1. ↑ 1.0 1.1 "Radio Today launches Meow 104.8 FM, India's first radio station for women". exchange4media.com. 31 May 2007. Retrieved 19 July 2018.
  2. ↑ "Kolkata gets its first romantic radio FM station". Business Standard. Press Trust of India. 22 November 2016.
  3. ↑ "Meow FM officially launched in Kolkata" Archived 4 October 2011 at the Wayback Machine, 8 October 2007.
  4. ↑ "Meow launches social networking platform" Archived 4 October 2011 at the Wayback Machine, 28 July 2008.
  5. ↑ "Oye FM turns 'Ishq FM'". radioandmusic.com. Indiantelevision Dot Com Pvt. Ltd. 8 September 2016. Retrieved 19 July 2018.

External links[edit | edit source]