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{{Short description|Non-profit circulation-audit | |||
organisation}} | |||
{{morefootnotes|date=June 2022}} | |||
{{Use dmy dates|date=June 2022}} | |||
{{Use Indian English|date=February 2016}} | {{Use Indian English|date=February 2016}} | ||
{{Infobox company | {{Infobox company | ||
| name | | name = Audit Bureau of Circulations (India) | ||
| type | | type = [[private company|Private]] | ||
| logo | | logo = ABC lndia logo.jpg | ||
| caption | | caption = | ||
| foundation | | foundation = {{start date|1948}} | ||
| founder | | founder = | ||
| location_city | | location_city = [[Mumbai]], Maharashtra | ||
| location_country = India | | location_country = India | ||
| area_served | | area_served = | ||
| key_people | | key_people = {{ubl|Karunesh Bajaj<br />{{small|(Chairman)}}|Mohit Jain<br />{{small|(Deputy Chairman)}}}} | ||
| homepage | | homepage = {{url|www.auditbureau.org}} | ||
}} | }} | ||
The '''Audit Bureau of Circulations''' ('''ABC''') of India is a [[non-profit]] circulation- | The '''Audit Bureau of Circulations''' ('''ABC''') of India is a [[non-profit]] circulation-audit organisation. It certifies and audits the circulations of major publications, including newspapers and magazines in [[India]].<ref>{{cite web|url=http://www.hindu.com/nic/nrs.htm |title=National Readership Studies Council |publisher=Hindu.com |date=2006-08-29 |access-date=2011-02-04}}</ref><ref>{{cite web |url=http://www.auditbureau.org/contact.htm |title=Audit Bureau of Circulations |publisher=Auditbureau.org |date= |access-date=2011-02-04 |archive-url=https://web.archive.org/web/20110717082623/http://www.auditbureau.org/contact.htm |archive-date=2011-07-17 |url-status=dead }}</ref> | ||
ABC is a voluntary organisation initiated in 1948 that operates in different parts of the world. Until 1948, the concept of circulation audit was yet to be made in India and the publishers had no means to verify the actual circulation number of publications that they used for advertising and had to depend more on their own judgement. Publishers also found it difficult to convince advertisers of the relative values of their publication for the purpose of advertising. It is with this background that eminent representatives of the advertising profession and publishing industry came together to establish an organisation which could serve the common interest. Since then the benefit of ABC certificates of circulation have been availed by advertisers, advertising agencies, publishers and organisations connected with print media advertising. | {{See also|List of newspapers in India by circulation}} | ||
ABC is a voluntary organisation initiated in 1948 that operates in different parts of the world. Until 1948, the concept of circulation audit was yet to be made in India and the publishers had no means to verify the actual circulation number of publications that they used for advertising and had to depend more on their own judgement. Publishers also found it difficult to convince advertisers of the relative values of their publication for the purpose of advertising. It is with this background that eminent representatives of the advertising profession and publishing industry came together to establish an organisation which could serve the common interest. Since then, the benefit of ABC certificates of circulation have been availed by advertisers, advertising agencies, publishers and organisations connected with print media advertising. | |||
==History== | ==History== | ||
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The Publisher should be a Member of [[The Indian Newspaper Society]] (INS) and the Publications should be registered with [[Registrar of Newspapers for India]] (RNI). | The Publisher should be a Member of [[The Indian Newspaper Society]] (INS) and the Publications should be registered with [[Registrar of Newspapers for India]] (RNI). | ||
Publisher members must maintain essential books and records to facilitate a proper ABC audit and also appoint an independent firm of Chartered Accountants from amongst the approved panel of auditors named by ABC. Admission of publishers to ABC membership is subject to a satisfactory admission audit. ABC has a system of recheck audit and surprise check audits of publications to be carried out as and when ABC deems appropriate | Publisher members must maintain essential books and records to facilitate a proper ABC audit and also appoint an independent firm of Chartered Accountants from amongst the approved panel of auditors named by ABC. Admission of publishers to ABC membership is subject to a satisfactory admission audit. ABC has a system of recheck audit and surprise check audits of publications to be carried out as and when ABC deems appropriate. | ||
The Bureau certifies audited Net Paid circulation figures of publications enrolled with it for a continuous and definite six-monthly audit periods and supplies copies of the ABC Certificates issued for such publications to each member. Free distribution and bulk sales are also shown on the certificates provided the relevant records are adequately maintained. Such records are checked and facts and figures are scrutinised by impartial Auditors, and only then is the Certificate of Net Paid Circulation issued. | The Bureau certifies audited Net Paid circulation figures of publications enrolled with it for a continuous and definite six-monthly audit periods and supplies copies of the ABC Certificates issued for such publications to each member. Free distribution and bulk sales are also shown on the certificates provided the relevant records are adequately maintained. Such records are checked and facts and figures are scrutinised by impartial Auditors, and only then is the Certificate of Net Paid Circulation issued. | ||
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* [[Newspaper circulation]] | * [[Newspaper circulation]] | ||
* [[Magazine circulation]] | * [[Magazine circulation]] | ||
* | * International Federation of Audit Bureaux of Circulations | ||
* [[Audit Bureau of Circulations (UK)]] | * [[Audit Bureau of Circulations (UK)]] | ||
* [[Audit Bureau of Circulations (North America)]] | * [[Audit Bureau of Circulations (North America)]] | ||
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==External links== | ==External links== | ||
* | * {{official website|http://www.auditbureau.org/}} | ||
{{Authority control}} | {{Authority control}} | ||
Latest revision as of 09:17, 6 March 2026
 | This article includes a list of general references, but it remains largely unverified because it lacks sufficient corresponding inline citations. (June 2022) |
 | |
| Founded | 1948 |
|---|---|
| Headquarters | Mumbai, Maharashtra , India |
Key people |
|
| Website | www |
The Audit Bureau of Circulations (ABC) of India is a non-profit circulation-audit organisation. It certifies and audits the circulations of major publications, including newspapers and magazines in India.[1][2]
ABC is a voluntary organisation initiated in 1948 that operates in different parts of the world. Until 1948, the concept of circulation audit was yet to be made in India and the publishers had no means to verify the actual circulation number of publications that they used for advertising and had to depend more on their own judgement. Publishers also found it difficult to convince advertisers of the relative values of their publication for the purpose of advertising. It is with this background that eminent representatives of the advertising profession and publishing industry came together to establish an organisation which could serve the common interest. Since then, the benefit of ABC certificates of circulation have been availed by advertisers, advertising agencies, publishers and organisations connected with print media advertising.
History[edit | edit source]
ABC (India) was founded in 1948, India.[3]
Qualifications[edit | edit source]
The Publisher should be a Member of The Indian Newspaper Society (INS) and the Publications should be registered with Registrar of Newspapers for India (RNI).
Publisher members must maintain essential books and records to facilitate a proper ABC audit and also appoint an independent firm of Chartered Accountants from amongst the approved panel of auditors named by ABC. Admission of publishers to ABC membership is subject to a satisfactory admission audit. ABC has a system of recheck audit and surprise check audits of publications to be carried out as and when ABC deems appropriate.
The Bureau certifies audited Net Paid circulation figures of publications enrolled with it for a continuous and definite six-monthly audit periods and supplies copies of the ABC Certificates issued for such publications to each member. Free distribution and bulk sales are also shown on the certificates provided the relevant records are adequately maintained. Such records are checked and facts and figures are scrutinised by impartial Auditors, and only then is the Certificate of Net Paid Circulation issued.
See also[edit | edit source]
- Newspaper circulation
- Magazine circulation
- International Federation of Audit Bureaux of Circulations
- Audit Bureau of Circulations (UK)
- Audit Bureau of Circulations (North America)
- OJD Morocco
References[edit | edit source]
- ↑ "National Readership Studies Council". Hindu.com. 29 August 2006. Retrieved 4 February 2011.
- ↑ "Audit Bureau of Circulations". Auditbureau.org. Archived from the original on 17 July 2011. Retrieved 4 February 2011.
- ↑ "Times International Media Marketing". Timm.indiatimes.com. Archived from the original on 13 July 2011. Retrieved 4 February 2011.