Ashna Mehta | |
|---|---|
| Born | Ashna Mehta April 18, 1996 |
| Education | New York University |
| Occupation | Jewellery designer, entrepreneur |
| Years active | 2022–present |
| Known for | Founder of Bag Bijoux |
Ashna Mehta (born 18 April 1996) is an Indian jewellery designer and entrepreneur. She is the co-founder of the Dubai-based brand Bag Bijoux, noted for high-end jewellery charms designed for luxury handbags.[1] Her designs have been featured in international media outlets such as Vogue, Harper’s Bazaar Arabia, the Financial Times, and Page Six.
Early life and education[edit | edit source]
Mehta was born in Antwerp, Belgium, into a family of Indian diamantaires associated with Rosy Blue, a leading diamond conglomerate.[2][3] She studied at New York University before relocating to Dubai, where she worked alongside her mother, designer Payal Mehta, in her atelier.[4]
Career[edit | edit source]
In 2022, Mehta and her sister Aria co-founded Bag Bijoux, a Dubai-based jewellery brand specialising in gemstone charms designed for luxury handbags.[5] The charms gained international attention at the 2024 Ambani wedding, where they were seen on Hermès Birkin and Kelly bags and subsequently went viral.[6][7][8]
The brand debuted at Paris Fashion Week at Lapérouse in collaboration with Vogue, and was later presented at Sotheby’s in Dubai and Paris.[9] In 2025, Harper’s Bazaar India profiled Mehta’s design philosophy in her “True Impression” collection inspired by artisanal craft.[10] Harper’s Bazaar Arabia also profiled her Birkin collection in 2025, describing it as a “sparkling legacy.”[11][3][12][4]
In January 2025, actress Mindy Kaling was photographed with a Hermès Kelly bag customised with Bag Bijoux charms engraved with her children’s names, drawing media coverage.[13][11]
Mehta has designed custom pieces for celebrities including Kim Kardashian, Kylie Jenner, Paris Hilton, Winnie Harlow, and Isha Ambani.[12][10][6]
In 2022, she created Nicki Minaj’s diamond “Barbie” pendant, which was later featured in the exhibition Ice Cold: An Exhibition of Hip-Hop Jewelry at the American Museum of Natural History in 2024.[14][15]
In 2025, Bag Bijoux received international attention after reality television personality Kylie Jenner was seen carrying a handbag featuring a custom Bag Bijoux charm.[16] In an interview with Khaleej Times, Mehta stated that the moment "solidified bag jewellery as a new product category" and brought wider recognition to her work.[16]
Her designs have also been associated with high-profile clients including Nita Ambani, whose customised Hermès Birkin bag featuring jewellery elements was covered in international media.[17]
References[edit | edit source]
- ↑ "The Bijoux Bag Charms Trending At The Ambani Wedding". Harper's Bazaar Arabia. 19 July 2024. Retrieved 2025-07-14.
- ↑ "All you need to know about the monumental Rosy Blue family". Masala. 2 November 2024. Retrieved 2025-08-22.
- ↑ 3.0 3.1 "Meet Shloka Mehta's cousin Ashna: jewellery designer for Isha Ambani, Kim Kardashian and more". ET Now Luxe. 23 October 2024. Retrieved 2025-08-22.
- ↑ 4.0 4.1 "Meet Ashna Mehta, cousin of Shloka Mehta and luxury jewellery designer". India.com. 10 October 2024. Retrieved 2025-08-22.
- ↑ "Diamond Jewellery for Bags? Meet the Sister Duo Behind Bag Bijoux". The Nod. 6 December 2024. Retrieved 2025-08-22.
- ↑ 6.0 6.1 "The Bijoux Bag Charms Trending At The Ambani Wedding". Harper's Bazaar Arabia. 19 July 2024. Retrieved 2025-08-22.
- ↑ "Bag Bijoux Is The Viral Jewellery Brand That Designed Bag Charms For The Ambani Wedding". Grazia Singapore. 17 July 2024. Retrieved 2025-08-22.
- ↑ "Shloka Mehta's cousin designed Isha Ambani's Kelly bag diamond charms". Hindustan Times. 17 October 2024. Retrieved 2025-08-22.
- ↑ "Bling and Birkins! Bag Bijoux Fêtes Haute Couture Week in ..." Vogue. 2 February 2025. Retrieved 2025-07-14.
- ↑ 10.0 10.1 "True Impression". Harper’s Bazaar India. 22 July 2025. Retrieved 2025-08-22.
- ↑ 11.0 11.1 "A Sparkling Legacy: Ashna Mehta's Birkin-bedecked closet". Harper’s Bazaar Arabia. 10 March 2025. Retrieved 2025-08-22.
- ↑ 12.0 12.1 "Meet Ashna Mehta, cousin of Shloka Mehta who has designed jewellery for Kim Kardashian, Paris Hilton and Rihanna". DNA India. 30 October 2024. Retrieved 2025-08-22.
- ↑ "Mindy Kaling shows off blinged-out Hermès Kelly bag with kids' names". Page Six. 28 January 2025. Retrieved 2025-08-22.
- ↑ "How Drake, Bad Bunny and Nicki Minaj became part of a new Natural History Museum exhibit". New York Post. 15 May 2024. Retrieved 2025-08-22.
- ↑ "Ice Cold: Hip-Hop's Diamond Clad Legacy Takes Center Stage at AMNH". Natural Diamonds. 9 May 2024. Retrieved 2025-08-22.
- ↑ 16.0 16.1 "Kylie Jenner bag charm Ashna Mehta Dubai". Khaleej Times. 2025. Retrieved 2026-05-03.
- ↑ "Nita Ambani jeweled Birkin". Luxurylaunches. 2025. Retrieved 2026-05-03.