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Director's Special (whisky): Difference between revisions
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==DSP Black== | ==DSP Black== | ||
'''DSP Black''', expanded to '''Director's Special Black''', is an extension of the Director's Special brand into the deluxe whisky segment<ref>{{cite web|url=http://expressindia.indianexpress.com/fe/daily/19981116/32055324.html |title=SWC to expand its portfolio, tap low-end market |work=[[The Indian Express]] |date=16 November 1998 |access-date=29 July 2013}}</ref> of the Indian market. It was launched in 1988 by Shaw Wallace.<ref>{{cite web|url=http://unitedspirits.in/DSP-Black-whisky.aspx |title=DSP Black |publisher=Unitedspirits.in |access-date=29 July 2013}}</ref> | '''DSP Black''', expanded to '''Director's Special Black''', is an extension of the Director's Special brand into the deluxe whisky segment<ref>{{cite web|url=http://expressindia.indianexpress.com/fe/daily/19981116/32055324.html |title=SWC to expand its portfolio, tap low-end market |work=[[The Indian Express]] |date=16 November 1998 |access-date=29 July 2013}}</ref> of the Indian market. It was launched in 1988 by Shaw Wallace.<ref>{{cite web|url=http://unitedspirits.in/DSP-Black-whisky.aspx |title=DSP Black |publisher=Unitedspirits.in |access-date=29 July 2013}}</ref> | ||
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* [http://unitedspirits.in/DSP-Black-whisky.aspx USL site DSP Black page] | * [http://unitedspirits.in/DSP-Black-whisky.aspx USL site DSP Black page] | ||
* [http://www.theubgroup.com/ UB Group official site] | * [http://www.theubgroup.com/ UB Group official site] | ||
{{United Spirits}} | {{Alcoholic drinks}}{{United Spirits}} | ||
[[Category:Indian whisky]] | [[Category:Indian whisky]] | ||
[[Category:Products introduced in 1988]] | [[Category:Products introduced in 1988]] | ||
[[Category:Alcoholic drink brands]] | [[Category:Alcoholic drink brands]] | ||
[[Category:United Spirits brands]] | [[Category:United Spirits brands]] | ||
Latest revision as of 02:28, 20 August 2021
Director's Special, commonly referred to by its abbreviation DSP, is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of the Diageo Group. It is molasses based. Shaw Wallace won a legal battle in US courts against the Scotch Whisky Association (SWA) to sell the product as "whisky".[1]
History[edit]
DSP was originally manufactured by Shaw Wallace.[2]
United Spirits Ltd (USL), a subsidiary of the United Breweries Group (UB Group), acquired Shaw Wallace in July 2005.[3] On 1 April 2008, Shaw Wallace was merged with USL and DSP officially became a USL brand.[4] In April 2008, the UB Group appointed London-based design firm Claessens International to create new packaging.[5][6]
DSP Black[edit]
DSP Black, expanded to Director's Special Black, is an extension of the Director's Special brand into the deluxe whisky segment[7] of the Indian market. It was launched in 1988 by Shaw Wallace.[8]
Sales[edit]
The following table shows the annual sales of Director's Special and DSP Black:
| Year | Sales (in million cases) | |
|---|---|---|
| DSP | DSP Black | |
| 2001-02 | 3[2] | |
| 2006[9] | 3.8 | 0.9 |
| 2007[9] | 3.7 | 1.3 |
| 2008[9] | 4 | 1.8 |
| 2009[9] | 4.4 | 2 |
| 2010[9] | 4.5 | 2.9 |
| 2011[9] | 4.5 | 2.9 |
| 2012[10] | 4.3 | 2.9 |
See also[edit]
References[edit]
- ↑ "Real whisky- distilled in India from syrup". The Scotsman. 23 June 2002. Retrieved 29 July 2013.
- ↑ 2.0 2.1 "DSP whisky aims for top slot". Business Line. 23 April 2002. Retrieved 29 July 2013.
- ↑ "Radico, Mason, BDA in fray for part of SWC liquor biz ICICI Bank talking to suitors". Business Line. 31 May 2005. Retrieved 9 June 2013.
- ↑ "Shaw Wallace board okays merger with USL". The Hindu. 30 November 2007. Archived from the original on 2 December 2007. Retrieved 9 June 2013.
- ↑ Udit Prasanna Mukherji (26 April 2008). "Mallya to keep brand Shaw Wallace alive". The Times of India. Archived from the original on 16 June 2013. Retrieved 9 June 2013.
- ↑ M Padmakshan (3 August 2002). "Liquor brands going for stylish, sleeker looks". The Economic Times. Retrieved 9 June 2013.
- ↑ "SWC to expand its portfolio, tap low-end market". The Indian Express. 16 November 1998. Retrieved 29 July 2013.
- ↑ "DSP Black". Unitedspirits.in. Retrieved 29 July 2013.
- ↑ 9.0 9.1 9.2 9.3 9.4 9.5 "WORLD WHISKIES – Brand Champions 2012". Thespiritsbusiness.com. 18 July 2012. Retrieved 8 June 2013.
- ↑ "Indian Whisky Brand Champions 2013". Thespiritsbusiness.com. 8 July 2013. Retrieved 29 July 2013.