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{{short description|Indian advertising film director}}
{{short description|Indian advertising film director}}
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{{Infobox person
{{Infobox person
|name          = Prahlad Kakkar
|name          = Prahlad Kakar
|image        = File:Prahlad_Kakkar_speaking.jpg
|image        = File:Prahlad_Kakkar_speaking.jpg
|image_size    =
|caption      = Prahlad Kakkar speaking during The Himalayan Times Brandfest in Nepal
|caption      = Prahlad Kakkar speaking during The Himalayan Times Brandfest in Nepal
|birth_name    =  
|birth_name    =  
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|nationality  = Indian
|nationality  = Indian
|ethnicity    =
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|citizenship  =  
|other_names  =  
|other_names  =  
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|occupation    = Advertising, Filmmaker
|occupation    = Advertising, Filmmaker
|years_active  =
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|salary        =
|networth      =
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|opponents    =
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|boards        =  
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|religion      =
|spouse        = Mitali Dutt
|spouse        = Mitali Dutt
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|partner      =  
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'''Prahlad Kakkar''' (born 24 March 1950 in Mumbai) is an Indian ad film director, best known for his work on the famous [[Pepsi]] TV commercial with [[Amitabh Bachchan]] and [[Sachin Tendulkar]]. He is the founder and main director for Genesis Film Productions, established in 1977<ref name=ind/><ref name=aa/><ref>http://keralaonline.com/entertainment/kamasutra-girl_49125.html</ref><ref>[http://www.expressindia.com/latest-news/Pandit-Jasraj-Samman-for-Prahlad-Kakar/320667/ Pandit Jasraj Samman for Prahlad Kakar] [[Indian Express]], 10 June 2008.</ref>
'''Prahlad Kakkar''' (born 24 March 1950 in Mumbai) is an Indian ad film director, best known for his work on the famous [[Pepsi]] TV commercial with [[Amitabh Bachchan]] and [[Sachin Tendulkar]]. He is the founder and main director for Genesis Film Productions, established in 1977<ref name=ind/><ref name=aa/><ref>{{Cite web |url=http://keralaonline.com/entertainment/kamasutra-girl_49125.html |title=The new kamasutra girl |access-date=11 June 2009 |archive-date=7 August 2011 |archive-url=https://web.archive.org/web/20110807163013/http://keralaonline.com/entertainment/kamasutra-girl_49125.html |url-status=dead }}</ref><ref>[http://www.expressindia.com/latest-news/Pandit-Jasraj-Samman-for-Prahlad-Kakar/320667/ Pandit Jasraj Samman for Prahlad Kakar] [[Indian Express]], 10 June 2008.</ref>


In 1995 he set up 'Lacadives', a scuba-diving school, along with his wife Mitali Kakar at [[Kadmat Island]], in collaboration with the Govt. of [[Lakshadweep]]. He also runs a coffee shop, and Casa Amore, a wine bar and restaurant, set up in [[Mumbai]] in 2001.<ref name=ind/><ref name=aa/><ref>http://www.businesstravellerindia.com/200306/bt10highp.shtml</ref> In 2016 he launched School of Branding and Entrepreneurship in Mumbai in association with [[Subhash Ghai]]'s [[Whistling Woods International]].<ref>{{Cite web|last=Bansal|first=Shuchi|date=2016-03-17|title=Ad filmmaker Prahlad Kakkar starts branding school|url=https://www.livemint.com/Consumer/7f1FYbkGvpyHLt95GCtDSM/Ad-filmmaker-Prahlad-Kakkar-starts-branding-school.html|access-date=2020-11-26|website=mint|language=en}}</ref>
In 1995 he set up 'Lacadives', a scuba-diving school, along with his wife Mitali Kakar at [[Kadmat Island]], in collaboration with the Govt. of [[Lakshadweep]]. He also runs a coffee shop, and Casa Amore, a wine bar and restaurant, set up in [[Mumbai]] in 2001.<ref name=ind/><ref name=aa/><ref>http://www.businesstravellerindia.com/200306/bt10highp.shtml</ref> In 2016 he launched School of Branding and Entrepreneurship in Mumbai in association with [[Subhash Ghai]]'s [[Whistling Woods International]].<ref>{{Cite web|last=Bansal|first=Shuchi|date=2016-03-17|title=Ad filmmaker Prahlad Kakkar starts branding school|url=https://www.livemint.com/Consumer/7f1FYbkGvpyHLt95GCtDSM/Ad-filmmaker-Prahlad-Kakkar-starts-branding-school.html|access-date=2020-11-26|website=mint|language=en}}</ref>
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Prahlad Kakar grew up in Mumbai and his father was an army colonel based in Pakistan. His mother is half Burmese and half Marathi.
Prahlad Kakar grew up in Mumbai and his father was an army colonel based in Pakistan. His mother is half Burmese and half Marathi.


He also did his initial schooling from [[St. Joseph's Academy, Dehradun]].  
He did his initial schooling from [[St. Joseph's Academy, Dehradun]].  
In 1966, he passed out from [[Sainik School, Kunjpura]], [[Karnal]], [[Haryana]] in 1970, he graduated with Economics (Honors) from [[Fergusson College]], [[Pune]].<ref name=ind>[http://www.expressindia.com/latest-news/ad-guru-thrives-on-humour/321199/ Ad guru thrives on humour] [[Indian Express]], 11 June 2008.</ref><ref name=aa>[http://www.aaaindia.org/speaker_profiles.htm  Profiles] {{webarchive|url=https://archive.is/20051125122235/http://www.aaaindia.org/speaker_profiles.htm |date=25 November 2005 }} Advertising Agencies Association of India, (AAAI).</ref>
In 1966, he passed out from [[Sainik School, Kunjpura]], [[Karnal]], [[Haryana]] in 1970. Kakar graduated with Economics (Honors) from [[Fergusson College]], [[Pune]].<ref name=ind>[http://www.expressindia.com/latest-news/ad-guru-thrives-on-humour/321199/ Ad guru thrives on humour] [[Indian Express]], 11 June 2008.</ref><ref name=aa>[http://www.aaaindia.org/speaker_profiles.htm  Profiles] {{webarchive|url=https://archive.today/20051125122235/http://www.aaaindia.org/speaker_profiles.htm |date=25 November 2005 }} Advertising Agencies Association of India, (AAAI).</ref>


==Career==
==Career==
Prahlad Kakar joined advertising in 1971, as an Accounts Executive at ASP (Delhi) and after a year, he was transferred to the company's Bombay office. In 1972, he joined the renowned feature director, [[Shyam Benegal]], as an Asst. Director for films such as ''[[Ankur (film)|Ankur]]'', ''[[Manthan]]'', and ''[[Bhumika (film)|Bhumika]]''.
Prahlad Kakar joined advertising in 1971, as an Accounts Executive at ASP (Delhi) and after a year, he was transferred to the company's Bombay office. In 1972, he joined the renowned feature director, [[Shyam Benegal]], as an Asst. Director for films such as ''[[Ankur (film)|Ankur]]'', ''[[Manthan]]'', and ''[[Bhumika (film)|Bhumika]]''.


After training under [[Shyam Benegal]], Mandeep Kakkar and Ravi Uppor, Prahlad Kakar founded Genesis Film Productions in 1977.<ref>http://www.ketan.net/art7_1.html</ref>
After training under [[Shyam Benegal]], Mandeep Kakkar and Ravi Uppor, Prahlad Kakar founded Genesis Film Productions in 1977.<ref>{{Cite web |url=http://www.ketan.net/art7_1.html |title=www.ketan.net |access-date=11 June 2009 |archive-date=8 January 2010 |archive-url=https://web.archive.org/web/20100108230242/http://www.ketan.net/art7_1.html |url-status=dead }}</ref>


Genesis Film Productions is also known for the short film "Bali" made in affiliation with the channel [[STAR One|Star One]].<ref>http://living.oneindia.in/insync/prahalad-kakar.html</ref> Prahlad Kakar is also known for his popular [[Kamasutra]] ads. After Genesis, Prahlad Kakkar started a restaurant at Prithvi Theatre with [[Jennifer Kendal]].<ref name="m.timesofindia.com">http://m.timesofindia.com/PDATOI/articleshow/msid-285889,curpg-3.cms</ref>
Genesis Film Productions is also known for the short film "Bali" made in affiliation with the channel [[STAR One|Star One]].<ref>http://living.oneindia.in/insync/prahalad-kakar.html {{Dead link|date=March 2022}}</ref> Prahlad Kakar is also known for his popular [[Kamasutra]] ads. After Genesis, Prahlad Kakkar started a restaurant at Prithvi Theatre with [[Jennifer Kendal]].<ref name="m.timesofindia.com">http://m.timesofindia.com/PDATOI/articleshow/msid-285889,curpg-3.cms {{Dead link|date=February 2022}}</ref>


Prahlad Kakar is the co-founder of ReefWatch Marine Conservation,<ref>http://www.reefwatchindia.org/aboutus.html</ref> set up in 1994, which aims at creating marine-life awareness. Prahlad Kakar supports and plays an important role as the Chief Advisor & Trustee of [http://www.noetindia.org Natura Outdoor Education Trust].
Prahlad Kakar is the co-founder of ReefWatch Marine Conservation,<ref>{{cite web |url=http://www.reefwatchindia.org/aboutus.html |title=:: Reefwatch Marine Conservation |website=www.reefwatchindia.org |url-status=dead |archive-url=https://web.archive.org/web/20050208082826/http://www.reefwatchindia.org/aboutus.html |archive-date=2005-02-08}}</ref> set up in 1994, which aims at creating marine-life awareness. Prahlad Kakar supports and plays an important role as the Chief Advisor & Trustee of [http://www.noetindia.org Natura Outdoor Education Trust].


In 1999,He was one of the few Indian Directors to direct international commercials for clients like Uni Levers and Pepsico in Burma, Vietnam, Pakistan, Bangladesh and the Asia Pacific Region.<ref>{{cite web |url=http://www.aaaindia.org/speaker_profiles.htm |title=Archived copy |accessdate=2011-07-12 |url-status=dead |archiveurl=https://archive.is/20051125122235/http://www.aaaindia.org/speaker_profiles.htm |archivedate=25 November 2005 |df=dmy-all }}</ref> He also started the speciality Tea House in Bombay,<ref>http://www.timeoutmumbai.net/food/eating_out_details.asp?code=124&source=5</ref> the first of its kind in the country. In 2000 he received the prestigious Lifetime Achievement Award from IAAFA<ref>http://iaafa.org.au/</ref>  for his contribution to Advertising and Film Art.
In 1999, Kakar was one of the few Indian directors to direct international commercials for clients like Uni Levers and Pepsico in Burma, Vietnam, Pakistan, Bangladesh and the Asia Pacific Region.<ref>{{cite web |url=http://www.aaaindia.org/speaker_profiles.htm |title=:: AAAI :: |accessdate=2011-07-12 |url-status=dead |archiveurl=https://archive.today/20051125122235/http://www.aaaindia.org/speaker_profiles.htm |archivedate=25 November 2005 |df=dmy-all }}</ref> He also started the speciality Tea House in Bombay,<ref>{{Cite web|url=http://www.topmumbaihotels.com/timeoutmumbai|title=Your guide to attractions, events, restaurants, nightlife, films, shopping and music in Mumbai &#124; Time Out Mumbai|website=www.topmumbaihotels.com}}</ref> the first of its kind in the country. In 2000 he received the prestigious Lifetime Achievement Award from IAAFA<ref>{{Cite web |url=http://iaafa.org.au/ |title=IAAFA > Home |access-date=23 February 2012 |archive-date=5 July 2012 |archive-url=https://web.archive.org/web/20120705235841/http://www.iaafa.org.au/ |url-status=dead }}</ref>  for his contribution to Advertising and Film Art.


===Genesis Film Production Pvt. Ltd.===
===Genesis Film Production Pvt. Ltd.===
Prahlad Kakar founded Genesis Film Production Pvt. Ltd. in 1977, after having assisted [[Shyam Benegal]], one of India's most renowned filmmakers. Clients of the company include [[Nestlé]], [[PepsiCo]], [[Brittania]], Levers. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. Genesis won both gold and silver awards including campaign of the year for the Pepsi commercials at [http://www.aaaindia.org/ AAAI] in 1996. The public films for Ceat won awards in the [http://www.newyorkfestivals.com/main.php?p=2,10 New York festival of Advertising]. Commercials directed by Prahlad have also been nominated for Lions at [[Cannes]].
Prahlad Kakar founded Genesis Film Production Pvt. Ltd. in 1977, after having assisted [[Shyam Benegal]], one of India's most renowned filmmakers. Clients of the company include [[Nestlé]], [[PepsiCo]], [[Brittania]], Levers. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. Genesis won both gold and silver awards including campaign of the year for the Pepsi commercials at [http://www.aaaindia.org/ AAAI] in 1996. The public films for Ceat won awards in the [http://www.newyorkfestivals.com/main.php?p=2,10 New York festival of Advertising]. Commercials directed by Prahlad have also been nominated for Lions at [[Cannes]].
Twenty – five years down the line Prahlad Kakar has earned himself a Lifetime Achievement Award by the IAAFA in the year 1999 and has got Genesis the top Production House for two years in a row for years 2003 and 2004 by the Brand Equity. He has helped create campaigns for like “Yehi Hai Right Choice Baby! Aha!” [[Pepsi]] Ad, “The Zing Thing” [[Gold Spot]] Ad, “2 minutes!” Noodles Ad for [[Maggi]], “Ting Ting Ti Ting” [[Britannia]] Biscuits Football Ad, “Zor ka Jhatka” for [[Limca]] and “It's different” for [[Maggi]] Ketchup.<ref name="aaaindia.org">http://www.aaaindia.org/speaker_profiles.htm#Prahlad {{webarchive|url=https://archive.is/20051125122235/http://www.aaaindia.org/speaker_profiles.htm |date=25 November 2005 }}</ref>
Twenty – five years down the line Prahlad Kakar has earned himself a Lifetime Achievement Award by the IAAFA in the year 1999 and has got Genesis the top Production House for two years in a row for years 2003 and 2004 by the Brand Equity. He has helped create campaigns for like “Yehi Hai Right Choice Baby! Aha!” [[Pepsi]] Ad, “The Zing Thing” [[Gold Spot]] Ad, “2 minutes!” Noodles Ad for [[Maggi]], “Ting Ting Ti Ting” [[Britannia]] Biscuits Football Ad, “Zor ka Jhatka” for [[Limca]] and “It's different” for [[Maggi]] Ketchup.<ref name="aaaindia.org">{{cite web |url=http://www.aaaindia.org/speaker_profiles.htm#Prahlad |title= :: AAAI ::|website=www.aaaindia.org |archive-url=https://archive.today/20051125122235/http://www.aaaindia.org/speaker_profiles.htm |archive-date=25 November 2022}}</ref>


===Offspring and Offshoot===
===Offspring and Offshoot===
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===Lacadives===
===Lacadives===
Lacadives, India's Premier Sports Diving Organization was set up in 1995, by Prahlad and Mitali Kakar in Kadmat Island with the active collaboration of the administration of [[Lakshadweep]]. Lacadives has set standards, which are on par, if not better than any other in the world, for safety and committed teaching of students, Indians and Foreigners.{{citation needed|date=May 2019}}
Lacadives is part of the Underwater Federation of India and has established the [http://www.scubadivingindia.com/scuba-certification.php Indian Scuba Diving Association] to ensure the adherence of safety norms in this industry. To further complement its activities Lacadives has set up an NGO called [http://www.reefwatchindia.org/ REEF WATCH], whose mission is to create awareness amongst children through workshops and practical training about the fragile Marine Environment.
To date Lacadives has certified over 450 Indian Divers. It is the only [[Confédération Mondiale des Activités Subaquatiques|CMAS]] certified Dive Centre in India and is also the only establishment to have Six CMAS Instructors working with it on a full-time basis.{{citation needed|date=May 2019}}
In March 2000 Lacadives was invited by the [[Casino Group]] to run the Dive Centre at the exotic Bangaram Island Resort at Lakshadweep.
The Instructor to Diver Ratio in Lacadives' operations in Lakshadweep and [[Andaman & Nicobar Islands]] is better than any that can be found elsewhere in the world. This is what makes it India's Premier Diving Institution.{{citation needed|date=May 2019}}
In addition to this, Lacadives is part of the Underwater Federation of India and has established the [http://www.scubadivingindia.com/scuba-certification.php Indian Scuba Diving Association] to ensure the adherence of safety norms in this industry. To further complement its activities Lacadives has set up an NGO called [http://www.reefwatchindia.org/ REEF WATCH], whose mission is to create awareness amongst children through workshops and practical training about the fragile Marine Environment.
Lacadives is also the first Dive Centre to have its own Live Aboard, SEA URCHIN, a 55-foot vessel, 150 HP Scania Engine, with sleeping facilities for 8 passengers and four crew. A compressor, de-salination plant, centrally air conditioned, with a 10-foot RIB and a diving platform.<ref name="aaaindia.org"/>
Lacadives is also the first Dive Centre to have its own Live Aboard, SEA URCHIN, a 55-foot vessel, 150 HP Scania Engine, with sleeping facilities for 8 passengers and four crew. A compressor, de-salination plant, centrally air conditioned, with a 10-foot RIB and a diving platform.<ref name="aaaindia.org"/>


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==Personal life==
==Personal life==
Prahlad Kakar is married to Mitali Dutt Kakar, the owner of the film companies Offspring and Offshoot.<ref>http://www.shaaditimes.com/celebrities/wedding-stories/mitali-prahlad-kakar-030922</ref> They have three sons Arnav, Varun and Anhjin. Prahlad Kakkar is [[Dyslexic]] and so is his son Arnav.<ref name="m.timesofindia.com"/>
Prahlad Kakar is married to Mitali Dutt Kakar, the owner of the film companies Offspring and Offshoot.<ref>{{Cite web|url=http://www.shaaditimes.com/searchresult.php?keyword=mitali+prahlad+kakar|title=Search results|website=www.shaaditimes.com}}</ref> They have three sons Arnav, Varun and Anhjin. Prahlad Kakkar is [[Dyslexic]] and so are his son’s Arnav and Varun.<ref name="m.timesofindia.com"/>


Prahlad Kakar has a passion for scuba diving and in 2000 he became a CMAS 2 Star Scuba Diving Instructor. His other interests include Gourmet cooking, Reading, Swimming, Snorkeling, Scuba Diving, Squash and Horse Riding.
Prahlad Kakar has a passion for scuba diving and in 2000 he became a CMAS 2 Star Scuba Diving Instructor. His other interests include gourmet cooking, reading, swimming, snorkeling, squash and horse riding.
 
== Controversy ==
Prahlad Kakar made a controversial statement about Amitabh Bachan, he said that Amitabh's name should be in Guiness book of world records because despite 17 flop movies he survived in film industry, Amitabh Bachan's<ref>{{Cite web |title=Abhishek Bachchan hits back at adman Prahlad Kakkar |url=https://www.indiatoday.in/movies/celebrities/story/abhishek-bachchan-hits-back-at-adman-prahlad-kakkar-84716-2010-10-27 |access-date=2022-10-18 |website=India Today |language=en}}</ref> son Abhishek Bachan condemned his comments.  


==References==
==References==
{{reflist|2}}
{{reflist|2}}
* [http://www.afaqs.com/news/interviews/data/299.html Prahalad Kakar Interview] AgencyFAQs
* [http://www.afaqs.com/news/interviews/data/299.html Prahalad Kakar Interview] AgencyFAQs
* [http://www.hinduonnet.com/thehindu/thscrip/print.pl?file=2005051600200100.htm&date=2005/05/16/&prd=mp& Juggler of passions] [[The Hindu]]
* {{usurped|1=[https://web.archive.org/web/20110509081931/http://www.hinduonnet.com/thehindu/thscrip/print.pl?file=2005051600200100.htm&date=2005/05/16/&prd=mp& Juggler of passions]}} [[The Hindu]]


==External links==
==External links==
{{Commons category|Prahlad Kakkar}}
* {{Commons category-inline}}
* [http://blogs.siliconindia.com/Sanju4ever/Prahlad_Kakar_The_Ad_Hatter-bid-KV46u5kN80318225.html A blog on Prahlad Kakar]
* [http://blogs.siliconindia.com/Sanju4ever/Prahlad_Kakar_The_Ad_Hatter-bid-KV46u5kN80318225.html A blog on Prahlad Kakar]
* {{IMDb name|1849065}}
* {{IMDb name|1849065}}

Revision as of 19:18, 28 November 2022


Prahlad Kakar
Prahlad Kakkar speaking during The Himalayan Times Brandfest in Nepal
Born (1950-03-24) 24 March 1950 (age 76)
NationalityIndian
OccupationAdvertising, Filmmaker
Spouse(s)Mitali Dutt
ChildrenArnav, Varun, Anhjin

Prahlad Kakkar (born 24 March 1950 in Mumbai) is an Indian ad film director, best known for his work on the famous Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar. He is the founder and main director for Genesis Film Productions, established in 1977[1][2][3][4]

In 1995 he set up 'Lacadives', a scuba-diving school, along with his wife Mitali Kakar at Kadmat Island, in collaboration with the Govt. of Lakshadweep. He also runs a coffee shop, and Casa Amore, a wine bar and restaurant, set up in Mumbai in 2001.[1][2][5] In 2016 he launched School of Branding and Entrepreneurship in Mumbai in association with Subhash Ghai's Whistling Woods International.[6]

Early life

Prahlad Kakar grew up in Mumbai and his father was an army colonel based in Pakistan. His mother is half Burmese and half Marathi.

He did his initial schooling from St. Joseph's Academy, Dehradun. In 1966, he passed out from Sainik School, Kunjpura, Karnal, Haryana in 1970. Kakar graduated with Economics (Honors) from Fergusson College, Pune.[1][2]

Career

Prahlad Kakar joined advertising in 1971, as an Accounts Executive at ASP (Delhi) and after a year, he was transferred to the company's Bombay office. In 1972, he joined the renowned feature director, Shyam Benegal, as an Asst. Director for films such as Ankur, Manthan, and Bhumika.

After training under Shyam Benegal, Mandeep Kakkar and Ravi Uppor, Prahlad Kakar founded Genesis Film Productions in 1977.[7]

Genesis Film Productions is also known for the short film "Bali" made in affiliation with the channel Star One.[8] Prahlad Kakar is also known for his popular Kamasutra ads. After Genesis, Prahlad Kakkar started a restaurant at Prithvi Theatre with Jennifer Kendal.[9]

Prahlad Kakar is the co-founder of ReefWatch Marine Conservation,[10] set up in 1994, which aims at creating marine-life awareness. Prahlad Kakar supports and plays an important role as the Chief Advisor & Trustee of Natura Outdoor Education Trust.

In 1999, Kakar was one of the few Indian directors to direct international commercials for clients like Uni Levers and Pepsico in Burma, Vietnam, Pakistan, Bangladesh and the Asia Pacific Region.[11] He also started the speciality Tea House in Bombay,[12] the first of its kind in the country. In 2000 he received the prestigious Lifetime Achievement Award from IAAFA[13] for his contribution to Advertising and Film Art.

Genesis Film Production Pvt. Ltd.

Prahlad Kakar founded Genesis Film Production Pvt. Ltd. in 1977, after having assisted Shyam Benegal, one of India's most renowned filmmakers. Clients of the company include Nestlé, PepsiCo, Brittania, Levers. Prahlad has won several awards for technical excellence, Innovation and creativity in advertising over the years in India. Genesis won both gold and silver awards including campaign of the year for the Pepsi commercials at AAAI in 1996. The public films for Ceat won awards in the New York festival of Advertising. Commercials directed by Prahlad have also been nominated for Lions at Cannes. Twenty – five years down the line Prahlad Kakar has earned himself a Lifetime Achievement Award by the IAAFA in the year 1999 and has got Genesis the top Production House for two years in a row for years 2003 and 2004 by the Brand Equity. He has helped create campaigns for like “Yehi Hai Right Choice Baby! Aha!” Pepsi Ad, “The Zing Thing” Gold Spot Ad, “2 minutes!” Noodles Ad for Maggi, “Ting Ting Ti Ting” Britannia Biscuits Football Ad, “Zor ka Jhatka” for Limca and “It's different” for Maggi Ketchup.[14]

Offspring and Offshoot

Genesis has given birth to Offspring and Offshoot, production companies that are owned by Mitali Dutt Kakar. Prahlad Kakar remains Principal Director for her production houses as well.

Lacadives

Lacadives is part of the Underwater Federation of India and has established the Indian Scuba Diving Association to ensure the adherence of safety norms in this industry. To further complement its activities Lacadives has set up an NGO called REEF WATCH, whose mission is to create awareness amongst children through workshops and practical training about the fragile Marine Environment. Lacadives is also the first Dive Centre to have its own Live Aboard, SEA URCHIN, a 55-foot vessel, 150 HP Scania Engine, with sleeping facilities for 8 passengers and four crew. A compressor, de-salination plant, centrally air conditioned, with a 10-foot RIB and a diving platform.[14]

Restaurants

Prahlad Kakar has also been involved in restaurant design. He took on the initiative of reviving the culture of tea in India with a touch of sophistication, a venture which culminated in the Tea Centre, a restaurant designed by him at Churchgate, in association with the Tea Board of India.

In 1985, he ran a Gourmet Restaurant at the Prithvi Theater, Bombay with Jennifer Kendal Kapoor. In 2001, he started Casa Amore, an exclusive wine bar and restaurant. Prahlad has also created Papa Pancho for designer Mamta Sekhri. It is one of the few places in Mumbai that offers traditional, home-cooked Punjabi food. “Sarson da Saaga", Bombay's first " Slow food, Punjabi- home style cooking" opened at IMAX in March 2002.[14]

Personal life

Prahlad Kakar is married to Mitali Dutt Kakar, the owner of the film companies Offspring and Offshoot.[15] They have three sons Arnav, Varun and Anhjin. Prahlad Kakkar is Dyslexic and so are his son’s Arnav and Varun.[9]

Prahlad Kakar has a passion for scuba diving and in 2000 he became a CMAS 2 Star Scuba Diving Instructor. His other interests include gourmet cooking, reading, swimming, snorkeling, squash and horse riding.

Controversy

Prahlad Kakar made a controversial statement about Amitabh Bachan, he said that Amitabh's name should be in Guiness book of world records because despite 17 flop movies he survived in film industry, Amitabh Bachan's[16] son Abhishek Bachan condemned his comments.

References

  1. 1.0 1.1 1.2 Ad guru thrives on humour Indian Express, 11 June 2008.
  2. 2.0 2.1 2.2 Profiles Archived 25 November 2005 at Archive.today Advertising Agencies Association of India, (AAAI).
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