Sony SAB: Difference between revisions

| name           = Sony SAB

| logo           = Sony SAB.svg

| logo_size     = 185px

| launch_date   = {{Launch date and age|df=yes|1999|4|23}}

| owner         = [[Sony]]

| parent         = [[Culver Max Entertainment]]

| headquarters   = [[Mumbai]], [[Maharashtra]]

| country       = India

| language       = [[Hindi language|Hindi]]

| online_serv_1 = [[Sony LIV|SonyLIV]]

| online_chan_1 = [https://www.sonyliv.com/live-tv/sab-1000009248 Watch Sony SAB TV Live] (India)

| former_names   = SAB TV (1999–2005)

| website       = [https://www.sabtv.com Sony SAB]

'''Sony SAB''' (formerly '''SAB TV''') is an Indian [[pay television]] channel owned by [[Culver Max Entertainment]].<ref>{{Cite web|url=https://www.financialexpress.com/industry/identity-crisis-gec-or-comedy-whats-sony-sabs-forte/1658958/|title=Will Sony SAB's rebranding efforts pay off? - The Financial Express|date=29 July 2019|website=www.financialexpress.com}}</ref>

Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005<ref>{{Cite news|url=http://www.financialexpress.com/archive/adhikaris-sell-sab-tv-brand-to-sony-for-13-m/128751/|title=Adhikaris sell SAB TV brand to Sony for $13 m|date=14 March 2005|work=[[The Financial Express (India)]]}}</ref><ref>{{Cite web|url=http://www.indiantelevision.com/special/y2k5/Sab_sony.htm|title=Smart Buy: Making of the Sony-Sab deal|last=indiantelevision.com Team|date=11 May 2005|website=Indiantelevision Dot Com}}</ref> and rebranded it as Sony SAB, with a new focus on general entertainment<ref>{{cite web|url=http://www.afaqs.com/news/story/13074_SAB-TV-shifts-from-pure-comedy-to-general-entertainment|title=SAB TV shifts from pure comedy to general entertainment|date=28 October 2005|access-date=14 January 2018}}</ref> and eventually turning itself into a youth channel. In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network.<ref>{{cite news|url=https://www.thehindubusinessline.com/todays-paper/tp-marketing/SAB-to-reposition-itself-as-family-oriented-comedy-channel/article20140912.ece |title=SAB to reposition itself as family-oriented comedy channel|date=30 August 2008|first=Meera|last=Mohanty|access-date=17 October 2018}}</ref>

[[Yes Boss (TV series)|''Yes Boss'']] is one of the longest-running show on the channel. After ''Yes Boss'', ''[[Taarak Mehta Ka Ooltah Chashmah]]'' became the longest-running show.<ref>{{Cite web|url=https://mumbaimirror.indiatimes.com/entertainment/tv/taarak-mehta-ka-ooltah-chashmah-its-been-10-years-2500-episodes-but-tapu-sena-gokuldham-members-feel-like-its-just-the-beginning/articleshow/64792993.cms|title=Taarak Mehta Ka Ooltah Chashmah: It's been 10 years, 2500 episodes but Tapu Sena, Gokuldham members feel like it's just the beginning|website=Mumbai Mirror}}</ref>

Sony SAB's current programming includes ''[[Taarak Mehta Ka Ooltah Chashmah]]'', ''[[Maddam Sir]]'', ''[[Wagle Ki Duniya - Nayi Peedhi Naye Kissey]]'', ''[[Shubh Laabh - Aapkey Ghar Mein]], ''[[Dharm Yoddha Garud]]'', ''[[Pushpa Impossible]]''.