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| hq_location = | | hq_location = | ||
| hq_location_city = [[Mumbai]], [[Maharashtra]] | | hq_location_city = [[Mumbai]], [[Maharashtra]] | ||
| hq_location_country = | | hq_location_country = India<ref>{{cite news |title=Rebel Foods CEO on restaurant's move from a QSR to multi-brand internet biz |url=https://www.business-standard.com/article/opinion/rebel-foods-ceo-on-restaurant-s-move-from-a-qsr-to-multi-brand-internet-biz-120010301282_1.html |work=Business Standard}}</ref> | ||
| coordinates = | | coordinates = | ||
| num_locations = | | num_locations = | ||
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| members = | | members = | ||
| members_year = <!-- Year of members data (when known) --> | | members_year = <!-- Year of members data (when known) --> | ||
|revenue = {{increase}} {{INRconvert|561 |c}} (FY 2020)<ref>{{cite news |title=Rebel Foods: On Cloud Nine |url=https://www.forbesindia.com/article/onlinefirst-brands/rebel-foods-on-cloud-nine/61327/1 |access-date=11 March 2021 |work=Forbes India |language=en}}</ref> | | revenue = {{increase}} {{INRconvert|561 |c}} (FY 2020)<ref>{{cite news |title=Rebel Foods: On Cloud Nine |url=https://www.forbesindia.com/article/onlinefirst-brands/rebel-foods-on-cloud-nine/61327/1 |access-date=11 March 2021 |work=Forbes India |language=en}}</ref> | ||
| num_employees = 6,000<ref name=mint>{{cite news |title=How Jaydeep Barman of Rebel Foods found his mojo in the mountains |url=https://lifestyle.livemint.com/news/big-story/jaydeep-barman-the-mountain-man-111605840775440.html |access-date=7 December 2020 |work=Mint |language=en}}</ref> | | num_employees = 6,000<ref name=mint>{{cite news |title=How Jaydeep Barman of Rebel Foods found his mojo in the mountains |url=https://lifestyle.livemint.com/news/big-story/jaydeep-barman-the-mountain-man-111605840775440.html |access-date=7 December 2020 |work=Mint |language=en}}</ref> | ||
| num_employees_year = 2020 | | num_employees_year = 2020 | ||
| founders = Jaydeep Barman | | founders = {{plainlist| | ||
*Jaydeep Barman | |||
*Kallol Banerjee<ref>{{cite news |title=Rebel Foods targets $1 billion valuation |url=https://timesofindia.indiatimes.com/business/india-business/rebel-foods-targets-1bn-valuation/articleshow/74050811.cms |accessdate=17 June 2020 |work=The Times of India |language=en}}</ref><ref name=cause>{{cite news |title='Rebel' with a cause: Faasos' parent sets sights on overseas market |url=https://www.business-standard.com/article/companies/rebel-with-a-cause-faasos-parent-to-cook-up-storm-in-cloud-kitchens-119040801066_1.html |accessdate=17 June 2020 |work=Business Standard}}</ref>}} | |||
| parent = | | parent = | ||
| brands = [[Faasos]], Behrouz Biryani, Oven Story, Mandarin Oak, Lunch Box, The Good Bowl, Sweet Truth, Firangi Bake, The 500 Calorie Project, Navarasam, Slay<ref name=kol>{{cite news |title=City duo brings Mum-based cloud kitchen chain to Kol |url=https://timesofindia.indiatimes.com/city/kolkata/city-duo-brings-mum-based-cloud-kitchen-chain-to-kol/articleshow/70284631.cms |accessdate=17 June 2020 |work=The Times of India |language=en}}</ref> | | brands = [[Faasos]], Behrouz Biryani, Oven Story, Mandarin Oak, Lunch Box, The Good Bowl, Sweet Truth, Firangi Bake, The 500 Calorie Project, Navarasam, Slay<ref name=kol>{{cite news |title=City duo brings Mum-based cloud kitchen chain to Kol |url=https://timesofindia.indiatimes.com/city/kolkata/city-duo-brings-mum-based-cloud-kitchen-chain-to-kol/articleshow/70284631.cms |accessdate=17 June 2020 |work=The Times of India |language=en}}</ref> | ||
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}} | }} | ||
'''Rebel Foods''' | '''Rebel Foods''' is an Indian online restaurant [[company]] which operates 11 [[cloud kitchen]] brands including [[Faasos]], Behrouz Biryani and Oven Story.<ref>{{cite news |title=Rebel Foods to expand beyond cooked meal brands, brews a new food kits plan |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/rebel-foods-to-expand-beyond-cooked-meal-brands-brews-a-new-food-kits-plan/articleshow/75990006.cms |accessdate=17 June 2020 |work=The Economic Times}}</ref> It is the largest cloud kitchen restaurant chain in the world,<ref>{{cite news |title=Foodpanda, Rebel Foods in 5-year multi-market deal |url=https://www.bangkokpost.com/business/2204799/foodpanda-rebel-foods-in-5-year-multi-market-deal |access-date=10 December 2021 |work=Bangkok Post}}</ref> operating more than 350 cloud kitchens in six countries, as of November 2021.<ref>{{cite news |last1=Rakheja |first1=Harshit |title=From high-street QSR to cloud kitchen unicorn: The Rebel Foods story |url=https://www.business-standard.com/article/companies/from-high-street-qsr-to-cloud-kitchen-unicorn-the-rebel-foods-story-121110600639_1.html |access-date=10 December 2021 |work=Business Standard India |date=6 November 2021}}</ref><ref>{{cite news |last1=Tandon |first1=Suneera |title=Rebel Foods plans overseas expansion via partnerships |url=https://www.livemint.com/companies/news/rebel-foods-partners-local-restaurants-as-it-eyes-overseas-expansion-11626788093300.html |access-date=31 July 2021 |work=mint |date=20 July 2021 |language=en}}</ref> | ||
Among the company's investors are [[Sequoia Capital]], [[Coatue Management]], [[Goldman Sachs]], [[Gojek]] and [[Travis Kalanick]].<ref name=failed>{{cite news |title=Ex-McKinsey Consultant Turns Failed Restaurant Into $535 Million Startup |url=https://www.bloomberg.com/news/articles/2019-07-31/goldman-sachs-gojek-bet-on-india-s-rebel-foods |accessdate=17 June 2020 |work=Bloomberg}}</ref><ref>{{cite news |title=Uber Ex-CEO Kalanick Grabs Slice of India's Cloud Kitchen Arena |url=https://www.bloomberg.com/news/articles/2019-09-23/uber-ex-ceo-kalanick-grabs-slice-of-india-s-cloud-kitchen-arena |accessdate=17 June 2020 |work=Bloomberg}}</ref><ref>{{cite news |title=Sequoia India leads fresh investment in Faasos parent Rebel Foods |url=https://www.vccircle.com/sequoia-india-leads-fresh-investment-in-faasos-parent-rebel-foods/ |accessdate=17 June 2020 |work=VCCircle}}</ref> After [[Venture round|Series F round]] of funding in 2021, the company's valuation was reported at {{USD}}1.4 billion.<ref>{{cite news |title=Rebel Foods joins unicorn club after $175 million fundraise|url=https://economictimes.indiatimes.com/tech/startups/rebel-foods-joins-unicorn-club-after-175-million-fundraise/articleshow/86836079.cms |access-date=16 November 2021 |work=Economic Times |date=7 October 2021}}</ref> | |||
==History== | ==History== | ||
Rebel Foods was founded in 2011 by Jaydeep Barman and Kallol Banerjee as a physical restaurant chain with online ordering facility. It launched its first cloud kitchen in 2015 and became a cloud kitchen-only business in 2016.<ref>{{cite news |title=How cloud kitchens are helping Faasos survive the foodtech bloodbath |url=https://economictimes.indiatimes.com/small-biz/startups/how-cloud-kitchens-are-helping-faasos-survive-the-foodtech-bloodbath/articleshow/61511937.cms |accessdate=17 June 2020 |work=The Economic Times}}</ref><ref name=ramping>{{cite news |title=How Rebel Foods, owner of Faasos and Behrouz Biryani, is ramping up offerings |url=https://www.financialexpress.com/brandwagon/how-rebel-foods-the-owner-faasos-and-behrouz-biryani-ramp-up-offerings/1867696/ |accessdate=17 June 2020 |work=The Financial Express}}</ref> | Rebel Foods was founded in 2011 by Jaydeep Barman and Kallol Banerjee as a physical restaurant chain with online ordering facility. It launched its first cloud kitchen in 2015 and became a cloud kitchen-only business in 2016.<ref>{{cite news |title=How cloud kitchens are helping Faasos survive the foodtech bloodbath |url=https://economictimes.indiatimes.com/small-biz/startups/how-cloud-kitchens-are-helping-faasos-survive-the-foodtech-bloodbath/articleshow/61511937.cms |accessdate=17 June 2020 |work=The Economic Times}}</ref><ref name=ramping>{{cite news |title=How Rebel Foods, owner of Faasos and Behrouz Biryani, is ramping up offerings |url=https://www.financialexpress.com/brandwagon/how-rebel-foods-the-owner-faasos-and-behrouz-biryani-ramp-up-offerings/1867696/ |accessdate=17 June 2020 |work=The Financial Express}}</ref> | ||
In 2018, the company started Rebel Launcher Program for outsourcing its cloud kitchen platform to other restaurant chains.<ref>{{cite news |last1=Tandon |first1=Suneera |title=Rebel Foods set to increase third-party partnerships to fuel cloud kitchen biz |url=https://www.livemint.com/companies/news/rebel-foods-partners-more-third-party-brands-to-fuel-cloud-kitchen-business-11615900135246.html |access-date=11 July 2021 |work=mint |date=16 March 2021 |language=en}}</ref> | |||
In 2020, Rebel Foods launched EatSure, a consolidated [[food delivery]] service for its brands and partner restaurant chains. It also started operating [[food truck]]s known as EatSure Express.<ref>{{cite news |title=QSR chains: Going places |url=https://www.financialexpress.com/brandwagon/qsr-chains-going-places/2283944/ |access-date=11 July 2021 |work=The Financial Express |date=5 July 2021}}</ref> | |||
In December 2020, Rebel Foods entered a partnership with American fast food restaurant chain [[Wendy's]], under which | In December 2020, Rebel Foods entered into a partnership with American fast food restaurant chain [[Wendy's]], under which Rebel Foods will start and operate 250 cloud kitchens for the latter in India.<ref>{{cite news |title=Wendy's partners with Rebel Foods to open 250 cloud kitchens in India |url=https://economictimes.indiatimes.com/tech/startups/wendys-partners-with-rebel-foods-to-open-250-cloud-kitchens-in-india/articleshow/79505615.cms |access-date=7 December 2020 |work=Economic Times}}</ref><ref>{{cite news|title=Wendy's is placing a much bigger bet on India |url=https://edition.cnn.com/2020/12/02/tech/wendys-india-cloud-kitchens-intl-hnk/index.html |access-date=7 December 2020 |work=CNN}}</ref><ref>{{cite news |title=After Wendy’s, Rebel Foods Explores More Such Tie-Ups |url=https://www.bloombergquint.com/business/after-wendys-rebel-foods-explores-more-such-tie-ups |access-date=31 July 2021 |work=BloombergQuint |language=en}}</ref> | ||
== References == | == References == | ||
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[[Category:Indian companies established in 2011]] | [[Category:Indian companies established in 2011]] | ||
[[Category: | [[Category:Food and drink companies based in Mumbai]] | ||
[[Category:Online food ordering]] | [[Category:Online food ordering]] | ||
[[Category:Food and drink companies established in 2011]] | [[Category:Food and drink companies established in 2011]] | ||
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{{India-company-stub}} | {{India-company-stub}} | ||
Revision as of 23:25, 10 December 2021
| Industry | |
|---|---|
| Founded | 2011 |
| Founder(s)s | |
| Headquarters | , India[3] |
Area served | India, Indonesia, United Arab Emirates, United Kingdom, Singapore, Malaysia and Bangladesh[4] |
| Brands | Faasos, Behrouz Biryani, Oven Story, Mandarin Oak, Lunch Box, The Good Bowl, Sweet Truth, Firangi Bake, The 500 Calorie Project, Navarasam, Slay[5] |
| Revenue |  ₹561 crore (US$79 million) (FY 2020)[6] |
Number of employees | 6,000[7] (2020) |
| Website | rebelfoods |
Rebel Foods is an Indian online restaurant company which operates 11 cloud kitchen brands including Faasos, Behrouz Biryani and Oven Story.[8] It is the largest cloud kitchen restaurant chain in the world,[9] operating more than 350 cloud kitchens in six countries, as of November 2021.[10][11]
Among the company's investors are Sequoia Capital, Coatue Management, Goldman Sachs, Gojek and Travis Kalanick.[12][13][14] After Series F round of funding in 2021, the company's valuation was reported at US$1.4 billion.[15]
History
Rebel Foods was founded in 2011 by Jaydeep Barman and Kallol Banerjee as a physical restaurant chain with online ordering facility. It launched its first cloud kitchen in 2015 and became a cloud kitchen-only business in 2016.[16][17]
In 2018, the company started Rebel Launcher Program for outsourcing its cloud kitchen platform to other restaurant chains.[18]
In 2020, Rebel Foods launched EatSure, a consolidated food delivery service for its brands and partner restaurant chains. It also started operating food trucks known as EatSure Express.[19]
In December 2020, Rebel Foods entered into a partnership with American fast food restaurant chain Wendy's, under which Rebel Foods will start and operate 250 cloud kitchens for the latter in India.[20][21][22]
References
- ↑ "Rebel Foods targets $1 billion valuation". The Times of India. Retrieved 17 June 2020.
- ↑ "'Rebel' with a cause: Faasos' parent sets sights on overseas market". Business Standard. Retrieved 17 June 2020.
- ↑ "Rebel Foods CEO on restaurant's move from a QSR to multi-brand internet biz". Business Standard.
- ↑ "Kitchens in the cloud: AI is restoring consumer trust in the food delivery business". Microsoft Stories India. Retrieved 11 March 2021.
- ↑ "City duo brings Mum-based cloud kitchen chain to Kol". The Times of India. Retrieved 17 June 2020.
- ↑ "Rebel Foods: On Cloud Nine". Forbes India. Retrieved 11 March 2021.
- ↑ "How Jaydeep Barman of Rebel Foods found his mojo in the mountains". Mint. Retrieved 7 December 2020.
- ↑ "Rebel Foods to expand beyond cooked meal brands, brews a new food kits plan". The Economic Times. Retrieved 17 June 2020.
- ↑ "Foodpanda, Rebel Foods in 5-year multi-market deal". Bangkok Post. Retrieved 10 December 2021.
- ↑ Rakheja, Harshit (6 November 2021). "From high-street QSR to cloud kitchen unicorn: The Rebel Foods story". Business Standard India. Retrieved 10 December 2021.
- ↑ Tandon, Suneera (20 July 2021). "Rebel Foods plans overseas expansion via partnerships". mint. Retrieved 31 July 2021.
- ↑ "Ex-McKinsey Consultant Turns Failed Restaurant Into $535 Million Startup". Bloomberg. Retrieved 17 June 2020.
- ↑ "Uber Ex-CEO Kalanick Grabs Slice of India's Cloud Kitchen Arena". Bloomberg. Retrieved 17 June 2020.
- ↑ "Sequoia India leads fresh investment in Faasos parent Rebel Foods". VCCircle. Retrieved 17 June 2020.
- ↑ "Rebel Foods joins unicorn club after $175 million fundraise". Economic Times. 7 October 2021. Retrieved 16 November 2021.
- ↑ "How cloud kitchens are helping Faasos survive the foodtech bloodbath". The Economic Times. Retrieved 17 June 2020.
- ↑ "How Rebel Foods, owner of Faasos and Behrouz Biryani, is ramping up offerings". The Financial Express. Retrieved 17 June 2020.
- ↑ Tandon, Suneera (16 March 2021). "Rebel Foods set to increase third-party partnerships to fuel cloud kitchen biz". mint. Retrieved 11 July 2021.
- ↑ "QSR chains: Going places". The Financial Express. 5 July 2021. Retrieved 11 July 2021.
- ↑ "Wendy's partners with Rebel Foods to open 250 cloud kitchens in India". Economic Times. Retrieved 7 December 2020.
- ↑ "Wendy's is placing a much bigger bet on India". CNN. Retrieved 7 December 2020.
- ↑ "After Wendy's, Rebel Foods Explores More Such Tie-Ups". BloombergQuint. Retrieved 31 July 2021.
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