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| industry        = Home & Furniture, [[Online retailing]]
| industry        = Home & Furniture, [[Online retailing]]
| area_served    = [[India]]
| area_served    = [[India]]
| key_people      = Ajith Mohan Karimpana <small>CEO & founder</small>,<ref>{{cite news|title=Urban millennials don't want to get {{sic|commit|ed|nolink=y}} to things: Furlenco|url=https://www.cnbc.com/video/2016/11/18/urban-millennials-dont-want-to-get-commited-to-things-furlenco.html|publisher=[[CNBC]]|date=18 November 2016}}</ref> Ashwin Venkataraman <small>COO</small>, Gaurav Sharma <small>VP, Business Strategy, CX & Operations</small>, Lohith V <small>VP, Technology</small>
| key_people      = Ajith Mohan Karimpana <small>CEO & founder</small>,<ref>{{cite news|title=Urban millennials don't want to get {{sic|commit|ed|nolink=y}} to things: Furlenco|url=https://www.cnbc.com/video/2016/11/18/urban-millennials-dont-want-to-get-commited-to-things-furlenco.html|publisher=[[CNBC]]|date=18 November 2016}}</ref> Ashwin Venkataraman <small>COO</small>, Gaurav Sharma <small>Chief Strategy Officer & Chief Customer Officer</small>, Lohith V <small>Chief Technology Officer</small>
| products        = [[Furniture]]
| products        = [[Furniture]]
| launch_date    = 2012
| launch_date    = 2012
| revenue        =
| revenue        =
}}
}}
'''Furlenco''' is an Indian online furniture rental platform that was incorporated in 2012.<ref>{{cite news|last1=Nair|first1=Sulekha|title=Online furniture company Furlenco expands to Mumbai, eyes tier 2 cities next|url=http://www.firstpost.com/business/online-furniture-company-furlenco-expands-to-mumbai-eyes-tier-2-cities-next-2520498.html|publisher=[[Firstpost]]|date=25 November 2015}}</ref><ref>{{cite news|last1=Pani|first1=Priyanka|title=Furlenco hopes to re-arrange online furniture market|url=http://www.thehindubusinessline.com/companies/furlenco-hopes-to-rearrange-online-furniture-market/article8812191.ece|publisher=[[The Hindu Business Line]]|date=5 July 2016}}</ref><ref>{{cite news|last1=Jain|first1=Hitisha|title=Renting furniture? How these companies are redefining lives of bachelors in metros|url=https://www.zeebiz.com/small-business/news-renting-furniture-how-these-companies-are-redefining-lives-of-bachelors-in-metros-15673|publisher=[[Zee Business]]|date=3 May 2017}}</ref><ref>{{cite news|title=Ikea Effect: Renting Furniture Vs Buying Trend Helps Furlenco Seal Another $30 Million In Funding|url=http://www.huffingtonpost.in/2016/10/19/ikea-effect-renting-furniture-vs-buying-trend-helps-furlenco-se_a_21586741/|publisher=[[The Huffington Post]]|date=20 December 2016}}</ref><ref>{{cite news|last1=Ayyar|first1=Ranjani|title=How startup founders are compensating employees for lack of job security|url=http://economictimes.indiatimes.com/small-biz/startups/how-startup-founders-are-compensating-employees-for-lack-of-job-security/articleshow/58889881.cms|publisher=[[The Economic Times]]|date=29 May 2017}}</ref><ref>{{cite news|last1=Agrawal|first1=Rajat|title=This Indian startup doesn't want you to buy furniture ever again|url=http://mashable.com/2016/07/08/furlenco-furniture-renting-india/#kh1MaMv2laq2|publisher=[[Mashable]]|date=8 July 2016}}</ref><ref>{{cite news|title=Furniture on rent: Furlenco steps in to change the market mentality|url=http://www.deccanchronicle.com/business/companies/280516/furniture-on-rent-furlenco-steps-in-to-change-the-market-mentality.html|accessdate=25 October 2017|publisher=[[Deccan Chronicle]]|date=28 May 2016}}</ref>
'''Furlenco''' is an Indian online furniture rental platform that was incorporated in 2012.<ref>{{cite news|last1=Nair|first1=Sulekha|title=Online furniture company Furlenco expands to Mumbai, eyes tier 2 cities next|url=http://www.firstpost.com/business/online-furniture-company-furlenco-expands-to-mumbai-eyes-tier-2-cities-next-2520498.html|publisher=[[Firstpost]]|date=25 November 2015}}</ref><ref>{{cite news|last1=Pani|first1=Priyanka|title=Furlenco hopes to re-arrange online furniture market|url=http://www.thehindubusinessline.com/companies/furlenco-hopes-to-rearrange-online-furniture-market/article8812191.ece|publisher=[[The Hindu Business Line]]|date=5 July 2016}}</ref><ref>{{cite news|last1=Jain|first1=Hitisha|title=Renting furniture? How these companies are redefining lives of bachelors in metros|url=https://www.zeebiz.com/small-business/news-renting-furniture-how-these-companies-are-redefining-lives-of-bachelors-in-metros-15673|publisher=[[Zee Business]]|date=3 May 2017}}</ref><ref>{{cite news|title=Ikea Effect: Renting Furniture Vs Buying Trend Helps Furlenco Seal Another $30 Million In Funding|url=http://www.huffingtonpost.in/2016/10/19/ikea-effect-renting-furniture-vs-buying-trend-helps-furlenco-se_a_21586741/|work=[[The Huffington Post]]|date=20 December 2016}}</ref><ref>{{cite news|last1=Ayyar|first1=Ranjani|title=How startup founders are compensating employees for lack of job security|url=http://economictimes.indiatimes.com/small-biz/startups/how-startup-founders-are-compensating-employees-for-lack-of-job-security/articleshow/58889881.cms|publisher=[[The Economic Times]]|date=29 May 2017}}</ref><ref>{{cite news|last1=Agrawal|first1=Rajat|title=This Indian startup doesn't want you to buy furniture ever again|url=http://mashable.com/2016/07/08/furlenco-furniture-renting-india/#kh1MaMv2laq2|publisher=[[Mashable]]|date=8 July 2016}}</ref><ref>{{cite news|title=Furniture on rent: Furlenco steps in to change the market mentality|url=http://www.deccanchronicle.com/business/companies/280516/furniture-on-rent-furlenco-steps-in-to-change-the-market-mentality.html|accessdate=25 October 2017|publisher=[[Deccan Chronicle]]|date=28 May 2016}}</ref>


== History ==
== History ==
Furlenco was founded by Ajith Karimpana, an engineering graduate from [[NIT Jalandhar]] and alumnus of [[Temple University]]. It was incorporated in 2019
Furlenco was founded by Ajith Karimpana, an engineering graduate from [[NIT Jalandhar]] and alumnus of [[Temple University]]. It was incorporated in 2019
. Before starting his own venture, Karimpana was serving as Vice President of [[Goldman Sachs]] in the US. He also has worked for [[Infosys Technologies]] and [[Morgan Stanley]].<ref>{{cite news|last1=Kumar|first1=Nandini|title=Set up your home on a budget|url=http://bangaloremirror.indiatimes.com/columns/work/Set-up-your-home-on-a-budget/amp_articleshow/42463210.cms|publisher=[[Bangalore Mirror]]|date=14 September 2014}}</ref> The company is owned and operated by [[Bangalore]]-based Kieraya Furnishing Solutions. Initially, the company started as Rent Ur Duniya but was later renamed to Furlenco.<ref>{{cite news|last1=Mishra|first1=Swadha|title=Furlenco redefining the furniture rental space in India|url=https://www.entrepreneur.com/article/250940|publisher=[[Entrepreneur (magazine)|Entrepreneur]]|date=23 September 2015}}</ref> In December 2016, Furlenco partnered with [[Airbnb]] to offer personalized home interiors.<ref>{{cite news|last1=Desikan|first1=Aparna|title=Furlenco partners with Airbnb|url=https://timesofindia.indiatimes.com/business/india-business/furlenco-partners-with-airbnb/articleshow/56139252.cms|publisher=[[Times of India]]|date=23 December 2016}}</ref> It also partnered with [[Uber]],<ref>{{cite news|title=Online furniture company Furlenco starts operations in Pune|url=http://tech.economictimes.indiatimes.com/news/startups/online-furniture-company-furlenco-starts-operations-in-pune/51711942|agency=ETtech|publisher=[[The Economic Times]]|date=6 April 2016}}</ref> [[Pocket Aces]],<ref>{{cite news|last1=Laghate|first1=Guarav|title=Furlenco partners with Pocket Aces to target millennials|url=http://economictimes.indiatimes.com/small-biz/money/furlenco-partners-with-pocket-aces-to-target-millennials/articleshow/57290201.cms|publisher=[[The Economic Times]]|date=22 February 2017}}</ref> [[Cort Guitars|CORT]],<ref>{{cite news|last1=Shaikh|first1=Shadma|title=Furlenco to serve US customers|url=http://www.asianage.com/technomics/furlenco-serve-us-customers-564|publisher=[[Asian Age]]|date=18 December 2015}}</ref> [[The Viral Fever]],<ref>{{cite news|title=Furlenco Powers TVF’s New Sketch ‘Truth or Dare with Dad’|url=http://www.adageindia.in/marketing/cmo-strategy/furlenco-powers-tvfs-new-sketch-truth-or-dare-with-dad/articleshow/51886302.cms|publisher=Adageindia.in|date=19 April 2016}}</ref> NoBroker,<ref>{{cite news|title=Furlenco ties up with NoBroker to ease furnishing woes|url=http://tech.economictimes.indiatimes.com/news/startups/furlenco-nobroker-furnishing-woes-relocators/52224567|agency=[[Asian News International]]|publisher=[[The Economic Times]]|date=11 May 2016}}</ref> [[Dharma Productions]] for ‘[[Badrinath Ki Dulhania]]’,<ref>{{cite news|title=Furlenco launches #SWAGGHAR campaign to engage with tech-savvy millennial|url=https://retail.economictimes.indiatimes.com/news/home-and-decor/furniture-and-decor/furlenco-launches-swagghar-campaign-to-engage-with-tech-savvy-millennial/57511687|publisher=[[The Economic Times]]|date=7 March 2017}}</ref> and [[Red Chillies Entertainment]] for ‘[[Dear Zindagi]]’<ref>{{cite news|last1=Laghate|first1=Gaurav|title=Now, Red Chillies partners with online furniture rental firm Furlenco for 'Dear Zindagi’|url=http://economictimes.indiatimes.com/magazines/panache/now-red-chillies-partners-with-online-furniture-rental-firm-furlenco-for-dear-zindagi/articleshow/55558967.cms|publisher=[[The Economic Times]]|date=22 November 2016}}</ref>
. Before starting his own venture, Karimpana was serving as Vice President of [[Goldman Sachs]] in the US. He also has worked for [[Infosys Technologies]] and [[Morgan Stanley]].<ref>{{cite news|last1=Kumar|first1=Nandini|title=Set up your home on a budget|url=http://bangaloremirror.indiatimes.com/columns/work/Set-up-your-home-on-a-budget/amp_articleshow/42463210.cms|publisher=[[Bangalore Mirror]]|date=14 September 2014}}</ref> The company is owned and operated by [[Bangalore]]-based Kieraya Furnishing Solutions. Initially, the company started as Rent Ur Duniya but was later renamed to Furlenco.<ref>{{cite news|last1=Mishra|first1=Swadha|title=Furlenco redefining the furniture rental space in India|url=https://www.entrepreneur.com/article/250940|publisher=[[Entrepreneur (magazine)|Entrepreneur]]|date=23 September 2015}}</ref> In December 2016, Furlenco partnered with [[Airbnb]] to offer personalized home interiors.<ref>{{cite news|last1=Desikan|first1=Aparna|title=Furlenco partners with Airbnb|url=https://timesofindia.indiatimes.com/business/india-business/furlenco-partners-with-airbnb/articleshow/56139252.cms|publisher=[[Times of India]]|date=23 December 2016}}</ref> It also partnered with [[Uber]],<ref>{{cite news|title=Online furniture company Furlenco starts operations in Pune|url=http://tech.economictimes.indiatimes.com/news/startups/online-furniture-company-furlenco-starts-operations-in-pune/51711942|agency=ETtech|publisher=[[The Economic Times]]|date=6 April 2016}}</ref> [[Pocket Aces]],<ref>{{cite news|last1=Laghate|first1=Guarav|title=Furlenco partners with Pocket Aces to target millennials|url=http://economictimes.indiatimes.com/small-biz/money/furlenco-partners-with-pocket-aces-to-target-millennials/articleshow/57290201.cms|publisher=[[The Economic Times]]|date=22 February 2017}}</ref> [[Cort Guitars|CORT]],<ref>{{cite news|last1=Shaikh|first1=Shadma|title=Furlenco to serve US customers|url=http://www.asianage.com/technomics/furlenco-serve-us-customers-564|publisher=[[Asian Age]]|date=18 December 2015}}</ref> [[The Viral Fever]],<ref>{{cite news|title=Furlenco Powers TVF's New Sketch 'Truth or Dare with Dad'|url=http://www.adageindia.in/marketing/cmo-strategy/furlenco-powers-tvfs-new-sketch-truth-or-dare-with-dad/articleshow/51886302.cms|publisher=Adageindia.in|date=19 April 2016}}</ref> NoBroker,<ref>{{cite news|title=Furlenco ties up with NoBroker to ease furnishing woes|url=http://tech.economictimes.indiatimes.com/news/startups/furlenco-nobroker-furnishing-woes-relocators/52224567|agency=[[Asian News International]]|publisher=[[The Economic Times]]|date=11 May 2016}}</ref> [[Dharma Productions]] for ‘[[Badrinath Ki Dulhania]]’,<ref>{{cite news|title=Furlenco launches #SWAGGHAR campaign to engage with tech-savvy millennial|url=https://retail.economictimes.indiatimes.com/news/home-and-decor/furniture-and-decor/furlenco-launches-swagghar-campaign-to-engage-with-tech-savvy-millennial/57511687|publisher=[[The Economic Times]]|date=7 March 2017}}</ref> and [[Red Chillies Entertainment]] for ‘[[Dear Zindagi]]’<ref>{{cite news|last1=Laghate|first1=Gaurav|title=Now, Red Chillies partners with online furniture rental firm Furlenco for 'Dear Zindagi'|url=http://economictimes.indiatimes.com/magazines/panache/now-red-chillies-partners-with-online-furniture-rental-firm-furlenco-for-dear-zindagi/articleshow/55558967.cms|publisher=[[The Economic Times]]|date=22 November 2016}}</ref>


== Funding ==
== Funding ==
The company raised $30 million in October 2016.<ref>{{cite news|last1=Mannes|first1=John|title=Furlenco’s $30 million raise shows furniture rental is working for Indian millennials|url=https://techcrunch.com/2016/10/19/furlencos-30-million-raise-shows-furniture-rental-is-working-for-indian-millennials/|publisher=[[TechCrunch]]|date=19 October 2016}}</ref><ref>{{cite news|last1=Livni|first1=Ephrat|title=An Indian startup raised $30 million because millennials don’t even want to own furniture|url=https://qz.com/821221/indian-startup-furlenco-was-able-to-raise-30-million-because-millennials-dont-even-want-to-own-furniture/|publisher=[[Quartz (publication)]]|date=28 October 2016}}</ref> Furlenco had secured $6 million in its Series A funding round led by LightBox VC in March 2015.<ref>{{cite news|last1=Sahay|first1=Priyanka|title=Online furniture rental venture Furlenco raises $6M from LightBox Ventures|url=https://www.vccircle.com/online-marketplace-rent-furniture-furlenco-raises-6m-lightbox-ventures/|publisher=[[VCCircle]]|date=23 March 2015}}</ref> Earlier, the company had received funds amounting to $100k via angel funding.<ref name="inc"/>
The company raised $30 million in October 2016.<ref>{{cite news|last1=Mannes|first1=John|title=Furlenco's $30 million raise shows furniture rental is working for Indian millennials|url=https://techcrunch.com/2016/10/19/furlencos-30-million-raise-shows-furniture-rental-is-working-for-indian-millennials/|publisher=[[TechCrunch]]|date=19 October 2016}}</ref><ref>{{cite news|last1=Livni|first1=Ephrat|title=An Indian startup raised $30 million because millennials don't even want to own furniture|url=https://qz.com/821221/indian-startup-furlenco-was-able-to-raise-30-million-because-millennials-dont-even-want-to-own-furniture/|publisher=[[Quartz (publication)]]|date=28 October 2016}}</ref> Furlenco had secured $6 million in its Series A funding round led by LightBox VC in March 2015.<ref>{{cite news|last1=Sahay|first1=Priyanka|title=Online furniture rental venture Furlenco raises $6M from LightBox Ventures|url=https://www.vccircle.com/online-marketplace-rent-furniture-furlenco-raises-6m-lightbox-ventures/|publisher=[[VCCircle]]|date=23 March 2015}}</ref> Earlier, the company had received funds amounting to $100k via angel funding.<ref name="inc"/>


In April 2020, the company closed $10 million (approx ₹76.4 crore) debt and equity financing round led by existing investors.<ref>{{Cite web|last=Gooptu|first=Biswarup|date=1 April 2020|title=Furlenco closes $10 million round from existing backers - ETtech|url=https://tech.economictimes.indiatimes.com/news/startups/furlenco-closes-10-million-round-from-existing-backers/74934205|url-status=live|archive-url=|archive-date=|access-date=2020-09-23|website=ETtech.com|language=en}}</ref>
In April 2020, the company closed $10 million (approx ₹76.4 crore) debt and equity financing round led by existing investors.<ref>{{Cite web|last=Gooptu|first=Biswarup|date=1 April 2020|title=Furlenco closes $10 million round from existing backers - ETtech|url=https://tech.economictimes.indiatimes.com/news/startups/furlenco-closes-10-million-round-from-existing-backers/74934205|url-status=live|archive-url=|archive-date=|access-date=2020-09-23|website=ETtech.com|language=en}}</ref>


== Business model ==
== Business model ==
Furlenco offers furniture for entire homes on a monthly rental [[Subscription business model|subscription model]].<ref name="inc">{{cite news|last1=Modgil|first1=Shweta|title=How Losing 90% Of His Investment For Furniture Prompted Ajith To Start His Own Furniture Lending Company|url=https://inc42.com/startups/furlenco/|publisher=Inc42.com|date=19 February 2016}}</ref> Furlenco's rents for living rooms, bedrooms, and dining rooms.<ref>{{cite news|last1=Dubey|first1=Tanya|title=This company is helping millennials to never settle down in one city|url=http://www.businessinsider.in/This-company-is-helping-millennials-to-never-settle-down-in-one-city/articleshow/59806315.cms|publisher=[[Business Insider]]|date=28 July 2017}}</ref><ref>{{cite news|last1=Rai|first1=Saritha|title=Tech Start-Ups in India Attract Big Name Investors, and Money|url=https://www.nytimes.com/2015/05/05/business/dealbook/with-big-names-and-money-flowing-in-tech-start-ups-in-india-heat-up.html|publisher=[[The New York Times]]|date=4 May 2015}}</ref>
Furlenco offers furniture for entire homes on a monthly rental [[Subscription business model|subscription model]].<ref name="inc">{{cite news|last1=Modgil|first1=Shweta|title=How Losing 90% Of His Investment For Furniture Prompted Ajith To Start His Own Furniture Lending Company|url=https://inc42.com/startups/furlenco/|publisher=Inc42.com|date=19 February 2016}}</ref> Furlenco's rents for living rooms, bedrooms, and dining rooms.<ref>{{cite news|last1=Dubey|first1=Tanya|title=This company is helping millennials to never settle down in one city|url=http://www.businessinsider.in/This-company-is-helping-millennials-to-never-settle-down-in-one-city/articleshow/59806315.cms|publisher=[[Business Insider]]|date=28 July 2017}}</ref><ref>{{cite news|last1=Rai|first1=Saritha|title=Tech Start-Ups in India Attract Big Name Investors, and Money|url=https://www.nytimes.com/2015/05/05/business/dealbook/with-big-names-and-money-flowing-in-tech-start-ups-in-india-heat-up.html|work=[[The New York Times]]|date=4 May 2015}}</ref>


== References ==
== References ==
Line 43: Line 43:


{{India-company-stub}}
{{India-company-stub}}
{{en-Wikipedia}}

Latest revision as of 15:42, 23 June 2021

Furlenco
HeadquartersBangalore, India
Area servedIndia
Key peopleAjith Mohan Karimpana CEO & founder,[1] Ashwin Venkataraman COO, Gaurav Sharma Chief Strategy Officer & Chief Customer Officer, Lohith V Chief Technology Officer
IndustryHome & Furniture, Online retailing
ProductsFurniture
Websitewww.furlenco.com
Launched2012

Furlenco is an Indian online furniture rental platform that was incorporated in 2012.[2][3][4][5][6][7][8]

History[edit | edit source]

Furlenco was founded by Ajith Karimpana, an engineering graduate from NIT Jalandhar and alumnus of Temple University. It was incorporated in 2019 . Before starting his own venture, Karimpana was serving as Vice President of Goldman Sachs in the US. He also has worked for Infosys Technologies and Morgan Stanley.[9] The company is owned and operated by Bangalore-based Kieraya Furnishing Solutions. Initially, the company started as Rent Ur Duniya but was later renamed to Furlenco.[10] In December 2016, Furlenco partnered with Airbnb to offer personalized home interiors.[11] It also partnered with Uber,[12] Pocket Aces,[13] CORT,[14] The Viral Fever,[15] NoBroker,[16] Dharma Productions for ‘Badrinath Ki Dulhania’,[17] and Red Chillies Entertainment for ‘Dear Zindagi[18]

Funding[edit | edit source]

The company raised $30 million in October 2016.[19][20] Furlenco had secured $6 million in its Series A funding round led by LightBox VC in March 2015.[21] Earlier, the company had received funds amounting to $100k via angel funding.[22]

In April 2020, the company closed $10 million (approx ₹76.4 crore) debt and equity financing round led by existing investors.[23]

Business model[edit | edit source]

Furlenco offers furniture for entire homes on a monthly rental subscription model.[22] Furlenco's rents for living rooms, bedrooms, and dining rooms.[24][25]

References[edit | edit source]

  1. "Urban millennials don't want to get commited [sic] to things: Furlenco". CNBC. 18 November 2016.
  2. Nair, Sulekha (25 November 2015). "Online furniture company Furlenco expands to Mumbai, eyes tier 2 cities next". Firstpost.
  3. Pani, Priyanka (5 July 2016). "Furlenco hopes to re-arrange online furniture market". The Hindu Business Line.
  4. Jain, Hitisha (3 May 2017). "Renting furniture? How these companies are redefining lives of bachelors in metros". Zee Business.
  5. "Ikea Effect: Renting Furniture Vs Buying Trend Helps Furlenco Seal Another $30 Million In Funding". The Huffington Post. 20 December 2016.
  6. Ayyar, Ranjani (29 May 2017). "How startup founders are compensating employees for lack of job security". The Economic Times.
  7. Agrawal, Rajat (8 July 2016). "This Indian startup doesn't want you to buy furniture ever again". Mashable.
  8. "Furniture on rent: Furlenco steps in to change the market mentality". Deccan Chronicle. 28 May 2016. Retrieved 25 October 2017.
  9. Kumar, Nandini (14 September 2014). "Set up your home on a budget". Bangalore Mirror.
  10. Mishra, Swadha (23 September 2015). "Furlenco redefining the furniture rental space in India". Entrepreneur.
  11. Desikan, Aparna (23 December 2016). "Furlenco partners with Airbnb". Times of India.
  12. "Online furniture company Furlenco starts operations in Pune". The Economic Times. ETtech. 6 April 2016.
  13. Laghate, Guarav (22 February 2017). "Furlenco partners with Pocket Aces to target millennials". The Economic Times.
  14. Shaikh, Shadma (18 December 2015). "Furlenco to serve US customers". Asian Age.
  15. "Furlenco Powers TVF's New Sketch 'Truth or Dare with Dad'". Adageindia.in. 19 April 2016.
  16. "Furlenco ties up with NoBroker to ease furnishing woes". The Economic Times. Asian News International. 11 May 2016.
  17. "Furlenco launches #SWAGGHAR campaign to engage with tech-savvy millennial". The Economic Times. 7 March 2017.
  18. Laghate, Gaurav (22 November 2016). "Now, Red Chillies partners with online furniture rental firm Furlenco for 'Dear Zindagi'". The Economic Times.
  19. Mannes, John (19 October 2016). "Furlenco's $30 million raise shows furniture rental is working for Indian millennials". TechCrunch.
  20. Livni, Ephrat (28 October 2016). "An Indian startup raised $30 million because millennials don't even want to own furniture". Quartz (publication).
  21. Sahay, Priyanka (23 March 2015). "Online furniture rental venture Furlenco raises $6M from LightBox Ventures". VCCircle.
  22. 22.0 22.1 Modgil, Shweta (19 February 2016). "How Losing 90% Of His Investment For Furniture Prompted Ajith To Start His Own Furniture Lending Company". Inc42.com.
  23. Gooptu, Biswarup (1 April 2020). "Furlenco closes $10 million round from existing backers - ETtech". ETtech.com. Retrieved 23 September 2020.{{cite web}}: CS1 maint: url-status (link)
  24. Dubey, Tanya (28 July 2017). "This company is helping millennials to never settle down in one city". Business Insider.
  25. Rai, Saritha (4 May 2015). "Tech Start-Ups in India Attract Big Name Investors, and Money". The New York Times.

External links[edit | edit source]