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{{Infobox company | {{Infobox company | ||
| name = Ferns N Petals | | name = Ferns N Petals | ||
| logo = | | logo = File:Fnp logo.jpg | ||
| logo_size = 200px | | logo_size = 200px | ||
| type = Private company | | type = Private company | ||
| founder = Vikas Gutgutia | | founder = Vikas Gutgutia | ||
| area_served = India + | | area_served = India + 200 countries | ||
| key_people = Vikaas Gutgutia <br /> (Founder & | | key_people = Vikaas Gutgutia <br /> (Founder & MD) <br /> Pawan Gadia (CEO) | ||
| industry = Gifting | | industry = Gifting | ||
| genre = | | genre = | ||
| products = Flowers, cakes, plants and personalised gifts | | products = Flowers, cakes, plants and personalised gifts | ||
| services = | | services = | ||
| revenue = | | revenue = USD 350 million | ||
| operating_income = | | operating_income = | ||
| net_income = | | net_income = | ||
| Line 25: | Line 25: | ||
| footnotes = | | footnotes = | ||
| foundation = 1994 | | foundation = 1994 | ||
| | | location_city = [[New Delhi]] | ||
| location_country = India | | location_country = India | ||
| locations = 120 cities | | locations = 120 cities | ||
| Line 31: | Line 31: | ||
}} | }} | ||
'''Ferns N Petals''' (FNP) is | '''Ferns N Petals''' (FNP) is an Indian gifting company founded by Vikaas Gutgutia in 1994. FNP provides flowers, cakes, plants and other gift items to customers. FNP delivers across 450+ cities & towns across India and 120+ countries worldwide<ref name="forbes">{{Cite web |url=http://forbesindia.com/article/work-in-progress/ferns-n-petals-aims-to-go-global/36113/1|work=Forbes India |title = Ferns N Petals Aims to Go Global | ||
|access-date = 10 November 2013}}</ref><ref>{{Cite web |url=http://articles.economictimes.indiatimes.com/2012-08-10/news/33137607_1_flower-shop-ferns-n-petals-vikaas-gutgutia |title=How a lovestruck student gave Vikaas Gutgutia the idea of Ferns N Petals |website=timesofindia-economictimes |archive-url=https://web.archive.org/web/20160802115737/http://articles.economictimes.indiatimes.com/2012-08-10/news/33137607_1_flower-shop-ferns-n-petals-vikaas-gutgutia |archive-date=2016-08-02}}</ref> | |||
==History== | |||
The journey started with FNP’s first store in New Delhi by the Founder & MD Vikaas Gutgutia in 1994. FNP introduced its E-Commerce division in 2002. And since then it has grown in leaps and bounds to become a major Gifting Portal of the country.<ref>{{cite web |title=The founder of Ferns N Petals likes to say it with flowers |url=https://lifestyle.livemint.com/news/big-story/the-founder-of-ferns-n-petals-likes-to-say-it-with-flowers-111613062341731.html |website=Mintlounge |language=en |date=12 February 2021}}</ref> | |||
In the year 2020, During the [[COVID-19 pandemic]], the company launched its Digital Gifting section that include Musician on Call (Guitarist, Violinist Flue, etc.), Celebrity Video Message, Poet on Call, Personalized App, Digital Caricatures, Personalized Video message etc.<ref>{{cite web |title=Flower and gifting firm Ferns N Petals to venture into Qatar, Saudi Arabia and Indonesia |url=https://economictimes.indiatimes.com/industry/services/retail/flower-and-gifting-firm-ferns-n-petals-to-venture-into-qatar-saudi-arabia-and-indonesia/articleshow/77315428.cms |website=The Economic Times}}</ref><ref>{{cite web |title=Ferns N Petals innovates more in Digital Gifting to facilitate 100% contactless deliveries |url=http://everythingexperiential.businessworld.in/article/Ferns-N-Petals-innovates-more-in-Digital-Gifting-to-facilitate-100-contactless-deliveries/29-04-2020-190551/ |website=Everything Experiential |language=en}}</ref> | |||
The company, which started with a single store, has grown into a reputed brand entailing 11 verticals crossed a topline of 500Cr in FY 2021-22.<ref>{{cite web |title=Interview: Pawan Gadia, CEO (retail & online), Ferns N Petals India, GCC & APAC regions |url=https://www.financialexpress.com/brandwagon/interview-pawan-gadia-ceo-retail-online-ferns-n-petals-india-gcc-apac-regions/2411702/ |website=Financialexpress |language=en}}</ref> | |||
In 2022, the company changed its name from 'Ferns N Petals' to 'FNP' with a new logo.<ref>{{cite web |title=Ferns N Petals is now FNP- Understanding the ‘Why’ Behind Brand Identity Change |url=https://www.afaqs.com/news/marketing-initiatives/ferns-n-petals-is-now-fnp-understanding-the-why-behind-brand-identity-change |website=afaqs!}}</ref> | |||
==Funding== | |||
In March 2022, Ferns N Petals received a funding of INR 200 crores (USD 27 million) from Lighthouse India Fund III, Limited.<ref>{{cite web |title=Lighthouse invests Rs 200 crore in Ferns N Petals |url=https://economictimes.indiatimes.com/small-biz/sme-sector/lighthouse-invests-rs-200-crore-in-ferns-n-petals/articleshow/90165239.cms |website=The Economic Times}}</ref><ref>{{cite web |title=Ferns N Petals gets Rs 200 cr funding from Lighthouse India Fund III |url=https://www.business-standard.com/article/companies/ferns-n-petals-gets-rs-200-cr-funding-from-lighthouse-india-fund-iii-122031200521_1.html |website=Business Standard India |date=12 March 2022}}</ref> | |||
==International Expansion== | |||
After having established in India, Ferns N Petals expanded its International Footprints into the South East Asian and Middle East space.<ref>{{cite web |title=Flower and gifting firm Ferns N Petals to venture into Qatar, Saudi Arabia and Indonesia |url=https://economictimes.indiatimes.com/industry/services/retail/flower-and-gifting-firm-ferns-n-petals-to-venture-into-qatar-saudi-arabia-and-indonesia/articleshow/77315428.cms |website=The Economic Times}}</ref> | |||
==Advertisement== | |||
In 2020, Ferns N Petals signed [[Neena Gupta]] as a brand ambassador for its promotion.<ref>{{cite web |title=Ferns N Petals 'Flower Will' ad with Neena Gupta & Rajat Kapoor celebrates eternal love - Exchange4media |url=https://www.exchange4media.com/advertising-news/ferns-n-petals-flower-will-ad-with-neena-gupta-rajat-kapoor-celebrates-eternal-love-103035.html |website=E4M |language=en}}</ref> | |||
In 2022, FNP was the official gifting partner at [[22nd IIFA Awards|22nd International Indian Film Academy Awards]].<ref>{{cite web |title=Ferns N Petals is the official gifting partners at the IIFA Awards 2022 |url=https://www.aninews.in/news/business/business/ferns-n-petals-is-the-official-gifting-partners-at-the-iifa-awards-202220220531103338/ |website=ANI News |language=en}}</ref><ref>{{cite web |title=It Was a Pleasure Having Ferns N Petals on Board with Us as Our Gifting Partner at the ... - Latest Tweet by IIFA {{!}} 🎥 LatestLY |url=https://www.latestly.com/socially/entertainment/bollywood/it-was-a-pleasure-having-ferns-n-petals-on-board-with-us-as-our-gifting-partner-at-the-latest-tweet-by-iifa-3824765.html |website=LatestLY |language=en |date=14 June 2022}}</ref> In the same year, actor [[Anil Kapoor]] and [[Janhvi Kapoor]] became the brand ambassador of the company.<ref>{{cite web |title=Ferns N Petals is now FNP- Understanding the ‘Why’ Behind Brand Identity Change |url=https://www.afaqs.com/news/marketing-initiatives/ferns-n-petals-is-now-fnp-understanding-the-why-behind-brand-identity-change |website=afaqs!}}</ref> | |||
==Retail categories== | ==Retail categories== | ||
Though originally a flower retailer, the firm has expanded | Though originally a flower retailer, the firm has also expanded into the E-commerce sector<ref name="forbes" /> with various online ventures such as FNPcakes.<ref>{{cite news|title=Turn right to celebrate Diwali|url=http://www.tribuneindia.com/news/trends/turn-right-to-celebrate-diwali/312340.html}}</ref> It has expanded their business into the wedding and event planning industry with the name FNP Weddings & Events.<ref>{{cite web|url=http://www.fnpweddings.com/about/|title=About|work=fnpweddings.com}}</ref> | ||
==References== | ==References== | ||
Latest revision as of 17:04, 28 June 2022
 | |
| Industry | Gifting |
|---|---|
| Founded | 1994 |
| Founder(s) | Vikas Gutgutia |
| Headquarters | , India |
Number of locations | 120 cities |
Area served | India + 200 countries |
Key people | Vikaas Gutgutia (Founder & MD) Pawan Gadia (CEO) |
| Products | Flowers, cakes, plants and personalised gifts |
| Revenue | USD 350 million |
| Website | www |
Ferns N Petals (FNP) is an Indian gifting company founded by Vikaas Gutgutia in 1994. FNP provides flowers, cakes, plants and other gift items to customers. FNP delivers across 450+ cities & towns across India and 120+ countries worldwide[1][2]
History[edit | edit source]
The journey started with FNP’s first store in New Delhi by the Founder & MD Vikaas Gutgutia in 1994. FNP introduced its E-Commerce division in 2002. And since then it has grown in leaps and bounds to become a major Gifting Portal of the country.[3]
In the year 2020, During the COVID-19 pandemic, the company launched its Digital Gifting section that include Musician on Call (Guitarist, Violinist Flue, etc.), Celebrity Video Message, Poet on Call, Personalized App, Digital Caricatures, Personalized Video message etc.[4][5]
The company, which started with a single store, has grown into a reputed brand entailing 11 verticals crossed a topline of 500Cr in FY 2021-22.[6]
In 2022, the company changed its name from 'Ferns N Petals' to 'FNP' with a new logo.[7]
Funding[edit | edit source]
In March 2022, Ferns N Petals received a funding of INR 200 crores (USD 27 million) from Lighthouse India Fund III, Limited.[8][9]
International Expansion[edit | edit source]
After having established in India, Ferns N Petals expanded its International Footprints into the South East Asian and Middle East space.[10]
Advertisement[edit | edit source]
In 2020, Ferns N Petals signed Neena Gupta as a brand ambassador for its promotion.[11]
In 2022, FNP was the official gifting partner at 22nd International Indian Film Academy Awards.[12][13] In the same year, actor Anil Kapoor and Janhvi Kapoor became the brand ambassador of the company.[14]
Retail categories[edit | edit source]
Though originally a flower retailer, the firm has also expanded into the E-commerce sector[1] with various online ventures such as FNPcakes.[15] It has expanded their business into the wedding and event planning industry with the name FNP Weddings & Events.[16]
References[edit | edit source]
- ↑ 1.0 1.1 "Ferns N Petals Aims to Go Global". Forbes India. Retrieved 10 November 2013.
- ↑ "How a lovestruck student gave Vikaas Gutgutia the idea of Ferns N Petals". timesofindia-economictimes. Archived from the original on 2 August 2016.
- ↑ "The founder of Ferns N Petals likes to say it with flowers". Mintlounge. 12 February 2021.
- ↑ "Flower and gifting firm Ferns N Petals to venture into Qatar, Saudi Arabia and Indonesia". The Economic Times.
- ↑ "Ferns N Petals innovates more in Digital Gifting to facilitate 100% contactless deliveries". Everything Experiential.
- ↑ "Interview: Pawan Gadia, CEO (retail & online), Ferns N Petals India, GCC & APAC regions". Financialexpress.
- ↑ "Ferns N Petals is now FNP- Understanding the 'Why' Behind Brand Identity Change". afaqs!.
- ↑ "Lighthouse invests Rs 200 crore in Ferns N Petals". The Economic Times.
- ↑ "Ferns N Petals gets Rs 200 cr funding from Lighthouse India Fund III". Business Standard India. 12 March 2022.
- ↑ "Flower and gifting firm Ferns N Petals to venture into Qatar, Saudi Arabia and Indonesia". The Economic Times.
- ↑ "Ferns N Petals 'Flower Will' ad with Neena Gupta & Rajat Kapoor celebrates eternal love - Exchange4media". E4M.
- ↑ "Ferns N Petals is the official gifting partners at the IIFA Awards 2022". ANI News.
- ↑ "It Was a Pleasure Having Ferns N Petals on Board with Us as Our Gifting Partner at the ... - Latest Tweet by IIFA | 🎥 LatestLY". LatestLY. 14 June 2022.
- ↑ "Ferns N Petals is now FNP- Understanding the 'Why' Behind Brand Identity Change". afaqs!.
- ↑ "Turn right to celebrate Diwali".
- ↑ "About". fnpweddings.com.