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{{Short description|Indian brand of vodka}} | |||
{{Use dmy dates|date=August 2023}} | |||
{{Infobox beverage | {{Infobox beverage | ||
| name = Romanov | | name = Romanov | ||
| logo = | | logo = [[File:Romanov indianvodka.png|240 px]] | ||
| image =<!-- Deleted image removed: [[File:Romanov orangetwist.jpeg|240px]] --> | | image =<!-- Deleted image removed: [[File:Romanov orangetwist.jpeg|240px]] --> | ||
| caption = | | caption = | ||
| type = [[Vodka]] | | type = [[Vodka]] | ||
| abv = 42.8% | | abv = 42.8% | ||
| proof = 75 | | proof = 75 | ||
| manufacturer = [[United Spirits | | manufacturer = [[United Spirits]] (USL) | ||
| origin = India | | origin = India | ||
| introduced = | | introduced = | ||
| discontinued = | | discontinued = | ||
| colour = Colourless | | colour = Colourless | ||
| flavour = | | flavour = | ||
| ingredients = Grain | | ingredients = Grain | ||
| variants = Premium | | variants = {{hlist|Premium|Green Apple|Orange|Lemon}} | ||
| related = | | related = [[White Mischief (liquor)|White Mischief]] | ||
| website = | | website = | ||
}} | }} | ||
'''Romanov''' is a brand of vodka manufactured and marketed by [[United Spirits | |||
'''Romanov''' is a brand of vodka manufactured and marketed by [[United Spirits]], a subsidiary of [[United Breweries Group]]. The brand derives its name from the [[Romanov]] dynasty that ruled the [[Russian Empire]] from 1612 to 1917. It has a two-star rating from the [[International Taste and Quality Institute]]. It contains 42.8% alcohol by volume.<ref name=BusinessMapsOfIndia1>{{cite web|url=http://business.mapsofindia.com/top-brands-india/vodka.html |title=Top 10 Vodka Brands in India |publisher=Business Maps of India |date= 15 January 2014 |access-date=2 May 2015}}</ref><ref>{{cite web|url=http://www.worldblaze.in/top-10-popular-vodka-brands-in-india/ |title=Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india. |publisher=WorldGate |date=1 November 2014 |access-date=2 May 2015}}</ref><ref>{{cite web|url=http://www.itqi.com |title=International taste and Quality Institute}}</ref> | |||
==Variants== | ==Variants== | ||
Romanov comes in four flavours | Romanov comes in four flavours:<ref name=BusinessMapsOfIndia1/> | ||
* Premium | |||
* Orange | |||
* Lemon | |||
* Apple | |||
Romanov Red is another brand name owned by USL used for marketing vodka as well as non-alcoholic energy | |||
Romanov Red is another brand name owned by USL, used for marketing vodka as well as non-alcoholic [[energy drink]]s.<ref name=BusinessStandard1>{{cite news|url=http://www.business-standard.com/article/companies/united-spirits-enters-non-alcoholic-drinks-category-with-romanov-110022100001_1.html |title=United Spirits enters non-alcoholic drinks category with Romanov |newspaper=Business Standard India |publisher=[[Business Standard]] |date=21 February 2010 |access-date=2 May 2015|last1=Sindhu |first1=Seema }}</ref><ref>{{cite web|url=http://www.dnaindia.com/money/report-united-spirits-plans-energy-drinks-under-romanov-red-brand-1247267 |title=United spirits plans energy drinks under Romanov red brand|work=[[DNA|Daily News and Analysis]] |date=13 May 2009 |access-date=2 May 2015}}</ref> | |||
==Sales== | |||
{{Update|section|date=March 2023}} | |||
Romanov is one of the cheapest vodkas available in India, and thus it is popular in low-cost clubs and with college students. Along with [[White Mischief (liquor)|White Mischief]], Romanov controls 70% of India's domestic market for vodka,<ref>{{cite web|url=http://timesofindia.indiatimes.com/business/india-business/Now-its-the-turn-of-diet-vodka/articleshow/2105162.cms |title=Now it's turn of the diet Vodka |publisher=[[Times of India]] |date=7 June 2007 |access-date=2 May 2015}}</ref> which increased to 89% in 2010.<ref name=BusinessStandard1/> From 2008 to 2017, sales of Romanov's unflavoured vodkas decreased by more than 50%, while flavoured vodka sales increased more than tenfold.<ref>{{Cite web |last=Govind |first=Deepti |date=23 October 2018 |title=Magic Moments dominance gives Smirnoff, others a hangover |url=https://www.livemint.com/Companies/cImn0AhinQmPQEn3Y42i1H/Magic-Moments-dominance-gives-Smirnoff-others-a-hangover.html |access-date=1 September 2023 |website=mint}}</ref> | |||
Romanov is one of the cheapest vodkas available in India and thus it is popular in low-cost clubs and with college | |||
==Gallery== | ==Gallery== | ||
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==References== | ==References== | ||
{{reflist | {{reflist}} | ||
{{Alcoholic drinks}}{{Vodkas}} | {{Alcoholic drinks}}{{Vodkas}} | ||
{{United Spirits}} | {{United Spirits}} | ||
{{Vodkas}} | {{Vodkas}} | ||
[[Category: | [[Category:Vodka brands]] | ||
[[Category:Indian drink brands]] | [[Category:Indian drink brands]] | ||
[[Category:Indian vodkas]] | [[Category:Indian vodkas]] | ||
[[Category:United Spirits brands]] | [[Category:United Spirits brands]] | ||
Latest revision as of 19:22, 16 August 2025
Romanov is a brand of vodka manufactured and marketed by United Spirits, a subsidiary of United Breweries Group. The brand derives its name from the Romanov dynasty that ruled the Russian Empire from 1612 to 1917. It has a two-star rating from the International Taste and Quality Institute. It contains 42.8% alcohol by volume.[1][2][3]
Variants[edit | edit source]
Romanov comes in four flavours:[1]
- Premium
- Orange
- Lemon
- Apple
Romanov Red is another brand name owned by USL, used for marketing vodka as well as non-alcoholic energy drinks.[4][5]
Sales[edit | edit source]
 | This section needs to be updated. (March 2023) |
Romanov is one of the cheapest vodkas available in India, and thus it is popular in low-cost clubs and with college students. Along with White Mischief, Romanov controls 70% of India's domestic market for vodka,[6] which increased to 89% in 2010.[4] From 2008 to 2017, sales of Romanov's unflavoured vodkas decreased by more than 50%, while flavoured vodka sales increased more than tenfold.[7]
Gallery[edit | edit source]
References[edit | edit source]
- ↑ 1.0 1.1 "Top 10 Vodka Brands in India". Business Maps of India. 15 January 2014. Retrieved 2 May 2015.
- ↑ "Top 10 Popular Vodka Brands in India owner of romanov is sunil solanki from india". WorldGate. 1 November 2014. Retrieved 2 May 2015.
- ↑ "International taste and Quality Institute".
- ↑ 4.0 4.1 Sindhu, Seema (21 February 2010). "United Spirits enters non-alcoholic drinks category with Romanov". Business Standard India. Business Standard. Retrieved 2 May 2015.
- ↑ "United spirits plans energy drinks under Romanov red brand". Daily News and Analysis. 13 May 2009. Retrieved 2 May 2015.
- ↑ "Now it's turn of the diet Vodka". Times of India. 7 June 2007. Retrieved 2 May 2015.
- ↑ Govind, Deepti (23 October 2018). "Magic Moments dominance gives Smirnoff, others a hangover". mint. Retrieved 1 September 2023.