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| trademarkregistrations = | | trademarkregistrations = | ||
| ambassadors = MS Dhoni | | ambassadors = MS Dhoni | ||
| tagline = | | tagline = ''A brand by MS Dhoni'' | ||
| website = http://www.7.life/sf/ | | website = http://www.7.life/sf/ | ||
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'''SEVEN''' is an Indian [[lifestyle brand]] that manufactures and markets [[casual attire|casual]] and [[Sportswear (activewear)|sportswear]] [[clothing]] and [[footwear]]. The brand was launched in February 2016 by famous Indian [[cricket]]er and former [[Captain (cricket)|captain]] of the [[Indian national cricket team]], [[Mahendra Singh Dhoni]]. Dhoni is the [[brand ambassador]] of SEVEN and also owns footwear side of the business.<ref name="SEVEN lifestyle brand launched">{{cite news|title=SEVEN lifestyle brand launched|publisher=[[The Economic Times]]|accessdate=27 August 2017|url=http://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/rhiti-sports-management-kicks-off-seven-lifestyle-brand/articleshow/51063812.cms}}</ref><ref name="Seven grosses over $2.5 mio">{{cite news|title=Seven grosses over $2.5 mio|publisher=[[The Economic Times]]| | '''SEVEN''' is an Indian [[lifestyle brand]] that manufactures and markets [[casual attire|casual]] and [[Sportswear (activewear)|sportswear]] [[clothing]] and [[footwear]]. The brand was launched in February 2016 by famous Indian [[cricket]]er and former [[Captain (cricket)|captain]] of the [[Indian national cricket team]], [[Mahendra Singh Dhoni]]. Dhoni is the [[brand ambassador]] of SEVEN and also owns footwear side of the business.<ref name="SEVEN lifestyle brand launched">{{cite news|title=SEVEN lifestyle brand launched|publisher=[[The Economic Times]]|accessdate=27 August 2017|url=http://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/rhiti-sports-management-kicks-off-seven-lifestyle-brand/articleshow/51063812.cms}}</ref><ref name="Seven grosses over $2.5 mio">{{cite news|title=Seven grosses over $2.5 mio|publisher=[[The Economic Times]]|access-date=27 August 2017|url=http://economictimes.indiatimes.com/small-biz/startups/dhonis-brand-seven-grosses-over-2-5-million-in-three-months/articleshow/53221126.cms}}</ref> | ||
==Background== | ==Background== | ||
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===Brand name=== | ===Brand name=== | ||
The brand name ''SEVEN'' coincides with the [[One Day International|ODI]] and [[Twenty20|T20]] [[shirt number]] of MS Dhoni.<ref name="Dhoni announced brand ambassador"/> | The brand name ''SEVEN'' coincides with the [[One Day International|ODI]] and [[Twenty20|T20]] [[shirt number]] of MS Dhoni.<ref name="Dhoni announced brand ambassador"/> | ||
''SEVEN'' is the official kit sponsor of Chennai Super Kings in IPL. | |||
==Distribution | ===Sponsorship=== | ||
SEVEN has fifteen distributors in [[India]]. It also has distributors in the [[United States]] and in [[Middle East]]. [[Flipkart]] is the official [[e-commerce]] partner of the brand.<ref name="SEVEN lifestyle brand launched"/> The brand is available at more than 300 multi-brand retail stores in India. On 20 July 2017, first outlet of SEVEN was launched in Dhoni's hometown [[Ranchi]].<ref name="maiden outlet of SEVEN">{{cite news|title=maiden outlet of SEVEN|publisher=[[The Hindustan Times]]| | It previously has sponsored [[I-League 2nd Division]] side [[ARA FC]], based in Ahmedabad.<ref>{{cite web|url=https://m.timesofindia.com/sports/football/i-league/ara-fc-coach-nagul-and-captain-shoaib-optimistic-ahead-of-i-league-qualifiers/amp_articleshow/78457645.cms|title=ARA FC coach Nagul and captain Shoaib optimistic ahead of I-League qualifiers|newspaper=The Times of India|date=3 October 2020|access-date=8 October 2021}}</ref> | ||
==Distribution and stores== | |||
SEVEN has fifteen distributors in [[India]]. It also has distributors in the [[United States]] and in the [[Middle East]]. [[Flipkart]] is the official [[e-commerce]] partner of the brand.<ref name="SEVEN lifestyle brand launched"/> The brand is available at more than 300 multi-brand retail stores in India. On 20 July 2017, the first outlet of SEVEN was launched in Dhoni's hometown [[Ranchi]].<ref name="maiden outlet of SEVEN">{{cite news|title=maiden outlet of SEVEN|publisher=[[The Hindustan Times]]|access-date=28 August 2017|url=http://www.hindustantimes.com/cricket/ms-dhoni-opens-maiden-outlet-of-seven-in-ranchi/story-u08VGJYgjjQ4SxP3ZsdGaO.html}}</ref> | |||
==See also== | ==See also== | ||
Latest revision as of 03:44, 12 December 2021
 | |
| Product type | Lifestyle brand (casual & sportswear) |
|---|---|
| Owner | Mahendra Singh Dhoni & RS Seven Lifestyle |
| Country | India |
| Introduced | February 2016 |
| Markets | Global |
| Ambassador(s) | MS Dhoni |
| Tagline | A brand by MS Dhoni |
| Website | http://www.7.life/sf/ |
SEVEN is an Indian lifestyle brand that manufactures and markets casual and sportswear clothing and footwear. The brand was launched in February 2016 by famous Indian cricketer and former captain of the Indian national cricket team, Mahendra Singh Dhoni. Dhoni is the brand ambassador of SEVEN and also owns footwear side of the business.[1][2]
Background[edit | edit source]
SEVEN was launched by RS Seven Lifestyle (owned by Rhiti Group) and MS Dhoni on 19 February 2016 in New Delhi. Dhoni was announced as the global brand ambassador. The brand was launched as a lifestyle brand, with plans to manufacture and market sportswear; both clothing and footwear.[3] Clothing and fashion accessory side of the brand is owned by RS Seven Lifestyle whereas footwear side of the brand is owned by MS Dhoni.[2] Dhoni also has a licensing agreement with RS seven. ₹150 crore (US$21 million) to ₹200 crore (US$28 million) were spent by investors in development and distributions of the brand. Manufacturing for the brand is done in India, China and Vietnam.[1]
Brand name[edit | edit source]
The brand name SEVEN coincides with the ODI and T20 shirt number of MS Dhoni.[3] SEVEN is the official kit sponsor of Chennai Super Kings in IPL.
Sponsorship[edit | edit source]
It previously has sponsored I-League 2nd Division side ARA FC, based in Ahmedabad.[4]
Distribution and stores[edit | edit source]
SEVEN has fifteen distributors in India. It also has distributors in the United States and in the Middle East. Flipkart is the official e-commerce partner of the brand.[1] The brand is available at more than 300 multi-brand retail stores in India. On 20 July 2017, the first outlet of SEVEN was launched in Dhoni's hometown Ranchi.[5]
See also[edit | edit source]
References[edit | edit source]
- ↑ 1.0 1.1 1.2 "SEVEN lifestyle brand launched". The Economic Times. Retrieved 27 August 2017.
- ↑ 2.0 2.1 "Seven grosses over $2.5 mio". The Economic Times. Retrieved 27 August 2017.
- ↑ 3.0 3.1 "Dhoni announced brand ambassador". The Indian Express. Retrieved 27 August 2017.
- ↑ "ARA FC coach Nagul and captain Shoaib optimistic ahead of I-League qualifiers". The Times of India. 3 October 2020. Retrieved 8 October 2021.
- ↑ "maiden outlet of SEVEN". The Hindustan Times. Retrieved 28 August 2017.