Margo is a brand of soap manufactured in India. The soap has neem as its main ingredient.[1] The soap was created and manufactured by the Calcutta Chemical Company[2] under the stewardship of its founder, K.C. Das, khogen Chandra Das and was launched in 1920.[3] In 1988, the soap was among the top five-selling brands in India, with a market share of 8.9%.[4] As of 2001, the brand was worth ₹75 crores and belonged to Henkel-SPIC. As of 2003, the brand was relaunching new products focused on the younger demographic, and had a market share of close to 2% of the premium-soaps segment in India. In 2011, Jyothy Laboratories acquired the rights to the brand following the acquisition of controlling stake in Henkel India.[5]
References
- ↑ Rural marketing in India: a case study. Anmol Publications PVT. LTD. 2002. pp. 174, 167. ISBN 978-81-261-1045-2.
- ↑ Biodiversity Depletion. Encyclopaedia of Sustainable Development Series. Vol. 6. Anmol Publications PVT. LTD. 1998. p. 328. ISBN 978-81-7488-955-3.
- ↑ Singh, K. K. (2009). Neem: A Treatise. I. K. International Pvt Ltd. p. 480. ISBN 978-81-89866-00-6.
- ↑ Sengupta, Subroto (2005). Brand positioning: strategies for competitive advantage. Tata McGraw-Hill. p. 29. ISBN 978-0-07-058159-3.
- ↑ "Jyothy buys 50.97% stake in Henkel India". Mint. HT Media. 5 May 2011. Archived from the original on 19 April 2014.
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