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| {{Short description|Indian Telecommunication company}}
| | #REDIRECT [[Spice Money]] |
| {{Advert|date=June 2021}}
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| {{Use Indian English|date=October 2014}}
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| {{Use dmy dates|date=October 2014}}
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| {{Infobox company
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| | name = Spice Digital Limited
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| | logo = Spice Digital Logo.png
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| | logo_size = 180px
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| | type = [[Private company|Private]]
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| | industry = {{plainlist|
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| * [[Telecommunications]]
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| * [[Consumer electronics]]
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| * [[Financial technology]]}}
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| | founded = {{Start date and age|2000}}
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| | founder = [[Bhupendra Kumar Modi]]
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| | location_city = [[Noida]], [[Uttar Pradesh]]
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| | locations = [[Noida]], [[Mohali]]
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| | key_people = {{plainlist|
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| *Dilip Modi<br>([[CEO]])
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| *Deepak Mehta<br>([[CFO]])
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| *Swati Adhikari<br>([[Chief human resources officer|CHRO]])}}
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| | products = {{hlist|
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| |Aadhar Micro-ATM
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| |[[Bharat Bill Payment System|BBPS Utility Bill Payments]]
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| |[[MPOS]] |[[Insurance]] |Gold buy/sell
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| |MFI- solutions
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| |Enterprise Messaging}}
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| | services = GST Suvidha provider, Travel, Telecom, [[enterprise solutions]]{{solution-inline|date=October 2020}}, [[Internet of things]], m-government services
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| | num_employees = 550 | |
| | location_country = [[India]]
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| | parent = DiGiSPICE Technologies
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| | website = {{url|www.spicedevices.com}}
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| }} | | }} |
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| '''Spice Digital Limited''' (formerly registed as '''Cellebrum Technologies''') is an Indian [[Telecommunications industry|telecommunications company]] headquartered in [[Noida, India]], a subsidiary of Spice Connect. The company specializes in [[Value-added service|Mobile Value Added Services]], along with Telco Solutions, enterprise solutions, financial technology, GST Suvidha Provider (GSP), and digital transformation products and services.
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| Spice Money provides multiple services to merchants and retail counters. Spice Money is available in 7 Indian languages and offers services like money transfer/remittance(DMT), aadhaar based mini ATM, mobile recharges, utility bill payments BBPS, travel booking, MPOS, buy insurance and buy/sell gold. It is involved in micro-payment of services and remittances in real time i.e. where sender provides cash and the recipient receives money electronically in their bank account simultaneously.
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| ==History==
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| Spice Digital was incorporated in 2000 by [[Bhupendra Kumar Modi]] with a staff of 13. In July 2006, the company invested Rs 100 crores to soup up its technology and expand its product line and set up a Rs 50 crore incubation fund for startup ventures.<ref>[http://economictimes.indiatimes.com/News/News_By_Industry/Telecom/Cellebrum_charts_Rs_100-cr_expansion_plan/articleshow/1289021.cms Expansion]</ref> By 2006, the company employed 400 people.<ref>{{cite web|url=http://economictimes.indiatimes.com/articleshow/1819347.cms|title=VAS provider Cellbrum to double headcount|date=27 July 2006|via=The Economic Times}}</ref> It revamped its operations in 2007 to enhance its research and development capabilities.<ref>{{cite web|url=http://www.financialexpress.com/news/cellebrum-goes-for-a-major-revamp/241728/|title=Cellebrum goes for a major revamp}}</ref>
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| == Timeline ==
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| '''2000:'''
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| Company inception - servicing telecom operators in India.
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| '''2009:'''
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| SDL incorporated Spice VAS Africa (SVA) with a local managing partner.
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| '''2012:'''
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| SDL started new business units:
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| * Data Analytics
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| * Financial Services - Spice Money
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| * Mobile Internet
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| * Mobile Marketing
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| * Enterprise Mobility
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| '''2013:'''
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| Launched B2B Travel & Tourism solution with the business name Spice Money.
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| '''2014:'''
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| Launched premium e-ticketing platform bdtickets.com in Bangladesh.
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| '''2015:'''
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| * Invested in technology firm Creative Function Apps
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| * Acquired stake in Anytime Learning Private Limited
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| * Received PPI License<ref>{{cite web|url=http://www.networkedindia.com/2015/05/22/spice-digital-gets-pre-paid-wallet-license-from-rbi/|title=Spice Digital Gets Pre-Paid Wallet License From RBI - Networked India|date=22 May 2015}}</ref> from RBI
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| * Launched mobile wallet 'Spice Money' focusing on domestic remittances
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| '''2016:'''
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| * Formed a joint venture with Adgyde Solutions for building analytics-based solutions
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| * In principal approval from RBI to operate under Bharat Bill Payment System
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| * Created IoT Solutions for smart homes and smart cities
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| '''2017:'''
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| * Launched Aadhar enabled payment system services
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| * Launched Bharat bill payment system services
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| * Expanded businesses in Indonesia and Dubai
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| '''2018:'''
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| * In Mid of 2018, Spice Money reached a gross transaction value of $1 billion<ref>{{cite web|url=https://www.businesswire.com/news/home/20180319005723/en/Spice-Money-Transforms-Digital-Payments-Millions-Users|title=Spice-Money-Transforms-Digital-Payments-Millions-Users}}</ref>
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| ==Products and services==
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| Spice Digital received a semi-closed pre-paid payment wallet license from the Reserve Bank of India (RBI) on 9 April 2015. The license was valid up to 30 June 2020.<ref>https://rbi.org.in/scripts/PublicationsView.aspx?Id=12043</ref><ref>{{cite web|url=http://www.medianama.com/2015/05/223-spice-digital-prepaid-wallet-license/|title=Spice Digital gets a wallet license from RBI - MediaNama|first=Shashidhar|last=KJ|website=www.medianama.com}}</ref>
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| ==Acquisitions and subsidiaries==
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| ===Spice Digital (Africa)===
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| In early 2010, operations were started in [[Africa]] with headquarters in [[Nairobi]], [[Kenya]]. In 2013, after massive expansion, the headquarters was shifted to [[Johannesburg]], [[South Africa]].
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| ===DiGiSPICE===
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| === Vavia Technology ===
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| On September 5, 2014, Spice Digital acquired 26 per cent (3,514) equity shares in share capital of Bangalore-based startup Vavia Technologies.<ref>http://articles.economictimes.indiatimes.com/2014-09-09/news/53730950_1_spice-mobility-spice-digital-26-stake</ref>
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| Spice Digital has since divested its entire equity stake of 26 percent in Vavia Technologies.<ref>{{cite web|url=http://www.moneycontrol.com/news/buzzing-stocks/spice-mobility14-as-subsidiary-sells-26-stakevavia_7347841.html|title=Spice Mobility up 14% as subsidiary sells 26% stake in Vavia|website=Moneycontrol}}</ref>
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| === Anytime Learning ===
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| In January 2015, Spice Digital acquired 38.53% stake in Anytime Learning Private Limited, the Noida-based online education provider. Consequently, Anytime Learning has become an Associate Company of Spice Digital.<ref>{{cite web|url=http://www.moneycontrol.com/news/announcements/spice-mobility-subsidiary-acquires-3853-stakeanytime-learning_1276013.html|title=Spice Mobility subsidiary acquires 38.53% stake in Anytime Learning|website=Moneycontrol}}</ref><ref>{{cite web|url=http://www.medianama.com/2015/01/223-spice-digital-anytime-learning/|title=Spice Digital picks up 38.5% stake in e-learning venture Anytime Learning - MediaNama|first=Riddhi|last=Mukherjee|website=www.medianama.com}}</ref>
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| ==Spice Stellar Mobile Series==
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| This is a series of mobiles launched by Spice Digital. As of February 2013 this series has five Android smartphones, including a tablet. They are Stellar Xtacy (known as mi-352), [[Spice MI-335 (Stellar Craze)|Stellar Craze]] (known as mi-335), [[Spice Stellar Nhance Mi-435|Stellar Nhance]] (known as mi-435), Stellar Pad (known as mi-1010), Stellar Virtuoso (known as mi-495), and Stellar Pinnacle (known as mi-530).<ref name="spicestellar">http://www.spicestellar.com</ref> Where Xtacy is a low-budget Android phone, the Craze, Nhance and Pad is mid-budget phones and tablet, and the Virtuoso and Pinnacle are high-end multimedia phones. Nhance is also placed in this category because of its features and price.<ref name="spicestellar"/>
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| On 4 July 2014, Spice launched its all-new Stellar 445 budget quad-core smartphone in India.<ref>http://www.abplive.in/gadget/2014/07/04/article356165.ece/Spice-launches-its-new-Stellar-445-budget-quad-core-smartphone-in-India#.U7awdPmSzTo</ref>
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| Spice Mobile launched the new budget smartphone Stallar 405 in India.<ref name="tech4me">[http://www.tech4me.in/spice-stellar-405/ Spice Stallar 405 budget smartphone launched in India]. tech4me.in</ref>
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| ==See also==
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| * [[Spice Telecom]]
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| ==References==
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| {{reflist|2}}
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| {{Mobile payments}}
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| [[Category:Technology companies of India]]
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| [[Category:Telecommunications companies of India]]
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| [[Category:Companies based in Noida]]
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| [[Category:Telecommunications companies established in 2000]]
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| [[Category:Mobile phone manufacturers]]
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| [[Category:Indian brands]]
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| [[Category:Mobile payments in India]]
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| [[Category:2000 establishments in Uttar Pradesh]]
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| [[Category:Indian companies established in 2000]]
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| ==External links==
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| *{{url|www.spicedevices.com|Official site}}
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