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| abv = 42.8% | | abv = 42.8% | ||
| proof = 75 | | proof = 75 | ||
| manufacturer = [[United Spirits]] (USL) | | manufacturer = [[United Spirits Ltd]] (USL) | ||
| origin = India | | origin = India | ||
| introduced = | | introduced = | ||
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| website = [http://unitedspirits.in/romanov-premium-vodka.aspx Romanov Vodka USL Official Site] | | website = [http://unitedspirits.in/romanov-premium-vodka.aspx Romanov Vodka USL Official Site] | ||
}} | }} | ||
'''Romanov''' is a brand of vodka manufactured and marketed by [[United Spirits]] which is a subsidiary of [[United Breweries | '''Romanov''' is a brand of vodka manufactured and marketed by [[United Spirits Limited]] which is a subsidiary of [[United Breweries Limited]]. The brand derives its name from the [[Romanov]] dynasty which ruled the [[Russian Empire]] from 1612 to 1917. It has a two star rating from '''International taste and Quality Institute'''. It has a 42.8% alcohol by volume.<ref name=BusinessMapsOfIndia1>{{cite web|url=http://business.mapsofindia.com/top-brands-india/vodka.html |title=Top 10 Vodka Brands in India |publisher=Business Maps of India |date= 15 January 2014 |access-date=2 May 2015}}</ref><ref>{{cite web|url=http://www.worldblaze.in/top-10-popular-vodka-brands-in-india/ |title=Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india. |publisher=[[WorldGate]] |date=1 November 2014 |access-date=2 May 2015}}</ref><ref>{{cite web|url=http://www.itqi.com |title=International taste and Quality Institute}}</ref> Sale of Romanov vodka in 2006 was 8.5 lakh (850,000) cases.<ref name="thehindubusinessline1">{{cite web|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/romanov-diet-vodka-for-the-healthconscious/article1659619.ece |title=Romanov diet vodka for the health-conscious | Business Line |publisher=Thehindubusinessline.com |date=2007-05-31 |access-date=2017-05-14}}</ref> | ||
==Variants== | ==Variants== | ||
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# Lemon | # Lemon | ||
# Apple | # Apple | ||
Romanov Red is another brand name owned by USL used for marketing vodka as well as non-alcoholic energy drinks.<ref name=BusinessStandard1>{{cite | Romanov Red is another brand name owned by USL used for marketing vodka as well as non-alcoholic energy drinks.<ref name=BusinessStandard1>{{cite web|url=http://www.business-standard.com/article/companies/united-spirits-enters-non-alcoholic-drinks-category-with-romanov-110022100001_1.html |title=United Spirits enters non-alcoholic drinks category with Romanov |publisher=[[Business Standard]] |date=21 February 2010 |access-date=2 May 2015}}</ref><ref>{{cite web|url=http://www.dnaindia.com/money/report-united-spirits-plans-energy-drinks-under-romanov-red-brand-1247267 |title=United spirits plans energy drinks under Romanov red brand|work=[[DNA|Daily News and Analysis]] |date=13 May 2009 |access-date=2 May 2015}}</ref> | ||
In 2007 United Spirits introduced variant named Romanov Diet Mate Vodka which was claimed to control cholesterol level and burn body fat due to herbal contents like [[Garcinia]]<ref name="thehindubusinessline1"/> | In 2007 United Spirits introduced variant named Romanov Diet Mate Vodka which was claimed to control cholesterol level and burn body fat due to herbal contents like [[Garcinia]]<ref name="thehindubusinessline1"/> | ||
==Sales and Popular Culture== | ==Sales and Popular Culture== | ||
Romanov is one of the cheapest vodkas available in India and thus it is popular in low-cost clubs and with college going students. Romanov along with [[White Mischief (liquor)|White Mischief]] control 70% of India's domestic market of close to 3 million cases<ref>{{cite web|url=http://timesofindia.indiatimes.com/business/india-business/Now-its-the-turn-of-diet-vodka/articleshow/2105162.cms |title=Now it's turn of the diet Vodka |publisher=[[Times of India]] |date=7 June 2007 |access-date=2 May 2015}}</ref | Romanov is one of the cheapest vodkas available in India and thus it is popular in low-cost clubs and with college going students. Romanov along with [[White Mischief (liquor)|White Mischief]] control 70% of India's domestic market of close to 3 million cases<ref name="thehindubusinessline1"/><ref>{{cite web|url=http://timesofindia.indiatimes.com/business/india-business/Now-its-the-turn-of-diet-vodka/articleshow/2105162.cms |title=Now it's turn of the diet Vodka |publisher=[[Times of India]] |date=7 June 2007 |access-date=2 May 2015}}</ref> which increased to 89% in 2010.<ref name=BusinessStandard1/> In 2006, [[Shilpa Shetty]] was chosen as its brand ambassador.<ref>{{cite web|url=http://www.tribuneindia.com/2006/20060610/ttlife.htm |title=Vodka with Shilpa |publisher=The Tribune India |date=6 October 2006 |access-date=2 May 2015}}</ref><ref>{{cite web|url=http://www.indianewengland.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=571EDC97603D4CD595AF1349605E4FC4&AudID=Education%20%26%20Parenting |title=Shilpa Shetty in high spirits in Mallya's company? |publisher=India New England |date=23 June 2006 |access-date=2 May 2015}}</ref> | ||
==Gallery== | ==Gallery== | ||
Revision as of 20:10, 3 January 2022
Template:Infobox beverage Romanov is a brand of vodka manufactured and marketed by United Spirits Limited which is a subsidiary of United Breweries Limited. The brand derives its name from the Romanov dynasty which ruled the Russian Empire from 1612 to 1917. It has a two star rating from International taste and Quality Institute. It has a 42.8% alcohol by volume.[1][2][3] Sale of Romanov vodka in 2006 was 8.5 lakh (850,000) cases.[4]
Variants
Romanov comes in four flavours-[1]
- Premium
- Orange
- Lemon
- Apple
Romanov Red is another brand name owned by USL used for marketing vodka as well as non-alcoholic energy drinks.[5][6]
In 2007 United Spirits introduced variant named Romanov Diet Mate Vodka which was claimed to control cholesterol level and burn body fat due to herbal contents like Garcinia[4]
Sales and Popular Culture
Romanov is one of the cheapest vodkas available in India and thus it is popular in low-cost clubs and with college going students. Romanov along with White Mischief control 70% of India's domestic market of close to 3 million cases[4][7] which increased to 89% in 2010.[5] In 2006, Shilpa Shetty was chosen as its brand ambassador.[8][9]
Gallery
References
- ↑ 1.0 1.1 "Top 10 Vodka Brands in India". Business Maps of India. 15 January 2014. Retrieved 2 May 2015.
- ↑ "Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india". WorldGate. 1 November 2014. Retrieved 2 May 2015.
- ↑ "International taste and Quality Institute".
- ↑ 4.0 4.1 4.2 "Romanov diet vodka for the health-conscious | Business Line". Thehindubusinessline.com. 2007-05-31. Retrieved 2017-05-14.
- ↑ 5.0 5.1 "United Spirits enters non-alcoholic drinks category with Romanov". Business Standard. 21 February 2010. Retrieved 2 May 2015.
- ↑ "United spirits plans energy drinks under Romanov red brand". Daily News and Analysis. 13 May 2009. Retrieved 2 May 2015.
- ↑ "Now it's turn of the diet Vodka". Times of India. 7 June 2007. Retrieved 2 May 2015.
- ↑ "Vodka with Shilpa". The Tribune India. 6 October 2006. Retrieved 2 May 2015.
- ↑ "Shilpa Shetty in high spirits in Mallya's company?". India New England. 23 June 2006. Retrieved 2 May 2015.