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Last edited August 12, 2025
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Wheel
Product typeLaundry detergent
OwnerUnilever
CountryPhilippines
Introduced1952; 74 years ago (1952)
MarketsIndia, Bangladesh

Wheel is a brand of laundry soap and detergent owned by Unilever. The brand was introduced in the Philippines in 1952 as a laundry soap by Philippine Refining Company (now Unilever Philippines) under the brand name Superwheel. The brand was introduced in India in 1985 as a laundry detergent by Hindustan Unilever Limited.[1]

References

  1. ↑ "Hindustan Lever Limited cuts price of Wheel detergent bar, draws flak". India Today. January 5, 2013. Retrieved January 20, 2022.

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