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{{short description|Indian pay television channel}}
{{short description|Indian pay television channel}}
{{About|TV channel|other use|SAB (disambiguation)}}
{{Use Indian English|date=September 2015}}
{{Use Indian English|date=September 2015}}
{{Use dmy dates|date=September 2015}}
{{Use dmy dates|date=September 2015}}
{{About|TV channel|other use|SAB (disambiguation)}}
{{Infobox television channel
{{Infobox television channel
| name = Sony SAB
| name           = Sony SAB
| logo = Sony SAB (TV).png
| logo           = Sony SAB.svg
| logo_size = 200px
| logo_size     = 185px
| launch_date = {{Launch date and age|df=yes|1999|4|23}}
| launch_date   = {{Launch date and age|df=yes|1999|4|23}}
| owner = [[Sony Pictures Networks]]
| owner         = [[Sony]]
| headquarters = [[Mumbai]], [[Maharashtra]]
| parent        = [[Culver Max Entertainment]]
| country = [[India]]
| headquarters   = [[Mumbai]], [[Maharashtra]]
| language = [[Hindi language|Hindi]]
| country       = India
| picture_format = [[1080i]] [[HDTV]]<br/>{{small|(downscaled to 16:9 [[576i]] for the [[SDTV]] feed)}}
| language       = [[Hindi language|Hindi]]
| slogan = Khushiyon wali feeling <ref>{{url|https://brandequity.economictimes.indiatimes.com/news/advertising/sony-sab-launches-brand-campaign-that-signifies-new-tagline-khushiyon-wali-feeling/70172986|Sony SAB launches brand campaign that signifies new tagline- Khushiyon Wali Feelings}} Retrieve on 11 July 2019</ref>
| picture_format = [[1080i]] [[HDTV]]<br />(downscaled to 16:9 [[576i]] for the [[SDTV]] feed)
| sister_channels = [[Sony Entertainment Television|Sony TV]]<br />[[Sony Max]]<br />[[Sony Max 2]]<br />[[Sony Six]]<br />[[Sony Aath]]<br />[[Sony BBC Earth]]<br />[[Sony Pix]]<br />[[Sony Ten]]<br />[[Sony Wah]]<br />[[Sony Pal]]<br />[[Sony Yay]]<br/>[[Sony Marathi]]
| online_serv_1 = [[Sony LIV|SonyLIV]]
| sat_serv_1 = [[Airtel digital TV]]
| online_chan_1 = [https://www.sonyliv.com/live-tv/sab-1000009248 Watch Sony SAB TV Live] (India)
| sat_chan_1 = Channel 126 (SD)<br />Channel 127 (HD)
| online_serv_2 = [[Sling TV]]
| sat_serv_2 = Big TV
| online_chan_2 = [[Internet Protocol television]]
| sat_chan_2 = Channel 210 (SD)
| former_names   = SAB TV (1999–2005)
| sat_serv_3 = [[Dish TV]]
| website       = [https://www.sabtv.com Sony SAB]
| sat_chan_3 = Channel 107 (SD)<br />Channel 106 (HD)
| sat_serv_4 = [[Tata Sky]]
| sat_chan_4 = Channel 134 (SD)<br />Channel 132 (HD)
| sat_serv_5 = [[Sun Direct DTH|Sun Direct]]
| sat_chan_5 = Channel 320 (SD)
| sat_serv_6 = [[Sky (United Kingdom)|Sky]] <small>([[United Kingdom|UK]] & [[Ireland]])</small>
| sat_chan_6 = Channel 718 (SD)
| sat_serv_7 = [[d2h]]
| sat_chan_7 = Channel 113
| cable_serv_1 = In Digital
| cable_chan_1 = Channel 105 (SD)
| cable_serv_2 = [[Siti Cable]] <small>([[Kolkata]])</small>
| cable_chan_2 = Channel 116 (SD)<br />Channel 26 (HD)
| cable_serv_3 = GTPL
| cable_chan_3 = Channel 05 (SD)
| cable_serv_4 = [[Virgin Media]] (UK)
| cable_chan_4 = Channel 807 (SD)
| cable_serv_5 = Manthan Digital
| cable_chan_5 = Channel 507 (SD)
| cable_serv_6 = [[:zh:澳門有線電視|Macau Cable TV]] <small>([[Macau]])</small>
| cable_chan_6 = Channel 522 (SD)
| cable_serv_7 = Den Cable
| cable_chan_7 = Channel 107
| cable_serv_8 = [[First Media (Indonesian TV channel)|First Media]] <small>(Indonesia)</small>
| cable_chan_8 = Channel 172
| cable_serv_9 = [[Asianet Digital TV]] <small>(India)</small>
| cable_chan_9 = Channel 505 (SD)<br />Channel 853 (HD)
| cable_serv_10 = [[Kerala Vision Digital TV]] <small>(India)</small>
| cable_chan_10 = Channel 205 (SD)<br />Channel 830 (HD)
| online_serv_1 = [[Sony LIV|SonyLIV]]
| online_chan_1 = [https://www.sonyliv.com/live-tv/sab-1000009248 Watch Sony SAB TV Live] (India)
| former_names = SAB TV (1999-2005)
| website = [https://www.sabtv.com Sony SAB]
}}
}}


'''Sony SAB''' (formerly '''SAB TV''') is an Indian comedy [[pay television]] channel owned by [[Sony Pictures Networks]] and specialising in comedy shows.<ref>{{Cite web|url=https://www.financialexpress.com/industry/identity-crisis-gec-or-comedy-whats-sony-sabs-forte/1658958/|title=Will Sony SAB's rebranding efforts pay off? - The Financial Express|date=29 July 2019|website=www.financialexpress.com}}</ref>
'''Sony SAB''' (formerly '''SAB TV''') is an Indian [[pay television]] channel owned by [[Culver Max Entertainment]].<ref>{{Cite web|url=https://www.financialexpress.com/industry/identity-crisis-gec-or-comedy-whats-sony-sabs-forte/1658958/|title=Will Sony SAB's rebranding efforts pay off? - The Financial Express|date=29 July 2019|website=www.financialexpress.com}}</ref>


==History==
==History==
Sony SAB was launched as SAB TV by the Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005<ref>{{Cite news|url=http://www.financialexpress.com/archive/adhikaris-sell-sab-tv-brand-to-sony-for-13-m/128751/|title=Adhikaris sell SAB TV brand to Sony for $13 m|date=14 March 2005|work=[[The Financial Express (India)]]}}</ref><ref>{{Cite web|url=http://www.indiantelevision.com/special/y2k5/Sab_sony.htm|title=Smart Buy: Making of the Sony-Sab deal|last=indiantelevision.com Team|date=11 May 2005|website=Indiantelevision Dot Com}}</ref> and rebranded it as Sony SAB, with a new focus on general entertainment<ref>{{cite web|url=http://www.afaqs.com/news/story/13074_SAB-TV-shifts-from-pure-comedy-to-general-entertainment|title=SAB TV shifts from pure comedy to general entertainment|date=28 October 2005|accessdate=14 January 2018}}</ref> and eventually turning itself into a youth channel. In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network.<ref>{{cite news|url=https://www.thehindubusinessline.com/todays-paper/tp-marketing/SAB-to-reposition-itself-as-family-oriented-comedy-channel/article20140912.ece |title=SAB to reposition itself as family-oriented comedy channel|date=30 August 2008|first=Meera|last=Mohanty|accessdate=17 October 2018}}</ref>
Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005<ref>{{Cite news|url=http://www.financialexpress.com/archive/adhikaris-sell-sab-tv-brand-to-sony-for-13-m/128751/|title=Adhikaris sell SAB TV brand to Sony for $13 m|date=14 March 2005|work=[[The Financial Express (India)]]}}</ref><ref>{{Cite web|url=http://www.indiantelevision.com/special/y2k5/Sab_sony.htm|title=Smart Buy: Making of the Sony-Sab deal|last=indiantelevision.com Team|date=11 May 2005|website=Indiantelevision Dot Com}}</ref> and rebranded it as Sony SAB, with a new focus on general entertainment<ref>{{cite web|url=http://www.afaqs.com/news/story/13074_SAB-TV-shifts-from-pure-comedy-to-general-entertainment|title=SAB TV shifts from pure comedy to general entertainment|date=28 October 2005|access-date=14 January 2018}}</ref> and eventually turning itself into a youth channel. In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network.<ref>{{cite news|url=https://www.thehindubusinessline.com/todays-paper/tp-marketing/SAB-to-reposition-itself-as-family-oriented-comedy-channel/article20140912.ece |title=SAB to reposition itself as family-oriented comedy channel|date=30 August 2008|first=Meera|last=Mohanty|access-date=17 October 2018}}</ref>


The [[High-definition television|high-definition]] feed of the channel was launched on 5 September 2016.<ref name=":0">{{cite web |url=http://www.televisionpost.com/television/sab-hd-to-launch-on-5-september/ |title=SAB HD to launch on 5 September |website=TelevisionPost.com |accessdate=2017-07-24 |archive-url=https://web.archive.org/web/20160902145339/http://www.televisionpost.com/television/sab-hd-to-launch-on-5-september/ |archive-date=2 September 2016 |url-status=dead |df=dmy-all }}</ref>
The [[High-definition television|high-definition]] feed of the channel was launched on 5 September 2016.<ref name=":0">{{cite web |url=http://www.televisionpost.com/television/sab-hd-to-launch-on-5-september/ |title=SAB HD to launch on 5 September |website=TelevisionPost.com |access-date=2017-07-24 |archive-url=https://web.archive.org/web/20160902145339/http://www.televisionpost.com/television/sab-hd-to-launch-on-5-september/ |archive-date=2 September 2016 |url-status=dead |df=dmy-all }}</ref>


[[Yes Boss (TV series)|Yes Boss]] was the Flagship Show of SAB TV when the channel was launched in 1999. The channel got its high Ratings Because of this show. [[Yes Boss (TV series)|Yes Boss]] is one of the longest-running show on the channel.
[[Yes Boss (TV series)|''Yes Boss'']] is one of the longest-running show on the channel. After ''Yes Boss'', ''[[Taarak Mehta Ka Ooltah Chashmah]]'' became the longest-running show.<ref>{{Cite web|url=https://mumbaimirror.indiatimes.com/entertainment/tv/taarak-mehta-ka-ooltah-chashmah-its-been-10-years-2500-episodes-but-tapu-sena-gokuldham-members-feel-like-its-just-the-beginning/articleshow/64792993.cms|title=Taarak Mehta Ka Ooltah Chashmah: It's been 10 years, 2500 episodes but Tapu Sena, Gokuldham members feel like it's just the beginning|website=Mumbai Mirror}}</ref>
After [[Yes Boss (TV series)|Yes Boss]], [[Taarak Mehta Ka Ooltah Chashmah]] became the longest-running and its flagship show which has been on air since 2008.<ref>{{Cite web|url=https://mumbaimirror.indiatimes.com/entertainment/tv/taarak-mehta-ka-ooltah-chashmah-its-been-10-years-2500-episodes-but-tapu-sena-gokuldham-members-feel-like-its-just-the-beginning/articleshow/64792993.cms|title=Taarak Mehta Ka Ooltah Chashmah: It's been 10 years, 2500 episodes but Tapu Sena, Gokuldham members feel like it's just the beginning|website=Mumbai Mirror}}</ref>


==Programming==
==Programming==
{{Main|List of programs broadcast by Sony SAB}}
{{Main|List of programs broadcast by Sony SAB}}
Sony SAB's current programming includes ''[[Baalveer Returns]]'', ''[[Hero – Gayab Mode On]]'', ''[[Taarak Mehta Ka Ooltah Chashmah]]'', ''[[Tera Yaar Hoon Main]]'', ''[[Kaatelal & Sons]]'', ''[[Maddam Sir|Maddam Sir – Kuch Baat Hai Kyunki Jazbaat Hai]]'' , ''[[Wagle Ki Duniya – Nayi Peedhi Naye Kissey]]'' and ''[[Jijaji Chhat Parr Koii Hai]]''.
Sony SAB's current programming includes ''[[Taarak Mehta Ka Ooltah Chashmah]]'', ''[[Maddam Sir]]'', ''[[Wagle Ki Duniya - Nayi Peedhi Naye Kissey]]'', ''[[Shubh Laabh - Aapkey Ghar Mein]], ''[[Dharm Yoddha Garud]]'', ''[[Pushpa Impossible]]''.


==References==
==References==

Latest revision as of 16:42, 27 June 2022


This article is about TV channel. For other use, see SAB (disambiguation).

Sony SAB
Sony SAB.svg
CountryIndia
HeadquartersMumbai, Maharashtra
Programming
Language(s)Hindi
Picture format1080i HDTV
(downscaled to 16:9 576i for the SDTV feed)
Ownership
OwnerSony
ParentCulver Max Entertainment
History
Launched23 April 1999; 26 years ago (1999-04-23)
Former namesSAB TV (1999–2005)
Links
WebsiteSony SAB
Availability
Streaming media
SonyLIVWatch Sony SAB TV Live (India)
Sling TVInternet Protocol television

Sony SAB (formerly SAB TV) is an Indian pay television channel owned by Culver Max Entertainment.[1]

History[edit]

Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005[2][3] and rebranded it as Sony SAB, with a new focus on general entertainment[4] and eventually turning itself into a youth channel. In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network.[5]

The high-definition feed of the channel was launched on 5 September 2016.[6]

Yes Boss is one of the longest-running show on the channel. After Yes Boss, Taarak Mehta Ka Ooltah Chashmah became the longest-running show.[7]

Programming[edit]

Main article: List of programs broadcast by Sony SAB

Sony SAB's current programming includes Taarak Mehta Ka Ooltah Chashmah, Maddam Sir, Wagle Ki Duniya - Nayi Peedhi Naye Kissey, Shubh Laabh - Aapkey Ghar Mein, Dharm Yoddha Garud, Pushpa Impossible.

References[edit]

  1. ↑ "Will Sony SAB's rebranding efforts pay off? - The Financial Express". www.financialexpress.com. 29 July 2019.
  2. ↑ "Adhikaris sell SAB TV brand to Sony for $13 m". The Financial Express (India). 14 March 2005.
  3. ↑ indiantelevision.com Team (11 May 2005). "Smart Buy: Making of the Sony-Sab deal". Indiantelevision Dot Com.
  4. ↑ "SAB TV shifts from pure comedy to general entertainment". 28 October 2005. Retrieved 14 January 2018.
  5. ↑ Mohanty, Meera (30 August 2008). "SAB to reposition itself as family-oriented comedy channel". Retrieved 17 October 2018.
  6. ↑ "SAB HD to launch on 5 September". TelevisionPost.com. Archived from the original on 2 September 2016. Retrieved 24 July 2017.
  7. ↑ "Taarak Mehta Ka Ooltah Chashmah: It's been 10 years, 2500 episodes but Tapu Sena, Gokuldham members feel like it's just the beginning". Mumbai Mirror.

External links[edit]


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