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{{short description| | {{short description|India bottled water company}} | ||
{{Infobox company | {{Infobox company | ||
| name = Bisleri International Pvt. Ltd. | | name = Bisleri International Pvt. Ltd. | ||
| logo = Bisleri logo.svg | | logo = Bisleri logo.svg | ||
| logo_size = | | logo_size = | ||
| logo_padding = | | logo_padding = | ||
| logo_alt = | | logo_alt = | ||
| Line 19: | Line 18: | ||
| industry = Beverages | | industry = Beverages | ||
| predecessor = <!-- or: | predecessors = --> [[Parle Products]] | | predecessor = <!-- or: | predecessors = --> [[Parle Products]] | ||
| founded = {{Start date and age| | | founded = {{Start date and age|1984}} | ||
| founder = Jayantilal Chauhan | | founder = Jayantilal Chauhan | ||
| hq_location = | | hq_location = | ||
| hq_location_city = [[Mumbai, Maharashtra]] | | hq_location_city = [[Mumbai]], [[Maharashtra]] | ||
| hq_location_country = India | | hq_location_country = India | ||
| num_locations = | | num_locations = | ||
| num_locations_year = <!-- Year of num_locations data (if known) --> | | num_locations_year = <!-- Year of num_locations data (if known) --> | ||
| area_served = India, United Arab Emirates | | area_served = India, United Arab Emirates | ||
| key_people = Ramesh J Chauhan | | key_people = Ramesh J Chauhan (Chairman)<ref>{{Cite news|url=https://economictimes.indiatimes.com/industry/cons-products/food/new-ceo-of-bisleri-international-tasked-to-take-business-to-next-level/articleshow/70314943.cms|title=New CEO of Bisleri International tasked to take business to next level|date=2019-07-21|work=The Economic Times|access-date=2019-12-01}}</ref><br>Zainab Chauhan (Director)<br>Jayanti Chauhan (Director)<ref>{{Cite web|url=http://www.businessworld.in/article/Chip-Of-The-Old-Block/07-03-2017-114026/|title = Chip of the Old Block}}</ref><br>Angelo George (CEO) | ||
| products = Mineral water<br>Carbonated drinks | |||
| products = | | brands = {{ubl|Bisleri|Vedica<ref>{{cite news |title=Bisleri to take mineral water brand Vedica overseas |url=https://www.thehindubusinessline.com/companies/Bisleri-to-take-mineral-water-brand-Vedica-overseas/article20644313.ece |access-date=24 April 2022 |work=www.thehindubusinessline.com |date=1 August 2013 |language=en}}</ref>|Fonzo<ref>{{cite news |last1=Pinto |first1=Viveat Susan |title=Bisleri International to launch a fizzy mango drink called Fonzo in April |url=https://www.business-standard.com/article/companies/bisleri-international-to-launch-a-fizzy-mango-drink-called-fonzo-in-april-118030901340_1.html |access-date=24 April 2022 |work=Business Standard India |date=10 March 2018}}</ref>|Spyci<ref>{{cite news |title=Bisleri enters carbonated soft drinks segment with Pop |url=https://www.thehindubusinessline.com/companies/bisleri-enters-carbonated-soft-drinks-segment-with-pop/article64307944.ece |access-date=24 April 2022 |work=www.thehindubusinessline.com |date=15 February 2016 |language=en}}</ref>|Limonata<ref>{{cite news |last1=Sikdar |first1=Shubhomoy |title=Bisleri banking on new recipe but intense competition may make going tough |url=https://www.business-standard.com/article/companies/bisleri-banking-on-new-recipe-but-intense-competition-may-make-going-tough-120021202006_1.html |access-date=24 April 2022 |work=Business Standard India |date=12 February 2020}}</ref>}} | ||
| brands = {{ubl|Bisleri}} | |||
| production = | | production = | ||
| production_year = <!-- Year of production data (if known) --> | | production_year = <!-- Year of production data (if known) --> | ||
| revenue = | | revenue = {{INRConvert|1500|c|year=2018|mode=historical}}<ref>{{cite news |title=Thirsty for more: Bisleri eyes Rs 5,000 crore revenue by 2022, says director Anjana Ghosh |url=https://www.moneycontrol.com/news/business/thirsty-for-more-bisleri-eyes-rs-5000-crore-revenue-by-2022-says-director-anjana-ghosh-2659281.html |access-date=24 April 2022 |work=Moneycontrol |language=en}}</ref> | ||
| revenue_year = 2018 | | revenue_year = 2018 | ||
| operating_income = | | operating_income = | ||
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}} | }} | ||
'''Bisleri International''' is an Indian brand of [[bottled water]] | '''Bisleri International''' (formerly '''Parle Bisleri''') is an Indian company incorporated in 1984 by Jayantilal Chauhan.<ref>{{cite news |title=Bisleri International Pvt Ltd |url=https://www.bloomberg.com/profile/company/6594916Z:IN |access-date=4 February 2022 |work=www.bloomberg.com}}</ref> It is best known for the eponymous brand of [[bottled water]], which was introduced in 1965 as a soda brand by [[Felice Bisleri]] and acquired by Chauhan in 1969.<ref>{{cite news |title=Why Ramesh Chauhan is high on water |url=https://www.businesstoday.in/magazine/features/story/why-ramesh-chauhan-is-high-on-water-128438-2008-09-04 |access-date=4 February 2022 |work=Business Today |language=en}}</ref> The company sells bottled water and soft drinks. | ||
Bisleri conducts its major businesses in India, with 135 operational plants and a network of 3,000 distributors & 5,000 distribution trucks.<ref>{{Cite web|url=https://www.bisleri.com/what-makes-us-stand-apart|title=what makes us stand apart|website=www.bisleri.com|access-date=28 March 2020}}</ref> Bisleri also distributes its products through its own e-commerce platform and other online retailers.<ref>{{Cite web|title=Bisleri@Doorstep - Bisleri Products Online Shopping by Bisleri India|url=https://shop.bisleri.com/|access-date=2020-10-20|website=shop.bisleri.com|language=en}}</ref> | |||
==History== | ==History== | ||
Bisleri was originally an Italian | Bisleri was originally an Italian brand created by [[Felice Bisleri]], who first brought the idea of selling bottled water in India. Bisleri was introduced in 1965 in glass bottles in two varieties – bubbly & still. In 1969, the struggling brand was acquired by Jayantilal Chauhan of [[Parle Products|Parle Group]].<ref name="rediff">{{Cite web|url=https://www.rediff.com/money/2005/jun/10spec.htm|title=And this is how Parle Bisleri began|website=Rediff|language=en|access-date=2020-04-04}}</ref> | ||
In 1976, Parle Bisleri launched [[Maaza]], a fruit drink made of mango pulp.<ref name=maaza>{{cite news |last1=Vijayraghavan |first1=Kala |title=Bisleri sells Maaza brand for global mkts to bottlers |url=https://economictimes.indiatimes.com/industry/cons-products/food/bisleri-sells-maaza-brand-for-global-mkts-to-bottlers/articleshow/2095901.cms |access-date=22 June 2022 |work=The Economic Times}}</ref> After the exit of [[The Coca-Cola Company]] from India in 1977, Parle Bisleri entered the carbonated drinks segment with the launch of cola drink [[Thums Up]], lemon flavoured drink [[Limca]] and orange flavoured drink [[Gold Spot]].<ref>{{cite news |last1=Kumari |first1=Nishi |title=A Look at the Brand Journey from Biscuits to Bisleri |url=https://www.entrepreneur.com/article/288441 |access-date=22 June 2022 |work=Entrepreneur |date=4 February 2017 |language=en}}</ref> | |||
The [[economic liberalisation in India]] in 1991 saw the return of The Coca-Cola Company in the country. In 1993, Parle Bisleri sold its carbonated drinks brands [[Thums Up]], [[Limca]], [[Gold Spot]], [[Citra (drink)|Citra]] and [[RimZim]] to The Coca-Cola Company for {{INRconvert|400|c|year=1993|mode=historical}}.<ref name="rediff"/><ref name=maaza/> In addition, it sold [[Maaza]] trademark in the Indian market to The Coca-Cola Company.<ref>{{cite news |last1=Singh |first1=Namrata |last2=Nair-Ghaswalla |first2=Amrita |title=Bisleri serves legal notice on Coca-Cola - Times of India |url=https://timesofindia.indiatimes.com/business/india-business/bisleri-serves-legal-notice-on-coca-cola/articleshow/3477834.cms |access-date=22 June 2022 |work=The Times of India |language=en}}</ref> The deal also included a 15-year [[non-compete clause]], which prevented Parle Bisleri from launching competing carbonated drinks until 2008.<ref>{{cite news |title=Ramesh Chauhan re-enters soft drinks market after 23 years |url=https://www.business-standard.com/article/companies/ramesh-chauhan-re-enters-soft-drinks-market-after-23-years-116022600881_1.html |access-date=22 June 2022 |work=Business Standard India |date=27 February 2016}}</ref> | |||
In 2006, the company sold the trademark of [[Maaza]] in the European and US markets to Infra Beverages and House of Spice respectively for undisclosed amounts.<ref name=maaza/> | |||
In 2021, Bisleri International launched its line of [[hand sanitizer]] products.<ref>{{cite news |title=Bisleri eyes hygiene segment, launches hand purifiers |url=https://www.moneycontrol.com/news/business/companies/bisleri-eyes-hygiene-segment-launches-hand-purifiers-7178001.html |access-date=24 April 2022 |work=Moneycontrol |language=en}}</ref> | |||
Bisleri | |||
==References== | ==References== | ||
{{Reflist}} | {{Reflist}} | ||
==External links== | ==External links== | ||
*[http://www.bisleri.com Bisleri's | *[http://www.bisleri.com Bisleri's official site] | ||
[[Category:Bottled water brands]] | [[Category:Bottled water brands]] | ||
Revision as of 22:35, 22 June 2022
 | |
Formerly | Bisleri Ltd. |
|---|---|
| Industry | Beverages |
| Predecessor | Parle Products |
| Founded | 1984 |
| Founder(s) | Jayantilal Chauhan |
| Headquarters | , India |
Area served | India, United Arab Emirates |
Key people | Ramesh J Chauhan (Chairman)[1] Zainab Chauhan (Director) Jayanti Chauhan (Director)[2] Angelo George (CEO) |
| Products | Mineral water Carbonated drinks |
| Brands | |
| Revenue | ₹1,500 crore (US$219.33 million)[7] (2018) |
| Website | www |
Bisleri International (formerly Parle Bisleri) is an Indian company incorporated in 1984 by Jayantilal Chauhan.[8] It is best known for the eponymous brand of bottled water, which was introduced in 1965 as a soda brand by Felice Bisleri and acquired by Chauhan in 1969.[9] The company sells bottled water and soft drinks.
Bisleri conducts its major businesses in India, with 135 operational plants and a network of 3,000 distributors & 5,000 distribution trucks.[10] Bisleri also distributes its products through its own e-commerce platform and other online retailers.[11]
History
Bisleri was originally an Italian brand created by Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri was introduced in 1965 in glass bottles in two varieties – bubbly & still. In 1969, the struggling brand was acquired by Jayantilal Chauhan of Parle Group.[12]
In 1976, Parle Bisleri launched Maaza, a fruit drink made of mango pulp.[13] After the exit of The Coca-Cola Company from India in 1977, Parle Bisleri entered the carbonated drinks segment with the launch of cola drink Thums Up, lemon flavoured drink Limca and orange flavoured drink Gold Spot.[14]
The economic liberalisation in India in 1991 saw the return of The Coca-Cola Company in the country. In 1993, Parle Bisleri sold its carbonated drinks brands Thums Up, Limca, Gold Spot, Citra and RimZim to The Coca-Cola Company for ₹400 crore (US$127.2 million).[12][13] In addition, it sold Maaza trademark in the Indian market to The Coca-Cola Company.[15] The deal also included a 15-year non-compete clause, which prevented Parle Bisleri from launching competing carbonated drinks until 2008.[16]
In 2006, the company sold the trademark of Maaza in the European and US markets to Infra Beverages and House of Spice respectively for undisclosed amounts.[13]
In 2021, Bisleri International launched its line of hand sanitizer products.[17]
References
- ↑ "New CEO of Bisleri International tasked to take business to next level". The Economic Times. 2019-07-21. Retrieved 2019-12-01.
- ↑ "Chip of the Old Block".
- ↑ "Bisleri to take mineral water brand Vedica overseas". www.thehindubusinessline.com. 1 August 2013. Retrieved 24 April 2022.
- ↑ Pinto, Viveat Susan (10 March 2018). "Bisleri International to launch a fizzy mango drink called Fonzo in April". Business Standard India. Retrieved 24 April 2022.
- ↑ "Bisleri enters carbonated soft drinks segment with Pop". www.thehindubusinessline.com. 15 February 2016. Retrieved 24 April 2022.
- ↑ Sikdar, Shubhomoy (12 February 2020). "Bisleri banking on new recipe but intense competition may make going tough". Business Standard India. Retrieved 24 April 2022.
- ↑ "Thirsty for more: Bisleri eyes Rs 5,000 crore revenue by 2022, says director Anjana Ghosh". Moneycontrol. Retrieved 24 April 2022.
- ↑ "Bisleri International Pvt Ltd". www.bloomberg.com. Retrieved 4 February 2022.
- ↑ "Why Ramesh Chauhan is high on water". Business Today. Retrieved 4 February 2022.
- ↑ "what makes us stand apart". www.bisleri.com. Retrieved 28 March 2020.
- ↑ "Bisleri@Doorstep - Bisleri Products Online Shopping by Bisleri India". shop.bisleri.com. Retrieved 2020-10-20.
- ↑ 12.0 12.1 "And this is how Parle Bisleri began". Rediff. Retrieved 2020-04-04.
- ↑ 13.0 13.1 13.2 Vijayraghavan, Kala. "Bisleri sells Maaza brand for global mkts to bottlers". The Economic Times. Retrieved 22 June 2022.
- ↑ Kumari, Nishi (4 February 2017). "A Look at the Brand Journey from Biscuits to Bisleri". Entrepreneur. Retrieved 22 June 2022.
- ↑ Singh, Namrata; Nair-Ghaswalla, Amrita. "Bisleri serves legal notice on Coca-Cola - Times of India". The Times of India. Retrieved 22 June 2022.
- ↑ "Ramesh Chauhan re-enters soft drinks market after 23 years". Business Standard India. 27 February 2016. Retrieved 22 June 2022.
- ↑ "Bisleri eyes hygiene segment, launches hand purifiers". Moneycontrol. Retrieved 24 April 2022.