The Dalda film was an advertisement created for the marketing campaign in 1939 for a vanaspati (cooking fat) brand called Dalda.[1] It was conceived by Harvey Duncan of LINTAS Ad Agency, and created in 1939 by Bombay Talkies. The film was shown from a cinema van that went around remote countrysides showing the film to villagers. The van was shaped like a huge round tin to imitate the product packaging.
The 1200-ft film is the second known screen motion film based advertisement in India, the first being a 1931 advertisement for a GM Chevrolet.[2]
References
- ↑ "Pitata's Discover Q&A for Kids: 'How Did Advertising Start in India?'". Archived from the original on 2006-10-21. Retrieved 2006-08-14.
- ↑ "Limca Book of Records, section: Advertising". Archived from the original on 2006-09-05. Retrieved 2006-08-14.
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